HUNGARY IN THE WORLD AND IN THE EU (2015, source: FAO and Eurostat) As a landlocked country, Hungary has no fisheries, but is the EU s 12 th largest producer of aquaculture products. (1.000 tonnes) World EU-28 Hungary % world % EU-28 Catches 104.635 5.144 landlocked N/A N/A Aquaculture 106.094 1.307 17 0,02% 1,30% Total 211.511 6.451 17 0,01% 0,26%
AQUACULTURE Aquaculture refers to the farming of aquatic (freshwater or saltwater) organisms, such as fish, molluscs, crustaceans and aquatic plants. Aquaculture data are reported in live weight equivalent and value. As Hungary is landlocked, farmed fish production is entirely from freshwater. In 2015, 82% of the volume was produced in ponds, while 17% was produced in tanks and raceways. 29,6 30,4 26,5 27,2 30,3 29,9 26,1 30,3 30,6 15,9 15,0 14,2 13,6 15,5 14,6 14,9 15,4 17,3 2007 2008 2009 2010 2011 2012 2013 2014 2015 Main commercial species farmed and % over total (2015, million euro and 1.000 tonnes) CARP FRESHWATER CATFISH OTHER FRESHWATER FISH OTHERS 22 70% 13 78% CARP 6 20% 3 17% FRESHWATER CATFISH 2,5 8% 1 4% OTHER FRESHWATER FISH 0,5 2% 0,1 1% OTHERS (source: EUROSTAT)
WHOLESALE (sources: Research Institute of Agriculture Economics) Wholesale is an intermediary stage in the distribution channel that buys in bulk and sells to resellers (e.g. retailers) rather than to consumers. In Hungary there is no clearly identifiable wholesale stage. A considerable part of the production is sold from aquaculture farms directly to the retailers or to angling associations. The largest producers have contracts with retail chains. Usually, minor producers sell their harvested quantities to larger producers. PROCESSING According to Eurostat-SBS, 7 persons were employed in Hungary in the fish processing industry in 2015. In 2016, the main products sold were preserved or prepared crustaceans and molluscs and frozen fish meat (source: Eurostat-PRODCOM). 9 companies Sales: EUR 0,8 million (2015, source Eurostat - SBS)
TRADE (source: EUROSTAT) Import MAIN COMMERCIAL SPECIES IMPORTED AND % OVER TOTAL IMPORTS (2017, million euro) 61,3 71,1 74,3 77,4 83,5 93,0 103,1 109,3 114,6 OTHER PRODUCTS SALMON SKIPJACK TUNA 19,7 13,4 12,3 17% 12% 11% OTHER MARINE FISH 10,8 9% 27,2 29,4 30,7 30,5 33,6 35,8 39,1 38,0 38,5 FRESHWATER CATFISH 5,7 5% 2009 2010 2011 2012 2013 2014 2015 2016 2017 HAKE OTHERS 4,9 47,8 4% 42% Export MAIN COMMERCIAL SPECIES EXPORTED AND % OVER TOTAL EXPORTS (2017, million euro) 73,4 74,9 76,5 79,7 OTHER PRODUCTS CARP 59,6 6,9 75% 9% 32,8 38,6 40,0 43,6 51,9 10,8 13,0 14,3 14,6 18,2 24,5 28,1 27,7 27,3 SALMON OTHER FRESHWATER FISH COD OTHER MARINE FISH 4,6 2,6 1,8 0,6 6% 3% 2% 1% 2009 2010 2011 2012 2013 2014 2015 2016 2017 OTHERS 3,6 4% Main countries of ORIGIN (in value, 2017) Main countries of DESTINATION (in value, 2017) Germany 17% Poland 14% Germany 19% Austria 14% Czech Republic 13% Italy 10% Romania 12% France 11%
Place of sale Hungary DISTRIBUTION The supply chain of fisheries and aquaculture products in Hungary (sources: Research Institute of Agriculture Economics) PRODUCTION Aquaculture IMPORTS Processing Retail Fishmonger Ho.RE.CA. EXPORTS Consumer preferences on purchasing channels (source: EUROBAROMETER) Fish farm, fisherman 13 % 9 % Grocery store, super / hyper market 74 % 74 % Fishmonger or specialist shop 29 % 40 % Market 25 % Hungary 31 % EU
SUPPLY BALANCE (2015, source: EUMOFA) Import 42.750 tonnes Export 8.268 tonnes Production (aquaculture) 17.337 tonnes Supply 60.087 tonnes Apparent consumption 51.819 tonnes
6% 52% 73% 68% 51% 15% 56% 56% 71% 36% 55% 134% 123% 68% 32% 60% Hungary CONSUMPTION Apparent consumption of fishery and aquaculture products in Hungary amounted to 4,8 kg per capita in 2015, a 7,4% increase compared to 2014. The main consumed species was carp. Hungarians mostly consume preserved, processed or canned products; loose fish (32%) is more rarely consumed than the EU average (68%). From a socio-demographic point of view, none of the age classes are inclined to consume fish regularly. Only 26 28% of Hungarians consume fish regularly, which is substantially less than the EU average (67-77%) (source: EU consumer habits regarding fishery and aquaculture products ). Purchasing factors (source: EUROBAROMETER) PERSONAL FACTORS 4,8 Kg per capita (Source: EUMOFA) Fish as source of wellness and health Hedonism EXTERNAL FACTORS Convenience and ease of preparation Propensity to try new products Hungary EU High prices Retail diversification Frequency of promotional events Product's sustainability The product's appearance (freshness, presentation, etc.) The cost of the product The origin of the product The brand or quality labels (e.g. PGI, PDO) How easy and quick is to prepare The environment, social or ethical impact Other (spontaneous) None (spontaneous) Hungary EU Don't know 6% 4% 2% 1% 2% 0% 1% 25% 24% 19% 21% 15% 54% 58% 55% 47% 42% 70%
HUNGARY IN EUMOFA LANDINGS Hungary is a landlocked country. This supply chain stage is not applicable. AQUACULTURE Volumes and values are collected by EUMOFA from EUROSTAT Fishery. Data are available on a yearly basis, accessible through simple and advanced tables. WHOLESALE FIRST SALES No data available for this supply chain stage Hungary is a landlocked country. This supply chain stage is not applicable. PROCESSING Volumes and values are collected from EUROSTAT PRODCOM. Data concern 5 processed products as recorded through the PRODCOM nomenclature. Data are available on a yearly basis and are accessible through simple tables. TRADE Volumes and values are collected from EUROSTAT COMEXT. Data concern trade of all fisheries and aquaculture products as recorded by national customs, available on a monthly and yearly basis. Data are accessible through simple and advanced tables. CONSUMPTION Household consumption of fresh fishery and aquaculture products based on panel reporting is collected from a private provider by EUMOFA on a monthly basis. Click here for the products per each Member State. Data (volumes and values) are accessible through simple queries on a monthly and yearly basis.