Sponsorship Packet
ADDITIONAL ADVERTISING BENEFITS When you make an annual investment that exceeds a commitment of $2,500 or more from the Downtown Santa Barbara Event Sponsorship Programs, you will automatically receive the additional advertising benefits listed below: Platinum Level Benefits Commitment of $10,000+ Table/Signage at all Downtown Santa Barbara events Placement of materials on Cruise Ship & Host welcome tables year-round Premium website ad & banner, 12 months Logo placement in monthly e-newsletter 1st right of refusal to host Members Mixer, including sponsor-provided signage 14 Mixer Passes Gold Level Benefits Commitment of $5,000 or more Website ad & banner, 6 months Logo placement in monthly e-newsletter, year-round Name recognition at all Members Mixers 10 Mixer Passes Silver Level Benefits Commitment of $2,500 or more Website ad, 1 month Logo placement in monthly e-newsletter, year-round 6 Mixer Passes 1
63 rd ANNUAL DOWNTOWN SANTA BARBARA HOLIDAY PARADE Presented by Consumer Fire Products, Inc. Friday, December 4, 2015 More than 65,000 spectators line State Street in Downtown Santa Barbara each year, in anticipation of Santa Barbara s only nighttime parade, the 63 rd Annual Downtown Santa Barbara Holiday Parade. Officially kicking off the holiday season, this signature Downtown Santa Barbara event brings a colossal contingent of high-stepping marching bands, fabulous holiday-themed floats, spectacular performance groups, local personalities and a celebrity Grand Marshal. The Holiday Prince and Fairy, selected from winning artwork best capturing the parade theme, lead the parade and light the large community Christmas tree on their way. Of course, the most highly anticipated appearance of the evening is none other than Santa Claus himself. The theme for the 2015 Downtown Santa Barbara Holiday Parade, the region s largest family-oriented event, is World A Glow. $20,000 Presenting Sponsor (One Available) Exclusive recognition ( The 2015 Downtown Santa Barbara Holiday Parade Presented by ) Sponsorship category exclusivity Choice of Professional Float OR Corporate Hospitality Tent VIP placement in line-up at start of Parade Premier logo placement and Presented by mention in all event-controlled print and radio advertising Premier logo placement and Presented by... on all event-controlled promotions and parade marketing collateral including website, social media, e-blasts, posters, brochures, press releases, and parade volunteer shirts Company logo on 6 x3 parade banner provided by Downtown Santa Barbara Company name broadcast by parade announcers Company representative to judge Parade entries SOLD! SPONSORSHIP BENEFITS $7,500 Corporate Hospitality Tent Sponsor (Limited Availability) Exclusive opportunity to brand corporate hospitality tent on site with mutually-agreed sponsor provided signage One (1) 10 x 20 VIP hospitality tent located at State and de la Guerra Streets with food and beverage for up to 30 people, as well as a private restroom Logo placement and mention in all event-controlled print and radio advertising Logo placement on all event-controlled promotions and parade marketing collateral including website, social media, e-blasts, posters, brochures, press releases, and parade volunteer shirts Company name broadcast by parade announcers 2
63 rd ANNUAL DOWNTOWN SANTA BARBARA HOLIDAY PARADE $7,500 Professional Float Sponsor (Limited Availability) Select custom/branded float design (first-come, first-serve basis) VIP placement in parade line-up Logo placement and mention in all event-controlled print and radio advertising Logo placement on all event-controlled promotions and parade marketing collateral including website, social media, e-blasts, posters, brochures, press releases, and parade volunteer shirts Company logo on 6 x3 parade banner provided by Downtown Santa Barbara Company name broadcast by parade announcers $2,000- $4,000 Balloon Sponsor (Limited Availability) Choice of 10-20 helium or inflatable balloon (Illuminated models available) Logo placement on all event-controlled promotions including website, social media, e-blasts, posters, brochures, press releases, and parade volunteer shirts Logo placement on all event-controlled print advertising Company logo on 6 x3 parade banner provided by Downtown Santa Barbara Company name broadcast by parade announcers Ability to brand your parade entry $1,000 Sampling Sponsor Exclusive product sampling & distribution from 5-8pm by roving street team throughout parade route One parking space near event for staging purposes Company name broadcast by parade announcers Exclusive on-site branding and sampling, by category 3
1 ST THURSDAY SERIES January-December 2016 (12 events total) Downtown Santa Barbara comes alive the first Thursday of each month, with the award-winning art walk event series, 1 st Thursday. Passports in hand, art-lovers of all types meander on a self-guided tour of galleries, shops, museums, even restaurants, all staying open a bit later with cultural experiences or talent to enhance the evening. Now in its ninth year, 1 st Thursday is as strong as ever, celebrating the vitality of our downtown with an ever-changing event full of diversity, culture and great times. With between 20-40 participating businesses and an audience estimated at 800-1000 each month, 1st Thursday offers sponsors monthly exposure as well as business-to-business networking. The 1 st Thursday Passport, used as a guide by attendees, is an attractive roadmap loaded with a photo and information about each venue s exhibition or activities. This 1 st Thursday Passport serves as a primary fulfillment piece for our sponsors and venue participants, with more than 13,500 printed Passports broadly distributed throughout the year. Heating up (and extending) the evening is the newly created 1 st Thursday: After Hours, in partnership with the Historic Theatre District. Alternating between the Lobero Theatre, the Granada Theatre, the Arlington and the New Vic, 1 st Thursday: After Hours offers exciting new ways to access Downtown Santa Barbara s performing arts after dark. 1 st Thursday is promoted each month with a full page ad in that day s Santa Barbara Independent, the preceding Friday s CASA Magazine, on the Downtown Santa Barbara website, through Downtown Santa Barbara social media outlets and in a monthly press release- all including sponsor recognition. SPONSORSHIP BENEFITS $12,000 Presenting Sponsor* Exclusive recognition ( The 2016 1st Thursday Presented by ) Sponsorship category exclusivity Presenting Sponsor placement on the Passport, year round Full panel ad in Passport, year round (13,500 printed annually) Premier logo placement and Presented by mention in all event-controlled print and radio advertising Premier logo placement and Presented by... on all event-controlled promotions and marketing collateral including website, social media, e-blasts, posters, brochures, and press releases Exclusive recognition as Presenting Sponsor on each participating venue sign Premier logo recognition in monthly e-newsletter associated with 1st Thursday feature story *Note: All sponsor offerings are priced for annual commitments. Monthly sponsorships can be negotiated on a case-by-case basis, and may not be available due to deadlines. 4
1ST THURSDAY SERIES $5,000 Supporting Sponsor Supporting Sponsor logo recognition on the Passport, year round Half panel ad in Passport, year round Supporting Sponsor logo recognition on all event-controlled print and radio advertising Supporting Sponsor logo recognition in all promotions: brochures, posters, social media, e-blasts, website and press releases Name mention in monthly e-newsletter associated with 1st Thursday feature story $1,000 Sampling Sponsor Exclusive product sampling and distribution from 5-8pm by roving street team throughout the downtown district One parking space near event for staging purposes Exclusive on-site branding and sampling, by category 5
DOWNTOWN ART & WINE TOUR Thursday, May 26, 2016* We are bringing back this popular fundraiser, the Downtown Art & Wine Tour, featuring a dozen local venues hosting cultural events, with tour participants enjoying an amazing food & wine sampling experience throughout downtown Santa Barbara. This original artwalk with wine event has brought art, food and wine lovers together for more than a decade, with an After Party that brings all patrons and sponsors together to end the evening. Local tasting rooms are paired with downtown businesses and local cultural or musical talent designed to entertain and showcase the vitality that is Downtown Santa Barbara. With more than 36 participating businesses and an audience estimated at more than 400, the Downtown Art & Wine Tour offers sponsors exposure as well as business-to-business networking. SPONSORSHIP BENEFITS $5,000 Presenting Sponsor (One Available) Exclusive recognition ( The 2016 Downtown Art & Wine Tour Presented by ) Sponsorship category exclusivity Exclusive logo placement on all commemorative wine glasses (600 glasses) Sponsor-provided table or display at check-in/registration Verbal recognition at After Party Reserved VIP table at After Party with complimentary beverages & private server Premier logo placement and Presented by mention in all event-controlled print and radio advertising Premier logo placement and Presented by... on all event-controlled promotions and marketing collateral including website, social media, e-blasts, posters, brochures, press releases and event-day signage Exclusive logo recognition as Presenting Sponsor on each participating venue sign Logo placement and Presenting Sponsor recognition and on tour map provided to participants at all locations Ten (10) tickets to the Downtown Art & Wine Tour Six (6) VIP parking passes *Date and Title of event still subject to change for 2016 6
DOWNTOWN ART & WINE TOUR $2,500 Cabernet Sponsor Logo placement in all event-controlled print and radio advertising Logo placement on all promotions and event-controlled marketing collateral including website, social media, e-blasts, posters, brochures, press releases and event-day signage Logo placement on tour map provided to participants at all locations Six (6) tickets to the Downtown Art & Wine Tour Reserved VIP seating for six at After Party Three (3) VIP parking passes $750 Chardonnay Sponsor Name recognition on social media, e-blasts, and sponsor recognition at event Name recognition on tour map provided to participants at all locations Four (4) tickets to the Downtown Art & Wine Tour VIP parking pass Reserved VIP seating for four at After Party $1,000 Sampling Sponsor Exclusive product sampling and distribution from 5-10pm by roving street team throughout event site Logo placement on tour map provided to participants at all locations One parking space near event for staging purposes Exclusive on-site branding and sampling, by category 7
Blues Cruise Chili Cook-Off Saturday, May 14, 2016 Every year, the State Street Nationals Car Show brings hundreds of antique and classic cars to State Street for one of California s biggest street car shows, attracting an estimated 30,000 people annually. This popular event is expanding to include a Saturday event showcasing Downtown Santa Barbara s diverse restaurants, vying for cash prizes and best chili, while enjoying an evening cruise of antique and classic cars and some of the best Blues music around. The Blues Cruise Chili Cook-Off offers patrons tickets for sale to attend and sample chili from participating restaurants, including voting for People s Choice. Patrons will also enjoy sampling opportunities from our Craft Beer Sponsor. Sponsors will benefit from advance advertising, signage, sample-cup branding, and on-site table opportunities. Presenting Sponsor $5,000 Exclusive recognition and naming rights ( The 2016 Blues Cruise Chili Cook-Off Presented by ) Exclusive logo placement on all chili sampling cups branded (3,000 printed) Sponsor-provided table or display at check-in/registration Presented by... recognition on large banner near State and de la Guerra Streets Premier logo placement and Presented by... mention in all event-controlled print and radio advertising Premier logo placement and Presented by... on all promotions and event-controlled marketing collateral including website, social media, e-blasts, posters, brochures, press releases and event-day signage Fourteen (14) tickets to the Blues Cruise Chili Cook-Off Up to ten (10) VIP parking passes SPONSORSHIP BENEFITS Blues Stage Sponsor $3,000 Logo placement on the stage as well as all promotions and event-controlled marketing collateral including website, social media, e-blasts, posters, brochures, press releases and event-day signage Sponsor logo prominently displayed on banner on the stage Ten (10) tickets to the Blues Cruise Chili Cook-Off Up to five (5) VIP parking passes Craft Beer Sponsor $1500 Exclusive rights to be the only beer product sold on site** Logo placement on all promotions and event-controlled marketing collateral including website, social media, e-blasts, posters, brochures, press releases and event-day signage Six (6) tickets to the Blues Cruise Chili Cook-Off Up to three (3) VIP parking passes **Beer sales will also require 20% of sales donated to event 8
March 2017 New Health & Wellness Festival In March 2017, Downtown Santa Barbara will come alive with a new celebration of the mind, body, and soul. This proposed five-day festival will be centered around a dual theme of health and wellness. This new festival will inspire, inform and re-energize attendees in Santa Barbara s beautiful setting, while showcasing innovation, best practices and creative expression about life lived in the center. Held in multiple venues across multiple days, this soulful celebration will showcase Santa Barbara as the ultimate retreat for the soul. This new Health & Wellness Festival (Name/Brand TBD) offers a wide range of programming and marketing opportunities throughout the community for sponsors and program partners who value health and wellness as part of their core business and corporate values, and want to associate their space with this new major Health & Wellness Festival. We are seeking Statements of Interest from potential sponsors and venue partners for this proposed 2017 event. 9
Sponsor Involvement Please make your selections and return this form with payment or payment info to: 63rd Annual Downtown Holiday Parade Presenting Sponsor [SOLD] $20,000 Kate Schwab: Kate@Downtownsb.org or (805) 962-2098 ext.802 Downtown Santa Barbara, PO Box 240, Santa Barbara, CA 93101 Fax: (805) 962-3286 1st Thursday Series Presenting Sponsor $12,000 Professional Float Sponsor $7,500 Corporate Hospitality Tent $7,500 Balloon Sponsor $2,000-$4,000 Sampling Sponsor $1,000 Downtown Art & Wine Tour Presenting Sponsor $5,000 Cabernet Sponsor $3,000 Chardonnay Sponsor $750 Sampling Sponsor $1,000 Supporting Sponsor $7,500 Sampling Sponsor $1,000 Blues Cruise Chili Cook-Off Presenting Sponsor $5,000 Blues Stage Sponsor $2,500 Craft Beer Sponsor $1,500 New Health and Wellness Festival Yes! I m interested in learning more, please schedule a time to discuss sponsorship opportunities. Name: Company Name: Email: Phone: Downtown Santa Barbara appreciates our local community s support and wants to thank you for your generous contributions and involvement. Your gifts help these special events create memorable experiences to share with the Downtown community.