Your weekend star ts here Media Kit 2016
ABOUT FRIDAY With world exclusives on Bollywood legends and the people at the centre of the biggest news stories, it s no wonder that Friday is the most widely read magazine in the UAE. We set the agenda with our thought-provoking features, engaging real life, celebrity interviews, philanthropic stories and reportage from around the world. But we can inspire too. With our glossy new look, bigger Friday logo and refreshed design we can now showcase our no.1 content ever better. Along with mouth-watering recipes from celebrity chefs we also have first-class writers sending intelligent dispatches from around the world for our in-depth travel features. Fashion-conscious readers are kept up to date with our aspirational Friday shoots showing the latest trends from local designers and stores, and our beauty pages offer up-to-the-minute advice and news. That s why for most families the weekend doesn t officially start until they ve read Friday from cover to cover. But we are more than just an intelligent weekly. Friday is a multi-platform brand with a strong social media presence, a website that is updated daily, and a YouTube channel with behind-the-scenes exclusive content. We are media partners with the strongest brands in the region including the hit reality TV show Foodshala, Elite Models and Ajmal Perfumes and work with international and local clients to extend our huge reach even further. With world-class journalists and all the stories that matter, Friday is the perfect and smart way to start the weekend.
TECHNICAL SPECIFICATIONS GENERAL GUIDELINES Any and all supplied materials are presumed to be correct and in accordance with Al Nisr Publishing LLC stated requirements. Al Nisr Publishing LLC will not be held liable for printing complications that may arise due to receipt of non-conforming materials. All transparencies should be flattened. It should be noted that the Asura system will not check this. Al Nisr Publishing LLC will not be held liable for discrepancies arising due to non-flattening of transparencies. Al Nisr Publishing LLC cannot guarantee legibility of 4-colour reverse type below 10 point and black and white reverse type below 6 point. Disks must include only advertisement related materials. Al Nisr Publishing LLC is not responsible for any non-pertinent information on disks supplied. HANDLING AND DISPOSITION OF ADVERTISING MATERIALS Please follow material deadlines for sending materials. All advertising materials should be provided securely packed and with a covering note specifying details regarding the publication and date of insertion, advertiser, agency and special instructions, if any. Materials received for insertion will not be released until after publication of issue. Requests for return of materials must be sent in writing. All materials will be kept on hand by the publisher for 15 days following the original date of insertion, after which, these will be destroyed. FILE NAMING Please do not use any special characters (e.g. / :!.. % etc) in the file name. MATERIAL FORMAT PDF file version 1.3, 1.4, and 1.5 only Please visit http://addesk.gulfnews.com/ resource/pdf Settings.htm for PDF setting files for Illustrator, QuarkXpress, InDesign and Acrobat Distiller. PDF SPECIFICATIONS Resolution: 300dpi. Mode: CMYK. All fonts embedded. All transparencies should be flattened. The PDF file should match the exact booking size without any extra white space. PDF files should not have crop marks, trim marks, document header or any other information. The dimensions of the PDF file for bleed artworks should match the exact bleed size without crop marks or extra information. Information regarding crop marks, trim marks, document header or any other information can be provided only in the printout and not in the PDF file. OVERPRINT ATTRIBUTES Only black text can be overprint on colour ground. Colour text should be knockout. WATERMARKS The minimum standard values for screens in highlight areas (e.g. watermarks) is 5% + 2% extra in all colours for printing on newspaper web. NOT ACCEPTED AT ANY STAGE DCS, multitone, multichannel (more than 4 channels i.e. CMYK), duotone images. Advertisements fully done in Photoshop containing text with only raster data. Advertisements with RGB Images or RGB Workspace or SPOT colours. Advertisements with Outline text. BLEED ADVERTISEMENTS Keep live matter 10mm from trim edges head, face, foot and scuff. Additionally, for double page spread bleed advertisements, keep live matter 5mm from the spine. COLOURS All colours must be built from process colours (CMYK). Spot colour advertisements, two and three colour advertisements should be built from CMYK. For information on Al Nisr Publishing LLC Colour Profiles, please visit http://addesk. gulfnews.com/resource/pdf Settings.htm. COMPATIBLE MEDIA/MEDIUM CD ROM/DVD ROM Asura Online (Please contact your sales agent at Al Nisr Publishing LLC for log-in details) WHAT TO SUPPLY In order to ensure that files are properly output, please include the following: 1. Laser-proof printed at 100%. If it is not possible to print lasers at 100%, you must indicate the percentage at which the advertisement is printed. 2. Publication-grade press-quality digital proofs are required, calibrated to Al Nisr Publishing LLC standards. For more information on Al Nisr Publishing LLC standards, please email colourmanagement@ gulfnews.com. 3. A printout of the disk s contents. MISCELLANEOUS Do not submit colour files for black and white advertisements. Separate CD/DVD to be provided for separate advertisements to avoid confusion. Use disinfectant software before sending your disk or uploading your advertisement. Advertisers should ensure that they have a duplicate copy of all electronic materials. CONDITIONS FOR ACCEPTANCE OF ADVERTISEMENTS Al Nisr publishing LLC reserves the right to refuse or alter any advertisement or change its position without prior notice and providing any reason for doing so. While every care is taken in compiling the advertisements, neither Al Nisr publishing LLC nor its agents accept responsibility for any inaccuracies or omissions or for any consequences arising from the publication of any advertisement, or for any loss or damage to any advertising material submitted to the publisher. The advertiser agrees to indemnify Al Nisr publishing LLC against any damages, losses or claims by third parties arising from publication of the advertisement. All advertisements must comply with all government and other statutory regulations and stipulations and are solely the responsibility of the advertisers or their representatives and or advertising agencies. Any discounts, commissions or contract rates offered are subject to payments being received by the publisher within the stipulated credit period last announced by the publisher. Al Nisr publishing LLC reserves the right to charge the casual rate and levy a surcharge in the event of payments not being received within the stipulated credit period. Cancellation deadlines are the same as booking deadlines. The publisher reserves the right to charge the full rate for advertisements cancelled beyond these deadlines. Payment: Prepayment. Credit, if approved, will be maximum 30 days from the date of invoice. Agency commission: 15% agency commission applicable to recognised and registered advertising agencies. 10% agency commission applicable on Marketplace advertisements. Al Nisr Publishing LLC trading as GN MEDIA For advertising enquiries please contact: Al Nisr Publishing LLC PO Box 6519, Dubai, UAE Dubai Tel: +9714 4067647 / +9714 4067181 Fax: +9714 3421039 Email: fridayadsales@gulfnews.com
READERSHIP SURVEY DO YOU SAVE YOUR COPY OF FRIDAY? Yes Yes 34% 46% Sometimes Sometimes 45% 43% No No 21% 11% WHO ELSE READS YOUR COPY OF FRIDAY? There are 2-3 people reading Friday Magazine per household. Total readership is in excess of 400,000 per copy HOW IMPORTANT IS FRIDAY IN YOUR DECISION TO BUY GULF NEWS? HOW IMPORTANT IS FRIDAY IN YOUR DECISION TO BUY GULF NEWS? Very important Very important 14% Not important 35% 46% 44% Important Important 45% Important 42% 42% Very important Not important 19% Not important 12% GENDER OF READERS EDUCATIONAL QUALIFICATION OF READERS 47% 37% 63% 20% 31% Doctorate High school 2% Graduate Post Graduate
ADVERTISING RATES 2016 General Display Size AED Gatefold 89,800 Double Page Spread 36,000 Full Page 20,500 Half Page 13,500 1/3 Page 10,700 Quarter Page 8,800 Position Loadings % Outside Back Cover 170% Inside Front Cover 150% Inside Back Cover 140% Facing Contents Page 130% Facing Editor s Note 130% Facing Letters to the Editor 130% Facing Stargazing Page 130% Specified Section / Page 65% Right Hand Page 45% Advertorial/Photo shoot surcharge 50% of FP. Al Nisr Publishing LLC trading as GN MEDIA
ONLINE RATES 2016 Position/Formats Right Hand Premium Position Half Page (300 x 600) Super Banner (220 x 550) Top of Page Premium Position Super Leader Board (970 x 90) Ad Placement Duration 7 days 14 days 21 days 30 days Home Page 8,750 14,000 19,775 26,250 Channel Index Page + all pages in same channel 13,125 21,000 29,663 39,375 Wallpaper Ad Placement Duration 7 days 14 days 21 days 30 days Home Page 12,250 19,600 27,650 36,750 Channel Index Page + all pages in same channel 18,375 29,400 41,475 55,125 Brand Logo Ad Placement Channel Index Page + all pages in same channel Duration 7 days 14 days 21 days 30 days 7,000 11,375 15,750 21,000 Al Nisr Publishing LLC trading as GN MEDIA