Company presentation Zagreb and Ljubljana Stock Exchanges Investor Day International Investment Conference May 26, 2015
This presentation contains certain statements concerning future events connected to financial conditions and outcomes of the activities and businesses of Ledo Group. Those statements represent expectations or opinions of the Group on future events and include known and unknown risks and insecurities, which could mean that obtained results, effects or events are significantly different from those stated or assumed in our statements. Ledo Group 2
1. Ledo Group in 2014 2. Financial performance and market shares in Q1 2015 3. Strategic and Financial guidance 4. Closure Ledo Group 3
Launching large number of new products and seasonal drivers Projects Campaigns Products Production Sales New categories entry Innovative products Premium and B brands Increasing efficiency of production and planning of production Utilization of synergy effects throughout the Group Increased activities in B2B channel New campaigns New channels of communication with B2B customers New sales channels Warehouse Management System introduced in the LDC Zagreb Customer Relationship Management-project launched in January 2014 which has successfully been implemented in February 2015 Continuation with 3PL services introduced in 2013 Introduction of central procurement project Tailored campaignes - Vatreni for the World Cup in Brazil, and Teenage Mutant Ninja Turtles for the movie Continued with Ledonardo project Launched Ledo fitness challenge project Launched season driver Narandžica Angry Birds ice cream with a sticker and an online game New campaign for premium impulse ice cream King Prize game in take-home ice cream category In B&H prize games included wide range of impulse ice creams Severina ice cream Prize games in fish and vegetables categories Pastry campaign Winter assortment layout 4
tons mn HRK Source: Company data, Ledo Group Annual Report for 2014 Frozen food group: Sales revenue* in mn HRK -0.7% Sustainable and constant growth 2.100 2.7% Frozen food Reduces seasonality of the business 1.400-4.4% Ice cream 700 Increased activites in B2B sales channel 0 2013 2014 *Data excludes segment Other; Sales revenue before eliminations Ice cream group: Sales volume** in tons 0.8% High precipitation amounts and floods in the region 100.000 80.000 60.000 2.8% Frozen food Unfavourable macroeconomic trends 40.000 20.000-4.0% Ice cream 0 2013 2014 **Data excludes segment Other
*Data excludes Other Ice cream 2014 consolidated sales: Frozen fruits and vegetables Pastry, Meat and ready meals 44.5% of sales 22.6% of sales 12.2% of sales 20.7% of sales Fish Source: Company data Ice cream 2013 consolidated sales: Frozen fruits and vegetables Pastry, Meat and ready meals 47.3% of sales 22.4% of sales 10.5% of sales 19.8% of sales Fish Ledo Group 6
Share in 2013 Operating 2014 in mn HRK Revenues Operating Revenues 2.079,4 1.980,8 % YoY change -4.7% Share in Operating Revenues Operating Expenses 1.846,2 88.8% 1.849,4 93.4% % YoY change 0.2% EBITDA / margin 325,9 15.7% 221,0 11.2% % YoY change -32.2% EBT / margin 225,4 10.8% 173,9 8.8% % YoY change -22.9% Source: Company data The year-over-year comparisons of financial results are affected by: Retreat from the milk distribution business in 2H 2013 Frikom penalty in Q1 2014 Nova Sloga disposal in 1H 2014 Poor weather conditions and unfavourable macroeconomic trends Shift in the product mix Ledo Group 7
In 2014 operating revenues recorded decline of 4.7% compared to 2013. By 2014, investment of Frikom Belgrade in Frikom Macedonia had been guided on investments in equity instruments available for sale and since 2014 on investments in associated companies. Sale of Frikom Macedonia was suspended with a view to further developing of the company and strengthening of the Group's market share. Frikom Macedonia entered into the consolidation of Ledo Group as of Q4 2014. Extremely bad weather conditions notably throughout spring and summer, exacerbated by severe floods in May, as well as challenging macroeconomic enviroment resulted in sales decline. Frozen food group recorded sales growth, while Ice cream group sales suffered decline and therefor reduced its stake in the sales mix. The bottom line was impacted by shift in the product mix and the penalty imposed to Frikom in the amount of EUR 3mn. In 2014 the emphasis was placed on increasing business efficiency through central procurement project, introduction of new software solutions for warehouse management and for developing relationships with customers. Capital expenditures in HRK Source: Company data Historical capital investment resulted in low ongoing maintenance capex requirements 80.000.000 60.000.000 40.000.000 20.000.000 0 87.883.343 93.199.631 2013 2014 Ledo Group 8
Sales in mn EUR Sales structure outside the region BULGARIA 3 FRANCE 2 2,9 2,6 11% 9% 14% 14% 5% 9% 7% GREECE LIBYA NORWAY 1 31% GERMANY SLOVAKIA OTHERS 0 2013 2014 Other countries include Israel, Italy, Romania, Sweden, Netherlands and Cyprus Utilization of excess production capacities growth outside CEE region Sales outside the Adriatic region represents 1.0% of consolidated Operating Income Source: Company data Ledo Group 9
tons Correlation between monthly ice cream sales in kg and average monthly temperatures across Croatia from January 2011 till December 2014 Correlation index 84.9% 3.000 30,00 C 2.500 2.000 25,00 20,00 Monthly sales in tons 1.500 15,00 1.000 500 10,00 5,00 Average monthly temperature in ⁰C 0 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2014 2014 2014 2014 2014 2014 1 3 5 7 9 11 1 3 5 7 9 11 1 3 5 7 9 11 1 3 5 7 9 11 month and year 0,00 Source: Meteorological and hydrological institute of Croatia Ledo Group 10
Comparison of the annual precipitation amounts for 2013 and 2014 with 30 years average reveals that these precipitation amounts in Croatia were above the mentioned average Precipitation amounts for Croatia in 2013 Precipitation amounts for Croatia in 2014 Source: Meteorological and hydrological institute of Croatia Ledo Group 11
1. Ledo Group in 2014 2. Financial performance and market shares in Q1 2015 3. Strategic and Financial guidance 4. Closure Ledo Group 12
Projects Preparations for the ice cream season CRM launched in the parent company Call centres in Frikom Belgrade and Ledo Citluk Centralized procurement contracted lower prices of raw materials Continuous efforts to improve the efficiency of all business processes Focus on production and procurement, utilisation of synergies within the Group and systematic cost management New sales channels openings for the impulse category and strategic positioning of cooling equipment Increased activities in gastro departments and bakeries of key customers Further development of the HORECA sales channel, expanding the number of customers and the associated range of products Additional training of sales staff Ledo Group 13
in mn HRK Operating Income 307,3 330,0 % YoY change 7.4% Operating Expenses Q1 2014 Q1 2015 316,6 336,5 % YoY change 6.3% EBITDA 13,0 16,4 % YoY change 26.3% EBT - 32,5 4,8 % YoY change 114.8% Source: Company data Year-over-year comparisons of financial results are affected by: One-offs: Sale of Nova Sloga in 1H 2014 and Frikom penalty in Q1 2014 Frikom Macedonia attained status of affiliated companies as of Q4 2014 Sales revenue increased by 7.4% compared to Q1 2014, while total income increased by 11.3% in the same period Revenue growth is the result of intensive marketing and sales activities combined with an earlier preparation for the Easter holidays and for the period of Catholic and Orthodox fasting Frozen food sales revenue posted strong growth with highest growth recorded in categories: Pastry, Meat and Fish Costs of raw materials and costs of goods sold recorded an increase due to the growth of production volumes and Frozen food sales Total expenses decreased by 0.4% compared to Q1 2014 as a result of continuous cost optimization processes Ledo Group 14
tons thousands HRK Frozen food group: Strong growth in Q1 2015 Outperformed plan Preparations for Easter holidays Activities in HORECA sales channel Gastro departments and bakeries of KA New campaigns - frozen fish and frozen vegetables and fruits 350.000 280.000 210.000 140.000 70.000 - Sales revenues* in thousands HRK 10.4% 16.4% -11.4% Q1 2014 Q1 2015 Source: Company data Frozen food Ice cream *Realized Revenue, FX rates EURHRK 7.64641 (Q1 2014); EURHRK 7.67916 (Q1 2015) Sales volume in tons Ice cream group: In line with the regular trends in first quarter of the year Unfavourable macroeconomic environment 20.000 15.000 10.000 16.1% 18.7% Frozen food Ice cream 5.000-5.7% 0 Q1 2014 Q1 2015
Sales per company 10.6% Q1 2014 Q1 2015 5.3% 19.3% 4.0% 19.3% 5.2% Ledo Zagreb Frikom Beograd Ledo Čitluk Ledo Slovenia Ledo Montenegro Others Source: Company data * Others include Frikom Macedonia, Ledo Hungary and Ledo Kosovo Ledo Group 16
Volume in 000 lit Croatia 4.000 3.500 3.000-10.3% -11.0% Competitors (Adriatic region) 100,0% 80,0% 60,0% 40,0% 20,0% 8,1% 7,8% 91,9% 92,2% 2.500 0,0% Q1 2014 Q1 2015 2.000 1.500-9.5% Ledo Group Serbia 1.000 500 - Q1 2014 Q1 2015 Source: Nielsen Retail Panel Dec 2014 - March 2015, Company data Ice cream market in the Adriatic region in terms of volumes decreased by 10.3% in Q1 2015 compared to Q1 2014 100,0% 80,0% 60,0% 40,0% 20,0% 0,0% 100,0% 80,0% 60,0% 40,0% 20,0% 0,0% 20,3% 19,6% 79,7% 80,4% Q1 2014 Q1 2015 B&H 9,4% 14,2% 90,6% 85,8% Q1 2014 Q1 2015
20.000 18.000 16.000 14.000 12.000 10.000 8.000 6.000 4.000 2.000 - Volume in 000 kg 1.4% 0.4% 2.1% Q1 2014 Q1 2015 Source: Nielsen Retail Panel Dec 2014 - March 2015, Company data Frozen food market in the Adriatic region* in terms of volumes increased by 1.4% in Q1 2015 compared to Q1 2014 *Adriatic region excludes Hungary and Macedonia; Available data for Meat Croatia, Available data for Ready Meals Croatia, Serbia and B&H 80,0% Competitors (Adriatic 60,0% region) 40,0% Ledo Group 100,0% 20,0% 0,0% 100,0% 80,0% 60,0% 40,0% 20,0% 0,0% 100,0% 80,0% 60,0% 40,0% 20,0% 0,0% Croatia 34,3% 34,4% 65,7% 65,6% Q1 2014 Q1 2015 Serbia 41,1% 39,8% 58,9% 60,2% Q1 2014 Q1 2015 B&H 26,4% 28,4% 73,6% 71,6% Q1 2014 Q1 2015
1. Ledo Group in 2014 2. Financial performance and market shares in Q1 2015 3. Strategic and Financial guidance 4. Closure Ledo Group 19
Production Sales Projects Focus on increasing production efficiency Preparatory work for the markets on which Group does not have leading market position Continuous focus on increasing efficiency of all business processes Utilisation of positive synergy effects throughout the Group New campaigns and products Implementation of CRM in other companies within the Group New sales policies Continuation with development of central procurement Sales outside the Adriatic regionutilization of excess production capacities Ledo Group 20
in mn HRK Operating Revenues Guidance 2015 2.277,7 Share in Operating Revenues EBITDA / margin 390,2 17.1% EBT / margin 304,2 13.4% Intensive marketing and sales activities Centralized procurement Efficiency improvement of all business processes with focus on the production and planning of production Managing margins on commercial agreements Source: Company data Ledo Group 21
1. Ledo Group in 2014 2. Financial performance and market shares in Q1 2015 3. Strategic and Financial guidance 4. Closure Ledo Group 22
Strengthening on core and other noncore markets Utilization of excess production capacities through exports Development of new leading market in Slovenia Continous innovations in products and marketing Maximizing shareholders value Stable cash flow generator Sustainable profitability Significant catch-up potential in ice cream and frozen food consumption per capita compared to Western Europe Strong barriers to entry for competition Increasing penetration of modern distribution Predominantly branded markets Ledo Group 23
United Kingdom Germany Sweden Ireland Finland Denmark Norway Western Europe Italy France Belgium Netherlands Spain Austria Switzerland Greece Russia Czech Republic Lithuania Croatia Slovakia Eastern Europe Portugal Latvia Poland Hungary Estonia Slovenia Belarus Serbia Ukraine Bulgaria Bosnia- Macedonia Romania Turkey Finland Norway Sweden Germany Italy United Kingdom Denmark Portugal Spain Latvia Austria Western Europe Ireland Slovenia Switzerland France Belgium Croatia Estonia Netherlands Hungary Belarus Czech Republic Turkey Poland Ukraine Russia Eastern Europe Macedonia Serbia Greece Lithuania Slovakia Romania Bulgaria Bosnia- 12,00 Average consumption of ice cream per capita in Europe (l) 8,00 4,00 0,00 Company s leading markets still have significantly lower ice cream and frozen food consumption per capita compared to Western Europe average 40,00 30,00 20,00 10,00 Average consumption of frozen food per capita in Europe (kg) Changes in consumer habits supported by positive movements in macroeconomic trends as well as penetration of modern distribution will drive future growth of ice cream and frozen food markets 0,00 Source: Euromonitor report 2014 Ledo Group 24
Ledo d.d. M. Cavica 1a 10000 Zagreb Croatia www.ledo.hr Investor Relations E-mail: investors@ledo.hr Tel: +385 1 2385 526 +385 1 2385 861 Ledo Group 25