~ @ee~e;,5 CIPi5ild~ ARE YOU READY TO I LEVEL UP AND LEAD Learn Advanced Digital Marketing Course 0 www.iditalacademy.com m info@idigitalacademy.com ~ +91 99866 78681
Why Digital Marketing? The world is now online. It is all about reaching out to them. As social media, mobile apps and online marketing channels open a new way to connect with customers, requirement for digital marketing expertise is increasing. Digital channels and social media have become the most essential of all modern marketing tools. At present, all the functions in business involve digital platforms. That's why every individual demands the basic knowledge & techniques which are being used commonly in digital marketing. It is one of the most economical and beneficial skills you can acquire nowadays. Th ere's 20 Lacs digital jobs predicted by 2020 and not enough digita l professionals to fill them. The expected share of advertisement budget a llocated to internet advertisement by year 2020 is $291 Billion 40% is th e c urrent growth ra te in Digita l Marketing Industry 3/4 compa nies are hiring Digita l Marketing Professionals The average pay for a Digita l Marketing Manager is Rs 6 to 8 Lacs per year (Payscale). M
;::,.:»eet.i~ @i5ild~ EXPLORE - Don't take just our word for it I Advanced Digital Marketing Course B.Tech PGDM 95% 25% 20% 16% 25% Job Placements Job Placements Job Placements Job Placements Job Placements Advanced Dig ital Marketing Course B.Tech Course Duration 1.5 Months 2 Years 2/3 Years 4 Years 2 Years Course Fee 30,000 Only 10-12Lakh 2.5-5 Lakhs 6-10 Lakhs 6-8 Lakhs Job Openings 8 Lakh+ 2 Lakh 60 k 5 Lakh 1 Lakh Job Seekers 1 Lakh 5 Lakh 2 Lakh 20 Lakh 4 Lakh Job Monthly 15-25 k 15-20 k 12-25 k 10-20 k 15-30 k I Career Options For Digital Marketers I... DIGITAL MARKETING FRESHER - DIGITAL MARKETING EXECUTIVE Salary : 2 to 2.5 Lakh Per Annum 3+ YEARS OF EXPERIENCE DIGITAL MARKETING MANAGER - Salary : 5.5 Lakhs to 6 Lakhs per Annum SOCIAL MEDIA MARKETING FRESHER - SOCIAL MEDIA ANALYST Salary : 1.8 to 2.5 Lakh Per Annum 3+ YEARS OF EXPERIENCE SOCIAL MEDIA MANAGER - Salary : 4 Lakhs to 5 Lakhs per Annum SEARCH ENGINE OPTIMIZATION FRESHER - SEO Analyst Salary : l.5 to 2 Lakh Per Annum 3+ YEARS OF EXPERIENCE SEO SPECIALIST Salary : 5.5 Lakhs to 6 Lakhs per Annum FREELANCE DIGITAL MARKETER MONTHLY EARNING WITH 3-4 PROJECTS PER MONTH 30-40k Per Month MONTHLY EARNING WITH 7-8 PROJECTS PER MONTH 1 Lakh to 1.5 Lakh
5:;.:»eeue;,5 <1Pi5ild~ AFTER THIS COURSE YOU WILL BE ABLE TO I Learn how you can use digital marketing to bring a tremendous boost to your career or business. You'll learn new tools and techniques to transform the way you work. Professionals who have taken our courses have leveled-up, gotten funding, received a promotion, got seen and heard and most of all have made things happen. Secure prestigious and higher-paying digital marketing positions Prepare yourself for top marketing certifications like Google and Facebook certification Improve your value tremendously to your present or future employers, and increase your placement Understand various online marketing strategies and tools. You can use this knowledge to even decide where Generate, optimize, and increase your conversions through Google and sell/market your products online Drive online conversions and increase your business by 3x Build a digital marketing revenue stream for your own venture or company 2.5-7 LPA I 8-30 LPA I 30+ LPA Beginner Level Middle Level Top Level
Q.:»eeue;,5 <1Pi5ild~ WHY TO CHOOSE US? ABOUT US I Digital Academy is a Leading Marketing Training Institute in Banglore Providing High-Quality Digital Marketing Training in Banglore with Real-Time Exposure to live Projects. We use most Advanced Training techniques with a combination of assignments, Projects and Internship Programs. I Digital Academy Provides the Best Digital Marketing Taining in Banglore. Our Diploma Program in Digital Marketing is Designed to Train Students on the most Advanced Aspects of Digital Marketing
Q aieeue;,5 <1Pi5ild~ BECOME A CERTIFIED DIGITAL MARKETER IN 5 WEEKS I WHY CHOOSE OUR INSTITUTION Experienced Trainers Our Trainers are Real-Time Digital Marketing Consultants working with a Combined experience of 7+Years. Student Centric Digital MArketing Training Methodology at idigital Academy is focused to give hands on experience to all students. ~. m Real-Time Training Students will work on Live Digital Marketing Projects and gain Real-Time Exposure on current scenarios.... A(i:) ~u The Global Standard We have trained more graduates to a single digital education standard than any other certification body. Industry-Validated Syllabus Most in-demand modules Approved by industry experts & accepted world wide. Gain Up-To-Date Industry Knowledge Our specialist product team work closely with leading industry experts to create, review and update your course content on a continuous basis.
Q.:»eeue;,5 <1Pi5ild~ I DIGITAL PROGRAM HIGHLIGHTS I g 0 f ~ Globally recognised certification from Google Access to Multiple Digital Marketing tools # 12, 2nd Floor, Sharavanthi Blue Chip, 100 Feet Ring Road, BTM Layout 1st Stage, Bengaluru, Karnataka 560068
i:- aieeu~ 11Pi5cld~ I OUR STUDENTS WORK IN COMPANIES LIKE r-., L: :J 1:1-i#fi:MWi ele~f ltesp nslble Digital Marketing m ' SWIGGY M M/\~o~ RETAI LS VENTURES ri lnduslnd Bank siliconindia ~ ROYA OAK Propelld > accenture High performance. Delivered. # 12, 2nd Floor, Sharavanthi Blue Chip, 100 Feet Ring Road, BTM Layout 1st Stage, Bengaluru, Karnataka 560068
5:;.:»eeue:,5 <1Pi5ild~ THE BEST CERTICATES IN THE INDUSTRY I Get ready to level-up and boost your CV with Internationally Valid Certificates* Boost Your Skill-set and get certified with highly esteemed entity like Google & Facebook. In addition, our content and exercises will enable you to achieve other certifications available in Digital Marketing Domain. With our intensive digital marketing course, we help you prepare for the following certifications that are most-sought-after by recruiters in the job market: AdWords Fundamental, Video Advertising, Search Advertising, Shopping Advertising, Display Advertising, MobileAdvertising, Google Analytics Certification, Facebook Blue Print Certification. Certifications Congratulations! Nijin Nijin Congratulations! Nijil Nijin Complet!'d AdWords Search Certification onmay10, 2017 Completed Google Analytics Individual Qualification onmay31, 2017 Google Google Congratulations! Nijin Nijin Compleled AdWords Fundamentals onmay9, 2017 Gocg~
Q aieeue;,& <1Pi5ild~ WEEKEND TRAINING Sun - Mon Doys Sot & Sun Timings 7 o.m-9 p.m Timings 7 o.m-9 p.m I OUR STUDENTS TESTIMONIALS Duration 5 Weeks Duration 2 Months The Structure of the digital marketing course online is understandable and had a good experience at I digital Academy. Trainer is very good and supportive till the end of the course. VYSHAK PRADEEP Malu Soft (BTM Layout) 2.8 Lakh Per Annum 3.5 Lakh Per Annum I Learn Digital Marketing in this institute. Our Trainer is very good knowledge in Digital Marketing field. After complete this course he supported me to get a job. Thank you very much sir. BIKASH AGARWAL Propelled (HSR Layout) I had a good experience at I digital Academy. Trainer t ' is very good and supportive till the end of the course. r 1 Management and other staffs are really supportive ' when I'm struggling for placements. GIRISH DARSI Value Leaf (HSR Layout) 3.6 Lakh Per Annum 1.8 Lakh Per Annum You really deserve 5 star sir. Thank You so much for giving us the tips and tricks in digital marketing which no one will shore with us sure. Thank you so much once again RAJESH K Asset Trust Services (Koaramangala) # 12, 2nd Floor, Sharavanthi Blue Chip, 100 Feet Ring Road, BTM Layout 1st Stage, Bengaluru, Karnataka 560068
LEARN 21 MODULES FROM 1 COURSE I...-.. ffl I \ I I.. -... \ I Introduction to Digital Marketing Website Structure & Planning ~ ~ ~ I ~ Search Engine Optimization (SEO) Search Engine Marketing (PPC, AdWords) Search Network Ads ;;; @eeue;,5 <1Pi5ild~ Display Network Ads la 1~ Re-Marketing Campaigns Shopping Ads I ~ Video Ads ~ l@[llf]i b::::::i Universal App Campaigns Social Media Marketing Online Reputation Management Email Marketing Mobile Marketing Web Analytics ~ Conversion Optimization I ~~ Content Marketing Blogging & Adsense - Affiliate Marketing I I.. ~ I ~ YouTube Video Editing I =~= YouTube SEO 7 CERTICATES ACCEPTED WORLDWIDE Creating Own Marketing Strategy # 12, 2nd Floor, Sharavanthi Blue Chip, 100 Feet Ring Road, BTM Layout 1st Stage, Bengaluru, Karnataka 560068
;:; @eeu~ <1Pi5ild~ DIGITAL MARKETING OVERVIEW What is marketing? What is Digital Marketing? Understanding Marketing Process Why is Digital Marketing better than traditional Marketing? Understanding Digital Marketing Process Increasing Visibility Inbound and Outbound Conversion types and process Retention Performance Evaluation WEBSITE STRUCTURE & PLANNING Understanding Internet Understanding websites Understanding domain name URL and URI What is server & hosting? How to Book a domain name & web hosting Different types of web servers Different types of websites Identifying objective of website Planning & Conceptualising Structure of a Website Deciding on number of pages required Planning for engagement options Creating blueprint of every webpage # 12, 2nd Floor, Sharavanthi Blue Chip, 100 Feet Ring Road, BTM Layout 1st Stage, Bengaluru, Karnataka 560068
Q aui=u~ @i5ili:i~ SEARCH ENGINE OPTIMIZATION (SEO) What is SEO? Introduction to SERP What are search engines? How search engines work Major functions of a search engine What are keywords? Different types of keywords Google keyword planner tool Keywords research process Understanding keywords mix Google Operators ON-PAGE (SEO) What are primary keywords & secondary keywords? Uri Structure Meta tags creation Header Tags in HTML Importance of Header tags Content optimization Image optimization Internal Linking Broken Links Outbound links Structured Snippets Speed Factors
Q aui=u~ @i5ili:i~ SEARCH ENGINE OPTIMIZATION(SEO) (Continuation.. ) Code optimization Sitemap, robot.txt creation & submissionon server & webmasters Using google webmasters tool OFF-PAGE (SEO) What is Domain Authority? How to increase Domain Authority What are backlinks? Types of backlinks What is link building? Types of link building Do's and Dont's of link building Link building strategies for your business Easy link acquisition techniques Top tools for SEO Monitoring SEO process Preparing SEO reports How to create SEO Strategy for your business What is link juice? Importance of domain and page authority How to optimize exact keywords for your business What is Google Panda Algorithm? What is Google Penguin? How to save your site from Google Panda and Penguin and Update How to recover your site from Panda and Penguin LOCAL BUSINESS (SEO) Google places optimization Classified submissions Google Map integration & optimization Google reviews
;:;.:»eeu~ CIPii5i)d~ SEARCH ENGINE MARKETING (SEM) PPC, ADWORDS Understanding Paid search results Introduction to Google Adwords & PPC advertising Setting up Google Adwords account Understanding Adwords account structure Types of Advertising campaigns How does Adwords rank ads Understanding Adrank Optimizing Search Campaigns Understanding bids Understanding different types of bid strategy Pros & Cons of different bid strategies What is quality score Why quality score is important What is CTR? Why CTR is important? Importance of CTR in optimization How to increase CTR Understanding ad-extensions What is conversion tracking? Why is it important How to set up conversion tracking Adding tracking code to a website Checking conversion stats # 12, 2nd Floor, Sharavanthi Blue Chip, 100 Feet Ring Road, BTM Layout 1st Stage, Bengaluru, Karnataka 560068
;:; aii=u~ @i5ild~ SEARCH ENGINE MARKETING (SEM) PPC, ADWORDS (Continuation... ) Using keyword planner tool Adding keywords in ad-group Understanding types of keywords Board, exact and phrase match What are negative keywords Pros and cons of diff. types of keywords Understanding ad metrics Display & destination URL How to write a compelling ad copy Types of ad-extensions Adding ad-extensions in our campaign Tracking Performance and Conversion SEARCH NETWORK Types of Search Campaigns Creating our l st search campaign Doing campaign level settings Understanding location targeting Different types of location targeting Creating ad groups Understanding keywords # 12, 2nd Floor, Sharavanthi Blue Chip, 100 Feet Ring Road, BTM Layout 1st Stage, Bengaluru, Karnataka 560068
;:;.:»eeu~ CIPi5ild~ What is Display Ads? Types of Display Advertising DISPLAY ADS Display Advertising Banner ads Rich Media ads Pop ups and Pop under ads Contextual advertising What are Payment Modules? Assignment on allocating funds Creating Banner Ads Using Tools What is Re-marketing? Why re-marketing is important Re-marketing and Branding RE-MARKETING Setting up Re-marketing campaign CAMPAIGNS Creating Re-marketing lists Advanced Level list creation Custom audience in re-marketing What are shopping Ads Who can benefit from shopping ads SHOPPING ADS Google Merchant Center Creating Shopping Feed Creating and Managing Shopping Campaigns # 12, 2nd Floor, Sharavanthi Blue Chip, 100 Feet Ring Road, BTM Layout 1st Stage, Bengaluru, Karnataka 560068
c;.:»i=u~ @i5ili:i~ VIDEO ADS 1 Q Module UNIVERSAL APP CAMPAIGNS Importance of video marketing Benefits of video marketing Uploading videos on Youtube Using youtube for business Understanding Video Campaign Creating Video Campaigns Targeting Options Understanding Bid Strategy What are Mobile App Campaigns Advertising on mobile (App & Web) Targeting ads on Apps Targeting ads via location 11 Module CONVERSION OPTIMIZATION What is conversion optimization? Some important terms to remember Calculating conversion rate optimization Elements of the CRO process The numbers Making sense of the CRO The ideal CRO Metrics to help you understand CRO
i:;.:»eeu~ Cil>QC)d~ 12 Module SOCIAL MEDIA MARKETING What is Social Media? Understanding Social Media terms and psychology How social media marketing is different from others Creating business pages on various social media platforms Why is Social Media optimization important? Optimizing and planning social media posts Use of automated post schedulers FACEBOOK Understanding Facebook for Marketing Creating Facebook page Requesting contacts for invitation Exercise on fan page wall posting Increasing fans on fan page How to do marketing on fan page (with examples) Fan engagement Facebook marketing Types of Facebook advertising Best practices for Facebook advertising Understanding Facebook best practices Understanding Facebook ads manager Types of FB campaigns
Q aui=u~ @i5ili:i~ 12 Module SOCIAL MEDIA MARKETING (Continuation... ) OPTIMIZE AND PROMOTE ON OTHER SOCIAL MEDIA CHANNELS LIKE lnstagram Pinterest & Google+ Creating Facebook advertising campaign Targeting in ad campaign Payment module- CPC vs CPM vs CPA Setting up conversion tracking LINKEDIN What is Linkedln? Understanding Linkedln Company profile vs Individual profiles Understanding Linkedin groups How to do marketing in Linkedln groups Linkedin advertising Increasing ROI from Linkedln ads Linkedin publishing Company pages Adv on Linkedln Display vs text TWITTER Understanding Twitter Tools to listen & influence on Twitter How to do marketing on Twitter Advertising on Twitter Creating campaigns Types of ads Tools for twitter marketing Twitter Advertising Twitter Cards
;::i @i=u~ CIPi5ili:i~ 13 Module GOOGLE ANALYTICS Introduction to Google Analytics How Google analytics works Understanding Google analytics account structure Understanding Google analytics insights Understanding cookie tracking Starting with Google analytics How to set up analytics account How to add analytics code in website Understanding goals and conversions How to setup goals Understanding different types of goals Understanding bounce & bounce rate Difference between exit rate & bounce rate How to reduce bounce rate How to set up funnels in goals Importance of funnels How to integrate adwords and analytics account Benefits of integrating adwords & analytics Measuring performance of marketing campaigns via Google analytics # 12, 2nd Floor, Sharavanthi Blue Chip, 100 Feet Ring Road, BTM Layout 1st Stage, Bengaluru, Karnataka 560068
c;.:»i=u~ Cll>QCll:i~ 14 Module EMAIL MARKETING What is email marketing? How email works? Challenges faced in sending bulk emails How to over come these challenges? Types of email marketing- Opt-in & bulk emailing What is opt-in email marketing? Setting up email marketing account Best platforms to do opt-in email marketing Setting up lists & web form Creating a broadcast email What are auto responders? Setting up auto responders How to do bulk emailing? Best practices to send bulk emails Tricks to land in inbox instead of spam folder Top email marketing software's & a glimpse of how to use them Improving ROI with A/B testing
i:;.:»eeu~ C1Pi5ilal~ 15 Module MOBILE MARKETING Understanding Mobile Devices Fundamentals of Mobile Marketing Mobile Marketing and Social Media SMS marketing Web-based marketing App-based marketing In-game mobile marketing QR codes Location-based services 16 Module YOUTUBE Why Youtube Identifying your lntrest Video creation basics Youtube Video editing Measurement tools How to make money from Youtube 17 Module YOUTUBE SEO Channel Name, Branding & Vanity URL Channel Keywords & Targeted Country Linking Associated Website Channel Description & Links Channel Homepage Video Title Video Description Tags Increase Views, Likes, Shares & Links.
;:; aii=u~ @i5ild~ 18 Module CONTENT MARKETING What is Content Marketing? Introduction to content marketing Objective of content marketing Content marketing strategy building process Types of content How to write great compelling content Keyword research for content ideas Optimizing content for search engines Discussing authority blog Steps towards developing authority blog Ways to monetizing authority blog How to market your content? 180 examples of magnetic headlines What is adsense? How to get approved for adsense? Using your adsense account interface Placing ads on your blog Creating biogs with FREE theme # 12, 2nd Floor, Sharavanthi Blue Chip, 100 Feet Ring Road, BTM Layout 1st Stage, Bengaluru, Karnataka 560068
;::i @i=u~ CIPi5ili:i~ 19 Module ONLINE REPUTATION MANAGEMENT What is online reputation management? Why we need ORM Understanding ORM scenario How to deal with criticism online Ways to create positive brand image online Step by step guide to over-come negative online reputation Examples of online reputation management 2Q Module AFFILIATE MARKETING What is affiliate marketing? 3 A's of affiliate marketing How people make millions in affiliate marketing? Affiliate marketing history Changes in affiliate marketing industry over the year Affiliate marketing scenario in India How to be a super affiliate? Different ways to do affiliate marketing Affiliate marketing secrets Live examples of how people are making money as an affiliate Getting started as an affiliate Some of the top affiliate network in the world # 12, 2nd Floor, Sharavanthi Blue Chip, 100 Feet Ring Road, BTM Layout 1st Stage, Bengaluru, Karnataka 560068
Q aieeue;,& <1Pi5ild~ 21 Module CREATING INTERNET MARKETING STRATEGY Access Over 50 Free Digital Marketing Tools 7 Certifications recognized worldwide 6 months Support for Students and Professionals
THANK YOU For more information ~ ( +91) 99866 78681 I 99005 78681 info@idigitalacademy.com o www.idigitalacademy.com 9 # 12, 2nd Floor, Sharavanthi Blue Chip, 100 Feet Ring Road, BTM Layout 1st Stage, Bengaluru, Karnataka 560068