2 0 1 6 PROGRAMME CERAMIC WORLD REVIEW CERAMIC WORLD REVIEW PERSIAN BRICK WORLD REVIEW COMMUNICATION T O O L S P RESS WEB - SOCIAL APP ISSUU CERAMICWORLDWEB.IT: WEB MARKETING & DIRECT EMAIL MARKETING NEW CERAMICWORLDWEB.IT 2.0 VERSION TECNARGILLA 2016
COMMUNICATION TOOLS P R E S S WEB - SOCIAL TRADE MAGAZINES: CERAMIC WORLD REVIEW, since 1990 the best known and most widely circulated international magazine devoted to ceramic tile and sanitaryware production technologies. It is published in 5 standard issues and 3 special issues in Hindi, Russian and Chinese. CERAMIC WORLD REVIEW PERSIAN, the Farsi language version of Ceramic World Review, first launched in 2012 and already established as the most interesting technical magazine for the sector in Iran. Published by Arta Group with 5 issues per year. BRICK WORLD REVIEW, the international magazine devoted to brick production technologies. It is published in 3 standard issues and special issues in Hindi, Chinese and Farsi. TILE ITALIA, since 1989 the leading and most widely read Italian bimonthly magazine for the floor and wall covering and bathroom furniture distribution sector. MaterialiCasa magazine, since 2012 the supplement dedicated to architecture, design, surfaces. TILE INTERNATIONAL, a four-monthly magazine in English sent out to the leading importers and distributors of floor and wall coverings and bathroom furniture the world over. All magazines are also available online at www.tiledizioni.it and ISSUU (http://issuu.com/tiledizioni) WEBSITES & ELECTRONIC NEWSLETTERS CERAMICWORLDWEB.it, the world s leading ceramic industry e-magazine with e-newsletters to 40,000 readers MATERIALICASA.it, the new website aimed at the world of home finishings: floor and wall coverings, interior finishings, bathroom furniture and sustainable building materials for new build and renovation, with e-newsletters to 90,000 readers TILEDIZIONI.it, the corporate website containing full information on our activities and products and the online versions of all magazines. SOCIAL: FACEBOOK (facebook.com/tile.edizioni, click on like on our fanpages: facebook.com/tiledizioni - facebook.com/materialicasa) TWITTER (twitter.com/tiledizioni - twitter.com/materialicasa ) PINTEREST (pinterest.com/materialicasa) TILE EDIZIONI is the leading publisher of magazines aimed at the ceramic and brick machinery industry and distributors of floor and wall coverings and bathroom furniture. TILE EDIZIONI s activities range from the publication of the best-known trade magazines in printed and digital versions to technical manuals, conference organisation, website management, web marketing tools and communication projects for client companies. TILE EDIZIONI SRL VIA FOSSA BURACCHIONE 84 41126 BAGGIOVARA (MO) - ITALY T. +39 059 512 103 F. +39 059 512 157 info@tiledizioni.it www.tiledizioni.it
PRINT: printed magazine mailed to 7,300 manufactures all over the world WEB: complete version to be read or downloaded in pdf version at www.tiledizioni.it ISSUU APP: Digital magazines are available for mobiles (smartphone and tablet) through the free ISSUU App. Download the App for your mobile and search for Tile Edizioni. PRESS CERAMIC WORLD REVIEW - EDITORIAL PROGRAMME 2016 Month / Issue Focus Distributed at: FEBRUARY no. 115/2016 FEBRUARY Ceramic & Brick World Review INDIA MARCH Ceramic & Brick World Review RUSSIA Digital Glazing & Decoration Special Indian Ceramics 2016 SPECIAL ISSUE IN HINDI SPECIAL ISSUE IN RUSSIAN Technologies showcased at Batimat Russia Keramika (Jakarta), 17-20/3 Batimat Russia (Moscow), 5-8/4 Coverings (Chicago), 18-21/4 Indian Ceramics, 2-4/3 Batimat Russia, 5-8/4 editorial 20 January 20 January 20 January Deadline for: advert 2 February 2 February 2 February Leading International magazine and most influencing source of information for the top management of the ceramic industry worldwide, CWR publishes exclusive researches on global markets, interviews, news and updates on the most important technological innovations. In addition to the worldwide diffusion of its printed version, CWR has achieved THE OUTSTANDING RESULT OF 36,000 AVERAGE VIEWS PER SINGLE ISSUE (a total of 180,000 VIEWS IN 1 YEAR) of its digital version available on the free ISSUU (as App or as desktop version on www.issuu.com/tiledizioni) APRIL no. 116/2016 Large size ceramic tiles Finishing & surface treatments Process & product quality controls 10 March 30 March Frequency: 5 standard issues (Italian and English) + 3 special issues in Russian, Chinese and Hindi MAY Ceramic & Brick World Review CHINA SPECIAL ISSUE IN CHINESE Technologies showcased at Ceramics China Ceramics China 27-30/5 8 April 27 April Circulation: 9,100 copies (average) Readership: owners, general managers, technical and sales managers of companies JUNE no. 117/2016 EFFICIENCY IN CERAMICS: Green Technologies, energy savings. Forming, drying & firing Automation and end of line PREVIEW TECNARGILLA 22 May 5 June manufacturing tiles, sanitaryware, tableware, refractories, raw materials and machinery. Postal distribution: 7,300 copies: Italy: 2,500 Europe: 2,000 SEPTEMBER no. 118/2016 SPECIAL TECNARGILLA & CERSAIE World Production and Consumption of ceramic tiles. The world 25 top tile producers Tecnargilla (Rimini), 26-30/9 Cersaie (Bologna), 26-30/9 10 July 31 July Asia: 1,400 Americas: 1,100 Africa/Oceania: 300 Additional distribution at national and international DECEMBER no. 119/2016 Sanitaryware Raw materials and preparation Cevisama, Indian Ceramics, Unicera, Revestir 2017 20 October 16 November trade fairs Contacts: Paola Giacomini: p.giacomini@tiledizioni.it T. +39 335 186 4257 Elisa Verzelloni (Italy): e.verzelloni@tiledizioni.it T. +39 338 536 1966 Marco Calliari: m.calliari@tiledizioni.it T. +39 347 492 1000 3
PRESS CERAMIC WORLD REVIEW PERSIAN THE LEADING SOURCE OF INFORMATION IN FARSI FOR CERAMIC INDUSTRY PROFESSIONALS IN IRAN 5 ISSUES / YEAR MAILED TO 3,000 IRANIAN PLAYERS NEW! 2 ISSUES DEDICATED TO THE HEAVY CLAY INDUSTRY CERAMIC WORLD REVIEW PERSIAN - EDITORIAL PROGRAMME 2016 Month / Issue Focus Distributed at: FEBRUARY no. 21/2016 JUNE no. 22/2016 AUGUST no. 23/2016 OCTOBER no. 24/2016 DECEMBER no. 25/2016 Sanitaryware Raw materials and preparation Digital Glazing & Decoration SPECIAL CERAFAIR SPECIAL SECTION: TECHNOLOGIES FOR THE HEAVY CLAY INDUSTRY SPECIAL TECNARGILLA & CERSAIE Large size ceramic tiles Finishing & surface treatments Process & product quality controls EFFICIENCY IN CERAMICS: Green Technologies, energy savings Forming, drying & firing Automation and end of line SPECIAL SECTION: TECHNOLOGIES FOR THE HEAVY CLAY INDUSTRY World Production and Consumption of ceramic tiles. The world 25 top tile producers REPORTAGE TECNARGILLA Cerafair (Tehran, July 2016) Confair (Tehran, August 2016) Tecnargilla (September 2016) Cersaie (September 2016) Suncer (Yazd, November 2016) Cevisama 2017 Unicera 2017 editorial 15 January 15 April 10 June 10 September 14 October Deadline for: advert 1 February 29 May 25 July 30 September 15 November The Farsi language version of Ceramic World Review, launched in 2012 in cooperation with the Iranian publisher Arta Group, has successfully established itself as the most reliable source of information amongst ceramic industry professionals in IRAN thanks to the high-quality contents of Ceramic World Review translated by a team of professionals working in the ceramic Frequency: 5 issues / year Postal distribution: 3,000 copies throughout Iran Readership: owners, general managers, technical and sales managers of Iranian ceramic companies and local ceramic distributors NEW FEATURE - THE HEAVY CLAY INDUSTRY: Issues no. 22/2016 (June) and 24/2016 (October) will contain a special section dedicated to the Heavy Clay Industry and will be mailed to the major local manufacturers of bricks and roof tiles. 4 Contacts: Paola Giacomini: p.giacomini@tiledizioni.it T. +39 335 186 4257 Elisa Verzelloni (Italy): e.verzelloni@tiledizioni.it T. +39 338 536 1966 Marco Calliari: m.calliari@tiledizioni.it T. +39 347 492 1000
PRINT: printed magazine mailed to 3,600 professionals all over the world WEB: complete version to be read or downloaded in pdf version at www.tiledizioni.it ISSUU APP: Digital magazines are available for mobiles (smartphone and tablet) through the free ISSUU App. Download the App for your mobile and search for Tile Edizioni. BRICK WORLD REVIEW - EDITORIAL PROGRAMME 2016 Month / Issue Focus Distributed at: FEBRUARY Ceramic & Brick World Review INDIA APRIL no. 1/2016 MAY Ceramic & Brick World Review CHINA SEPTEMBER no. 2/2016 DECEMBER no. 3/2016 NEW FOR IRAN Special Indian Ceramics 2016 Producing bricks in North Africa Producing bricks in Eastern Europe Technologies showcased at Ceramics China Energy savings & Green Technologies Efficiency in the brickworks Producing bricks in South America SPECIAL ISSUE IN HINDI SPECIAL ISSUE IN CHINESE SPECIAL TECNARGILLA Indian Ceramics 2-4/3 Batimatec Algeria (May) Ceramics China 27-30/5 Tecnargilla (Rimini), 26-30/9 Ceramatec (Moscow), Cevisama, Unicera, Revestir, Indian Ceramics editorial Deadline for: advert International magazine mailed to the top managers of the heavy clay industry worldwide, BWR publishes interviews, news and descriptions of technological innovations and production plants installed worldwide. In addition to the worldwide diffusion of its printed version, BWR tots up 5,000 AVERAGE VIEWS PER SINGLE ISSUE OF ITS DIGITAL VERSION available on the free ISSUU (as App or as desktop version on www.issuu.com/tiledizioni) Frequency: 3 standard issues (Italian and English) + 1 in Chinese + 1 in Hindi + 2 special issues in Farsi for the Iranian market Circulation: 4,400 copies (average) Readership: owners, general managers, technical and sales managers of companies manufacturing bricks and tiles, raw materials and plants. Postal distribution: 3,600 copies Italy: 1,000 Europe: 1,400 Asia: 500 Americas: 500 Africa: 200 Additional distribution at national and international trade fairs. Contacts: Paola Giacomini: p.giacomini@tiledizioni.it T. +39 335 186 4257 Elisa Verzelloni (Italy): e.verzelloni@tiledizioni.it T. +39 338 536 1966 Marco Calliari: m.calliari@tiledizioni.it T. +39 347 492 1000 20 January 23 February 8 April 12 July 14 October 2 February 22 March 27 April 31 July 15 November CERAMIC WORLD REVIEW PERSIAN (Farsi language) - POSTAL DISTRIBUTION TO THE LEADING IRANIAN HEAVY CLAY MANUFACTURERS JUNE no. 22/2016 OCTOBER no. 24/2016 SPECIAL SECTION: TECHNOLOGIES FOR THE HEAVY CLAY INDUSTRY Confair (Tehran - August 2016) SPECIAL SECTION: TECHNOLOGIES FOR THE HEAVY CLAY INDUSTRY Suncer (Yazd, November 2016) 15 April 10 September 29 May 30 September 5PRESS
ADV RATES ADV RATES - CERAMIC WORLD REVIEW, BRICK WORLD REVIEW, CWR PERSIAN TYPE OF ADVERT Size Rate CWR BWR Rate CWR Persian Full page 210x297 mm Advertorial double-page spread 420x297 mm 1/2 page horizontal 210x140 mm 1/2 page vertical 100x297 mm 1/3 page horizontal 210x90 mm n.a. TECHNICAL SPECIFICATIONS OF PRINTED ADVERTS: File: Non-editable TIFF, EPS or PDF Colour method: CMYK Bleed: 3 mm on each side Resolution: 300 dpi Colour proof: cromalin Tile Edizioni is not responsible for the print quality of adverts that do not respect the above-mentioned specifications and are supplied without Cromalin colour proofs. 1/3 page vertical 70x297 mm n.a. 1/4 page horizontal 210x70 mm n.a. 1/4 page vertical 100x140 mm n.a. SPECIAL POSITIONS Double-page spread at beginning of magazine 420x297 mm Back cover 210x297 mm Inside front and back covers / First right hand page 210x297 mm CANCELLATIONS: Cancellations will not be accepted after advertising submission deadlines. CONTACT FOR ADVERTISING Facing inside back cover, facing colophon, facing summary, facing editorial 210x297 mm Tile Edizioni T. +39 059 512 103 BOUND INSERTS in centre of magazine, exclusive Two-sided 4 sides LOOSE INSERTS Quote Paola Giacomini p.giacomini@tiledizioni.it - +39 335 186 4257 Marco Calliari m.calliari@tiledizioni.it - +39 347 492 1000 Postcards, brochures, leaflets, etc. in copies mailed or distributed at trade fairs Quote Quote Elisa Verzelloni (Italy) e.verzelloni@tiledizioni.it - +39 338 536 1966 6
TRADE FAIR THE TECNARGILLA 2016 MAP Space format Rate Cover footer 105x35 mm Back cover 105x240 mm Map edge Logo max 30 spaces THE MAP: 35,000 COPIES COPIES DISTRIBUTED AT THE ENTRANCE AND AT THE INFO POINTS Hall map footer 840x30 mm Hall map Manchette 100x60 mm Exhibitor list header 735x35 mm Exhibitor list Module 95x95 mm (max 6 spaces) Name highlighted bold + colour on alphabetical list WWW.TECNARGILLA.IT: WEBSITE & E-NEWSLETTER A. Complete company info sheet + logo + product B. Home page banner C. Exclusive Sponsorship of the Tecnargilla E-NEWSLETTER mailed to 60,000 email addresses Jan./July: h September: SPECIAL OFFER: COMPANIES PRESENT ON THE MAP, CATALOGUE AND WEBSITE WILL BE GRANTED A 10% DISCOUNT ON THE ADVERTISING OPPORTUNITIES INSIDE THE FAIRGROUND Contacts: Paola Giacomini: p.giacomini@tiledizioni.it T. +39 335 186 4257 Elisa Verzelloni (Italy): e.verzelloni@tiledizioni.it T. +39 338 536 1966 Marco Calliari: m.calliari@tiledizioni.it T. +39 347 492 1000 7
WEB Ceramic World Web is the ideal e-magazine for organising an effective web marketing campaign. It is the most authoritative source of online information for thousands of professionals worldwide, it is updated daily with the latest news. ONLINE IN JANUARY with a completely renewed layout, the new responsive website will grant a perfect display also on mobiles Advertising on CeramicWorldWeb.it: A 1170X108 px A. EXCLUSIVE SUPERSKIN With link to company website - visible in all pages 161X800 px 161X800 px A - TECHNICAL CHARACTERISTICS AND RATES Banner Dimensions and Formats The SuperSkin is made up with 3 parts, with the following characteristics: Horizontal top banner: 1170x108 px (bxh)» IMPORTANT: we suggest including the main communication and image elements in this area that grants the perfect display also on mobiles 2 vertical right-left banners 161x800 px (bxh) 1 month September: C 847X105 px B 262X196 px static.jpg - 72 dpi B. EXCLUSIVE BANNER With link to company website - visible in all pages E D 262X196 D 262X196 D px px B - TECHNICAL CHARACTERISTICS AND RATES Banner Dimensions and Formats 1 month 262x196 pixel static.jpg - 72 dpi September: 8
115,247 annual visitors 311,200 pages viewed 149 countries of origin of visitors, the most important being (in order): Italy, Spain, U.S.A., Germany, India, China, Turkey, C - TECHNICAL CHARACTERISTICS AND RATES Brasil, United Kingdom, France, Russia, Iran, Japan, Poland, Mexico, Thailand, Indonesia, Ukraine, Vietnam. more than 40,000 users registered with electronic newsletter (in Italian and English). C. BANNER ROTATING WITH OTHER SPONSORS With link to company website - visible in all pages Dimensions and Formats 1 month 6 months 12 months 847x105 pixel static.jpg - 72 dpi E. IN THE SPOTLIGHT: SPECIAL SHOWCASE IN HOME PAGE Reserved to the launch of products and technologies E - TECHNICAL CHARACTERISTICS AND RATES Dimensions and Formats Press release / technical papers. At least 3 images (408x306 pixel) + company logo. The editorial staff will re-edit the text 1 week NEW! CWW viewed from Google Analytics D. SIDEBAR BANNER - ROTATING WITH OTHER SPONSORS With link to company website - visible in home page D - TECHNICAL CHARACTERISTICS AND RATES Dimensions and Formats 1 month 6 months 12 months 262x196 pixel static.jpg - 72 dpi F. EVENTS: publication of your company event in our agenda with Save The Date + logo + images + text F - TECHNICAL CHARACTERISTICS AND RATES Dimensions and Formats Press release. At least 3 images (1024x768 pixel) + company logo. The editorial staff will re-edit the text Contacts: Paola Giacomini: p.giacomini@tiledizioni.it T. +39 335 186 4257 Elisa Verzelloni (Italy): e.verzelloni@tiledizioni.it T. +39 338 536 1966 Marco Calliari: m.calliari@tiledizioni.it T. +39 347 492 1000 1 week 9WEB NEW! NEW!
WEB Our tools for Direct E-mail Marketing: DIRECT E-MAIL MARKETING (DEM) Company E-Newsletter CWW offers a complete service for the production of e-newsletters for companies, sent out to its database of 40,000 industry professionals worldwide.the e-newsletter is ideal for sending out invitations to events, presentation of new products, company news, videos and can be used as an electronic company house organ. The various parts can be linked to different pages on the company s website. TECHNICAL CHARACTERISTICS AND RATES Type of company e-newsletter Service provided RATES NEW! COMPANY E-NEWSLETTER PROVIDED BY THE COMPANY - Material to be submitted: HTML file, mobile responsive (to grant the perfect display on mobiles) Width: 600 px. (variable height) Texts should be separated from images (please do not overwrite texts on images) Fonts shall be Web Safe fonts We suggest to include call to action with links to various company website s pages IMPORTANT: If necessary, our staff will modify your HTML file in case it should not grant the perfect display on the different email clients COMPANY E-NEWSLETTER PRODUCED BY CWW STAFF - Material to be submitted: An example (as Pdf file) of the desired layout (please, do not overwrite texts to images and use Web Safe fonts) Or choice of one Template among those suggested by CWW (some examples are shown in these pages) Title of the e-newsletter Italian and English texts Images and logos (jpg - 72 dpi) Company contact info / Web address for links to the company s website ( call to action ) Check of your file and adjustments to grant a perfect display Proof sent out to the company E-blasting of the e-newsletter to CWW database Reports Creation of the responsive HTML file (it grants the perfect display on mobiles) according to the supplied graphic layout (or chosen Template), Creation of the file in different languages Proof sent out to the company E-blasting of the e-newsletter to CWW database Reports 1 newsletter: 4 newsletters: + translation costs 1 newsletter: 4 newsletters: + translation costs EXAMPLES OF COMPANY E-NEWSLETTERS AND TEMPLATE REALISED BY CWW TEMPLATE 1 TEMPLATE 2 EMPTY FINAL ARTWORK EMPTY FINAL ARTWORK 10
EXCLUSIVE SPONSORSHIP OF 1 OR MORE CWW E-NEWSLETTER With banner and link to company website WEB 847X105 pixel TECHNICAL CHARACTERISTICS AND RATES Banner Dimensions and Formats 1 newsletter 6 newsletter 12 newsletter static.jpg - 72 dpi SPONSOR AREA Ceramic World Web is complemented by E-NEWSLETTERS (in Italian and English) which are sent out regularly (every 15 days) to its own mailing list of 40,000 subscribers email addresses (producers of ceramic tiles and sanitaryware, machinery, raw materials, etc.), of which about 22,000 in Italy and 18,000 abroad. EXAMPLES OF COMPANY E-NEWSLETTERS AND TEMPLATE REALISED BY CWW TEMPLATE 3 TEMPLATE 4 TEMPLATE 5 EMPTY FINAL ARTWORK EMPTY FINAL ARTWORK EMPTY FINAL ARTWORK Contacts: Paola Giacomini: p.giacomini@tiledizioni.it T. +39 335 186 4257 Elisa Verzelloni (Italy): e.verzelloni@tiledizioni.it T. +39 338 536 1966 Marco Calliari: m.calliari@tiledizioni.it T. +39 347 492 1000 11
COMMUNICATION T O O L S TILE EDIZIONI SRL VIA FOSSA BURACCHIONE 84 41126 BAGGIOVARA (MO) - ITALY T. +39 059 512 103 F. +39 059 512 157 info@tiledizioni.it www.tiledizioni.it Cod. Fisc./Part IVA IT02778050365 - Iscr. al Registro delle Imprese di Modena Capitale Sociale: Euro 51.400,00 i.v.- REA no. 329775