Media pack 2018
Contents Teachit s bespoke email has enabled us to reach thousands of teachers nationwide and performed fantastically. The email has had a direct impact on our marketing activity for our new publishing. - Harper Collins 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 About Teachit Email advertising Bespoke emails E-newsletters Digital Advertising Homepage Search pages Teachit Websites Teachit English Teachit Primary Teachit Maths Teachit Science Teachit Languages Teachit History Teachit Geography Clients who have advertised with Teachit Contents www.teachit.co.uk 2018 01
Teachit Teachit is a tried and trusted education resource used by thousands of teachers across the UK and the world. We have six secondary sites and a primary site. Our six secondary sites provide resources for English, maths, science, geography, history and MFL respectively. Our primary site provides resources across the primary curriculum. All the resources on Teachit are contributed by teachers. The resources are then reviewed, edited and checked by our editorial team all experienced teachers. Our published contributors all share in royalties and enjoy free access to their chosen Teachit site. Resources you can trust 2,229,661 total page across all Teachit sites in May 2018 357,931 Teachit resources downloaded in May 2018 1,652,026 unique users visited the sites in May 2018 Teachit www.teachit.co.uk 2018 02
Email advertising We find that communicating about free content through Teachit is a great way to engage teachers and has a noticeable impact on our campaigns. - Oxford University Press 03
Bespoke emails Teachit s Bespoke email databases are made up of teachers who ticked yes to receiving third party communication. Therefore our audience are receptive and easily engaged with third- party marketing. Teachit s emails are sent to teacher s personal inboxes, therefore your marketing campaigns will reach a relevant audience. The email itself was sent out when expected, and gained a great response our competition gained a lot of entries and I was very happy with the overall. As explained to us by the Teachit team, the data is cleansed regularly, to make sure that the subscriber base is up-to-date and relevant I would say that my personal experience with Teachit reflected this quality of their list, and I would use them again. - Harper Collins Bespoke emails www.teachit.co.uk 2018 04
E-newsletters Teachit E-newsletters are sent once a month and are written by our in-house editors (all of whom are qualified teachers). The E-newsletters signpost our members to topical resources. E-newsletter adverts are another great way to reach the inbox of teachers to suit a smaller budget, or as part of a larger campaign to reach those teachers reading our in-house E-newsletters. E-newsletters www.teachit.co.uk 2018 05
Digital advertising We saw a healthy increase week on week for registrations following the primary newsletter send and the display activity. - Stand Up to Cancer 06
Billboard Banner Takeover Leaderboard Homepage For 2017, Teachit has launched new digital solutions for the Teachit homepages, these are in the form of: Billboards Home page takeovers Skyscrapers Double MPUs Standard homepage MPUs are also still available. MPU Double MPU Skyscraper Homepage www.teachit.co.uk 2018 07
Billboard Banner Leaderboard Search pages For 2017, Teachit can offer clients the opportunity to have a skyscraper on all search pages on a relevant Teachit site. To support a more targeted campaign, skyscraper adverts can be positioned on specific key word search pages. Skyscraper Search pages www.teachit.co.uk 2018 08
Teachit websites Teachit has saved my life time and time again with extra resources and ideas, plus the selfless sharing of ideas and resources is invaluable. - Sarah, English teacher 09
Teachit English specialises in English, Drama and Media Studies from 11-18. Teachit English libraries offer thousands of pages of materials, all created by classroom teachers. Online Bespoke email E-newsletter 760,618 107k 115k monthly 540,589 unique users Teachit English 44k homepage 83k search page teachers have signed up to Teachit English third party marketing comms 16.1% 4.9% www.teachit.co.uk 2018 teachers have signed up to our Teachit English monthly mailing list 17.1% 10.2% 10 SOURCES: Google analytics June 2018 OR. CTR click-through. Apr - Jun 2018. Database size July 2018
Teachit Primary covers the whole primary curriculum. The resource libraries offer thousands of pages of materials, all created by classroom teachers and constantly growing. Online 292,505 monthly 204,899 unique users Teachit Primary 10k homepage 20k search page Bespoke email E-newsletter teachers have signed up to Teachit Primary third party marketing comms teachers have signed up to our Teachit Primary monthly mailing list 81k 11.9% 4.2% www.teachit.co.uk 2018 93k 14.1% 4.6% 11 SOURCES: Google analytics June 2018 OR. CTR click-through. Apr - Jun 2018. Database size July 2018
With over 3,000 high-quality resources in the Teachit Maths libraries, Teachit Maths provides support for those teaching KS3-KS5 maths. All resources are created and trusted by teachers. Online Bespoke email E-newsletter 157,226 21k 24k teachers have signed up to Teachit Maths third party marketing comms teachers have signed up to our Teachit Maths monthly mailing list monthly 112,538 unique users Teachit Maths 9k homepage 13k search page 21.0% 9.4% www.teachit.co.uk 2018 20.2% 11.8% 12 SOURCES: Google analytics June 2018 OR. CTR click-through. Apr - Jun 2018. Database size July 2018
Teachit Science specialises in Biology, Chemistry and Physics for key stages 3 and 4. The libraries offer over 2000 pages of materials, all created by classroom teachers and constantly growing. Online Bespoke email E-newsletter 160,325 18k 20k teachers have signed up to Teachit Science third party marketing comms teachers have signed up to our Teachit Science monthly mailing list monthly 113,383 unique users Teachit Science 9k homepage 16k search page 20.3% 11.6% www.teachit.co.uk 2018 19.0% 10.3% 13 SOURCES: Google analytics June 2018 OR. CTR click-through. Apr - Jun 2018. Database size July 2018
Teachit Languages is Teachit s site for teachers of Modern Foreign Languages. Specialising in French, Spanish and German from 11-18, the libraries offer over 3000 pages of materials. Online Bespoke email E-newsletter 306,800 15k 17k teachers have signed up to Teachit Languages third party marketing comms teachers have signed up to our Teachit Languages monthly mailing list monthly 211,972 unique users Teachit Languages 15k homepage 23k search page 18.0% 8.7% www.teachit.co.uk 2018 23.0% 16.0% 14 SOURCES: Google analytics June 2018 OR. CTR click-through. Apr - Jun 2018. Database size July 2018
With over 3,000 high-quality resources in the Teachit Geography libraries, Teachit Geography provides support for those teaching KS3KS5 geography. All resources are created and trusted by teachers. Online 90,714 monthly 64,390 unique users Teachit Geography 6k homepage Bespoke email E-newsletter 10k 11k teachers have signed up to Teachit Geography third party marketing comms 11k search page 18.9% 5.7% www.teachit.co.uk 2018 teachers have signed up to our Teachit Geography monthly mailing list 20.2% 14.6% 15 SOURCES: Google analytics June 2018 OR. CTR click-through. Apr - Jun 2018. Database size July 2018
Teachit History specialises in History from 11-18, the libraries offer nearly 2000 pages of materials, all created by classroom teachers and constantly growing. Online Bespoke email E-newsletter 69,312 8k 10k teachers have signed up to Teachit History third party marketing comms teachers have signed up to our Teachit History monthly mailing list monthly 49,759 unique users Teachit History 5k homepage 7k search page 18.9% 5.5% www.teachit.co.uk 2018 19.7% 10.4% 16 SOURCES: Google analytics June 2018 OR. CTR click-through. Apr - Jun 2018. Database size July 2018
Clients who have advertised on Teachit Maddie Butt Advertising and Partnerships Coordinator maddie@teachit.co.uk Rosie Forni Advertising and Partnerships Executive rosie@teachit.co.uk 01225 788850 17