CORPORATE SPONSORSHIP & HOSPITALITY www.mk-lightning.co.uk @MKLightning @MiltonKeynesLightning @mk_lightning MK Lightning Title Sponsor
CREATING POSITIVE, PURPOSEFUL PROMOTIONAL PARTNERSHIPS Corporate partnerships are incredibly important to MK Lightning. The investments and reciprocal deals we have attracted, have allowed us to invest in players and support, culminating in 2017 with the team s move to the Elite League the premiership of ice hockey. As MK Lightning focuses on its future, we also know thousands of fans and supporters are willing us on too. Led by GB s Head Coach Peter Russell, we re in for an action-packed season as we take on challengers from the Elite League. We will welcome Elite supporters from across the UK, and ice-hockey fans from across the globe, to the recently refurbished MK Arena on match nights; whilst working hard within the community to advocate sportsmanship, healthy lifestyles and fitness through our player partnership programmes when off-ice. There has never been a better time for businesses to get involved with Milton Keyne s most successful sports team. We can absolutely provide a positive promotional partnership, whether that is one of our standard, featured deals or bespoke, tailored packages. We look forward to working with all commercial partners, both existing and new, in 2017-18; rewarding the support of our sponsors through direct promotion, advertising, hospitality and, of course, goals galore! #letsgolightning
VITAL STATISTICS We are focused on creating mutually-beneficial relationships with our corporate partners. We understand the importance of commercial returns, so here s an overview of the benefits available to your company through a corporate partnership with MK Lightning: Annual exposure to more than 200,000 fans, supporters and spectators: Approximately 2,000 fans every match night Combined network of more than 50,000 supporters Company branding recognition and awareness through; Ice branding Ice rink barrier boards Kit branding Leisure-wear branding Monthly supporter magazines MK Lighting Official website MK Lightning Twitter, Facebook and Instagram Community programmes MK Lighting Live TV (available online) Corporate entertaining and VIP hospitality Product Placement Player appearances Bespoke corporate events
YOUR BRAND ON ICE We re able to get your brand right in front of our fans and supporters, either through barrier boards or for ultimate impact, etched into the ice itself. That ensures your logo has prominence throughout the year, meaning that every visitor, whether ice hockey fans or Planet Ice skaters, will see your branding. YOUR BRAND ON ICE Large scale branding permanently painted under the ice. Visible to visitors, as well as via live TV and match night images used in MK Lightning promotional material and online on website and via social media Artwork and implementation included in costs All costs shown exclude VAT PREMIUM ICE LOGO: 7,500 +VAT STANDARD ICE LOGO: 4,500 +VAT P S P S #letsgolightning S S P P
BARRIER BOARDS: Visible to visitors, as well as via live TV and match night images used in MK Lightning promotional material and online on website and via social media Premium boards also feature on match night after interviews on live streamed TV and post-match images Penalty box sponsor is always announced when player enters the space Artwork and production included in costs All costs shown exclude VAT. PREMIUM: HOME / AWAY TEAM BENCH BOARDS: 3,000 +VAT PENALTY BOX BOARDS: 4,000 +VAT STANDARD: RINK-SIDE BOARDS: 1,200 +VAT
BE PART OF THE ACTION WITH MATCH NIGHT SPONSORSHIP! There are lots of ways to have your brand announced to our supporters during matches. From interactive games like our Chuck-A-Duck popular interval supporters game to getting involved in the ice action and become our puck sponsor, we can help you get real traction from your corporate sponsorship. CHUCK-A-DUCK: Annual sponsorship 5,000 +VAT At the end of the period, fans compete from the stands throwing rubber ducks to win big prizes! It s fantastic fun for everyone, whether participating or not, and the Sponsor gets repetitive and positive engagement from the crowd, through announcements and promotion in the monthly magazine. MASCOT SPONSORSHIP: 100 +VAT per match Sponsor our team mascot, Pucky, and bring a smile to fans faces whilst promoting your brand at the same time. GOAL LINE TECHNOLOGY SPONSORSHIP: 5,000 +VAT THE SCHOOL ENTERPRISE SCHEME SPONSORSHIP: 10,000 +VAT 50/50 SPONSORSHIP: 5,000 +VAT #letsgolightning
MK LIGHTING MONTHLY MAGAZINE: From 100 Full of exclusive interviews, news and fan incentives, the MK Lightning magazine is a glossy, paid for publication with a print run of 500 per month. Quarter page - 250, half-page - 350 and full page - 500 adverts are available (discounts available for block bookings). All costs stated to not include artwork and production (where relevant) and exclude VAT.
LET US WEAR YOUR BRAND WITH PRIDE The ultimate in brand promotion and recognition must be the players kits and tracksuits. Sponsors get a double return on their investment, branding on the team s kits as well as on the replica jerseys sold to fans. Premium and standard logo spots available Visible to visitors, as well as via live TV and match night images used in MK Lightning promotional material and online on website, via social media and on match night interviews Artwork included in costs All costs shown exclude VAT #letsgolightning
KIT OPTIONS Shirt Shoulders: 7,500 Shirt Front: 7,500 Shirt Back: 5,000 Shirt Sleeves: 5,000 Shorts Front: 2,500 Shorts Sides: 2,500 Helmet: 2,000 Socks: 2,000 Tracksuit: 3,000 A MATCH NIGHT MADE IN HEAVEN If you re looking for corporate entertaining with a difference, our VIP hospitality packages could be exactly the event you re looking for. Whether you re entertaining clients or colleagues, we re confident we can provide a thrilling night that s commercially rewarding too. VIP PACKAGES: No queues, access to the main lounge and bar, unrestricted views and a company representative on hand to ensure that you and your guests are looked after all night. STANDARD: 25 per person +VAT - Enjoy a glass of bubbly and food from our set menu, private VIP access to the Lightning Sky Box and Bar, plus you ll get to meet the players after the game. PREMIUM VIP PACKAGE: 50 per person +VAT - Enjoy a glass of bubbly and food from our set menu, private VIP access to the Lightning Sky Box and Bar, a signed team photo and you ll get to meet the players after the game!
#letsgolightning A MATCH NIGHT TO REMEMBER The ultimate in corporate hospitality. You and up to 40 guests have exclusive access to our MK Lightning Sky Box and Bar area your own private party with the added perks of promotion for your company too. What s included? Up to 40 match night tickets Exclusive access to the MK Lightning Sky Box and Bar area Match night sponsorship Regular PA shout-outs before, during and after the match Company representative invited onto the ice for ceremonial puck drop plus photo Corporate branding on website and social media Choice of set menus and soft drinks for guests All for just 1000 +VAT
PLAYER SPONSORSHIP As well as shirt sponsorships, available to supporters, we also have a commercial deal which allows our sponsors to sponsor one of our players for a season. Every time that player is announced pre, during and post-match, your company s name will be announced too! Plus, your sponsorship will be promoted in our monthly magazine, online and anywhere we feature player profiles. All for just 1,200 +VAT per player per season.
www.mk-lightning.co.uk For more information on our corporate sponsorship and VIP hospitality packages, contact our Commercial team on 07788 28562 or email us at Sarah-Jane@mk-lightning.co.uk #letsgolightning