STOP MARKETING LIKE IT S 1999!

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Transcription:

Download handouts (PDF) : www.mdm.com/slides or info@mdm.com STOP MARKETING LIKE IT S 1999! PART 2: HOW TO BUILD AN ONLINE MARKETING MACHINE July 11, 2013 Produced by: 2013 SVM E-Marketing Solutions

Download handouts (PDF) : www.mdm.com/slides or info@mdm.com Speakers: Bob DeStefano President SVM E-Marketing Solutions Tom Gale Publisher Modern Distribution Management 2013 SVM E-Marketing Solutions

Stop Marketing Like it s 1999! How to Build an Online Marketing Machine Presented by Bob DeStefano 2013 SVM E-Marketing Solutions

Online Marketing Machine: An Integrated Approach to Producing Results

Attract Targeted Prospects with Search Engine Marketing

Convert Visitors Into Leads with a Customer-focused Website

Nurture Relationships with Email & Social Media Marketing

Measure Marketing Results with Marketing & Web Analytics

Attract Targeted Prospects with Search Engine Marketing

What is Search Engine Marketing? If Google can t find you, No One Can!

What is Search Engine Marketing? Organic Search Results AKA natural results Draws 75% of the clicks Ranking is determined by: Relevancy Link popularity You earn your way in

What is Search Engine Marketing? Paid Search Results AKA pay-per-click Draws 25% of the clicks Ranking is determined by: Bid amount Relevancy Budget You buy your way in

Perform Keyword Research https://adwords.google.com/o/keywordtool

Optimize Your Website How People See Your Website How Google Sees Your Website

Optimize Your Website Create a keyword plan for your Website Create great keyword rich Website copy Code your Website for success

Build Inbound Links to Your Website Fill your Website bucket with Inbound Links

Run a Results-focused Paid Search Campaign

Run a Results-focused Paid Search Campaign

Convert Visitors Into Leads with a Customer-focused Website

Make Sure Your Website is Customer-focused Don t be Egocentric with your ME Website

Design Your Website for Niche Target Audiences

Make Strategic Use of Your Home Page Your Website s Welcome Mat

Guide Your Niche Audiences Through Your Website

Showcase Your Knowledge in an Educational Resource Center Market Your Knowledge

Make it Easy for Customers to Buy Make it Easy to Choose Products

Make it Easy for Customers to Buy Offer Compelling Product Pages

Turn Your Website into a Lead Generation Machine Only 10% of Web Visitors are Ready to Buy

Turn Your Website into a Lead Generation Machine

Turn Your Website into a Lead Generation Machine

Nurture Relationships with Email & Social Media Marketing

Leverage Personalized Email Marketing to Nurture

Build an Email List Online & Offline

Create an Educational Email Newsletter Personalize Messages from Sales Reps

Send Customers Targeted Promotions Mine Your Sales Data for Offer & Promotion Ideas

What is Social Media Marketing?

Produce a Blog Businesses that blog generate 67% more leads

Syndicate Your Knowledge on Social Networking Sites

The Social Networking Landscape Relationships Content Sharing Connections Friends Followers Circles Videos Presentations Images Documents

Syndicate Your Knowledge on Social Networking Sites

Syndicate Your Knowledge on Social Networking Sites

Syndicate Your Knowledge on Social Networking Sites

LinkedIn Drives the Most Leads for B-to-B Companies Leads generated in one month Source: LeadForce 1 Study

Leverage LinkedIn as a Marketing Tool Create a Robust Profile for you & your company

Leverage LinkedIn as a Marketing Tool Share your knowledge in LinkedIn Groups

Leverage LinkedIn as a Sales Tool Warm Call prospects on LinkedIn

Measure Marketing Results with Marketing & Web Analytics

Measure the Success of Your Website Setup Google Analytics

Track Your Online Leads and Sales Track leads & sales with Conversion Tracking

Measure Your Search Marketing Success Measure your leads & sales from Search

Measure Your Social Media Success Measure your leads & sales from Social Media

Measure Your Email Marketing Success Measure your leads & sales from Email

Measure All Marketing Success Search Marketing Banner Ads E-Newsletter Direct Mail Print Advertising (888) GET-LEADS Unique Toll-free Numbers Company Website Campaign Landing Pages Marketing Analytics System Marketing ROI Reports

So what are you going to do? Do something!

Online Marketing Resources How To Guide Website Analysis svmsolutions.com/checklists svmsolutions.com/analysis (877) 786-3249 x3

Online Marketing Resources B-to-B Online Marketing Toolkit A step-by step plan for leveraging Online Marketing to Produce Bottom-Line Results 115 Page How To Manual Toolkit $195 $156 mdm.com/toolkit Toolkit & Webcast DVD $219 $175 mdm.com/toolkit-bundle ~ Discounted through 7/31/13 ~ Promo Code: Webcast20

Connect with Me Bob DeStefano Email: bdestefano@svmsolutions.com Phone: Website: Blog: LinkedIn: Twitter: Facebook: 1-877-786-3249 x234 svmsolutions.com bobdestefano.com linkedin.com/in/bobdestefano twitter.com/bobdestefano facebook.com/svmsolutions

STOP MARKETING LIKE IT S 1999! PART 2: HOW TO BUILD AN ONLINE MARKETING MACHINE Questions? Download handouts (PDF) : www.mdm.com/slides or contact info@mdm.com 2013 SVM E-Marketing Solutions

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