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Thesis List of Post Graduate Students Thesis Title Supervisor Research Scholar Economic impact on consumer attitude regarding Prof. Dr. Javaid Rabbani Khan Asma Rafique imported food items 2012 (MBA 1.5) Impact of managers on performance of banks in Pakistan Prof. Dr. Muhammad Shoaib Ayesha Haider Evaluation and improvement of existing undergraduate Prof. Dr. Ghulam Abbas Anjum M. Arshad Baig admission process in engineering universities of the Punjab Impact of brand equity on recurrent purchase decision of Prof. Dr. Asif Muzaffar Saima Ulfat female consumers for imported beauty care products Investigation of service quality among customers in retail Associate Prof. Dr. Ashfaq Usman Ali Qadri industry: A contextual study Ahmed An Empirical Investigation of service utilization decision Associate Prof. Dr. Ashfaq Rubina Bashir in Islamic banking: Customer s perspective Ahmed Relationshipbetweenservantleadershipand Dr. Faira Kanwal Janjua Syed Sibt-ul-hassan organizational citizenship behaviour with mediating Rizvi effect of organizational justice Impact of terrorism on capital market: A case of KSE 100 Dr. Atif Mehmood Syeda Abeeda hassan index Effect of cognitive and affective states on impulse buying Dr. Bushra Bashir Ali Abbas Effects of cause-related marketing on generating brand Prof. Dr. Muhammad Shoaib Fozia Rehmat loyalty and skepticism Corporate social responsibility and corporate ability: An Dr. Muhammad Shoaib Akram Rizwana Hameed empirical evaluation of consumer s perspective Impact of distance learning education (DLE) system on Dr. Shazia Arshad Nazia Rafiq education standards Enhancement of organizational performance through Prof. Dr. Ghulam Abbas Anjum Sohail Maqbool effective use of HRM practises A comparative study of customer s satisfaction in retail Associate Prof. Dr. Ashfaq Umer Saleh sector of Pakistan ahmed A strategy to enhance GDP growth through workers Prof. Dr. Ghulam Abbas Anjum Rashid Hussain remittances Antecedents and consequences of citizens, attitude Adil Bilal towards E-Tax systems: An empirical study Impact of enterprise resource planning (ERP) software in Prof. Dr. Muhammad Shoaib Maryam Shahzadi human resource management (HRM) practises Exploring the impact of retail stores service quality on Miss Maryam Saeed Hashmi Hammad Hassan consumers purchase intension: The moderating role of CSR Competitive edge in implementing quality management Abu Bakar Ilyas system and its effect on operational performance of company Impact measurement of entrepreneurship education in Prof. Dr. Nadeem Ahmed Mufti M. Kashif Yaqub developing countries Assessing service quality and developing income Prof. Dr. Ghulam Abbas Anjum Raheel Yasin generation modelfor public hospitals (Empirical

evidence from Pakistan) SMAM (Social media adoption model) : The case-study Dr. Shazia Arshad Mamoona Arshad of higher education Organizational performance improvement through M. Shakeel Ahmed knowledge management in service sector Role of career success and professional commitment in Dr. Atif Mahmood Memoona Naseer organizational performance Ontology based query reformulation using BAV mapping Prof. Dr. Muhammad Shoaib Sidra Naz techniques (MS-CS) Strategy formation-performance relationship: The Dr. Muhammad Shoaib Akram Ali Jawad Bhatti moderating roles of strategic orientation and strategic (mis) fit Impact of supervisor formulation and execution of Dr. Muhammad Shoaib Akram Farhan Akram strategy on the sustainability of Pakistani Firm s growth Impact of academic Entrepreneurship on Industrial Yawar Abbas innovation Risk Mitigation in supply chain management of dairy Prof. Dr. Nadeem Ahmad Mufti Muhammad Zubair products sector Role of corporate brand image in developing customer Dr. Muhammad Nazim Sana Yousaf loyalty through brand attitude 2012 (MBA 1.5) Impact of online public sphere on political affiliation Prof. Dr. Muhammad Shoaib S. Muhammad Irfan analysis of online political marketing campaigns Raza Naqvi Risk mitigation in supply chain management of dairy Prof. Dr. Nadeem Ahmad Mufti Muhammad Zubair products sector Relationship among consumer behaviour, purchasing Dr. Muhammad Nazim Almira Azam power and brand selection 2012 (MBA 1.5) Proposing a KIBOR-free product based on diminishing Dr. Shahzia Arshad Usman Ali Musharakah for Islamic banks The impact of word of mouth on customer purchase Prof. Dr. Naveed Ramzan Saba Anwar intention 2012 (MBA 1.5) Scope of quality issues related to e-learning environment Prof. Dr. Javaid Rabbani Khan Bilal Khalid Impact of enterprise resource planning (ERP) software on Prof. Dr. Muhammad Shoaib Rabia Jamshed quality of financial transactions A strategy to enhance GDP growth through worker s Prof. Dr. Ghulam Abbas Anjum Rashid Hussain remittances Job stress impact on Motivation, career development and Dr. Muhammad Shakaib Akram Salman Ashraf intention to leave Qureshi A modified software development life cycle (SDLC) for Prof. Dr. Muhammad Shoaib Abeera Jabbar risk management Knowledge transfer and organizational learning as Dr. Muhammad Nazim Muhammad Ismail precursors to product development Impact of trilogy of emotions to purchase under the Dr. Asif Mehmood Mouz Shahid Butt influence of vanity An empirical study of the factors affecting attitude Prof. Dr. Naveed Ramzan Anum Gilani towards SMS marketing Are customers really heterogeneous? : Soft issues in Dr. Asif Muzaffar Syed Kashif Khurshid brand behaviour of Cola consumers. Investigate the impact of electronic human resources Dr. Asif Mehmood Syed Waqas Hasan management (E. HRM) on workforce performance : A Shah case of selected rural industries

Relationship of perceived organizational and supervisor (Dr. Atif Mehmood) Saira Iqbal Khan support with workplace deviance Impact of skill, autonomy, ownership and size of hospital Prof. Dr. Hassan Naqvi Gulfam Hassan on primary healthcare performance through management practices Identification of implicit and explicit risk factors in Dr. Amjad Hussain Ahmad Raza project life cycle of a construction project Examination of Sharia based Islamic banking practices in Dr. Ashfaq Ahmed Zargham Ullah Khan Pakistan : Customer s perspective Evaluating the impact of brand image and service quality Prof. Dr. Shakaib Akram Tanzeela Farsam on consumers purchase intention Impact of ISO certificate on financial performance of Dr. M. Fiaz Shahzeb Khalid firms : A study of Textile sector of Pakistan Impact of advertising on brand awareness consumer Prof. Dr. Javaid Rabbani Anum Shehzadi preference and selection for the packed milks 2012 (MBA 1.5) Impact of consumer inertia on purchase intention under Khadija Saqib the influence of subjective product knowledge 2012 (MBA 1.5) An empirical investigation of leadership styles influence Prof. Dr. Shakaib Akram Aisha Nazir on CSR activities The impact of job burnout on job performance : A study Dr. Asir Ajmal Hafiz Muhammad of service employees in the conventional banks of Nafees Pakistan 2012 (MBA 1.5) Impact of academic entrepreneurship on industrial Dr. M. Fiaz Yawar Abbas innovation Impact of academic policies and profiles on performance Dr. Asif Muzaffar Jawad Abbas and survival of Business graduates Developing quality Matrix for supply chain stages Prof. Dr. Muhammad Shoaib Hammad Nasir Exploring the Effect of Spiritual Leadership on Employee's Organizational Commitment, Productivity and Turnover Intension: The Mediating Role of Occupational Stress. Mr. Nabeel Rehman Hamad Yousaf MS(MGT)-015 Impact of Organizational Restructuring on Psychological Contract Breach with Moderating Role of Leadership Style The Impact of TQM Practices and SCM Practices on Firm Supply Performance Through Organizational Learning Capabilities: A Case of Textile Firms in Pakistan Impact of Soft Issue on Employee Retention Role of Customer Satisfaction on Brand Equity Under the Influence of Brand Trust (Insight from Pakistani Customer) The Moderating Effect of Religion on the Relationship Between Brand Equity and Consumer Brand Perception Regarding Islamic Banking Services The Effect Of Green HRM Practices on Sustainability in Manufacturing Companies in Pakistan Impact of Work-Family Conflict on Organizational Commitment under the Moderating Role of Shift Working Pattern Impact of Creativity on Entrepreneurial Intention with Mediating Role of Self-Efficacy Mr. Nabeel Rehman Mr. Nabeel Rehman Zaineb Shahid MS(MGT)-017 Saira Ghulam Hussan 2014-(Fall)- M.Phil(BE)-031 Sehresh Iqbal 016 Neelam Khaliq 2012-(Fall)-MBA(1.5)- 028 Hafiz Muhammad Bilal 2012-(Fall)-MBA(1.5)- 001 Mehtab Un Nisa 030 Farah Atif Naseem 033 Muhammad Atib Ramzan

Factors Affecting of Digital Marketing (An Empirical Investigation In the Context of Ad Agencies) Evaluator of Consumer Susceptibility Towards Advertising Appeals and its Effects on Post Purchase Behavior in FMCGS Impact of Safety Health Environment on Employee Retention: Mediating Role of Job Satisfaction and Motivation in Pharmaceutical Industry of Pakistan Investigating the Factors Influencing RFID Adoption Intentions of Retailers: Evidences from Lahore-Pakistan Relationship Between Stress &Employee Burn out: The Moderating Role of Self Efficacy for University Teachers. Factors Affecting Fashion Clothing Involvement and The Attitude Towards Luxury Brands Influence of Product Placement on Consumer Behavior: The Mediating Roles of Consumer Identity with Program Celebrity and Ethical Perceptions Towards Product Placement The Mediating role of Career Competencies Between Institutional Learning Environment and Career Success: A Process Model for Producing TVET Skilled Workforce Assessing the Relationship Between Quality of E- Government Websites on Citizen's Trust; Under the Mediation of Transparency and Internet Political Efficiency Impact of Human Resource Management Practices on Organizational performance An empirical investigation of consumer s evaluation of brand extension Co-Branding: A tool for Cause Related Marketing and its trail Effects on consumer purchase intention Perception And Attachments Of Local Residents Toward Sustainable Conservation Programs: A Study Of Walled City Lahore Project Impact Of Espoused National Cultural Values On Student s Perceptions Of E-Learning System: A Cross- Cultural Study Impact of Technology Acceptance Dimensions on Use Behavior of Technology: Moderating Role of Big Five Traits Impact Of Belbin's Team Role Of Technology Aceptance Of Tablet In Context Of E-Learning Impact Of Country Of Origin Image And Visual Aesthetics On Brand Personality: Mediating Role Of Brand Experience Impact Of Ethical Leadership On Follower's Trust Through 036 Muhammad Idrees 015 Syed Zeeshan Haider 018 Saad Salman M.Phil(BE)-045 Muhammad Aadil Naveed MBA(ENG)-004 Rabeea Ishaq Ms(Mgt)- 075 Tahmina Ayub Ms(Mkt)- 002 Asad Ullah Khan 2014-(Fall)- MS(MKT)-025 Hussnain Ali 042 Ayesha Ms(Mgt)- 072 Asma Tayyiba Muhammad Yousaf Humera Imtiaz Saba Tariq Kashaf Raza 2013-MS(MGT)-027 Ayesha Nazir Sman Babar Ahsan Saeed Hashmi Ammara Farooq

The Mediating Role Of Rational Identification And The Moderating Role Of Follower's Emotional Role Of 3d Printing Industry In Strengthening R&D Collaboration Among Academia And Industry Exploratory Study Of 3d Printing Business Model: Chinese Industry Perspective Impact of Intellectual Capital on Business Performance: A Moderating Role of Knowledge Management The Impact Of Organizational Justice On Employee Performance Through The Element Of Trust Reconnoitering the Perception of Accountability of State Between Individual Level Globalism and Intentions to Migrate Impact of Job Satisfaction and Organizational Citizenship Behavior on Organizational Commitment Through Mediating Role of Corporate Entrepreneurship Determinants of Imports in Pakistan: ARDL Approach to Co-Integration Impact of Organizational Psychological Climate on Organizational Commitment and Organizational Citizenship Behavior Empirical Study of the Acceptance of ERP System in Public Sector Service Organizations of Pakistan: A Mixed Method Approach An Empirical Study of the Relationship between Service Excellence and Customer Loyalty: Mediating Role of Customer Satisfaction and Customer Delight Impact of Servant Leadership on Employee Innovative Work Behavior: Moderating Effect of Self Construal and Mediating Effect of Work Engagement An Empirical Investigation of the Effectiveness of ERP System at Individual Level Evidence from Private Organization in Pakistan Relationship of Work Family Conflict and Job Embeddedness in University Teachers The Impact of Leadership on Organizational Performance: Mediating Effect of Organizational Commitment in Micro Finance Banks of Pakistan` Impact of Firm Specific and Macro-Economic Variables on Stock Returns of Non-Financial Sector of Pakistan. Prof. Dr Nadeem Ahmad Mufti Dr Asir Ajmal Dr. Faira Kanwal Janjua Arooj Zahra Ayesha Farooqui Mumtaz Aslam Wasif Rasool Khan Fareeha Ihsan Saima Safdar 2013-(Fall) M.Phil(BE)-009 Iqra Ihsan 2013-(Fall) M.Phil(BE)-030 Adeela Anwar M.Phil(BE)-037 Shoaib Tahir M.Phil(BE)-043 Aamina Gillani MS(MGT)-024 Amna Rasheed MS(MGT)-025 Muhammad Abdullah MS(MGT)-070 Muhammad Uzair Khaleeq 050 Mariam Rahim MS(MGT)- 052 Ayesha Sadiqa M.Phil(BE)- 028 Factors Influencing Consumer Timestyle Dr. Faira Kanwal Janjua Salman Zaheer MS(MKT)- 008 Electricity Consumption Labor Force and GDP in Pakistan Dr. Faira Kanwal Janjua Effect Measurement of Philanthropists Approach in Political Marketing for Gaining Voter's Attention Dr. Faira Kanwal Janjua Anam Zahra M.Phil(BE)- 001 Sohail Ahmed 010

Developing Green Performance Metrics for Wider Firms Prof. Dr Naveed Ramzan Mehwish Adeeb 051 Moderating Role of Intellectual Capital in the Relationship B/W Knowledge Process Capability and Organization Performance: A Balanced Research Approach Impact of Service Quality on Student Satisfaction: The Mediating Role of Self-Efficacy Impact of Individuals Investor Behavior/Attitude on The Growth of Saving at National Saving Schemes of Pakistan Relationship Between Awareness about Takaful Products and Purchase Intentions among Customers Dr Syed Mutahir Hussain Dr Syed Mutahir Hussain Dr Syed Mutahir Hussain Dr Javaid Rabbani Khan Madeeha Sultan MS(MGT)-014 Iqra Riaz MS(MGT)-008 Waqar Munir M.Phil(BE)-005 Zara Rafique 029 Measurement the Change in Prescribing Behavior of Doctors by Using Pharmaceuticals Industry Promotional Tools Organizational Politics and Job Outcome: The Moderating Role of Personal Political Skills and Mediating Role of Employees Sense of Control Impact of Brand Personality on Brand Equity: A Study of Fashion Industry of Pakistan Dr Asif Muzzafar Ms Maryam Farooq Dr Muhammad Nazim Zaigham Ali 2011-(Fall)- MS(MKT)-016 Samee Ullah 048 Iftikhar-Ul-Hassan 021