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E N G I N E E R I N G www.ibef.org

The Indian Engineering sector can be classified into two key categories Heavy Engineering dominates the sector, accounting for nearly 80% of the output Engineering Sector Heavy Engineering Light Engineering Transport Equipment Capital Goods Other Machinery/ Equipment Low-tech items like castings, forgings and fasteners Highly sophisticated microprocessor-based process control equipment, diagnostic medical instruments Players in the sector could also be classified as Equipment Manufacturers Execution Specialists Niche Players

Industry is largely dominated by the organized players as the sector demands a high level of capability and investment Industry segment Heavy Engineering Industry Cement machinery 18 Sugar machinery 27 Rubber machinery 19 Metallurgical machinery 39 Machine tools 160 Material handling equipment 50 Mining machinery 32 Dairy machinery 16 Light Engineering industry Welded steel pipes & tubes 123 Process Control Instrument 26 Antifriction Roller Bearing 19 Plain paper copier 12 No. of organized

Growth in the sector is driven by key user industries, which in turn depend on other key growth factors Industrial Majors (Refining, Automotive, Textiles) Power Utilities (Generation, Transmission, Distribution) Indian Engineering Sector Growth Power utilities are currently the biggest contributor to growth Indian Engineering Sector Growth Government (Public Investment) Retail Consumers (Pumps and Motors)

Growth in the sector is driven by key user industries which, in turn depend on other key growth factors Well developed Demand conditions Consolidation of factor conditions including human resources, raw materials, etc Conducive and stable regulatory mechanisms Promotion of Special Economic Zones Government s emphasis on power and construction sector for the past few years India gaining preference level among global manufacturing companies as an outsourcing destination

Several key segments have been experiencing strong growth Boilers & Turbines appear the most attractive segments from a size and growth perspective Size of key segments Industrial Machinery 332 384 Machine Tools Boilers 329 345 396 589 Turbines (Steam/Hydro) Electric Generators 84 128 91 131 0 100 200 300 400 500 600 700 US$ Million 2005-06 2006-07

Several key segments have been experiencing strong growth Given the focus on development of Power infrastructure, growth in these segments is expected to sustain Growth of key segments 45 53 49 5-14 -20-10 0 20 30 40 50 60 70 Industry Machinery Boilers Electric Generators Machine Tools Turbines (Steam/Hydro)

Exports of Engineering goods from India have also been growing rapidly 40% of Exports are from Small and Medium Enterprises (SMEs) Capital Goods account for 27% of exports in the sector Exports to technologically advanced countries such as USA, UK and Germany have been increasing Engineering Exports from India 2008-09 30 2006-07 27 2005-06 20.3 2003-04 15.93 2003-03 11.55 1995-96 3.76 0 5 10 15 20 25 30 35 US$ Billions

Exports of Engineering goods from India have also been growing rapidly Key factors enabling exports growth: India s labour cost advantage Growing capabilities of Indian engineering firms Availability of raw materials, supplier base and labour pool Government support: SEZ policy Infrastructure development Delicensing, removal of tariff protection Source: Engineering Exports Promotion Council

The sector is competitive, and investors need to have the right approach and focus to succeed HIGH MEDIUM LOW Threat of New Entrants Requires significant investment and long term outlook MNCs looking to expand / re-locate would find India as an attractive destination

The sector is competitive, and likely to see increased investment from global players Supplier Power Well established supplier base with adequate capabilities Raw material availability Competitive Rivalry Large number of domestic and global players Highly fragmented High level of competition among organised players

The sector is competitive, and investors need to have the right approach and focus to succeed Customer Power Demanding customers who are themselves significant players High growth in demand across segments Threat of Substitutes No substitutes currently for products in the sector Source: KPMG Analysis

Successful MNCs have leveraged India s advantages in different ways R&D Hub Has set up a Global Corporate R&D Centre in Bangalore, which focuses on Industrial IT development and deployment Supports a range of software intensive products and partners with ABB R&D centres globally as well as business areas within the group First such centre to be established outside US and Europe Sourcing Hub The Indian subsidiary is a global hub for high voltage 72.5 KV circuit breakers, medium voltage outdoor circuit breakers and magnetic actuators

Successful MNCs have leveraged India s advantages in different ways R&D Hub R&D centre in Pune - Cummins Research & Technology India Pvt. Ltd. Offers engineering design and analysis for the company s technical centres worldwide Sourcing Hub India is the single worldwide source of K-38 power-generation engines and V-28 engines Also sourcing 50 litre power-generation engines (K-50) exclusively from India Looking at opportunities in the area of components as well

With significant potential for future growth, the sector provides ample opportunities for investment Key segments for investment have been assessed based on the following factors - Segment size - Projected growth in domestic and exports markets - Presence of supply base and supporting industries - Readiness of the market to accept global products and services Based on the above, the following segments appear attractive - Electrical Generation/Transmission Equipment - Earthmoving Machinery - Thermal Equipment - primarily Boilers, Furnaces

There are several attractive states and locations that can be considered Key States for investment have been assessed based on the following factors - Engineering / Multi-product SEZs being developed - Conducive factor and demand conditions - Presence of industry players and supporting institutions - Proximity to ports Based on the above, the following states appear attractive - Maharashtra - Gujarat - Tamil Nadu

Profiles of Domestic and Overseas Players Name of the company Parent company Output Products/divisions/ sectors served Plants BHEL Public sector enterprise. India s largest engineering and manufacturing enterprise Sales turnover US$ 2,042.89 million in 2004 Caters to power generation and transmission, transportation (especially railways), telecom, renewable energy and industry at large. 14 manufacturing divisions, four power sector centres, over 100 project sites, 8 service centres and 18 regional offices. Engineers India Ltd A government undertaking (as 90.39% stake is owned by government), under Petroleum & Natural Gas Ministry Turnover US$ 169 million in 2003 Highways & Bridges, Airports, Mass Rapid Transport Systems, Ports & Terminals, Power Projects, Nonconventional / Renewable Energy Sources, Specialist Materials and Maintenance Services, Intelligent Buildings, Water and Urban Development projects Besides its Head Office at New Delhi, EIL has branch office at Mumbai, zonal office at Kolkata, regional offices at Chennai and Vadodara and inspection offices at all major equipment manufacturing locations in India. It also has overseas offices at London, Abu Dhabi, Kuwait, Qatar, Malaysia and Australia.

Profiles of Domestic and Overseas Players Name of the company Parent company Output Products/Divisions/ Sectors served Hindustan Aeronautics Ltd. Public sector enterprise Sales US$ 827 million in 2004. Supplies / services are mainly to Indian Defense Services, Coast Guard and Border Security Force. Transport aircraft and Helicopters have also been supplied to Airlines as well as State Governments of India. Plants Facilities are located throughout India including Nasik, Korwa, Kanpur, Koraput, Lucknow and Hyderabad. Crompton Greaves Part of the B.M.Thapar Group Sales US$ 390.06 million in 2004 HMT Public sector Enterprise Sales US$ 34.02 million in 2004 Largest private sector enterprise in the business of electrical engineering Tractors, Printing Machinery, Metal Forming Presses, Die Casting & Plastic Processing Machinery, CNC Systems & Bearings Bhind, Mumbai, Nashik, Hosur, Goa Srinagar, Mohali, Hyderabad, Kalamassery and Ajmer Elgi Equipments Market leader and Asia s largest manufacturer of air compressors and automobile service station equipment. Sales US$ 69.87 million Elgi products have wide range of applications in areas ranging from mining, defense, transport, pharmaceuticals, power, oil, railways, chemicals, textiles, printing to ship building, paper, electronics, telecommunications, medical, food & beverages and plastics. Singanallur and Kurichy in Coimbatore Kirloskar Oil Engines Ltd (KOEL) Part of the century old Kirloskar group promoted by S L Kirloskar. Sales US$ 2,042.89 million in 2004 2 segments Engines and Engine bearings & valves. Also in business of manufacturing gray iron castings and trading in oil, power generation Manufacturing facilities in Pune, Nasik, Ahmednagar and Phursungi

Profiles of Domestic and Overseas Players Name of the company Parent company Output Products/divisions/ sectors served Plants Larsen & Toubro Ltd (L&T) Part of L&T group. India s largest engineering and construction conglomerate. Sales US$ 2,280.06 million in 2004 Four segments namely Engineering and Construction (E&C), Cement, Electrical and Electronics and Diversified business. It also has 19 subsidiaries Coimbatore in Tamil Nadu, Kurnool District in Andhra Pradesh and Hassan in Karnataka. Thermax Ltd Originally incorporated as Thermo-Dynamics Pvt., Ltd on 30th June, 1980. On 1st July, 1980 Wanson (India) Ltd. along with Thermax India (Pvt) Ltd. was amalgamated with the Company and subsequently the name was changed to Thermax Pvt. Sales US$ 129.52 million in 2004 6 Core businesses - Boilers and Heaters, Absorption Cooling, Water & Waste Solutions, Chemicals for Energy and Environment Applications, Captive Power and Cogeneration systems, Air Pollution and Purification Five manufacturing facilities, 12 sales and service offices and a widespread franchisee and dealer network Cummins India Limited Part of Cummins Inc., world s largest designer and manufacturer of diesel engines Sales US$ 220.26 million in 2004 Power generation, construction & mining, compressors, locomotives, marine, oilfields, fire pumps & cranes, automotive and special applications. Nashik, Bardez, Sholapur, Pune, Bharuch

Profiles of Domestic and Overseas Players Name of the company Parent company Output Products/divisions/ sectors served Plants Alfa Laval (India) Ltd Subsidiary of Alfa Laval AB, Swedish Multinational engineering company. The company has approximately 9,000 employees Net sales US$ 77.8 million in 2003 Alfa Laval India has two divisions namely Equipment division and Process Technology division Manufacturing facilities in Pune, Sarole and Satara. Asea Brown Boveri Ltd (ABB) Subsidiary of ABB Ltd -Zurich which is a leader in Power and Automation technologies. The Company operates in around 100 countries and employs about 120000 people. Net sales US$ 303.4 million in 2003 ABB India caters to power and industry sectors. Vast installed base, extensive local manufacturing at 8 units and a nationwide marketing and service presence. ABB has also set up a global R&D centre in Bangalore Siemens Ltd Flagship of the Siemens Group in India. Siemens AG, the parent company holds 54.63% in Siemens Ltd. Sales US$ 413.33 million in 2004 Power generation and distribution equipment, industrial projects and equipment, transportation systems, communication and healthcare products. Aurangabad, Nashik, Goa, Thane and Parganas North

Apex Contact Agency for the sector Apex Contact Agency Engineering Export Promotion Council (EEPC) Federation of Engineering Industries of India Indian Machine Tools Manufacturer Association (IMTMA) Address Vanijya Bhavan (1st Floor), International Trade Facilitation Centre, 1/1 Wood Street Kolkata 700016 Ph: 91-33-22890651/52 Email : eepcho@eth.net Website: http://www.eepc.gov.in B-30 Sagar Apartment, 6, Tilak Marg, New Delhi- 110001 Ph: 91-11-2381895 / 2388665 Plot 249 F, Phase IV, Udyog Vihar, Sector 18 Gurgaon 122 015 Haryana Ph: 91-124-5014101/02/03/04 Email: imtma@del2.vsnl.net.in Website: http://www.imtma.org

DISCLAIMER This presentation has been prepared jointly by the India Brand Equity Foundation ( IBEF ) and KPMG Advisory Services Private Limited ( Author ). All rights reserved. All copyright in this presentation and related works is owned by IBEF and the Author. The same may not be reproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval of IBEF. This presentation is for information purposes only. While due care has been taken during the compilation of this presentation to ensure that the information is accurate to the best of the Author s and IBEF s knowledge and belief, the content is not to be construed in any manner whatsoever as a substitute for professional advice. The Author and IBEF neither recommend or endorse any specific products or services that may have been mentioned in this presentation and nor do they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed in this presentation. Neither the Author nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any reliance placed or guidance taken from any portion of this presentation. www.ibef.in