Frank Kappel Interim General Manager

Frank Kappel Interim General Manager

Where did we come from? What do we do? Where are we going?

PICO was incorporated in 1993 by British Columbia Fruit Growers Association Initially mandate was to commercialize apple and sweet cherry varieties developed by Research Station, Summerland

PBR legislation 1991 UPOV 1978 BCFGA Test Orchard Feasibility study

Varieties Rights Management Variety Development Budwood Orchard Extension Services Research and Development

Salish Register and maintain plant breeders rights, patents and trademarks throughout the world Negotiate and establish licensing agreements with partners Collect royalties and fees on behalf of variety owners Enforce agreements and prosecute infringements

Open Variety Club Variety

Open Variety Apply for PBR in all countries where released Establish Nursery Agreements Growers access the variety directly from SVC budwood or licensed nursery Collect $1 royalty on all tree sales Growers sign a nonpropagation agreement

Branding of open released varieties e.g., Salish and Aurora Golden Gala Reliable quality control standards High market price and attract growers Develop a protocol for launching new varieties

Transferable concept? Raised in Ontario? Raised in Quebec? Raised in New Brunswick? Raised in Nova Scotia?

Club varieties Ambrosia Owned by Wilfrid and Sally Mennell SVC began licensing the variety in 1993 Apply for PBR and register trademark in all countries where released Open release in Canada Restricted release internationally

Ambrosia Target large, verticallyintegrated companies Initial license fee Tree royalties Planting and/or acreage fees Production royalties Limited acreage Restricted production and marketing territories

Trademarks Branding

Cooperate with PARC SVC Operations Manager in constant communication with PARC Breeder SVC employees participate in taste panels and sample new selections Annual review of Stage 2 selections Will ultimately choose 2-3 selections for further testing

Grower testing DIAP and AIP Test Orchard

20 acre high-health budwood orchard Established at PARC over 60 years ago BCFGA Financial responsibility in 1994 Supply Canadian and international growers virus-free propagative material Work closely with CFIA

Over 120 apple varieties 12 cider apple varieties Other fruit varieties Plums Sweet and sour cherries Apricots Peaches Nectarines Pears European and Asian

Our goal is to provide support for all varieties released by SVC Mentor program Best practices Pruning Harvest maturity Shipping and handling

DIAP Developing Innovative Agri-products AIP Agri-Innovation Program Collaborative Research with AAFC

DIAP 2009 in cooperation with Ontario Apple Growers and RECUPOM (Quebec) Ontario 10 sites, 6 varieties Quebec 1 Site at Frelighsburg, 8 varieties

AIP - BCFGA SVC, PARC, OAG, RECUPOM BC 5 grower test sites Ontario 11 grower test sites Quebec Level 1 site

Collaborative Research with PARC Three projects which are exclusively related to cherry production Apple and cherry breeding program Maturation and postharvest physiology of Ambrosia and new apple varieties Sensory evaluation of new apple and cherry varieties

Collaborative Research with PARC Maturation and post-harvest physiology Sensory evaluation

New apple varieties Greater marketing, branding, trademark efforts Test Orchard Growing Forward 3? Increased research efforts Enhanced extension and technology transfer

New apple varieties

Greater marketing, branding, trademark efforts

Test Orchard 40 acre orchard owned by BCFGA Plantings of our fasttracked varieties Test blocks to be planted spring 2016 Large-scale fruit production to test commercial pack and market acceptance SVC assumes all risk

Growing Forward 3???

Increased research efforts Expand grower testing Growing Forward? Beyond GF

Enhanced extension and technology transfer Our new varieties New ways of delivering the message