From Passion to Pipeline How to Develop Your Ideal Clients
Agenda Pipeline: owhy You Need One owhat It Is ohow To Create One
Pipeline Why am I giving this talk today?
Why Today? PWN Mentees Mastermind Group Members of WBII
Why Me? Fellow Entrepreneur o Branding o Marketing o Money Mindset Also a New Yorker o Raise your hand if I m talking too fast! :)
What about you? My Assumptions: Purpose Have the Basics Want to Grow Identified Your Ideal Client
What I Didn t Have... Connection to the Sales Process Understanding of Sales & Marketing as Service Confidence = I can make money!
Only Last Year Me at this stage If I can do it, so can you!
Enough About Me! Your Pipeline Is Important...Why? It helps you: Reach Out Teach Your Approach (USP) Gain Trust = Develop Your Ideal Clients
Ideal Clients Find your Mr/Ms Right
Immediate YES = rare Contact you Ready to get started Make it easy = Great results
Some are Hard Work Want you to tailor programs Need a discount Late/Don t do homework = Average results
Have Potential Need convincing Willing to take their time Once they re in, they re fully invested = Amazing results
Developing Clients = Dating Why buy the cow? Take it slowly Allow clients to get to know you = Ready to Commit
Pipeline What is it?
The Pipeline is... Sales Funnel + Social Media = Pipeline When you line it up, you begin to clearly transition clients from step to step
How Many of You Have the Basics Covered? Website Business Cards Facebook Page LinkedIn
Extra Credit - - Blog Twitter Pinterest Google+ YouTube Anything else
Speaking Engagements Live Talks Webinars Free Calls Giveaway Card
It s Not Working!! Showing Up Connecting Inviting People In = Inconsistent Sales
You re Being Exhorted Show Up Go big Get Your Game On Step Into Your Spotlight Put your big girl panties on = Condescending!!
Preparation is Awesome Get Ready Testing the Waters Primed for success
All You Need... Consistency + Communication + Clarity Conversion
Pipeline How can you bring all the pieces together?
Pipeline: Developing Your Ideal Client Initial Contact o Networking o Facebook Ad o Referral o Social Media Conversion #1 o LinkedIn o Follower Reaching Out o Blog/VLOG Posts o LinkedIn Post Conversion #2 o Newsletter List My Approach o 3 Free Videos o Popular Posts o Invitation to Next Step Conversion #3 o Workshop Establish Trust o Private Facebook Group o Style Challenges Session Conversion #4 o Client
My Pipeline: Initial Contact Networking Facebook Ads Referrals Other Social Media
My Pipeline = 1st Conversion Networking LinkedIn Facebook Page Ad Like Referral LinkedIn Social Media Follower
My Pipeline = Reach Out Create Content 2x/month Write a Blog Post Record a Vlog Post Host a Guest = Consistent Strategy Use Buffer to share Facebook = 10 Twitter = 10 LinkedIn, Google +, LinkedIn Groups = 1 = Find you where you are
Push Marketing Reaching Out Offering Help Being in Service Best Marketing = Listening to your clients problems + Offering quick tips, re-frames, small action steps = Try it out
My Pipeline = Conversion #2 Freemium Newsletter List Attend a Talk Newsltter List
My Pipeline = Teaching My Approach Newsletter List o 3 Free Videos o Popular Posts o Podcast = Bring you up-todate
My Pipeline = 3rd Conversion Style Starts Now Workshop o 90-min Primer o Handbook o Style Challenges Session o Private VIP Style Pass Facebook Group Virtual Product
My Pipeline = Building Trust Level Playing Field Buy-in to Approach Identify Challenges = Trust
My Pipeline = 4th Conversion Private Client Group Class Seasonal Enrollment
My Pipeline = Client Step-by-Step Support Guidance
My Pipeline = 5th Conversion Repeat Client Fan o VIP Style Pass o Offer Referrals
All along the pipeline... Reaching Out Following Up Asking if you can help
Pipeline is a Staircase Step by step Take years to develop Ready to do the work = Ideal Clients Unsubscribe? = Thank you!
Ready to Commit Up to speed Engaged Ready to get to work Trusts you Chooses you = Ideal Client
Thank you! A gift for you
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