BUSINESS PUBLICATION Publisher s Statement 6 months ended December 31, 2015 Subject to Audit Field Served: Marketing and Media. Marketing in all forms, including: Media sales, media planning and buying; advertising; interactive and digital marketing and media; direct marketing and CRM; word-ofmouth marketing; public relations; sports marketing; POS and retail marketing; brand integration and entertainment marketing. TOTAL AVERAGE QUALIFIED PAID & NONPAID CIRCULATION 58,023 1A 1B 1C 1D AVERAGE QUALIFIED PAID CIRCULATION Print Only, See Par. 11(a)......................... 16,590 Digital Only, See Par. 11(b)........................ 994 Print & Digital (Unduplicated), See Par. 11(c).......... 625 Individual................................ 18,209 Sponsored Individually Addressed, See Par. 11(d)...... 552 Multi-Copy Same Addressee, See Par. 11(e).......... 277 Single Copy Sales, See Par. 11(f)................... 181 Average Circulation.......... 19,219 AVERAGE QUALIFIED NONPAID CIRCULATION Individual...................................... 38,804 Average Circulation...... 38,804 AVERAGE NONQUALIFIED CIRCULATION Allocated For Shows & Conventions................. 1,244 Miscellaneous, Including Staff Copies, See Par. 11(g)... 2,045 Average Nonqualified Circulation........... 3,289 AVERAGE QUALIFIED PAID & NONPAID CIRCULATION OF REGIONAL AND DEMOGRAPHIC EDITIONS None 06-0010-0 48 W. Seegers Road Arlington Heights, IL 60005-3913 T: 224.366.6939 F: 224.366.6949 www.auditedmedia.com
2 QUALIFIED PAID & NONPAID CIRCULATION BY ISSUES & QUALIFIED NONPAID REMOVALS & ADDITIONS 2015 Issue Print Only Digital Only Print & Digital (Unduplicated) Removed Added July 13 59,320 17,321 1,030 971 19,322 39,998 93 82 Aug. 3 58,961 17,695 955 777 19,427 39,534 480 16 24 58,512 17,642 972 779 19,393 39,119 425 10 Sept. 14 58,214 17,573 988 693 19,254 38,960 168 9 28 58,086 17,637 1,011 623 19,271 38,815 149 4 Oct. 12 57,178 17,735 977 617 19,329 37,849 968 2 26 58,333 17,817 993 613 19,423 38,910 142 1,203 Nov. 9 57,615 17,471 952 506 18,929 38,686 236 12 16 57,584 17,563 1,047 501 19,111 38,473 216 3 Dec. 7 57,248 17,526 1,021 398 18,945 38,303 316 146 21 57,199 17,609 998 396 19,003 38,196 140 33 3,333 1,520 THE INFORMATION IN PARAGRAPHS 3A, 3B, 3C AND 4 IS FROM AN ANALYSIS OF THE DECEMBER 21, 2015 ISSUE IN WHICH: QUALIFIED PAID CIRCULATION WAS 1.0% LESS THAN THE PERIOD AVERAGE QUALIFIED NONPAID CIRCULATION WAS 6.4% LESS THAN THE PERIOD AVERAGE 3A BUSINESS/OCCUPATIONAL ANALYSIS Classification by Business & Industry % Print Only Digital Only Print & Digital (Unduplicated) Classification by Title & Occupation A B C D E F G 1. Manufacturers/Product Marketers, Service Companies, Telecommunication and Entertainment Companies... 23,442 41.0 2,642 91 70 2,803 20,639 14,170 2,584 491 729 4,552 272 500 2. Retail/Food Services Establishments/ Travel/ Transportation Services... 1,856 3.3 976 31 22 1,029 827 395 500 37 147 472 51 267 3. Media, including online, interactive and gaming... 3,471 6.1 1,786 89 38 1,913 1,558 702 857 283 391 628 189 421 4. Financial/Insurance/Real Estate/ Legal... 2,363 4.1 737 31 17 785 1,578 525 722 33 125 710 48 202 5. Government/Trade Associations and Religious Organizations... 417 0.7 245 2 4 251 166 64 89 5 41 115 20 83 Sub- Advertisers and Marketers (Classifications 1 through 5)... 31,549 55.2 6,386 244 151 6,781 24,768 15,856 4,752 848 1,433 6,477 580 1,473 6. Advertising Agencies/Advertising and Marketing Support... 18,274 32.0 6,117 491 141 6,749 11,525 8,816 2,829 318 1,800 2,158 1,286 1,066 Sub- Agencies and Support Services (6)... 18,274 32.0 6,117 491 141 6,749 11,525 8,816 2,829 318 1,800 2,158 1,286 1,066 7. Universities/Colleges/Schools... 1,337 2.3 1,031 47 61 1,139 198 8. Others Allied to the Field, including Libraries... 190 0.3 188 1 189 1 Other Circulation Subscriptions... 5,716 10.0 3,754 215 43 4,012 1,704 Single Copy Sales... 133 0.2 133 133 Circulation... 57,199 100.0 17,609 998 396 19,003 38,196 Key to Title and Occupation: A. Heads of Business - Chairmen, Presidents, Partners and Owners, CMO B. Vice Presidents/General Managers C. Sales Managers D. Media Department Personnel-Media Director/Manager, Media Buyer, Media Planner, Media Supervisor, Media Analyst, Media Research Director/Manager/Supervisor/Planner, Account Executive or other Media titles E. Directors and Managers of Marketing/Advertising, including Brand Manager, Product Manager, Promotions Manager, and Directors and Managers of Public Relations, New Media and Publicity F. Creative/Production G. Miscellaneous Executives, Other Home Office Employees, Untitled, and Subscriptions in Company name Page 2 of 7 06-0010-0
3A 1 SUPPLEMENTAL BUSINESS/OCCUPATIONAL ANALYSIS Classification by Title & Occupation Classification by Business & Industry: A B C D E F G 1. Manufacturers/Product Marketers, Service Companies, Telecommunication and Entertainment Companies... 14,170 2,584 491 729 4,552 272 500 2. Retail/Food Services Establishments/ Travel/Transportation Services... 395 500 37 147 472 51 267 3. Media, including online, interactive and gaming... 702 857 283 391 628 189 421 4. Financial/Insurance/Real Estate/Legal... 525 722 33 125 710 48 202 5. Government/Trade Associations and Religious Organizations... 64 89 5 40 115 20 83 Sub- Advertisers and Marketers (Classifications 1 through 5)... 15,856 4,752 848 1,433 6,477 580 1,473 6. Advertising Agencies/Advertising and Marketing Support... 8,816 2,829 318 1,800 2,158 1,286 1,066 Advertisers, Marketers Agencies and Support Services (6)... 24,672 7,581 1,167 3,233 8,635 1,866 2,539 Key to Title and Occupation: A. Heads of Business - Chairmen, Presidents, Partners and Owners, CMO B. Vice Presidents/General Managers C. Sales Managers D. Media Department Personnel-Media Director/Manager, Media Buyer, Media Planner, Media Supervisor, Media Analyst, Media Research Director/Manager/Supervisor/Planner, Account Executive or other Media titles E. Directors and Managers of Marketing/Advertising, including Brand Manager, Product Manager, Promotions Manager, and Directors and Managers of Public Relations, New Media and Publicity F. Creative/Production G. Miscellaneous Executives, Other Home Office Employees, Untitled, and Subscriptions in Company name Page 3 of 7 06-0010-0
3B AGE OF SOURCE DATA ANALYSIS Within Source 1 Year 2 Years 3 Years % Circulation: Direct request from recipient: 14,754 5,620 20,374 53.3 Written... 3,089 638 3,727 9.8 Telecommunication... 7,351 3,432 10,783 28.2 Internet and E-mail... 4,314 1,550 5,864 15.3 Direct request from recipient s company: 790 1,229 2,019 5.3 Written... 209 7 216 0.6 Telecommunication... 576 1,217 1,793 4.7 Internet and E-mail... 5 5 10 0.0 Communication other than request: Written... Telecommunication... Internet and E-mail... Association... Business Directories... Lists... Acquired Circulation... Other Sources, See Par. 11(h)... 15,803 15,803 41.4 Circulation... 31,347 6,849 38,196 100.0 Percent... 82.1 17.9 100.0 Subscription Circulation... 18,870 Acquired Circulation... Single Copy Sales... 133 Circulation... 57,199 3C MAILING ADDRESS ANALYSIS % Print Only Digital Only Print & Digital (Unduplicated) Individual by name and title and/or occupation 49,664 87.0 11,432 557 292 12,281 37,383 Individual by name only................. 6,203 10.9 4,854 441 103 5,398 805 Title or occupation only.................. 110 0.2 104 104 6 Company name only.................... 816 1.4 814 814 2 Multi-Copy Same Addressee............. 273 0.5 272 1 273 Subscription & Circulation................. 57,066 100.0 17,476 998 396 18,870 38,196 Single Copy Sales..................... 133 Circulation.............. 57,199 Page 4 of 7 06-0010-0
4 GEOGRAPHIC ANALYSIS State Print Only Digital Only Print & Digital (Unduplicated) Circulation Alabama 103 1 104 151 255 Arizona 124 1 4 129 328 457 Arkansas 49 1 2 52 114 166 California 2,517 119 49 2,685 10,764 13,449 Colorado 252 6 6 264 421 685 Connecticut 355 7 3 365 1,202 1,567 Delaware 18 2 20 43 63 District of Columbia 168 6 1 175 489 664 Florida 612 22 18 652 1,127 1,779 Georgia 393 13 13 419 603 1,022 Idaho 24 1 25 84 109 Illinois 1,290 104 32 1,426 1,494 2,920 Indiana 139 1 5 145 1,093 1,238 Iowa 81 1 1 83 234 317 Kansas 80 1 1 82 202 284 Kentucky 84 2 1 87 147 234 Louisiana 57 3 2 62 110 172 Maine 29 2 1 32 74 106 Maryland 225 4 7 236 326 562 Massachusetts 469 12 17 498 774 1,272 Michigan 458 6 6 470 720 1,190 Minnesota 290 15 1 306 623 929 Mississippi 25 1 26 59 85 Missouri 224 3 7 234 428 662 Montana 24 24 37 61 Nebraska 61 1 2 64 138 202 Nevada 56 3 59 115 174 New Hampshire 34 1 2 37 123 160 New Jersey 576 22 13 611 2,960 3,571 New Mexico 19 1 20 62 82 New York 4,320 181 90 4,591 6,582 11,173 North Carolina 233 8 7 248 532 780 North Dakota 15 15 46 61 Ohio 465 7 10 482 870 1,352 Oklahoma 60 2 1 63 147 210 Oregon 149 14 6 169 326 495 Pennsylvania 472 7 9 488 1,003 1,491 Rhode Island 36 1 37 90 127 South Carolina 74 2 76 149 225 South Dakota 16 1 17 49 66 Tennessee 177 4 5 186 313 499 Texas 701 32 16 749 1,191 1,940 Utah 86 4 90 190 280 Vermont 18 1 19 44 63 Virginia 333 3 13 349 420 769 Washington 273 4 2 279 402 681 West Virginia 12 12 45 57 Wisconsin 227 5 3 235 559 794 Wyoming 6 6 9 15 TOTAL 48 CONTERMINOUS STATES 16,509 629 365 17,503 38,012 55,515 Alaska 8 8 21 29 Hawaii 14 2 16 50 66 TOTAL ALASKA & HAWAII 22 2 24 71 95 Single Copy Sales 133 133 133 U.S. Unclassified 1 1 1 TOTAL UNITED STATES 16,665 631 365 17,661 38,083 55,744 Poss. & Other Areas 37 5 2 44 5 49 U.S. & POSS., etc. 16,702 636 367 17,705 38,088 55,793 Canada 311 50 9 370 65 435 International 596 312 20 928 43 971 Military or Civilian Personnel Overseas Other International TOTAL INTERNATIONAL 907 362 29 1,298 108 1,406 E-Mail Address Only Other Unclassified GRAND TOTAL 17,609 998 396 19,003 38,196 57,199 Page 5 of 7 06-0010-0
ANALYSIS OF THE SALES OF TOTAL NEW AND RENEWAL SUBSCRIPTIONS Sold During 6 Month Period Ended December 31, 2015 5 PRICE DATA Basic Prices: Subscriptions: U.S., 1 yr. $109.00; 2 yrs. $179.00. Canada and Mexico, 1 yr. $239.00; 2 yrs. $389.00. Other International, 1 yr. $429.00; 2 yrs. $689.00. Single Copy: $4.99 6 TERM DATA 7 SALES CHANNELS 8 PREMIUM USAGE ADDITIONAL CIRCULATION INFORMATION 9 POST EXPIRATION COPIES INCLUDED RENEWAL ANALYSIS OF IN PAID CIRCULATION PAID CIRCULATION 10 Page 6 of 7 06-0010-0
11 EXPLANATORY Audit Cycle: June Ending. (a) Print Only Individual subscriptions, averaging 16,590 paid copies and 38,804 qualified nonpaid copies per issue, represent copies served to individuals receiving the print version only of ADVERTISING AGE. (b) Digital Only Individual subscriptions, averaging 994 copies per issue, represent copies served to individuals receiving the digital version only. The digital version of ADVERTISING AGE is made available to subscribers through a password secure website wherein an e-mail notice is sent to recipients notifying them of the availability of each issue. (c) Print and Digital (Unduplicated) Individual subscriptions, averaging 625 copies per issue, represent copies served to individuals receiving both a print and digital version of ADVERTISING AGE. The digital version of ADVERTISING AGE is made available to subscribers through a password secure website wherein an e-mail notice is sent to recipients notifying them of the availability of each issue. (d) Sponsored Individually Addressed subscriptions, averaging 552 copies per issue, represent copies sold in quantities of 5 to 61 to business concerns at 1 yr. $89.00. Copies were mailed to the purchaser for redistribution. (e) Multi-Copy Same Addressee subscriptions, averaging 277 copies per issue, represent copies served in quantities of 2 to 74 to individuals and media departments at basic prices. Copies were mailed to the purchaser for redistribution. (f) Single Copy Sales, averaging 181 copies per issue, represent copies sold through retail outlets at $4.99 to $19.99 per copy. (g) Miscellaneous includes checking and promotion copies, averaging 1,020 copies per issue, served to advertisers and agencies. (h) Other Sources represent copies served to subscribers obtained from recognized lists. (i) It is the policy of the publisher to expire all subscriptions on a monthly basis. Therefore, some subscribers may receive from one to four more issues than entitled to, but no offer of this kind is made to subscribers. Definition of Recipient Qualification: recipients are: 1.) Advertising agencies: chairmen, vice-chairmen, boards of directors, senior managers, executive managers, operations managers, managing directors, chief marketing officers, vice presidents, procurement officers, account managers, account supervisors and executives in client contact and their assistants, media directors, media supervisors and their assistants, media planners, media analysts, media buyers and their assistants, media research personnel, creative directors, art directors, creative supervisors, copy chiefs, artists, copywriters, production managers, production supervisors and their assistants, research directors, research managers and their assistants, and other titled and nontitled agency personnel. 2.) National and Regional Advertisers: chairmen and vice-chairmen, boards of directors, senior management, executive management, operations management, partners, owners, vice-presidents, secretaries, treasurers, advertising directors and managers, marketing directors and managers, product or brand managers and their assistants, directors of publicity and public relations, sales promotion managers, sales managers - national and regional, marketing research managers and their assistants and other titled and nontitled personnel for advertisers such as product manufacturers, service industries, wholesalers, distributors, jobbers, public utilities, transportation companies, banks and financial institutions, trade associations, nonprofit organizations, importers, exporters, and retail establishments such as chain stores, mail order houses, real estate brokers, hospitals, hotels, restaurants and others. 3.) Advertising Services: Marketing consultants, management consultants, graphic artists, free-lance artists, public relations, media buying services, type directors, copywriters, photographers, direct mailers, film and video production managers, researchers and research consultants, business analysts, and all others allied to the field of advertising, marketing, sales and sales promotion. 4.) Media: personnel and representatives of newspapers, consumer and business magazines, radio, television, and outdoor advertising, publishers, circulation managers, advertising directors and managers, sales managers and staff, sales promotion directors and managers and their assistants, research directors and their assistants and all other titled and nontitled personnel of media companies. 5.) Public libraries, government agents and representatives of associations with an official interest in advertising and marketing news, and librarians, students, professors and others with an academic or professional interest in advertising and marketing, and all others allied to the field. We certify that to the best of our knowledge all data set forth in this Publisher s Statement are true and report circulation in accordance with s Bylaws and Rules. Parent Company: Crain Communications, Inc. CHRIS CUNNIFFE ALLISON P. ARDEN Audience Development and CRM Director VP/Publisher Frequency: 24x year Format: Tabloid Established: 1930 AAM Member Since: 1933 Member No. 06-0010-0 SRDS: 1 Published by: Crain Communications, Inc. 685 Third Ave. New York, NY 10017 T: (212) 210-0100 F: (212) 210-0111 www.adage.com Publisher: Allison P. Arden Page 7 of 7 06-0010-0 Copyright 2016 All rights reserved.
Analyzed Issue Date 12/21/15 06-0010-0 Analyzed Issue Text (for double month issue date) Single Copy Price 4.99 Association Subscription Price U.S. Subscription Price 109.00 Canadian Subscription Price 239.00 International Subscription Price 429.00