Louder Than Words 10 Essential Engagement Steps...that Drive Results Bob Kelleher President and Founder The Employee Engagement Group
Introduction have spent the better part of the past 25 years designing, implementing, and monitoring engagement initiatives Louder Than Words 2011* #1 selling Employee Engagement book AMAZON Sales 2
So, we feeling engaged these days? 3
Era of the Dis-Engaged ENGAGEMENT Dis-ENGAGEMENT 4
so where are we heading? 5
According to PWC s 2011 Global CEO Survey PricewaterhouseCoopers 2011 Global CEO Survey
83% of Executives list their Talent Management Strategy as their # 1 concern* * PricewaterhouseCoopers 2011 Global CEO Survey
What should Companies Do? Focus Today on the 10 Steps of Engagement
Step 1 Link to High Performance
Define Engagement Engagement is NOT Employee Satisfaction! 11
Step 1 Link to High Performance Definition of Engagement Unlocking your employees potential to drive high performance Engagement is about unlocking your employee s potential to drive high performance Company Performance Employee Engagement Employee Potential A Mutual Commitment resulting in the capture of Discretionary Effort 12
Step 2 It Starts at the Top
Step 2 Starts At The Top Leaders have to Own It 14
Step 2 Starts At The Top and Walk the Talk 15
Case Study 16
Step 3 Engage First Line Leaders
Step 3 Engage First Line Leaders Disengaged managers are 3 times more likely to have disengaged employees* * 2009 Sirota Intelligence Study C 18
Step 3 Engage First Line Leaders The #1 Driver of Employee Engagement is one s first line supervisor * Gallup survey of 80,000 Global Employees C 19
Step 4 Communication, the Cornerstone of Engagement
Leverage Technology 21
Step 4 Communication Communicate 13X 22
Step 4 Communication The Power of Branding 23
and your brand accelerator is Social Media
Yesterday I love working for Company ABC I hate working for Company ABC 25
I love working for Company ABC I hate working for Company ABC
Step 4 Communication But... we have challenges... 27
Step 4 Communication Who Sets Policy? 28
Brand both the What and the Why
CEO Howard Schultz
Once we started donating one pair of glasses to every pair sold, we met our annual sales target in three weeks, and donated 85,000 glasses in year one. Cofounder, David Gilboa
Step 5 Individualize Engagement
Step 5 Individualize Engagement By Generation 33
37% of Gen Y are unemployed yet 90% believe they currently have enough money 2010 Pew Research Center Millennials: A Portrait of Generation Next
STEP 5: Individualize your Engagement Step 5 Individualize Engagement By Inclusion & Diversity 35
Old Model - Diversity Drives & Motivation Age New Model - Inclusion and Innovation Parental Status Sexual orientation Physical abilities/ qualities Gender Race/ Ethnic Heritage Religious Beliefs Thinking Styles 36
Case Study We tell our clients, scrap your 30 second TV ad. Let's do 200 online videos in two days.. Key Word Search: Super Bowl Ad #25 Most Innovative Company, 2011 Fast Company
Step 6 Create a Motivational Culture
Step 6 Create a Motivational Culture Know Your Employees What they like to do An What Engaged you need Employee them to do What they re good at 39
Encourage Creativity and Innovation 40
But we have a challenge... 41
Frequency Creativity is unlearned as we go through life Laughter #113 Creativity 98% Questions #65 #83 #41 32% #11 #6 2% What a Great Idea Chic Thompson 0 5 8 44 Retirement Age 42
So.. Birth- 5 years old: Age of Why 5-12 years old: Age of Why Not 12- Retirement: Age of Because 43
Step 7 Create Feedback Mechanisms
Step 7 Create Feedback Mechanisms Surveys 360 s Idea Venues Help Us Innovate Blogs Workshops Town halls 45
Step 8 Reinforce and Reward the Right Behaviors (and consequences for wrong behavior)
Step 8 Reinforce/Reward Right Behaviors Money Matters (Sort of) 47
Step 8 Reinforce/Reward Right Behaviors People are Motivated by Achievement 48
and hold people Accountable
Step 9 Track and Communicate Progress
Step 9 Track and Communicate Progress and not the negatives 52
Step 10 Hire and Promote the Right Behaviors and Traits
Do You Know Who You Are?
You don t have an Engagement problem, you have a Selection problem. The Employee Engagement Group 2011 All Rights Reserved
Case Study B Help Wanted: Join Our Team: We re Autocratic Overly Directive Super serious (no fun culture) Highly Structured
Case Study C We ll give you $3,000 to Quit now! Tony Hsieh, CEO of Zappos
Step 10 Hire the Right Behaviors & Traits The B.E.S.T Concept Behavior Education Skills Traits How one acts or reacts to specific circumstances The knowledge one carries with him/her The ability to put knowledge into action Characteristic s that define someone s personal nature 58
In Closing 59
The 10 Steps of Engagement Thank You @BobKelleher The Employee Engagement Group www.employeeengagement.com 60