CeoBusinessDiagnostics.com Business Diagnostics Framework Mike Thompson, FCMC
Business Diagnostics Evaluate and Grow Your Business Michael Thompson With: Richard Mimick Terry Rachwalski www.ceobusinessdiagnostics.com
Size Up Grids External Business Environment Industry Conditions Internal Finance Marketing Operations Human Resources Technology
External Size Up External Business Environment Industry Conditions
PEST-C Analysis Political Factors Economic Issues Societal Factors Technological Considerations Competitive Considerations
P.E.S.T. - An Overview Economic Interest Rates Inflation Rates Employment Economic Growth Political Assistance Regulations Competition Your Company Societal Demographics Social Awareness Lifestyle Changes Environmental Issues Technological R&D Early Adoption Product Life Cycles
The Business Environment Opportunities Threats Political Economic Societal Technological
Industry Conditions Industry Evaluation Characteristics Trends Industry Competitive Conditions Competition Assessment Competitive Advantage Situation Analysis (SWOT or TOWS)
Industry Competitive Environment Intensity of Competition Buyer Power Supplier Power Industry Segment Company B Company C Company A Threat of Substitutes Need to Complete: Competitor Assessment Situation Analysis (SWOT) Identify Key Success Factors Threat of New Entrants
Industry Competitive Conditions Threat of new entrants Bargaining power of customers Bargaining power of suppliers Threat of substitutes Intensity of competition High Medium Low Michael Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors, The Free Press, 1980
Competitive Analysis SMART Model Critical Success Factor Competitor #1 Competitor #2 Competitor #3 Product Customer Service Price Social Media Presence Experience
The Internal Size UP Financial Evaluation Marketing Strategy Operations Human Resources Management Technology Assessment
The Financial Evaluation Financial Statements Financial Goals and Ratio Analysis Financial Projections Managing Cash Drivers Capital Budgeting Techniques
Financial Goals and Ratio Analysis Profitability and Cash Flow Liquidity Stability Debt Services Efficiency Growth
Financial Size up Profitability and Cash Flow Liquidity Stability Efficiency Growth Strength Weakness Michael Porter, Competitive Strategy: Techniques for Analyzing Industries and Competitors, The Free Press, 1980
Managing Cash Drivers Improved A/R Collection Defined A/P Settlement Maximize Inventory Turnover
Marketing Strategy Market Analysis Marketing Strategy Development Marketing Strategy Execution
Market Analysis Segment Analysis Competitor Evaluation Trade Analysis Sustainable Competitive Advantage Unmet Customer Needs Assessment
Marketing Strategy Price Product Place (Distribution) Promotion The 5 th P: People
Marketing Size up Market Tactics Market Analysis Market Strategy Execution Strength Weakness
The Operations Review Business Process (includes supply chain) Risk Management Issues Legal Concerns Location Decisions Technology Considerations
Operations Size up Operations/business process Risk Management Legal Issues Location Considerations Technology Considerations Strength Weakness
HR Management HR Function Recruitment & Hiring Training & Development Compensation Planning Leadership Organizational Structure Skills Development Teams & Teamwork Management Capabilities
The Technology Assessment Technology Description Product/Process Evaluation Intellectual Property Issues Markets Potential Risk Factors
The Technology Assessment Market Tactics Market Analysis Market Strategy Execution Strength Weakness
Technology Push vs Market Pull Technology Market feedback modifies technology and products Products and/or Services Markets Market Pull 3 Denzil Doyle, Making Technology Happen
Technology Evolution and Cash Flow Realities IDEA R & D Product Development Production & Distribution Product Migration Market Expansion + _ The Valley of Uncertainty
Marston Control Devices Case Manufactures control components for industrial robots Apparent strengths Hidden weaknesses Strategic opportunities Potential threats
Marston Control Size up Use the Business Diagnostics Framework Use Size up grids External and Internal Strategic Direction?
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