Communicate! The Best Ways to Connect with Customers, Hosts and Prospects NOW to Grow Your Business Presented by Jennifer Fong http://jenfongspeaks.com
Download Today s Slides http://jenfongspeaks.com/tocara
How I Got Started with Social Media
The Way the World Communicates is Changing
Understanding Communication Styles Traditionalists 1925-1945 Gen X 1965-1978 Baby Boomers 1946-1964 Gen Y 1979-1997
Traditionalists (works hard, respects authority) Prefers: Face to face communication Hand-written or typed paper letters and notes Challenges: Email Mobile phones Social networks Texting Traditionalists 1925-1945
Baby Boomers (expects to lead, team player) Prefers: Face to face Telephone (preferred over email) Email Group/Team meetings Cell phones (for talking) Challenges: Social networks Blogging Texting Baby Boomers 1946-1964
Generation X (my time my way, incentives help) Prefers: Email (preferred keep it short) Cell phones Texting Blogging Instant messaging Visuals Social networks Gen X 1965-1978 Challenges: Face to face Formal letter writing Team discussions (prefers one on one)
Generation Y (live first work second, make it fun) Prefers: Texting Social networks Instant messaging Visuals Email (only for work or school) Challenges: Face to face Telephone conversations Formal letter writing Reading documents Gen Y 1979-1997
How Does This Affect Your Business? Marketing Invitations Host Coaching Customer Service
Host Coaching Today ASK: How does she want to communicate? With you With her guests Her contact list is her best source of guests! Send out invite texts right away Give her scripts: Initial invite, reminder Facebook chat and Texts are great for quick check-ins with your host leading up to party Set up a Facebook Event to build excitement and collect outside orders
Invite Multiple Ways Evite Text Message Facebook Chat Printed Invites Facebook Event *gasp* Face-to-Face
Customer Service Friend Customers on Facebook Comment occasionally on their Status Updates Have Customers Add You to their Phone Contacts During Checkout They can contact you directly with questions about their order via text or call On Customer Wishlist, Let them Check if they Want you to Text or Email Specials
Marketing Your Business
Social Media for Personal and Business Use Personal Use Friends and family exclusively Private profile Share whatever is accepted within your circle Express your opinions freely Business Use Friends, family, customers, prospects Public profile Share some personal information Share resources your business contacts will value Everything you share reflects on your business, other consultants, and your company
Great Posts on Social Media Share what you re doing Share resources and links Provide content related to product, such as style and fashion tips Talk about your business as it relates to YOU (Personal accounts) Don t ask people to spend money through your personal accounts Talk about your interests Comment on what others are doing Be a friendly human being
Posts that Inspire Recruiting
For Recruiting Celebrate your team Advantages of running your own business Enthusiasm about your own business and benefits of your business Share gratitude for how Tocara improves your life/experience Celebrate success of your company Business tip articles Inspiration/Personal development quotes
Posts that Inspire Booking
For Booking Celebrate hosts/share how much they received free Express enthusiasm for the parties you ve just done, and how much fun you/the guests had Share pictures of how guests have styled items (with permission of course!) Tips for hosts how to prepare easy snacks, etc for parties. Highlight monthly hosting specials on your Business Page
Posts that Inspire Sales
For Sales Highlight products that you re wearing and ask friends to vote on their favorites Share Get the Look posts showing celebrity outfits and how you can get the same look with a Tocara piece/pieces Look of the day: #getthelook, #fashion, #jewelry, #photooftheday, #instafashion Share your specials on your business Page
Sample Status Updates (Personal Profile) Appropriate Tips for using jewelry to take your outfit from day to night (link) Congratulations to Sue on her brand new Tocara business! Congrats to Jane Smith who earned over $100 in Tocara products by partying with her friends last night! I am just LOVING the pieces in Tocara s new catalogue! Which of these pieces is your favorite? (3 photos) Check out this celebrity photo. Here s how you can get the look for less with Tocara! (photos) Inappropriate Check out all these great products! Click here to order. (link) Want to fill your jewelry box for free? Book a party with me! (link) I have 3 slots left. Who wants to have a party? Message me! If you need extra money, try Tocara. Click here for more info. (link) Tocara is having a sale! Shop Now! (link)
Social Media Etiquette Build relationships first Post appropriately and be nice Don t ask people to spend money through your profile Use your photo and real name Don t overdo the games and apps Avoid self-promotion on Tocara s social media presences
When to Use Text Messages Get permission first Text with hostesses Notify customers of special deals and promotions (no more often than 2x per month)
More Resources for You http://jenfongspeaks.com/tocara This presentation Helpful resources Free articles
Thank You! Jennifer Fong Direct Sales & Social Media Blog: http://jenfongspeaks.com Facebook: http://facebook.com/jenfongspeaks