DAT 100 Microsoft s s Data Platform Vision

Agenda - What We Will Cover History of Data Management Microsoft SQL Server: Current and Upcoming Offerings Trends and Future Challenges in Data Management Microsoft s s Data Platform Vision and Future Roadmap

PC and network proliferation Explosion of digital data: documents, email, etc. Local applications create data islands PC server ecosystem comes of age Storage capacity beating Moore s s law Disk storage now cheaper than paper

Data must be consolidated to be managed Processing primarily on the server Cusp of structured vs. unstructured inflection Scale & Availability Complexity & TCO Application backlogs Real-time BI Relational engine Client libraries Data Utilities Management tools

Microsoft Data Management Capability Innovation And Leadership New RDBMS architecture Auto resource management Deeper Windows integration Integrated OLAP and ETL World record TPC-C 64-bit support Integrated XML Integrated Notification Integrated Data Mining Scalable Analysis Reporting Database Mirroring Online operations Management Studio Native XML Multi-language language programmability Service Broker Deep Data Mining Enterprise ETL Ad-hoc reporting

6M+ copies of CTPs downloaded Launched at 307 events, 92 countries, 247 cities 2M+ copies of SQL Server Express downloaded > 30% year-over over-year growth in last 2 quarters Database Mirroring Management Studio Express

Data moving upstream: transactional to pre-transactional Huge data volumes from sensors Less data being managed New clients: devices, phones, media PCs, New data types: music, pictures, video,

Connected Single data source Database driven Hard coded Monolithic & rigid Occasionally connected Multiple data sources Information based Model driven SOA

Microsoft Data Vision From Database To Complete Data Platform Beyond Relational From words and numbers to sights and sounds Dynamic Applications From isolated and rigid to adaptive and synchronized Abilities and Automation From manual to self-tuning, self healing; reliable, secure & compliant End-to to-end Insight From static and centralized to real-time and personalized Analysis Services Integration Services BPI & Workflow Documents & Portal Reporting Services RDBMS FILE XML OLAP Dynamic Applications

Abilities And Automation Scale & Availability Seamless scale-out Always online Insight & Automation Health-model and policy based monitoring & administration Policy based and automated application deployment & configuration Security & Compliance Rich, policy-based audit infrastructure End-to to-end encryption & fine-grained security

Abilities and Automation Microsoft technologies Certified partner offerings

Abilities And Automation AlwaysOn: Scale & Availability Lowest TCO: Insight & Automation Enterprise Abilities: Security & Compliance Integrated Storage: Platform For All Data ADO.NET v3: Entity Data Services Most Productive Development Platform Best Visual Studio experience Innovative data language experience Occasionally Connected Systems Integrated & seamless synchronization infrastructure

Lightweight, compact, embeddable Common management: SSMS Common programming model: ADO.NET Common replication / synchronization: occasionally connected apps

Abilities And Automation AlwaysOn: Scale & Availability Lowest TCO: Insight & Automation Enterprise Abilities: Security & Compliance Integrated Storage: Platform For All Data ADO.NET v3: Entity Data Services Most Productive Development Platform SQL Server Everywhere: Occasionally Connected Systems Richer Information Experiences Better business decisions through Microsoft Office Navigation, personalization, annotation Next Generation Data Warehousing

Abilities And Automation AlwaysOn: Scale & Availability Lowest TCO: Insight & Automation Enterprise Abilities: Security & Compliance Integrated Storage: Platform For All Data ADO.NET v3: Entity Data Services Most Productive Development Platform SQL Server Everywhere: Occasionally Connected Systems Richer Information Experiences Next Generation Data Warehousing Innovation, Value, Leadership

Through The First Data Explosion Microsoft leadership: TCO, Development Productivity, BI Entering The Second Data Explosion The personal petabyte is coming New devices, data types, architectures Our Vision Meets Your Requirements Abilities and Automation Beyond Relational Dynamic Applications End-To To-End Insight

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Appendix Information

User Capability Rich user experience, familiar tools Development Capability Development Tools, Enhanced productivity SOA & Process Capability Business Process Automation, Integration Data & BI Capability Data Store, BI capability, DB Services Interoperability Interoperability Suppliers Customers Infrastructure & Management Layer