The $40,000 Webinar 4 specific book launch strategies that will make you $40k by August 1st.
Have Brilliant Idea
Did a bunch of random stuff.
Didn t know what would happen.
Suffered the consequences
DON T DO THAT
WHAT YOU LL LEARN 4 specific book launch strategies that will make you $40k by August 1st.
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At the end you ll get link to private audience workshop (.mp4)
Jump in the chat. Get your questions answered.
Jeremy is in chat to help collect and answer your questions.
What launching looks like (in real life)
Fear What business looks like (in real life) Launch Day
Fear I have a brilliant idea! What business looks like (in real life) Launch Day
Fear I have a brilliant idea! I finished my product, woot!! What business looks like (in real life) Launch Day
Fear You mean I have to tell people about it now? I have a brilliant idea! I finished my product, woot!! What business looks like (in real life) Launch Day
Fear What if no one buys it!!?? I m a failure! I should have never started! You mean I have to tell people about it now? I have a brilliant idea! I finished my product, woot!! What business looks like (in real life) Launch Day
Fear Jesus take the wheel? What if no one buys it!!?? I m a failure! I should have never started! You mean I have to tell people about it now? I have a brilliant idea! I finished my product, woot!! What business looks like (in real life) Launch Day
Fear Jesus take the wheel? What if no one buys it!!?? I m a failure! I should have never started! You mean I have to tell people about it now? I have a brilliant idea! I finished my product, woot!! That wasn t bad at all. This is cool! What business looks like (in real life) Launch Day
Proven plan (campaign) that works
Coach to guide you through the plan
Ability to deal with the fear
Fear Jesus take the wheel? What if no one buys it!!?? I m a failure! I should have never started! You mean I have to tell people about it now? I have a brilliant idea! I finished my product, woot!! That wasn t bad at all. This is cool! What business looks like (in real life) Launch Day
3 MYTHS ABOUT LAUNCH A BOOK (OR ANY PRODUCT)
MYTH #1 Selling is deceiving people into doing what you want them to do (in a bad way)
Our #1 Goal is to help 10,000 people per year get to 1,000 subscribers and launch their first product.
How do we reach this goal?
The Customer Journey
The Customer Journey
The Customer Journey
The Customer Journey $ 1,000 subs 100 subs
Paying money increases chance of success by 75%
When a customer pays you money it doesn t mean you have tricked them or sold out.
It means they just increased their chance of success by 75%.
Zig Ziglar You will get all you want in life, if you help enough other people get what they want.
MYTH #1 Selling is deceiving people into doing what you want them to do (in a bad way)
MYTH #2 Only certain people are good at helping. It s a talent thing.
I m just not good at sales
Stop selling. Start helping.
Can I help 1 person?
CONFIDENT & URGENT
URGENT
1 All the important stuff to do in life 2 3 4 5 6 7 8 10
All the important stuff to do in life 1 2 3 4 5 6 7 912 Sleep Hangout with my wife Play with my kids Go to work Pay the bills Go get a haircut Mow the lawn Eat better and work out more
The TO DO Scale 1 All the important stuff to do in life 2 3 4 5 6 Action Zone 7 100 Procrastination Zone
The TO DO Scale All the important stuff to do in life 1 2 3 4 Sleep Hangout with my wife Eat better and work out more Go to work 5 6 7 912 Pay the bills Go get a haircut Mow the lawn Action Zone Procrastination Zone
TIP SHOW THEM WHAT FAILURE LOOKS LIKE
POP QUIZ IS IT URGENT FOR YOU TO BY TIRES RIGHT NOW?
CONFIDENCE
Confidence 100% 90% Eat better and work out more 80% 70% 60% Action Zone 50% 40% 30% 20% 10% 0%
TIP HELP THEM EXPERIENCE A MAGIC MOMENT
Confident people are 12x more likely to buy
Stop selling. Start helping.
CONFIDENT & URGENT
MYTH #2 Only certain people are good at sales. It s a talent thing.
MYTH #3 You have to have an audience to have any success selling stuff
Email is the most effective online sales channel.
but there is no magic in an email list. It s just a good way to draw a crowd to what you are doing.
There are other ways to sell things online that don t require you to have an audience.
Here are 3 shortcuts!
Shortcut #1 Borrow someone else s audience
Shortcut #1 Borrow someone else s audience
Shortcut #1 HOW DOES IT WORK? Borrow someone else s audience 1. Find someone that has an audience of people that might buy your product
Shortcut #1 HOW DOES IT WORK? Borrow someone else s audience 1. Find someone that has an audience of people that might buy your product 2. Pitch them on doing a partner webinar
Shortcut #1 HOW DOES IT WORK? Borrow someone else s audience 1. Find someone that has an audience of people that might buy your product 2. Pitch them on doing a partner webinar 3. Create your offer and webinar
Shortcut #1 HOW DOES IT WORK? Borrow someone else s audience 1. Find someone that has an audience of people that might buy your product 2. Pitch them on doing a partner webinar 3. Create your offer and webinar 4. Host the webinar and sell your product
Shortcut #1 Borrow someone else s audience
Shortcut #2 Use your existing network
Shortcut #2 Use your existing network
Shortcut #2 HOW DOES IT WORK? Use your existing network 1. Do a 45 minute discovery exercise to discover your coaching topic
Shortcut #2 HOW DOES IT WORK? Use your existing network 1. Do a 45 minute discovery exercise to discover your coaching topic 2. Write a 1 page description of the problem you solve
Shortcut #2 HOW DOES IT WORK? Use your existing network 1. Do a 45 minute discovery exercise to discover your coaching topic 2. Write a 1 page description of the problem you solve 3. Invite 10 friends to give your feedback on the program
Shortcut #2 HOW DOES IT WORK? Use your existing network 1. Do a 45 minute discovery exercise to discover your coaching topic 2. Write a 1 page description of the problem you solve 3. Invite 10 friends to give your feedback on the program 4. Ask them for references to best fit candidates for the program
Shortcut #2 Use your existing network
Shortcut #3 Use someone else s credibility
Shortcut #3 Use someone else s credibility
Shortcut #3 HOW DOES IT WORK? Use someone else s credibility 1. Find a blog post that outlines a specific solution to a problem
Shortcut #3 HOW DOES IT WORK? Use someone else s credibility 1. Find a blog post that outlines a specific solution to a problem 2. Make a list of all the influencers that shared or linked to that article
Shortcut #3 HOW DOES IT WORK? Use someone else s credibility 1. Find a blog post that outlines a specific solution to a problem 2. Make a list of all the influencers that shared or linked to that article 3. Create a custom pitch for each influencer offering to do the strategy outlined in the article
Shortcut #3 Use someone else s credibility
MYTH #3 You have to have a big audience to have any success selling stuff
The $40,000 Webinar 4 specific book launch strategies that will make $40k by August 1st.
#1 PICK YOUR LAUNCH DATE SEQUENCE EFFECTIVENESS TIME TO IMPLEMENT EVERYONE 2 MINUTES
Is your book finished? Set launch date for 8 weeks from now
Is your product not finished yet? Set launch date for 12 weeks from now
No audience and no product? Set launch date for 8 weeks from now
WRITE IT DOWN!!
#2 SELECT AND MAP OUT YOUR CAMPAIGN SEQUENCE EFFECTIVENESS TIME TO IMPLEMENT EVERYONE 5 HOURS
ACTION ITEM #1 Pick out the type of launch you are going to run
Campaign #1 Borrow someone else s audience
Campaign #2 Use your existing network
Campaign #3 Use someone else s credibility
Campaign #4 Jeff Goin s Book Launch Campaign
ACTION ITEM #2 Jot down all the major events that will happen durring the launch
like this Event #1: Prep for the launch Event #2: Create and engage launch team Event #3: Promote pre-order campaign Event #4: Start review campaign Event #5: Open cart on sales
#3 WRITE OUT EVERY SUB-TASK SEQUENCE EFFECTIVENESS TIME TO IMPLEMENT EVERYONE 3 HOURS
like this Event #1: Prep for the launch Event #2: Create and engage launch team Event #3: Promote pre-order campaign Event #4: Start review campaign Event #5: Open cart on sales
for example Prep for the launch
Prep for the launch Set your #1 goal for the campaign Pick your book packages and incentives Setup your book landing page Create your content timeline
#4 CALENDAR YOUR LIST SEQUENCE EFFECTIVENESS TIME TO IMPLEMENT EVERYONE 2 HOURS
Take your entire action item list and put it on your calendar.
Let s review...
Proven launch campaign that works
Coach to guide you through the plan
Ability to overcome the fear
Our First Launch $230,000
Our First Launch Our Second Launch $230,000 $500,000
The tricky part
The tricky part 1. Having the discipline and accountability to do what you ve learned today
The tricky part 1. Having the discipline and accountability to do what you ve learned today 2. Knowing what a good campaign looks like (which one should I run?)
Why are you here today?
Do you want more freedom to work on projects that interest you (instead of what your boss tells you)?
Do you want more time to spend with your family or to travel places you ve always wanted to visit?
Do you want more money so you can pay off your debt or bring your spouse home from work so you can start a family?
Do you want to prove to yourself that you can actually do it?
How can you achieve your goal?
OPTION #1 Keep trying to do everything yourself (and learn the hard way)
Problem #1: You will take 10x longer to figure things out
Problem #2: You ll get discouraged and give up
Problem #3: You ll be stuck in the job you hate, doing work you despise (or working for a boss that doesn t appreciate you)
Problem #4: You still won t know if you have what it takes.
OPTION #2 Let me personally help you plan and execute your next launch or sales campaign.
Know the exact campaign you should run
Know exactly how to setup and write my sales page
What if I have an established product that s stalled?
Know exactly how to find partners to help you launch quicker
What would it look like for me to personally help you plan and execute your launch?
What would it look like for me to personally help you plan and execute your launch?
STEP #1
STEP #2
STEP #3
STEP #3
Slingshot System Includes plug-and-play sales campaign to launch your first book (just like Jeff launched Art of Work) Pre-recorded video coaching through every week of your launch Word for word email and sales page swipe copy $750 value What is included?
Here s what we cover...
Thing #1: You will receive personal help in picking your launch campaign
Thing #2: Access to an ever expanding library of proven launch an sales campaigns
Thing #3: 2 new launch and sales campaigns every month
Thing #4: Step-by-step instructions so you re never overwhelmed by launching again
Thing #5: Exactly how to identify, create and launch the perfect product to sell to your list
What results can you expect?
Would this be worth it?
Mega Launch Bundle Includes 6 Special Resources
Unlimited Lifetime Access Jeff Goins Book Launch Campaign
Unlimited Lifetime Access Product Validation Campaign
Product Creation Masterclass Series Step-by-step instruction on how to create your first (or next) course, software or coaching program
Weekly Office Hours LIFETIME access to Weekly LIVE Q&A calls where you can get direct help from the our team (and immediate access to all past calls)
LAUNCH IN 5 COURSE 5 Day Course & Challenge that will help you complete your first Slingshot campaign in 5 days. If you do it, you get cool stuff.
HOW TO WRITE A BESTSELLING BOOK
SLINGSHOT ALL ACCESS PASS Get all 13 templates in the Slingshot Library FREE for two weeks. Unrestricted.
SLINGSHOT ALL ACCESS PASS Self Publish Book Campaign Product Validation Campaign
SLINGSHOT ALL ACCESS PASS Self Publish Book Campaign LIFETIME Product Validation Campaign Universal Product Launch Campaign Course Launch Campaign Coaching Program (w/ & w/o audience) 2 Seasonal Campaigns Flash Sale Campaign $1 Trail Campaign First $500 Contact Campaign Five Channel Campaign
SLINGSHOT ALL ACCESS PASS Self Publish Book Campaign Product Validation Campaign Universal Product Launch Campaign Course Launch Campaign Coaching Program (w/ & w/o audience) 2 Seasonal Campaigns Flash Sale Campaign $1 Trail Campaign First $500 Contact Campaign Five Channel Campaign 14 Days to Try Them Out
Would this be worth it?
Would this be worth it? SAVE $653!
Mega Launch Bundle LIFETIME access UNLIMITED use of the Jeff Goin s Book Launch Campaign ($350) LIFETIME access Unlimited use of the Product Validation Campaign ($350) LIFETIME access to Weekly Office Hours calls ($250) LIFETIME access to the Product Creation Masterclass Series ($250) IMMEDIATE access to Launch in 5 Challenge FREE 14-Days of every template in the Slingshot Library How to Write a Bestselling Book Course (From Jeff Goins) $1,950+ value Here is what you get
GUARANTEE POLICY If you don t make the cost of Slingshot back on your first campaign, then we require that you ask for your money back.
REFUND POLICY If you give it an honest effort and don t see significant revenue growth (or just decide you hate our app) let us know in a reasonable amount of time and we ll give you a full refund.
Get this special bundle go to the URL below Get it now: videofruit.com/jeff
6-FIGURE COACHING CALL FLASH BONUS Behind the scenes coaching call recordings with a $100k+ launch
Get this special bundle go to the URL below Get it now: videofruit.com/jeff
Mega Launch Bundle LIFETIME access Unlimited use of the Jeff Goin s Book Launch Campaign ($350) LIFETIME access Unlimited use of the Product Validation Campaign ($350) Here is what you get LIFETIME access to Weekly Office Hours calls ($250) LIFETIME access to the Product Creation Masterclass Series ($250) IMMEDIATE access to Launch in 5 Challenge FREE 14-Days of ever template in the Slingshot Library How to Write a Book Course (From Jeff Goins) WEBINAR ONLY BONUSES GET STARTED NOW AND Save $2,353 Today! videofruit.com/jeff 6-Figure Coaching Call Series ($250)
GUARANTEE POLICY If you don t make the cost of Slingshot back on your first campaign, then we require that you ask for your money back.
REFUND POLICY If you give it an honest effort and don t see significant revenue growth (or just decide you hate our app) let us know in a reasonable amount of time and we ll give you a full refund.
Q&A
Do I get to keep the Book Launch Campaign forever?
Is there a limit to how many times I can use the campaign?
What if I have a book, membership site or app? Will these help?
What if I don t have an audience at all? What should I do?
I need money NOW. How long will it take for me to generate revenue?
REFUND POLICY If you give it an honest effort and don t see significant revenue growth (or just decide you hate our app) let us know in a reasonable amount of time and we ll give you a full refund.
GUARANTEE POLICY If you don t make the cost of Slingshot back on your first campaign, then we require that you ask for your money back.
Mega Launch Bundle LIFETIME access Unlimited use of the Jeff Goin s Book Launch Campaign ($350) LIFETIME access Unlimited use of the Product Validation Campaign ($350) Here is what you get LIFETIME access to Weekly Office Hours calls ($250) LIFETIME access to the Product Creation Masterclass Series ($250) IMMEDIATE access to Launch in 5 Challenge FREE 14-Days of ever template in the Slingshot Library How to Write a Book Course (From Jeff Goins) WEBINAR ONLY BONUSES GET STARTED NOW AND Save $2,353 Today! videofruit.com/jeff 6-Figure Coaching Call Series ($250)
http://videofruit.com/tribewriters