Supply Chain Transparency through Smart Packaging, Cloud Platform, & Blockchain Solutions Tim Hadsel-Mares, Regional Director
AGENDA 1. SCANTRUST INTRO 2. TRACEABILITY - THE MEGA TREND 3. SECURE SUPPLY CHAIN DIGITALIZATION & USE CASE 4. BLOCKCHAIN CONNECTOR & USE CASE
SCANTRUST SA FOUNDED IN 2014, LAUSANNE SWITZERLAND BRANCH OFFICES: SHANGHAI, SINGAPORE MISSION: BUILD SOLUTIONS TO BRING TRANSPARENCY AND TRUST
EVERY PRODUCT HAS A JOURNEY... 4
5
...AND ARE PRESSURING BRANDS TO PROVIDE INFORMATION
HOW WAS IT MADE? WHERE DOES IT COME FROM? HOW DO I KNOW IT S REAL? 7
PROVIDING THIS INFORMATION (SECURELY) IS NOT AN EASY TASK FOR BRAND OWNERS
CHALLENGES WE ADDRESS CHALLENGE #1 Establishing End-to- End visibility and transparency along the supply chain CHALLENGE #2 Interacting with end customer at or after product point-of-sale CHALLENGE #3 Preventing Counterfeits
SCANTRUST SECURE QR CODE SECURE GRAPHIC EACH ATTEMPT TO REPRODUCE THE ORIGINAL RESULTS IN INFORMATION LOSS & INCREASE OF NOISE. THE LEVEL OF LOSS IS USED AS THE AUTHENTICATION PARAMETER
THE INTERNET OF PACKAGING
IOP PLATFORM Data Visualization Alerts Predictive Analytics Product Authenticity Traceability Information Customer Engagement Brand Managers Marketing/ Analytics Customers Supply Chain Operators Inspectors, etc. API or mobile app data upload Secure Unique Identifiers Data Association ERP/SENSOR/AUDIT DATA Printer & Packaging Integration
BUSINESS INTELLIGENCE EVERY SCAN TRACKED & ANALYZED
CONSUMER PURCHASE BY LOCATION
DEMOGRAPHIC DATA
USE CASES
Use Case: Authenticity & Engagement Challenges: Counterfeit filters in market Want more engagement with Distributors & Installers Solution: ScanTrust Secure Codes printed on its products; unique per item DOW Inspectors authenticate in the field using the Scantrust Enterprise App Product Selection Guidelines for Distributors & Installers Key Benefits: Product authenticity, Traceability, Business intelligence
Authentication Result Security Feature Details
Data Sheets Product Advice
Use Case: Authenticity, Grower Engagement Challenges: How can we build a better channel to communicate directly with farmers? How do farmers know that seeds are not counterfeit products? How do farmers learn more about seeds and how to use properly? Solution & Key Benefits: Unique, ScanTrust QR codes applied to every sachet Rapid time-to-value: live in market in less than 6-months Real-time alerting & counterfeit monitoring w/ Business Intelligence 20
Authentication Result Upstream Data Link to Product Info 21
Rewards & Loyalty 22
BLOCKCHAIN CONNECTOR
CENTRALIZED VS. DECENTRALIZED Centralized systems Decentralized systems Rely on trusted intermediaries Introduce single point of failure Rely on a peer-to-peer network Have no single point of failure Blockchains create new opportunities for collaboration to securely share and exchange data
USES AND BENEFITS Provides an immutable audit trail of transactions once information has been recorded in the chain, it can t be changed All players along supply chain synchronized with same Single Source of Truth Customers can see entire product history
FUSION OF TWO TECHNOLOGIES The Digital Twin combines: Unique ID Solution Digital Twin Blockchain Unique and tamperproof identifiers provided by tagging solution Decentral ledger technology, also known as Blockchain
SCANTRUST BLOCKCHAIN CONNECTOR Public Ledgers Smart Contracts XYZ Events ScanTrust Blockchain Connector & Event Database API Secure ID Manager Supplier Data 3rd Party Auditor T&T Sensor Data WMS 3PL TMS DMS POS Consumer QR Scans
USE CASE - CAMBIO COFFEE
CAMBIO S PROMISE 100% Organic Coffee Direct Trade Coffee - Sourced directly from farmers Cooperative Coffee - Sourced from cooperative that supports local farmers and development projects 29
ACTORS Secure Traceability Solution Supply Chain Know-How IP: Secure QR Codes Interoperable SaaS Platform DLT designed for Enterprise Combines attributes of Blockchains and traditional databases Built for Supply Chain Scalability Blockchain-enabled Product Transparency 30
WORKFLOW ScanTrust Code Engine ScanTrust Scan Engine 3. scan 1. mint COOP Shipper Roaster 4. track ScanTrust SmartLabel 6. display 2. Supply Chain data 5. trace Codes Farm Harvest Certs Ship Roast Scans
UNIQUE ID PER BAG Scan
CAMBIO WALK THROUGH
NUTRITION & USAGE
TRACK & TRACE TRACKING INFO LINK TO CERT BLOCKCHAIN HASH
3. Reward Customer: Scan for Good by earning points that can be converted into tokens donated to goods causes GoodChain: Incentive For Consumers Brand Owners 1. access technology Providers buy tokens to: 2. blockchain node operators = Decentralized Product Transparency Data
SUMMARY CONSUMERS WANT EASY ACCESS TO INFORMATION BUT BRANDS HAVE COMPLEX SUPPLY CHAINS SMART PACKAGING + CLOUD PLATFORM BRIDGES THE GAP
THANK YOU TIM.HADSELMARES@SCANTRUST.COM