Company Overview August 2015 1
Safe Harbor Forward-Looking Statements This presentation contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forwardlooking statements may include projections regarding our future performance and may be identified by words like anticipate, assume, believe, continue, could, estimate, expect, intend, may, plan, potential, predict, project, future, will, seek and similar terms or phrases. The forward-looking statements contained in this presentation are based on management s current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions; our ability to maintain and enhance our brand and reputation; our ability to manage the growth of our infrastructure effectively; changes to technologies used in our solutions or in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading Risk Factors in the company s annual report on Form 20-F filed with the Securities and Exchange Commission on March 31, 2015. Any forward-looking statement made by us in this presentation speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise. Non-GAAP Financial Measures To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses the following non-gaap financial measures: Collections, adjusted EBITDA, non- GAAP net loss and non-gaap net loss per share (collectively the "non-gaap financial measures"). Collections represents the total cash collected by us from our customers in a given period and is calculated by adding the change in deferred revenues for a particular period to revenues for the same period. Adjusted EBITDA is defined as net profit or loss before interest, bank charges and other financial expenses (income), net unrealized losses (gains) on hedging transactions, other expenses, taxes on income, depreciation amortization, and other unusual or non-recurring expenses, share-based compensation expense and including the effect of the changes in deferred revenue and prepaid domain registration costs. Non-GAAP net loss represents net loss calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense and other non-gaap adjustments. Non-GAAP net loss per share represents non-gaap net loss divided by the weighted average number of shares used in computing GAAP loss per share. The presentation of this financial information is not intended to be considered in isolation or as a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. The company uses these non-gaap financial measures for financial and operational decision making and as a means to evaluate period-to-period comparisons. The company believes that it provides useful information about operating results and net cash flow of the company, enhances the overall understanding of past financial performance and future prospects, and allows for greater transparency with respect to key metrics used by management in its financial and operational decision making. For more information on the non-gaap financial measures, please see the "Reconciliation of GAAP to Non-GAAP Financial Measures" table in this presentation. This accompanying table has more details on the GAAP financial measures that are most directly comparable to non-gaap financial measures and the related reconciliations between these financial measures. The company has not reconciled adjusted EBITDA guidance to net profit because it does not provide guidance for net profit. As items that impact net profit are out of the company's control and/or cannot be reasonably predicted, the company is unable to provide such guidance. Accordingly, a reconciliation to net profit is not available without unreasonable effort. Certain data in this presentation was obtained from various external sources, and the company has not verified such data with independent sources. Accordingly, the company makes no representation as to the accuracy or completeness of that data or to update such data after the date hereof. Such data involves risks and uncertainties and is subject to change based on various factors. The trademarks included herein are the property of the owners thereof and are used for reference purposes only. Such use should not be construed as an endorsement of the products or services of the company. 2
Continued Strong Growth Registered Users 68 million+ Premium Subscriptions 1.5 million+ Collections $215 million+ LTM 1 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015 Y/Y Growth 34%+ 48%+ 55%+ Note: Data as of June 30, 2015 1 Ccllections are based on constant currency Q1-Q3 2015 based on 2014 rate 3
Facts About Wix >50% New Users Each Month 1 >1.5M ~50% ~9M 190 0 Subscriptions from free traffic sources Mobile sites published Countries with Wix users of Employees in R&D Sales People 1 Average monthly increase in Registered Users 1H 2015 4
Increasing Complexity 2008 Today Blog Feed Dynamic Content Search Dynamic Image Galleries Graphics & Images Static HTML No Mobile Support One Browser One OS No Management Workflow No Social Integration Mobile E-commerce Scheduling and Reservations Google Map Contact Form Social 5
All Businesses Must be Online Awareness Advertising Marketing Social Connections Social Integration Presence Online Mobile Social Fulfillment Shipping Inventory Invoicing Database Logistics Management CRM ERP Finance Analytics Transaction Payments Scheduling Processing Billing Consideration E-mail Marketing Newsletters Coupons FAQ Merchandising 6
Wix Platform HTML5 Desktop Editor Vertical Solutions Wix App Market CRM Wix Mobile Security Hosting Database 7
Growth Strategy Growth of Collections and Profitability Increasing Conversion Increasing Retention Increasing ARPU Marketing Efficiency Product Editor Enhancements App Market Growth Vertical Solutions Mobile Solutions Geography Languages Marketing Localization Payments Technology UI / UX Data Management / WixHive Sonic Mobile WixJet 8
Our Vision: WixOS EDITOR DATABASES APP MARKET VERTICALS MOBILE 9
Business Model 10
Our Business Model Marketing Free Website Apps Premium Subscription User Recommendations 11
Consistent Behavior Active Premium Subscriptions from Q1 User Cohorts New Registered Users 141,101 Q1 15 4,568,323 125,898 Q1 14 4,089,253 Q1 13 3,714,472 Q1 12 2,651,656 102,980 92,019 62,071 81,827 Q1 11 1,833,897 Q1 10 919,221 33,747 29,612 18,513 35,620 27,785 18.960 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Note: Data as of June 30, 2015 Number of Quarters Passed 12
Marketing Efficiency One Time Marketing, Ongoing Monthly Collections After 18 Quarters After 22 Quarters 13.1x After 2 Quarter 0.7x After 6 Quarters 1.9x $33 $33 To $33 Date To Date To Date After 10 Quarters 4.0x $33 To Date After 14 Quarters 4.2x $5 $20 To Date Q1 12 Cohort 6.2x $3 $18 To Date Q1 11 Cohort $14 To Date $1 Q1 10 Cohort $25 $17 To Date $18 Q1 14 Cohort $8 Q1 13 Cohort Q1 15 Cohort Marketing Cost ($mm) Cohort Net Collections ($mm) Data as of June 30, 2015 13
Financials 14
Users and Subscriptions Registered Users (Millions, at End of Period) 34% Y/Y Premium Subscriptions (Thousands, at End of Period) 48% Y/Y 8 11 14 17 20 22 25 28 32 36 39 42 46 50 54 58 63 68 790 707 627 549 470 414 378 338 298 266 223 192 1,125 1,019 908 1,233 1,371 1,503 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2011 2012 2013 2014 2015 2011 2012 2013 2014 2015 15
Collections and Revenues Collections ($ Millions) Constant Currency: $61.7mm, 55% Y/Y Revenues ($ Millions) $171 $142 74% 76% $99 $80 88% 84% 116% 77% $30 $53 44% $40 $57 150% 78% $25 $44 43% $34 $49 $14 $10 2010 2011 2012 2013 2014 Q2 '14 Q2 '15 2010 2011 2012 2013 2014 Q2 '14 Q2 '15 16
Deferred Revenue Growth Deferred Revenue ($ Millions) Deferred Revenue growth exceeding GAAP Revenue growth Revenues ($ Millions) $142 $87 76% 67% $67 79% $52 84% $80 98% 86% 96% $19 $37 $10 $5 2010 2011 2012 2013 2014 Q2 '14 Q2 '15 150% 78% $44 43% $34 $25 $49 $10 2010 2011 2012 2013 2014 Q2 '14 Q2 '15 17
Increasing Geographic Penetration Revenue by Geography (% of total revenue) 9% 3% 14% 17% 10% 26% 63% Y/Y 50% Y/Y 56% Y/Y Growth Rate vs. Q2 2014 (Constant currency basis) 71% 50% 43% Y/Y 2010 Q2 2015 North America Europe Latin America Asia and others 18
Strong Gross Margin Profile % of collections 83% 84% 85% Increasing Scale Low cost to Serve Continued Growth in Margin Over Time 81% 81% 2011 2012 2013 2014 Q2 2015 Note: Metrics represent Non-GAAP data 19
Target Model % of collections FY13 FY14 Q1 15 Q2 15 Target Model Gross Margin 83% 84% 85% 85% Scale efficiencies ~86% R&D 27% 30% 28% 28% Modest HC growth ~18% Leverage subscription base S&M 53% 56% 56% 48% ~30% G&A 6% 7% 6% 6% Growth with company ~7% Adj. EBITDA Margin (2%) (7%) (1%) 6% ~30%+ Note: Non-GAAP figures, Gross Margin includes prepaid domain registration costs 20
Our vision is to power how businesses create, manage and grow online 21
Non GAAP Financial Summary (in thousands) 2012 2013 2014 Q2 14 Q2 15 Revenues $43,676 $80,473 $141,841 $33,931 $48,581 Gross Profit $34,548 $65,706 $116,738 $27,839 $40,441 Gross Margin 79% 82% 82% 82% 83% Net Loss ($13,718) ($20,953) ($40,247) ($10,351) ($8,158) Adjusted EBITDA ($5,354) ($1,897) ($11,260) ($4,250) $3,499 22
Appendix 23
Huge Opportunity 125 Million+ SMBs Globally** 27 Million+ SMBs in the US (500,000+ are started EVERY MONTH)* 21 Million+ are non-employers* (May not include dog walkers, DJs, personal shoppers, etc. all need a website) *US Census Bureau; firms w < 100 employees, Small Business Administration **World Bank / IFC 24
Huge Opportunity 70% 45% 70% of SMBs do not have a website* of those without a website say creating one is either too expensive, too complex or too time consuming** of SMB websites that do exist are NOT optimized for mobile*** *source: US Census Bureau **IDC ***Thrive Analytics via emarketer 25
Manage + Grow: Wix App Market Seamless Integration Highly Curated Customized to Site No Downloads or Scripts 23,800,000+ App Installations since Launch 42,000+ App Installations Per Day 1 80 New Apps in the Pipeline Today 264 Apps Available Today 1 In 1H 2015 26
Vertical Apps Increase conversion within verticals Monetize existing user base Tailored front-end interface + back-end management software Integration with other Wix products Affordable pricing 27
Wix ShoutOut Communicate with customers and prospects Convert customers with customized calls to action Fully integrated with Contacts and Smart Actions Analytics to track performance Promotions Sales Invitations 28
WixShoutOut: the Easiest Way to Advertise on Facebook Maximize reach beyond e-mail marketing Greatly simplifies process for SMBs of creating ad campaigns on Facebook Entire process completed within Wix environment 01 Leverage ShoutOut content 02 Customize for Facebook Ads 03 Target, budget and monitor 29
Contacts Actively manage data and communication with existing and prospective customers Gather insights Customized for verticals Fully integrated across the Wix platform 30
Smart Actions Automates critical business function Customized messages based on trigger events Communicate with customers at high point of intent Performance analytics Integrated with ShoutOut and vertical applications 31
Create & Enhance Track Activity SMB Needs Customer Management Market & Promote Workflow Management 32
Reconciliation of GAAP to Non-GAAP (in thousands) 2012 2013 2014 Q2 14 Q2 15 Revenues $43,676 $80,473 $141,841 $33,931 $48,581 Change in Deferred Revenues 8,803 18,200 29,414 5,499 8,787 Collections $52,479 $98,673 $171,255 $39,875 $57,368 33
Reconciliation of GAAP to Non-GAAP (in thousands) 2012 2013 2014 Q2 14 Q2 15 GAAP Net Loss ($14,972) ($28,720) ($56,566) ($13,801) ($12,279) Adjustments: Interest, bank charges & other financial expenses (income), net (487) (18) 262 (57) (286) Unrealized losses (gains) on hedging transactions - 469 (2,124) (154) 2,076 Other expenses (income) 2 18 14 1 2 Taxes on income 496 1,572 3,052 344 743 Depreciation 871 1,229 2,662 587 1,203 Amortization - - 153 20 156 Withdrawn secondary offering expenses - - 365 - - Acquisition related expenses - - 65 - - Stock-based compensation 1,020 7,054 13,937 3,430 3,787 Change in deferred revenue 8,803 18,200 29,414 5,944 8,787 Change in prepaid domain registration costs (1,087) (1,701) (2,494) (564) (690) Adjusted EBITDA ($5,354) ($1,897) ($11,260) ($4,250) $3,499 34
Reconciliation of GAAP to Non-GAAP (in thousands) 2012 2013 2014 Q2 14 Q2 15 GAAP Gross Profit $34,443 $65,216 $115,733 $27,533 $40,191 Stock-based Compensation 105 490 1,005 306 250 Non-GAAP Gross Profit $34,548 $65,706 $116,738 $27,839 $40,441 GAAP Net Loss ($14,972) ($28,720) ($56,566) ($13,801) ($12,279) Stock-based Compensation and other Non GAAP Adjustments 1,254 7,767 16,319 3,450 4,121 Non-GAAP Net Loss ($13,718) ($20,953) ($40,247) ($10,351) ($8,158) 35