ADVERTISING & SPONSORSHIP OPPORTUNITIES ADVERTISING
LSE PROFILE 300,000+ visitors per year PREPARE YOUR BUSINESS FOR TAKE OFF Airport advertising has quickly evolved as one of the most innovative and efficient ways to grow business within a high-traffic space. From check-in to boarding, airports offer an abundance of opportunities to engage consumers at every point in their journey to and from the gate. Known as the people s airport, travelers from La Crosse, Winona, and a host of other local communities visit the LSE terminal. There are incredible opportunities for your brand to reach and engage travelers to showcase the value of your business before they depart or upon their arrival. 190,000 travelers per year + 52 MINUTES time spent in terminal At LSE, more than 190,000 people navigate the terminal each year. The majority of our travelers are middle-aged and financially-stable with high buying potential, either traveling for business or leisure. The average passenger at LSE spends 52 minutes waiting to depart, 35% of them waiting over an hour plenty of time for your brand s message to capture valuable impressions before takeoff. Of first-time LSE visitors, 47% return to the airport, multiplying exposure for your brand. Advertising media, both traditional and digital, are available in over 20 locations throughout our terminal, ensuring maximum consumer visibility. With Wi-Fi access throughout the entire airport, every traveler has the capability to explore the webpages and mobile applications you advertise in the terminal. Read ahead and discover how you can elevate sales and strengthen your business at LSE. 47% of travelers return 20 + advertising locations 2
PACKAGE A Information Kiosk Customers spend as much time at airports as they do in flights, if not longer. Shashank Nigam Founder and CEO of SimpliFlying Airline Marketing Strategy Firm 3 Engage your audience in a big way with interactive touch screen displays. Equipped with automated phone dialing for local businesses, these information kiosks are the perfect way to open a dialogue with customers right from the airport. You can even utilize banner advertisements for extra visibility.
PACKAGE A Information Kiosk A-1: Premium See Business Category for Price Two 42 touch screen displays with automated phone dialing for local businesses within the following categories: Restaurant/Dining, Hotel/Lodging, and Taxi/Transportation. Feature your business at the top of your category. 720x270 pixel ad location Business Category Restaurant/Dining Hotel/Lodging Taxi/Transportation $200 annually $800 annually $1,200 annually *All fees must be paid up front and no pre-payment discounts allowed A-2: Banner Ad $75/month Includes a banner cycled through on the main screens of the two kiosks. Must also have Package A-1. Only one banner ad is available per category. 1080x449 pixel ad location 4
PACKAGE B Jet Bridge Panel Ad 5 The plane is boarding, but it s not too late for you to reach your audience one last time. Provide your customers with top-of-mind brand awareness right before they take off or the moment they land with jet bridge panel ads.
PACKAGE B Jet Bridge Panel Ad B-1: Jet Bridge Panel Ad $150/month + $50 one-time set up fee Single panel ad in all three jet bridges. Advertiser to provide printed materials meeting airport specifications. Must commit to 1-year agreement. PRICE ON THIS PACKAGE MONTHLY FOR 1-YEAR CONTRACT 6
PACKAGE C Pre-Security Seating Airline travelers are getting to the airport earlier than ever and spending more time in pre-security areas. 7 There are a few key times during the airport journey that require a little waiting. One of these times occurs before going through security. This idle time is a wonderful opportunity to educate and engage your audience with still imagery or video content on the big screen.
PACKAGE C Pre-Security Seating C-1: 8 Displays/Hour $45/month Two 47 displays are available next to the only TV in the pre-security area which also serves as the primary pre-security seating area. These screens are also exposed to baggage return customers. Both still imagery and video is available. 1920x1080 pixel ad location 8 displays/hour on a sign screen C-2: 20 Displays/Hour $100/month Includes features of C-1 with increased number of displays per hour. Both still imagery and video is available. 1920x1080 pixel ad location 20 displays/hour on a sign screen C-3: Video Upcharge Additional $20/month Can be added to either Package C-1 or C-2. 1920x1080 pixel ad location 8
PACKAGE D-E Baggage Wall Baggage. Everybody has some, and nobody wants to leave it at the terminal. This is what makes our six singlescreen displays on the back wall of baggage claim a great opportunity for your business to reach maximum visibility in front of every audience. Whether you use one screen, or combine them all for a linear display, this is a chance to grow your brand that you don t want to miss. 9
PACKAGE D Baggage Wall D-1: Single Screen $275/month Six 55 single screen displays are available directly on the back wall of the baggage return carousel. These screens are exposed to passengers waiting for baggage as well as pre-security seating area customers. Both still imagery and video is available. 1920x1080 pixel ad location Single Screen ad 45 minutes/ hour of ad exposure (divided into three 15-minute rotations) Only 5 packages available D-2: Video Upcharge Additional $20/month Can be added to Package D-1. 1920x1080 pixel ad location 10
PACKAGE E Baggage Wall E-1: Multiple Screens $100/month Six 55 single displays are available as linear image or video for a combined width of more than 24 feet! System is capable of still imagery or custom video. Custom video must be supplied in a required format. 1920x1080 pixel ad location on single screen Six-screen static image or video ad Three minutes/hour of ad exposure (divided into three 60-second ads every 15 minutes) Only 4 packages available 11
PACKAGE F-G Flight Info Displays & Television Monitors 12 There are lots of things to look at in the terminal, but two of the most common are Flight Information Displays and television monitors. Airport-goers constantly refer to FIDs to stay updated about their flight, and television programming is a popular way for them to pass the time before departing, making these two media options optimal for your business to utilize at LSE.
PACKAGE F Flight Info Displays F-1: Flight Information Displays (FIDS) $50/month Advertising space provided below flight arrival and departure information on 10 FIDS monitors throughout entire terminal, including eight 47 and two 55 displays. 627x114 pixel ad location 10-second ad displayed in ongoing rotation Only 5 packages available 13
PACKAGE G Television Monitors G-1: Television Monitors $50/month Advertising space available to the right of television programming located in both the secure and pre-security areas of the terminal, including four 55 and one 47 television monitors. 380x540 pixel ad location 10-second ad displayed in ongoing rotation Only 5 packages available 14
PACKAGE H Checkpoint Display 15 First impressions are priceless. Advertising on our four digital displays at the entry and exit of the TSA screen checkpoint is a great way for your business to showcase its value at the very beginning of the airport journey. Additionally, this security checkpoint is mandatory for all travelers, meaning advertisements in this space are most likely to reach an optimal number of potential customers.
PACKAGE H Checkpoint Display H-1: Single Screen $100/month Next to a screen displaying important flight information at both the entrance and exit of the TSA checkpoint, two 47 displays are available to advertise your offerings. 1920x1080 pixel ad location Both still imagery and video are available Half of total screen time on a single screen (either entry or exit) H-2: Two Screens $175/month Includes features of H-1 with increased display locations. 1920x1080 pixel ad location Both still imagery and video are available Half of total screen time on both advertising screens (entry and exit) H-3: Premium $400/month Includes features of H-2 with increased number of ad displays. 1920x1080 pixel ad location Both still imagery and video are available Full use of both advertising screens (entry and exit) H-4: Video Upcharge Additional $20/month Can be added to Package H-1, H-2, or H-3. 1920x1080 pixel ad location Both still imagery and video are available 16
PACKAGE I Magazine & Brochure Racks We haven t forgotten about the importance of tangible, printed materials. Increase awareness of your business and let your customers take your brand home with them in a magazine or brochure, located near baggage claim. 17
PACKAGE I Magazine & Brochure Racks I-1: Magazine & Brochure Racks $30/month Several brochure holders are available near the baggage return carousel for material distribution. Must provide materials. Airport will restock as needed with provided supply. 18
PACKAGE J-K Powered & Unpowered Kiosks Airport advertising can be a very effective mechanism for both building a brand and building a customer database. Michael Perhaes Vice President of Corporate Marketing for Wind Creek Hospitality 19 Already have a kiosk you d like to display at the airport? No problem. Bring your brand to life for a myriad of travelers in LSE s four kiosk areas. Whether it s at check-in, the elevators, the second floor vending area, or even near parking, LSE provides a place to integrate your powered or unpowered kiosk.
PACKAGE J Powered Kiosks J-1: Elevator Area Display $400/month Self-standing powered kiosk display locations are available in various areas of the terminal building. Kiosks must meet design and size standards. Advertiser must provide kiosk. Must rent a BrightSign media for video units. Maximum 48 wide. Video OK. J-2: Airline Check-In Area Display $200/month Self-standing powered kiosk display locations are available in various areas of the terminal building. Kiosks must meet design and size standards. Advertiser must provide kiosk. Must rent a BrightSign media for video units. Maximum 48 wide. Video OK. J-3: Second Floor Vending Area Display $250/month Self-standing powered kiosk display locations are available in various areas of the terminal building. Kiosks must meet design and size standards. Advertiser must provide kiosk. Must rent a BrightSign media for video units. Maximum 36 wide. Video OK. J-4: BrightSign Media Player $35/month + for Video Display $50 one-time set-up fee Required addition to Packages J1-1, J-2, J-3 if kiosk features video. 20
PACKAGE K Unpowered Kiosks K-1: Parking Area $250/month Self-standing unpowered kiosk display locations are available in various areas of the terminal building. Kiosks must meet design and size standards. Advertiser must provide kiosk. Maximum 30 wide K-2: Second Floor Vending Area Display $200/month Self-standing unpowered kiosk display locations are available in various areas of the terminal building. Kiosks must meet design and size standards. Advertiser must provide kiosk. Maximum 30 wide 21
PACKAGE L Baggage Carts 22 Sometimes travelers need to get around the airport in a hurry. For those times, we offer double-sided baggage carts with ads that allow your brand to travel with your audience, wherever the terminal takes them.
PACKAGE L Baggage Carts L-1: 5 Carts $50/month Print ad placement on five baggage carts that are stationed throughout terminal as a convenience service to travelers and their guests. Print is double sided. Advertiser must provide materials. Must commit to 1-year agreement. 20.5 x 13 ad location PRICE ON THIS PACKAGE MONTHLY FOR 1-YEAR CONTRACT L-2: 10 Carts $80/month Print ad placement on all 10 baggage carts, if available, that are stationed throughout terminal as a convenience service to travelers and their guests. Print is double sided. Advertiser must provide materials. Must commit to 1-year agreement. 20.5 x 13 ad location PRICE ON THIS PACKAGE MONTHLY FOR 1-YEAR CONTRACT 23
PACKAGE M Secure Area Elevator Wrap Advertisers can greatly increase their exposure to consumers via airport advertising. Strategically located near the restaurant, children s play area, and art displays, the LSE elevator provides maximum visibility at the airport. Extremely hard to miss, the elevator is the perfect place to make a bold impression on your audience during their LSE expedition. 24
PACKAGE M Secure Area Elevator Wrap M-1: Secure Area Elevator Wrap $200/month Elevator doors located on the north end of the secure area near the restaurant, kids play area, and TVs offer large ad space in the terminal seating area. Advertiser must provide materials. Must commit to 2-year agreement. PRICE ON THIS PACKAGE MONTHLY FOR 2-YEAR CONTRACT 25
PACKAGE N Column Wrap Anyone with an advertising budget to protect should certainly consider airport advertising. Michael Perhaes Vice President of Corporate Marketing for Wind Creek Hospitality 26 Start reaching consumers on a larger and more creative scale with cylindrical column wraps. Located at airline check-in and baggage return (two of the most traveled areas in the airport), column wraps guarantee 360º exposure, ensuring every passerby takes a peek at what your brand has to offer.
PACKAGE N Column Wrap N-1: Airline Check-In $200/month Full column available as a creative, large-scale advertising opportunity. Located very visibly near the airline check-in counters. Can be seen by all guests. Advertiser must provide materials. Must commit to 1-year agreement. 1920x1080 pixel ad location PRICE ON THIS PACKAGE MONTHLY FOR 1-YEAR CONTRACT N-2: Baggage Return $250/month Full column available as a creative, large-scale advertising opportunity. Located very visibly next to the baggage return carousel. Can be seen by passengers waiting for baggage as well as guests who pick up and drop off travelers. Advertiser must provide materials. Must commit to 1- year agreement. 1920x1080 pixel ad location PRICE ON THIS PACKAGE MONTHLY FOR 1-YEAR CONTRACT 27
PACKAGE O Kids Play Area Sponsorship 28 Sponsoring the LSE Kids Play Area is a great way to engage families with your brand. Your sponsorship will be seen in the play area itself, as well as on various digital signage throughout the terminal. Kids can even show their family your business, straight out of their coloring book!
PACKAGE O Kids Play Area Sponsorship O-1: $150/month + Kids Play Area Sponsorship $100 one-time set-up fee The Kids Play Area is popular among families with LSE s smallest travelers and features airport themed play structures, two ipad kiosks, and child-size table, chairs and couch. Kids Play Area signage will be designed with sponsorship information including the sponsor s logo. Sponsorship information will also be made available on digital terminal signage and on the website. Sponsor will be able to place kids coloring page materials with sponsor s corporate designs. All material must be approved by the Airport. Must commit to a 1-year agreement. PRICE ON THIS PACKAGE MONTHLY FOR 1-YEAR CONTRACT 29
PACKAGE P-S Miscellaneous Opportunities 30 From our pet area to the nursing room, and everywhere in between, there are countless ways to grow your business at LSE that you may not be aware of. We can provide a variety of innovative ad placements that will help your brand stand out at multiple points of your customer s journey through the terminal.
PACKAGE P Pet Area Sponsorship P-1: $75/month + Pet Area Sponsorship $75 one-time set-up fee A grassy, outdoor area on the north side of the terminal (near the rental car parking lot) is a designated animal relief area and available to passengers traveling with pets or service animals. The relief area is clearly marked and contains waste bags and a receptacle for convenience. Pet Area signage will be designed with sponsorship information including the sponsor s logo. Sponsor s name will be associated with Pet Area on website and all associated digital terminal signage. Must commit to a 1-year agreement. PRICE ON THIS PACKAGE MONTHLY FOR 1-YEAR CONTRACT 31
PACKAGE Q Hand Sanitizer Sponsorship Q-1: $50/month + Hand Sanitizer Sponsorship $50 one-time set-up fee Logo and tagline printed on four hand sanitizer dispensers throughout terminal building. Must commit to a 1-year agreement. PRICE ON THIS PACKAGE MONTHLY FOR 1-YEAR CONTRACT 32
PACKAGE R Courtesy Phone Sponsorship R-1: $50/month + Courtesy Phone Sponsorship $50 one-time set-up fee Name associated with courtesy phones on website and 6x4 inch placard at two courtesy phone locations. Placard to be provided by sponsor. Must commit to a 1-year agreement. PRICE ON THIS PACKAGE MONTHLY FOR 1-YEAR CONTRACT 33
PACKAGE S Nursing Room Sponsorship S-1: $75/month + Nursing Room Sponsorship $75 one-time set-up fee A private area in the terminal is available for convenience of nursing mothers. The Nursing Mothers Room provides a lockable room with a reclining chair and convenient power outlet. It is located on first floor of the terminal behind the escalators (pre-security). Nearby, the family restroom offers a changing table and sink if needed. Sponsor s name associated with Nursing Room on website, all associated digital terminal signage, website, and a sponsorship sign at the door (8.5 x11 ). Sponsor may place material in the magazine rack provided in the room. Must commit to a 1-year agreement. PRICE ON THIS PACKAGE MONTHLY FOR 1-YEAR CONTRACT 34
PACKAGE T Wi-Fi 35 Hey, what s the Wi-Fi password? You ve probably heard that one before. In the information age, everyone relies on a Wi-Fi connection. Sponsor the LSE Wi-Fi login splash page to place your business in front of every traveler that accesses our network.
PACKAGE T Wi-Fi T-1: Splash Page Sponsorship $500/month La Crosse Regional Airport offers guests free WiFi while in the terminal building. To gain access to free WiFi, a user must accept the terms and conditions of use. Exclusive sponsor will have first ad in rotation at top of WiFi splash page. In addition to the prominent advertisement space, sponsor information will be included on all WiFi digital signage and website. Minimum 1920x700 pixel ad location T-2: Redirect Advertisement $200/month Large advertisement on WiFi Redirect Page Minimum 592x342 pixel ad location 36
PACKAGE U Cell Phone Lot Sponsorship 37 Elevate awareness of your brand, even when customers never step foot in the airport. By sponsoring the LSE Cell Phone Lot, you have the power to reach a traveler s friends or family while they wait in the car.
PACKAGE U Cell Phone Lot Sponsorship U-1: $200/month + Cell Phone Lot Sponsorship $200 one-time set-up fee A no-fee Cell Phone Waiting Lot is offered to guests as a courtesy for pickingup arriving passengers. The Cell Phone Waiting Lot is located on Airport Road, and is reached just prior to the airport terminal. When picking-up passengers, drivers have the option of parking in this lot until the arriving party calls. Sponsor s name associated with Cell Phone Lot signage located in the lot and on all digital and website information pertaining to the lot. Must commit to a 1-year agreement. PRICE ON THIS PACKAGE MONTHLY FOR 1-YEAR CONTRACT 38
Investment & Payment Options Add 20% *10% Discount *15% Discount *20% Discount *10% Discount no-obligation Monthly Commitment 1-year Investment Commitment with pre-payment 2-year Investment Commitment with annual pre-payment 3-year Investment Commitment with annual pre-payment lowest priced package(s) with multiple package selection (in addition to pre-payment discounts) *Rates shown for 6-Month Agreement with monthly payments 39
Package Pricing Summary Advertising Package Total QTY Available Set-Up Fee 6-Month Monthly 1 Year 2 Year 3 Year A - INFORMATION KIOSK 1 - Premium 1 per Category $200 $800 $1,200 2 - Banner Ad 1 per Category $75.00 $90.00 $67.50 $63.75 $60.00 B - JET BRIDGE PANEL AD 5 Max $50.00 $150.00 $180.00 $135.00 $127.50 $120.00 C - PRE-SECURITY SEATING AREA 1-8 Displays/Hour 15 Max $45.00 $54.00 $40.50 $38.25 $36.00 2-20 Displays/Hour 6 Max $100.00 $120.00 $90.00 $85.00 $80.00 3 - Video Upcharge Unlimited $20.00 $24.00 $18.00 $17.00 $16.00 E - BAGGAGE WALL - MULTIPLE SCREENS (3 MINUTES/HOUR) 4 Max $100.00 $120.00 $90.00 $85.00 $80.00 F - FLIGHT INFORMATION DISPLAYS (FIDS) 5 Max $50.00 $60.00 $45.00 $42.50 $40.00 G - TELEVISION MONITORS 5 Max $50.00 $60.00 $45.00 $42.50 $40.00 H - CHECKPOINT DISPLAY 1 - Single Sreen (Half total screen time) 4 Max $100.00 $120.00 $90.00 $85.00 $80.00 2 - Two Screens (Half total screen time) 2 Max $175.00 $210.00 $157.50 $148.75 $140.00 3 - Premium (Full use of both screens) 1 Max $400.00 $480.00 $360.00 $340.00 $320.00 4 - Video Upcharge Unlimited $20.00 $24.00 $18.00 $17.00 $16.00 I - MAGAZINE & BROCHURE RACKS 5 Max $30.00 $36.00 $27.00 $25.50 $24.00 40
J - POWERED KIOSK 1 - Elevator Area Display 1 Available $400.00 $480.00 $360.00 $340.00 $320.00 2 - Airline Check-In Area Display 1 Available $200.00 $240.00 $180.00 $170.00 $160.00 3 - Second Floor Vending Area Display 1 Available $250.00 $300.00 $225.00 $212.50 $200.00 4 - BrightSign Media Player Unlimited $50.00 $35.00 $42.00 $31.50 $29.75 $28.00 K - UNPOWERED KIOSK 1 - Parking Area 1 Available $250.00 $300.00 $225.00 $212.50 $200.00 2 - Second Floor Vending Area 1 Available $200.00 $240.00 $180.00 $170.00 $160.00 L - BAGGAGE CARTS 1-5 Carts 2 Available $50.00 $60.00 $45.00 $42.50 $40.00 2-10 Carts 1 Max $80.00 $96.00 $72.00 $68.00 $64.00 M - SECURE AREA ELEVATOR WRAP 1 Available $200.00 $240.00 $180.00 $170.00 $160.00 N - COLUMN WRAP 1 - Airline Check-In 1 Available 2 - Baggage Return 1 Available Sponsorship Package Total QTY Available Set-Up Fee 6-Month Monthly 1 Year 2 Year 3 Year O - KIDS PLAY AREA SPONSORSHIP 1 Available $100.00 $150.00 $180.00 $135.00 $127.50 $120.00 P - PET AREA SPONSORSHIP 1 Available $75.00 $75.00 $90.00 $67.50 $63.75 $60.00 Q - HAND SANITIZER SPONSORSHIP 1 Available $50.00 $50.00 $60.00 $45.00 $42.50 $40.00 R - COURTSEY PHONE SPONSORSHIP 1 Available $50.00 $50.00 $60.00 $45.00 $42.50 $40.00 S - NURSING ROOM SPONSORSHIP 1 Available $50.00 $75.00 $90.00 $67.50 $63.75 $60.00 T - WIFI SPLASH PAGE 1 - WiFi Splah Page Sponsorship 1 Available $500.00 $600.00 $450.00 $425.00 $400.00 2 - WiFi Redirect Advertisement 1 Available $200.00 $240.00 $180.00 $170.00 $160.00 U - CELL PHONE LOT SPONSORSHIP 1 Available $200.00 $200.00 $240.00 $180.00 $170.00 $160.00 41
ADVERTISING & SPONSORSHIP OPPORTUNITIES ADVERTISING