Macau International Airport Advertising Media Kit JCDecaux Transport July 2009
JCDecaux Group Worldwide Outdoor Experts
Leaders in Outdoor Advertising 1 in Asia-Pacific in Outdoor Media 1 in China in Outdoor Media London 1 in Europe in Billboard Advertising 1 Worldwide in Street Furniture Advertising Paris 1 Worldwide in Airport Advertising Barcelona
JCDecaux Airport No. 1 Worldwide in Airport Advertising JCDecaux Airport is the world leader in airport advertising with 165 Airports in 17 countries, targeting over 1 billion passengers a year. Its presence includes London, New York, Paris, Frankfurt, Hong Kong, and Beijing which helps to coordinate National and international campaigns. 165 Airports in 17 Countries
JCDecaux Airport China Network Hong Kong International Airport Macau International Airport Beijing Capital Intl. Airport Terminal 3 Beijing Qingdao Shanghai Pudong Intl. Airport Shanghai Hongqiao Airport Qingdao Liuting Intl. Airport Shanghai Macau Hong Kong
Macau International Airport 5M PAX in 2008* 24-hour Airport Exclusive Concessionaire Best Emerging Airport 2008- Asia** Source: *ADA Administration of Airport Ltd., Traffic Statistics Jan 2009 ** MIA press release Dec 2008
Passenger Profile 66% Male, 34% Female Age Group: 36 45 51% PMEB (Professionals, Managers, Executives, Businessmen) Average Dwell Time: 1Hour Monthly Household Income: MOP$20,000 Source: 2008 Passenger Profile Report ADA, Dec 2008
Air Passenger by Destination 64% of passengers are from Greater China Region Origin Destinations Taiwan Mainland China Thailand Malaysia Singapore Philippines Japan Vietnam Australia Korea Indonesia Top Destinations Taipei Kaohsiung Bangkok Shanghai Kuala Kumpur Singapore Manila Beijing Wuxi Hangzhou
Advertising Formats Prestige Stand out with the most luxurious sites Premium Target highly sought-after travelers Tactical Differentiate through alternative displays
Exterior Billboard Located along the main traffic route between Macau International Airport and the Cotai area reaching 100% of all departure and arrival passengers 10
Lightbox on Carousel Baggage Reclaim Hall During the waiting time for luggage, these Hugh lightboxes can deliver your message clearly in front of passengers
Free Standing Lightbox Departure Duty Free Hennessy Long captive dwell times: best location to give the product details to the target audiences
Lightbox on Wall - Check in Hall An amazing and prestigious display targeting both departing and arriving passengers
Arrival Lightbox Leaving the arrival immigration area, this part is the only exit for the passenger flow, all passengers will be aware of this spectacular lightbox
Arrival Lightbox On every corner of the arrival hall, lightboxes will attract the passenger flow.
Welcome Signage In the middle of the arrival hall, this eye catching lightbox is welcoming the passengers.
Giant Ceiling Banner Remy Martin Ideal to promote your brand and products in a very dynamic way to captivate passenger s attention
Column Wrap Banner Dominating the arrival concourse and benefiting from repetition and frequency the perfect site to maximize exposure
TV Wrap This is the best format to capture the attention of the passengers waiting aboard
Exhibition Site Offer a unique opportunity for VIP airline passengers to learn about, spend time with and walk away with your products
Clock Sponsorship Your brand is easily recognized as travelers are time-conscious
Airbridge Exterior Advertising The airbridge is a remarkable form of airport advertising and provides tremendous impact. Advertising at exterior structure creates powerful impact thus results in effective brand building.
Airbridge Interior VISA Your messages will be the first that travelers see upon arrival or the last when they depart. This powerful advertising format is available in different sizes
Airport Bus Advertising Bus body advertising creates a strong visual impact and enables a wide reach of air-passengers
Airport Bus Interior Advertisers are provided with high creativity and flexibility by Airport Bus interior
Airport Campaign in MIA Tiffany
Airport Campaign in MIA Tiffany
Airport Campaign in MIA VISA
Airport Campaign in MIA MIECF
Contact Us for More Details! For inquiries, please contact JCDecaux Transport - Airport Advertising Team Tel : (852) 2111 0111 / (852) 2862 7240 Fax: (852) 2110 1407 Email: airport@jcdecaux.com.hk