who is maroela media? Maroela Media is the best place to enjoy Afrikaans news and lifestyle on the internet and on radio Maroela Media opened its digital doors in July 2011and it s radio production house, Draadloos, October 2012 Over the last 3 months Maroela Media had more than 8,328,308 page views and 1,144,851 unique visitors. Source: Google Analytics (EM stats available) Maroela Media became a member of IAB in April 2013 what makes maroela s heart beat faster?
Afrikaans buying power Maroela Media s demographic profile is exactly what an advertiser is looking for: (Source: Effective Measure: 2013) LSM: 8-10 Gender Age Occupation 18% senior or middlemanagement level 61% 39% 35-55 55% 55-59 13% 11% professional occupation 60+ 17% 32% administrative or secretarial position Socio-economic The rest are evenly spread between various professions 35% of visitors fall in the A1, A2 and B1 economic classification, earning an income between R40 000 and R160 000 per month
what can you find on maroela? News and news commentary as and when it happens, 7 days a week Debates between well-known opinion shapers Rugby news and information (Pale Toe!) Afrikaans sayings, words, poems etc (Taaltoffie) Traditional recipes Afrikaans books and literary news (Boekrak) Afrikaans music, films and stage productios (Op die Planke) Motoring section Spiritual food for thought (Goeie Nuus) Radio programmes
Maroela Media - CTR case studies Actual Campaigns CTR: Kosi Bay Lodge 1.69 ATKV 1.29 Son of God 1.12 Donkerland (kyknet) 0.40 Leisure Books 0.38 IEC 2014 0.41 FNB 0.23
visits 673799 628315 654854 653412 872481 853912 773178 889907 1027110 902422 1,060,887 1,211,178 1,212,259 Mar-14 Apr-14 Mei-14 Jun-14 Jul-14 Aug-14 Sep-14 Okt-14 Nov-14 Des-14 Jan-15 Feb-15 Mar-15 page views ` unique visitors 301912 244594 261658 246340 106947 116013 104282 1929950 1864613 1904324 2039058 2531176 2501135 2306018 2575491 2921215 2554538 2588229 2830298 2909781 352498 339026 284275 329871 367959 312564 395054 493988 477765 Mar-14 Apr-14 Mei-14 Jun-14 Jul-14 Aug-14 Sep-14 Okt-14 Nov-14 Des-14 Jan-15 Feb-15 Mar-15 Source: Google Analytics
social media platforms Maroela Media has several very successful social media platforms that have shown a tremendous growth over the past few months. Many successful digital media campaigns have been launched. High interaction rates are achieved. Facebook: 59,097 Likes Twitter: 11,600 Followers Toeter: (new Afrikaans social media platform) 3,700 Followers Every new campaign is carefully thought through to enable maximum exposure. The key words are creative and out of the box thinking.
what is draadloos? Maroela Media s radio production house Offers support to Afrikaans community radio stations Produces quality Afrikaans programmes, freely distributed to various radio stations daily Training for community radio stations Strives to ensure cooperation between community stations and broadcast institutions and to improve communication between the various parties First ever community radio station seminar in Afrikaans: October 2012 Second seminar: November 2013
draadloos productions Radio dramas Community stations are provided with radio dramas produced by well-known Bettie Kemp 2013: two dramas produced and broadcast Vendetta: 8 weeks, broadcast on 14 stations, Total listenership: 382,600 (RAMS Oct 12 - Mar 13) Boekeparadys: 8 weeks, 18 stations Total listenership: 374,380 (RAMS May 13 Aug 13) Allegaartjie Lifestyle programme Monday to Friday on 15 community radio stations Total listenership: 408,467 (Average RAMS Jul13 May 14)
Opportunities with Maroela Advertising space and sponsorship opportunities on community radio stations countrywide: Radio dramas Allegaartjie (lifestyle programme) Entrepreneurship programme Compile a package that will fit your marketing strategy like a glove Website: Advertising space (prominent spaces available, page take-overs, etc.) Sponsorship of specific pages e.g. Rugby, Motoring, Business and Finance, Music, Spiritual, Language, Arts, etc. Themed programme series Combination: Combine a page on Maroela Media with an insert on Allegaartjie with similar themes Added exposure on Maroela Media s social media platforms
website advertising roadblock 728 x 90 and 300 x 600 Large and highly visible units on the page
newsletter 300 x 250 Large and highly visible units in the newsletter
home page take-over
sponsored content Create a client sponsored page on Maroela Media Promoted via Twitter Promoted via Facebook
advertising rates digital The following spaces are available: Size Position Cost per 000 impressions 728 x 90 Top Banner R 214.00 300 x 600 Half Page Unit (above the fold) R 214.00 300 x 250 Right Hand Block (below the fold) R 160.00 468 x 60 Mid Page Unit on Home Page only R 160.00 300 x 100 Sponsor Most Read column R 9 630.00 (Cost per month) TBA Homepage Takeover R 16 050.00 (24 hour period) PLEASE NOTE: Rate excludes VAT, but includes agency commission Material: Only JPEG, animated GIF or Flash (size: 50kb) Advertising material must be supplied in Afrikaans - Translation can be done at no additional cost. Rates are CPM (cost per thousand impressions)
social media rates With a constant and ever changing media landscape, Maroela Media recently revamped its website to accommodate more and better advertisement opportunities. We will appreciate the opportunity to prepare a tailor made package for you. The following spaces are available: Size Position Cost 300 x 250 Newsletter R 1 070.00 (Cost per week) or R3 000.00 (Cost per month) 300 x 250 or 300 x 600 Sponsored content - home page or negotiated sections R 21 400.00 (Cost per month) or R500 cpm TBA Sponsored links - home page R 1 070.00 (Cost per month) TBA Blog section (Die Groot Debat) as dedicated sponsor R 10 700.00 (Cost per month) TBA Social media mentions; Twitter and Facebook R 3 210.00 per mention with a follow up the next day 120 x 600 Sky scrapers R 214.00 cpm 728 x 90 and 300 x 250 Road Block R 5 350.00 per day depending on availability Digital Business Manager: Les van Dyk Cell: 083 460 8581 les@maroelamedia.co.za