TYBMS V QUESTION BANK for Nov, 2018 COMPULSORY SUBJECT Logistics and SCM 1. What is the meaning of logistics? Also elaborate what is integrated logistics. 2. What is the mission of logistics? Also elaborate the significance of 7 Rs 3. How to gain competitive advantage via logistics 4. What are the types of logistics 5. What are objectives of logistics 6. What are the importance of logistics in a country like India 7. What is logistics performance cycle 8. What are the functions of logistics 9. What is SCM and how is it different from Logistics 10. What are the broad participants of SCM in textile, automobile and food sector 11. What are the phases in customer service. Also elaborate on perfect order cycle 12. What are the reasons for doing demand forecasting 13. What are the methods of doing demand forecasting 1. Mention the principles and functions of transportation 2. What are the different cost associated with transportation 3. Distinguish between key features of road/rail/water/airways 4. What is intermodal mode of transportation 5. Pipeline as a mode of transportation 6. What are the functions of packaging and what are the various packaging material 7. What are the objectives/guidelines of material handling 8. What are the various material handling equipments 9. What are the functions of warehousing 10. What are the economic and service benefits of warehousing 11. What are the ways in which a ware house can be classified and how do you determine the location and layout of the warehouse. 1. What are the functions of inventory 2. What are the cost associated with inventory 3. Distinguish between P and Q system 4. EOQ and assumption of EOQ 5. What are the different methods of inventory classification 6. Mission based costing VS activity based costing VS total cost approach 1 9321315998
7. What are the areas of logistics audit 8. What are the internal and external methods of performance measurement 9. What are the importance of logistics network design V 1. What is the importance of information systems in logistics 2. What are the features of ideal LIS 3. MRP vs DRP 4. What are the benefits of containerization 5. Advantages of ICD 6. What are the different modern logistics infrastructure that are available for companies 7. 3PL vs 4PL 8. What are the factors based on which we decide the agency to whom we should outsource logistical avtivities 9. What is the need to understand global supply chains and what are the key challenge in implementing the same in India 2 9321315998
CORPORATE COMMUNICATION AND PR 1. What is the scope of corporate communication 2. Elaborate the relevance of corporate communication in India 3. What are the benefits of corporate identity 4. What are the essential of corporate reputation 5. What are the factors affecting corporate image 6. What are the advantages of good corporate reputation 7. Elaborate on the professional code of ethics to be followed by a company for communication 8. Elaborate on the relevant mass media laws that a company needs to be aware of (RTI, Piracy and copyright act) 1. What is the objective of PR 2. What is the scope of PR 3. Elaborate on the function and significance of PR 4. What are the reasons for emergence of PR in India 5. Elaborate the significant contributors to PR environment 6. Explain the situational and Diffusion theory in PR 1. Explain the importance of media relations 2. How can a company build effective media relations 3. What are the principles of good media relations 4. What are the sources of employee communications 5. What is the role of management in employee communication 6. What are the benefits of good employee communication 7. Elaborate the role of communication in crisis 8. What are the guidelines for crisis management communication 9. What are the functions of financial communication expert 10. What are the various tools for financial communication V 1. What are the functions of technology in communications 2. What are the different modes of communication that technology has enabled 3. Elaborate on E Media relations 4. How to create an E Brand and how to maintain the same 5. What are the types of corporate blogging 6. What are the features of a blog 7. Elaborate the guidelines to make a corporate blog. 3 9321315998
FINANCE SPECIALISATION COMMODITY AND DERIVATIVE MARKET 1. Who are the participants of commodities and derivatives markets 2. What are the advantages of investing in commodities 3. What are the types of derivative instruments 4. What are the features and importance of derivatives 5. Futures vs forwards vs options 6. OTC vs ETC 7. What are the disadvantages of investing in derivatives 8. What are the factors driving the growth of derivatives markets 1. What are index futures and what are features of the same 2. Concepts:- cost of carry, basis, open interest, initial margin, maintenance margin, cash vs physical settlement, SPAN, limit order, market if touched order, long hedge, short hedge, cross hedge, Novation, cash and carry, reverse cash and carry, perfect and imperfect hedge, convergence 3. How are futures settled 4. Hedging strategies with futures 5. What are the uses of futures 6. Numerical on payoff of futures along with payoff chart, cash and carry arbitrage 7. Simple sums on calculating fair future value 1. Concepts on strike price, moneyless of options, American and European option, 2. Why do we buy an option call or put 3. What are the pricing models for option contracts (BSM and Binomial) 4. What are the factors affecting option premium 5. How do we hedge with options 6. Trading strategies with options 7. Numericals on options strategies along with payoff charts V 1. What are the types of risk in derivatives 2. Explain VaR and how is it calculated 3. What are the different types of margins in derivatives 4. Explain the regulatory framework for derivatives in India 5. Role of SEBI in ensuring investor protection for derivatives 6. What are the types of orders and how can they be settled. 7. What is NSCCL and elaborate the functions and objectives of the same 4 9321315998
IAPM 1. Explain the investment process in detail 2. What are the factors affecting the investment process 3. What are the various investment avenues to park surplus funds 4. Elaborate the various participants in the capital market 5. What is the role of investment banker 6. What are the different market indices and their role 7. What are the benefits of Depositary settlement 8. What are the advantages of online trading 1. What are the different types of risk 2. Numericals on Risk, SD, Variance, Coeffecient of variation, weighted returns, Beta 1. Explain the portfolio management process 2. What are the objectives of portfolio management 3. What are the approaches and principles for portfolio construction 4. What is fundamental and technical analysis (Fundamental vs technical) 5. What are the different types of charts and uses of them 6. Use of moving averages and oscillators 7. Numerical on ratios V 1. Elaborate some theories on portfolio constructions 2. What is Security market line and what are the assumptions of the CAPM model 3. Numericals on CAPM and portfolio evaluation. 5 9321315998
Risk Management 1) What is Risk and explain the risk management process 2) What are the types of risks 3) What is the significance of a risk organisation 4) What is the difference between risk management and risk measurement. 5) Explain the diversification and immunization strategy to mitigate risk 6) How is risk measured (alpha, R2, beta, SD, Variance etc) 7) Explain the simulation and duration analysis as a tool to mitigate risk 8) Simple sums on weighted beta, SD, X Cube average, etc. 1) How can derivatives like futures, options help to mitigate risk 2) How can swaps be used to reduce risk 3) Explain the arbitrage theory 4) Elaborate on the Markowitz risk return theory 5) What is ERM and what are its benefits 6) Explain the ERM matrix 7) What is the difference between ERM and Risk management 1) Explain the three line of defence to reduce risk 2) Explain the role of various stake holders in the risk management process 3) What is risk assurance and what is the nature of risk assurance 4) How can effective corporate governance help mitigate risk 5) What is risk governance and elaborate the scope of the same. V 1) Critically examine the role of IRDA in insurance 2) List out the role and importance of an appointed actuary 3) Elaborate the concept of reinsurance, bank assurance and Alternate risk transfer 4) What is the significance of insurance securitization 5) What are the factors affecting the pricing of insurance policy 6) What are the various types of life and non life policies 7) Elaborate on the claim process of life, fire and marine insurance 8) A basic simple sum on discounted expected claim cost. 6 9321315998
WEALTH MANAGEMENT 1) What is the meaning, scope and components of wealth management 2) Explain the process of wealth management 3) What is the need for wealth management 4) Elaborate the challenges of wealth management in india 5) What are the code of conduct to be followed by financial planners 6) Elaborate on some initiatives taken for financial literacy 7) What is the importance of a financial plan 8) What are steps of personal financial planning 9) What is interest rate, types of interest rate and what is the effect of the same on financial plan 1) Mention the principles of insurance 2) What are the functions and features of insurance 3) Elaborate the rights and responsibilities of insured person 4) What are the different types of insurance policies 5) What are the types and advantages of health insurance 6) What are the steps in investment planning 7) What are the types of investment risk 8) What is risk profiling and what are the factors affecting the risk profile on any investor 9) What is asset allocation and various steps in determining a unique asset allocation model 1) Sums on time value of money and financial ratios 2) How to assess the residential status of an investor 3) What is long term and short term capital gain and how are they set off 4) What is a will and what are its features 5) What are the types and essentials of a valid will 6) Taxation for trusts V 1) What is the need for retirement planning 2) What are principles of wealth creation 3) What are the factors affecting wealth creation 4) What is annuity and what are the types 5) What should one do before retiring 6) What are the various tax saving avenues for Indians 7) What are the various pension schemes available in India 8) How should tax planning be done for salaried employees 7 9321315998
MARKETING SPECIALISATION CRM 1) What are the features and objectives of CRM 2) Explain the evolution on CRM 3) What are the benefits of CRM 4) What are the components of CRM 5) What are the barriers to good CRM 6) What are the key features of SLA in CRM 7) Explain segmentation of customers as per profitability 8) What are the various relationship development strategies through CRM 1) What is cross selling and upselling 2) What are the methods to improve customer retention 3) What are techniques to handle customers 4) What is the role of channel optimization, personalization and event based marketing in CRM 5) How is CRM managed at call centers 6) What is data management and what are the types of data 7) What are the types of data analysis tools 8) What is collaborative filtering and what are the types 1) What is customer value and how to create customer value 2) What is the company profit chain 3) What is customer satisfaction and what are the importance of the same 4) What is customer loyalty ladder 5) What are the various customer retention strategies 6) CRM strategy cycle 7) What is the significance of knowledge management in CRM 8) Bring out the relevance of 3E in CRM 9) How is CRM implemented in organization V 1) What are the various software applications of E CRM 2) What are the various levels of ECRM 3) Social network and CRM 4) What is the relevance of social networking and CRM 5) What are the advantages of Mobile CRM 6) Self service and CRM 7) What are the recent global trends in CRM 8) What are the key CRM challenges 9) Bring out the ethical issues in CRM 8 9321315998
E commerce and Digital Marketing 1) What are the features of E commerce 2) What are the categories of E commerce 3) What are the advantages and disadvantages of ecommerce 4) How is Ecommerce different from traditional sales 5) Explain the impact of cultural and social environment on E commerce 6) Elaborate the factors responsible for development of E commerce in India 7) What are the new trends of E commerce in India 8) What are the new trends of ecommerce in various sectors like government, education etc 9) What are the merits and demerits of M commerce 10) What are the latest trends of M commerce in India 1) Mention the significance of E business 2) What are the steps to set up E Business 3) What are the merit and demerits of ERP 4) Elaborate the Bricks and Clicks model 5) What are the advantages and disadvantages of E Procurement 6) What are the benefits of EDI 7) Which areas can EDI be implemented 8) What the principles of web site design 9) What should be the contents of a website & what are the broad contents to be covered 10) Why should a company have a website 1) What are the major issues relating to the privacy and security of e commerce 2) What are the merits and demerits of electronic payment systems 3) What are the various modes of E Payment 4) What are the merits and demerits of various E Payment modes 5) What are the advantages and disadvantages of various payment gateways 6) Elaborate the types of transaction security systems 7) Relevance of the IT Act 2000 and legal issues in E Business V 1) What are the advantages of digital marketing 2) What are the various activities of digital marketing and highlight some advantages and disadvantages of the same 3) What are the advantages and disadvantages of Email marketing, content marketing, blog marketing and campaign marketing 4) Explain Podcast and Vodcast, SCO, 5) What is the role of social media in digital marketing 6) What are the various online market research tools 7) Strategies to increase web traffic 8) What are the advantages and disadvantages of online advertising 9 9321315998
Sales and Distribution Management 1) What is the role of sales department 2) Elaborate the interface of sales with other departments 3) Elaborate the functions of a sales manager 4) What are the qualities of sales manager 5) Explain the various structures of a sales organisation 6) Elaborate the role of distribution 7) What are the role of various distribution intermediaries 8) How is sales different from marketing 1) Mention the need of market analysis 2) What are the methods of sales forecasting 3) What is a sales quota and what are the different types of sales quota 4) What are the factors determining the fixation of sales quota 5) What are the reasons for setting up sales territories 6) Elaborate the process of selling 7) How to close a sale 8) What are the reasons that a sales call can be unsuccessful 9) Explain some theories of sales 10) What are the selling skills 11) What are various selling strategies 12) What are the various types of salesmen 13) What are the essentials of effective selling 14) What are the major international sales decision 1) What are the needs of channel management 2) What are the functions performed by wholesalers/ distributors 3) What are the factors affecting the choice of distribution channel 4) What are the factors affecting the effective management of distribution channel 5) What are the various distribution strategies 6) What are the types and reasons of channel conflict 7) Elaborate the Kenneth Thomas styles of conflict resolution 8) How to select channel partners 9) What are the instruments of channel control V 1) What are the methods of sales evaluation and control 2) What is sales management audit 3) Role of KRA in sales 4) How to evaluate the performance of sales channel/distribution channel 5) Elaborate the role of ethics in sales 6) What are the tools for channel control 7) What are the new trends in sales and distribution management. 10 9321315998
Services Marketing 1) What are the unique features of services and how different is the same from goods 2) What are the factors contributing to growth of service sector in India 3) Elaborate the role of services in India 4) How are services classified 5) What are the key challenges in marketing services and how are they overcome 6) What are the factors influencing the consumer behaviour for services 7) How are services positioned 8) Elaborate the product service continuum and service marketing triangle 9) What is service recovery 1) Elaborate 7 Ps of service marketing with any specific sector 2) Elaborate the service flower with any specific sector 3) How is pricing done in services 4) Role of Physical evidence in Service marketing 5) What is the role of service blueprinting 6) What are the advantages of services branding 7) What are the problems in service branding 8) Elaborate service mapping 1) What are the various approaches to improve service quality 2) Ways to improve service productivity 3) Elaborate the zone of tolerance 4) Explain the GAAP model with help of any sector 5) Explain the SERVQUAL model with an example 6) How is service quality measured 7) Strategies to balance the gap between demand and supply of services V 1) What are the factors favouring international marketing strategies 2) What are the elements of transnational strategies 3) What are factors favouring transnational service strategies 4) Explain some recent trends in service marketing in hospitality, healthcare and banking sector 5) What are some ethical issues in service marketing 11 9321315998