Tim Birky Director of Marketing
Valory Myers Director of Strategy
From the Ground Up Building Your Strategy Plan
Define you company vision Know your business Establish goals Outline strategic initiatives Take action Communicate & Engage Keep Score Be adaptable Building Your Strategy Plan
Define Your Company Vision Why does your company exist? Where are you headed? What do you want your company to be? Building Your Strategy Plan
Know Your Business Strengths - What does your company do well? Weaknesses - Where does it fall short? Opportunities - What external factors could help grow your business? Threats - What external factors could hinder your growth? SWOT Analysis Building Your Strategy Plan
Establish S.M.A.R.T Goals SPECIFIC MEASUREABLE ACTIONABLE REASONABLE TIME-BOUND Building Your Strategy Plan
Outline Strategic Initiatives What needs to happen for your company to achieve its goals? Building Your Strategy Plan
Take Action Who is doing what by when? What is the expected impact? How will results be measured? Building Your Strategy Plan
Communicate and Engage Vision Actions Results Building Your Strategy Plan
Keep Score How do you know if you re moving the needle? How can you get early feedback if you re on track? Building Your Strategy Plan
Be Adaptable Plans are just that, plans Seize opportunities that arise Adjust to overcome new hurdles Building Your Strategy Plan
Melanie Danko Content Marketing Specialist
Facebook - Twitter - LinkedIn Social Media Platforms
Twitter Discover what s happening right now Grow your brand awareness Provide timely customer service Connect with potential customers, brand advocates, and influencers Social Media Platforms
Twitter Tweet Reply Retweet Like Hashtag Mention Social Media Platforms
Book title converted to hashtag Author s Twitter Username Link to landing page, in this case Amazon. Still 18 characters left space for retweets Social Media Platforms
LinkedIn Name URL Profile Photo Summary Experience Education Skills and Endorsements Connections Groups Social Media Platforms
LinkedIn Editing Deleting Viewing Stats Where they show up Social Media Platforms
Your original content becomes part of your professional profile. It is displayed on the Articles section of your LinkedIn profile. Social Media Platforms
It's shared with your connections and followers in their news feeds, and sometimes through notifications. Members that aren't in your network can follow you from your article, so that your next article will be surfaced in their feeds. Your article may be searchable both on and off LinkedIn, depending on your profile settings. Having your public profile visibility set to "everyone" will distribute your articles publicly. Social Media Platforms
Click the Work icon in the top right corner of your LinkedIn homepage. Click Create a Company Page. Social Media Platforms
Enter your Company Name and choose a URL. Check the verification box to confirm you have the right to act on behalf of that company in the creation of the page. Be sure that you have permission from your company. Click the Create page button. Click Get started on the welcome screen to begin editing your Company Page. Social Media Platforms
Facebook Facebook is the most utilized social media platform Perfect for blogs, videos, images, hosting events, gathering groups, business pages Easy to see what other people have liked/shared/commented on Social Media Platforms
With a click of the share button they can share this post with their friends or directly to someone via message Social Media Platforms
From your personal page you can also post a picture, tag a friend (or brand) in your updates, or manage your business page. Social Media Platforms
To create a business page, Navigate to www.facebook.com/pages At the top right, click: Create Page Select the type of page you re creating (local business, brand, public figure, etc) Click: Get Started Social Media Platforms
Facebook will suggest tips to help you build your page Cover Photo with branded imagery Short description of your business for search Add your website (if available) Invite your friends to like your page Social Media Platforms
Facebook has pre-built options for buttons to add to your page Select options relevant to your business Main categories include: Books Services, Get in Touch, Learn More, Make a Purchase or Donation, and Download an App or Game Social Media Platforms
To get help from Facebook Navigate to www.facebook.com/help In the left column, find: Pages or Type your question in the search box at the top of the screen Social Media Platforms
Questions?
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