SAP BusinessObjects The Power of Business Intelligence to Transform the Way the World Works

SAP BusinessObjects The Power of Business Intelligence to Transform the Way the World Works Ian Parker &Timo Elliott May, 2009 SAP 2009 / Page 1

Risk and Opportunity SAP 2009 / Page 2

Source: IDC

1. DUCK! 2. KEEP SWIMMING 3. GET READY FOR THE NEXT SET SAP 2009 / Page 4 Image by Mike Baird: http://www.flickr.com/photos/mikebaird/

SAP 2009 / Page 5

Business Intelligence can have a direct positive impact on a company s business performance, dramatically improving its ability to accomplish its mission BI is particularly strategic because it is directed toward business managers and knowledge workers... Tools that let these users make faster, better and more-informed decisions are particularly valuable in a difficult business environment. SAP 2009 / Page 6

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Look After Your Customers Stinting on customer service is a common and sometimes costly response to tough economic times. By managing the customer experience more rigorously, companies can maintain quality while still saving money. McKinsey SAP 2009 / Page 8

Look After Your Employees As deteriorating performance forces increasingly aggressive head count reductions, it s easy to lose valuable contributors inadvertently, damage morale or the company s external reputation among potential employees, or drop the ball on important training and staff-development programs. McKinsey SAP 2009 / Page 9

Key Questions to Survive the Downturn and Thrive in the Upturn DUCK! Protect the existing business KEEP SWIMMING Be Effective and Efficient PREPARE FOR THE NEXT SET Uncover Future Growth Opportunities Which lines of business are most profitable? Who are my most profitable customers? Where is my revenue coming from? How can we increase sales? What risk exposure do we have? What are we currently spending and what can we safely cut? What is the impact of those cuts? Will a saving in one place have a knock on effect in efficiency in another place? How can we increase productivity? Can we plan multiple growth scenarios for next year? Which product line grew last year? What trends are there in buying patterns? Which suppliers are giving us the best deal? SAP 2009 / Page 10

The Evolution of BI In 1990s BI was tactical In 2000s it has become strategic Next stage will be ubiquity BI SAP 2009 / Page 11

Business Intelligence Just like Email? BI BI and email Infrastructure provided centrally by IT Standard across the organisation All users make use of it Access inside and outside the organization Unthinkable not to have it SAP 2009 / Page 12

3,500 internal users 180 databases many 000s external users no the from matter information customer which database service infrastructure to the partner data we ve resides self-service, implemented in, we from can using tax get it Business out to people Information Objects auditing in a allows to form purchase is our suitable us to most leverage order for important each monitoring it inside of asset them, and to outside allow them to help our drive organization our business forward. http://www.businessobjects.com/company/customers/spotlight/sabre.asp SAP 2009 / Page 13

Barrier to Increased Performance Gap between strategy and execution SAP 2009 / Page 14 Execution

Barrier to Increased Performance Gap between strategy and execution Strategy Strategic Alignment Execution SAP 2009 / Page 15

Barrier to Increased Performance Lack of balance between risk and opportunity Strategy Strategic Alignment Predictable Performance Risks Opportunities Execution SAP 2009 / Page 16

Barrier to Increased Performance Lack of visibility through entire cycle Strategy Strategic Alignment Predictable Performance Confident Decisions Risks Opportunities Execution SAP 2009 / Page 17

Achieving Benefits with SAP BusinessObjects Strategic Alignment Predictable Performance Confident Decisions Ensure Trusted Information Proactively Manage Risk Create Enterprise Visibility SAP 2009 / Page 18

SAP BusinessObjects Product Portfolio Enterprise Performance Governance Risk and Compliance Strategy Planning, Budgeting and Forecasting Risk Access Control Profitability and Cost Consolidation Process Control Global Trade Services Spend and Supply Chain Environmental, Health and Safety Business Intelligence Information Reporting Dashboards and Visualization Advanced Analytics Query, Reporting, and Analysis Search and Navigation Data Integration Master Data Data Quality Metadata SAP 2009 / Page 19

Trend #1: Increasingly Strategic and Integrated SAP 2009 / Page 20

Enterprise Performance Governance, Risk, and Compliance Strategy Business Planning Risk Access Control Profitability and Cost Consolidation Process Control Global Trade Services Spend Analytics Environmental, Health and Safety Business Intelligence Information Reporting Dashboards and Visualization Advanced Analytics Query, Reporting, and Analysis Search and Navigation Data Integration Master Data Data Quality Metadata SAP 2009 / Page 21

Not All Data is in SAP Integrated Information Needed from Everywhere Complete Stack Open & Agnostic Independent Vendors EPM & GRC Business Intelligence Business Objects + SAP Business Objects + SAP Hyperion, Interlace, diverse apps Essbase, nquire, BIEE Cognos CPM Cognos Proclarity Performance Point Excel Function/industry specific vendors SAS, Microstrategy, InfoBuilders, Informatica Open apps & BI, "agnostic" to underlying technology Data Warehouse BW, BIA Oracle DW DB2 DW SQL Server DW Teradata, Netezza, MySQL, Sybase Enterprise Applications Business Suite Oracle, PSFT, Siebel Dynamics NetSuite Most complete, integrated stack SAP 2009 / Page 25

Over 25 supported integrations and solutions An integral part of many Oracle products: Websphere, Crystal Joint industry solutions Crystal Reports, Live Office, Share Point Windows,.Net, SQL Server Databases, Applications, Files, Unstructured, Datamarts, Metadata, Federation SAP 2009 / Page 26

Trend #2: The Rise of the Business User Reshaping The Business Environment Task Workers Business Users Demographics Multi-nationalism Mobile workforce Rise of digital natives Web 2.0 Consumer-like expectations Lean consumption platform Third-party mash-ups Nature of Work by exception Collaboration across boundaries Context over information SAP 2009 2008 / Page 27

ALL Data SAP 2009 / Page 28

Underserved Casual Users Product Manager I m on the phone with a colleague and need to know the sales of the product that I manage by version. Customer Support I ve been pulled into a last minute meeting and need our overall customer satisfaction by region. HR Manager What is the average performance of new employees compared to the previous year? My meeting with my boss starts in 1 hour and I need this answer now! Empowering all Casual Users with the Information They Need Sales Rep I m running to a customer meeting and need to know what products they ve bought and if they have any open support calls. Marketing Manager In planning for next year s budget, I need to know our top 5 successful campaigns in 2008. And yet no one seems to be able to provide me the answer! SAP 2009 / Page 29

SAP 2009 / Page 30 SAP SAP BusinessObjects BusinessObjects Explorer Explorer Demo

Introducing SAP BusinessObjects Explorer Bring BI to All Business Users Simplicity and speed of search Intuitive data exploration and visualization Fast response across mountains of data Help IT to Be Successful Easy and efficient to manage and scale More reactive to business with faster delivery Based on proven reliable infrastructure SAP 2009 / Page 31

Customer Feedback To Date If you know how to use a computer you can use Explorer. This is a perfect tool for our managers who don t know what they are looking for. Finding information is as easy as searching the Internet. The point and click interface allows users to pick what they want - like you would do on any website. Highlights Classified the target population as the active information user and further defined them as users who have more questions Best for managers who need to explore different business areas but aren t served by existing in- house BI tools Top Likes Ease-of-use Business user empowerment Eye-catching look and feel wow factor in the interface Left with the impression that responses would be very quick SAP 2009 / Page 32

SAP BusinessObjects Innovation Center SAP 2009 / Page 33

SAP BusinessObjects Innovation Center http://innovation_center.sap.com Polestar in the Cloud BI Panel Text to Query Event- Driven BI Social Network Analyzer iphone Catalog Browser And Many More! SAP 2009 / Page 34

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Social Network Analyzer Prototype Social Network Analyzer Prototype Demo SAP 2009 / Page 36

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Sustainability Performance Design Source Make Sell Move Service Take Back CSO: Auditable Sustainability VP Strategy: Govern for Success CFO Minimize Risk Manage strategy and risks Merge financial & other sustainability data Provide transparency and actionable insight Visualize and report for stakeholder impact Reduce reporting costs SAP 2009 / Page 38

Collaborative Decisions Business Users Sales Shipping Professional Services Consumer Products Wholesale Distribution SAP 2009 2008 / Page 39

Aerospace & Defense Automotive Banking Chemicals Consumer Products Defense & Security Engineering, Construction & Operations Healthcare Higher Education & Research High Tech Industrial Machinery & Components Insurance Life Sciences Media Mill Products Mining Oil & Gas Professional Services Public Sector Retail Telecommunications Travel & Logistics Services Utilities Wholesale Distribution Workforce Optimization Customer Retention Revenue Recognition Product Performance SAP 2009 / Page 40

Key BI Opportunities In Tough Times BI standardization Customer segmentation Operational efficiencies Fast, efficient close Retaining top talent Risk management SAP 2009 208 / / Page 41 41

Strategic Alignment Predictable Performance Confident Decisions SAP 2009 / Page 42

Thank You! Timo Elliott timo.elliott@sap.com Ian Parker ian.parker@sap.com BI Questions Blog: www.timoelliott.com twitter.com/timoelliott SAP 2009 / Page 43