HAVAS DIGITAL INTRODUCTION AND OVERVIEW MAY 28, 2014 ANDREW BENETT, GLOBAL CEO, HAVAS WORLDWIDE PRESIDENT & CHIEF STRATEGY OFFICER, HAVAS CREATIVE GROUP
OUR MISSION TO BE THE WORLD S BEST COMPANY AT CREATING MEANINGFUL CONNECTIONS BETWEEN PEOPLE AND BRANDS, USING CREATIVITY, MEDIA, AND INNOVATION.
OUR GLOBAL FOOTPRINT 16,000 EMPLOYEES 316 OFFICES 120 CITIES 75 COUNTRIES
SOME OF OUR DIGITAL & INTEGRATED CLIENTS
CONSISTENT GROWTH Revenue: 1,772M in 2013 +1% organic growth (at constant exchange rate and scope) vs 2012 Q1 2013 Q1 2014 Net New Business Q1 2014 402M 669M Organic Growth Q1 2014 +3.0% -0.9%
SIGNIFICANT GROWTH IN OUR DIGITAL CAPABILITIES +249% 26% % digital revenue 9% 2006 2013
Where Is the World of Digital Going?
THE NEW WORLD OF MARKETING CALLS FOR A DIFFERENT MODEL Traditional cycle Distributed cycle
HOW ARE WE CONSUMING MEDIA WHERE ARE THE ADVERTISING $$$ GOING? % of Total Media Consumption Time or Advertising Spending 50% 40% 30% 20% 10% 0% 6% 23% 14% 10% 42% 43% Internet Ad =$37B* 26% 22% Mobile Ad =$4B* Print Radio TV Internet Mobile 12% $20B+ Opportunity in USA 3% Time Spent Ad Spend Source: KPCB, May 2013
SEISMIC SHIFTS: LATEST EXAMPLE, NEW YORK TIMES LEAKED ONTO BUZZFEED
LIFE AND DIGITAL ARE INSEPARABLE
WHAT TRENDS ARE WE SEEING? 1. Digital is driving integrated marketing strategies and there is no sign of slowing. 2. Content is king, but distribution, optimization, and engagement play crucial roles. 3. Data is everywhere, and marketers use is becoming highly sophisticated.
What Does This Mean for Us?
BUILDING A MODERN MARKETING COMMUNICATIONS COMPANY Talent for modern marketing and commerce. Innovative, scalable, agile. Infrastructure to match client needs.
SEAMLESS INTEGRATION ACROSS RELEVANT AREAS Havas Village: Paris New York Chicago Boston (Arnold) Milan Madrid Denmark Hungary Austria Dubai Singapore Taiwan Delhi Beijing Kuala Lumpur Sydney To Come in 2014: São Paulo Brussels Amsterdam End of 2016: London
OUR VILLAGES ARE POWERED BY INTEGRATED DIGITAL PRACTICES Infused by Data & Content
T-SHAPE TALENT HELPS US DELIVER THIS STRATEGY Communications Planning Strategy CRM Content Design Analytics Cognitive empathy across a breadth of disciplines Depth of skill in focused areas
A Look at Two Key Areas: Content & Data
ABILITY TO DELIVER A 360 APPROACH TO CONTENT AND MEDIA Audit Optimize Concept Measure Produce Distribute
SILIWOOD: A JOINT VENTURE FOR COLLABORATION ACROSS DISCIPLINES Academic Teams Startups R&D Units VCs Data Science Application in marketing Big data & advanced analytics for insights, decision support, what-if simulation techniques Propagation modeling Statistical machine learning Real-time processing Algorithm design, SaaS Connected consumers Channels & Devices Social connections Consumer journeys, impact of channels and devices on behaviors Internet of things smart sensor technologies Mobility, smart cities Content-centricity Platforms for brands Creation, sharing of media and publishing content Dynamic creative, programmatic content curation and integration Contextualization, & native advertising User-generated content Crowdsourcing
DATA HELPS US BUY SMARTER The goal is to shift investment ahead of the market. Market pricing Greatest savings gained through market intelligence, not scale. We ve devoted our operations to best leveraging data every step of the way.
DATA HELPS US BUY SMARTER Data Driven Targeting Data Driven Planning Data Driven Optimization Data Driven Buying
OUR DIGITAL MEDIA TOOLS AND EXPERTISE
SUPPORTED BY BEST TECHNOLOGY PARTNERS Consumer and competitive insights Campaign management and optimization Bid management Conversion optimization Advanced analytics, data management and integration
JUNE 2013: ACQUISITION OF MFG LABS Pierre-Louis Lions Fields Medal Winner Professor, Collège de France Jean-Michel Lasry Professor Paris-Dauphine Mathematics & Advanced Analytics Big Data & Social Digital Engagement Platform
DATA & CONTENT TO ENGAGE DIGITAL CONSUMERS External Data Brand Experience Pla/orm MFG Data Intelligence Big Data Mining Online Conversions Impressions Earned & Owned Maximizer Smart Media Efficient Paid
Agile & Co-Located, Product Design Teams
IBM DESIGN LAB VISION The IBM Design Lab vision is to: Transform how IBM markets its hundreds of products and services Create large improvements in business results Demonstrate new techniques and work methods that drive innovation
Cross-Platform Content
INSTAGRAM INFLUENCERS BECAME BRAND ADVOCATES @mrevidence Los Angeles, CA 195,335 Followers @withhearts Cory Staudacher Seattle, WA 282,241 Followers @misvincent Melissa Vincent Mississippi 388,968 Followers @swopes Elise Swopes Chicago, IL 213,681 Followers @kdkuiper Kyle Kuiper Los Angeles, CA 775,805 Followers @benjaminheath Benjamin Heath San Francisco, CA 649,060 Followers @newyorkcity Liz Eswein New York City, NY 1,226,989 Followers @13thwitness Tim McGurr New York City, NY 346,028 Followers @alijardine Ali Jardine Petaluma, CA 488,797 Followers
OUR MODEL IS PROVING HIGHLY SUCCESSFUL: SIGNIFICANT INTEGRATED WINS IN THE PAST 12 MONTHS
THANK YOU