Measurable Effects Employer Transportation Programs That Work April, 2015 1
Seattle Children s Hospital 5,000 employees 1,000 patients 1,200 parking spots Residential n hood 2 bus routes Mandate to reduce SOV to 30% of
Seattle Children s Major Institution Master Plan
Strategic SOV Reduction 2004 2015 2030 10 pt. change 10 pt. change needed
Tip the Scale Tip the Scales Make Commute Choices More Attractive
Reducing Demand for Parking No Free Parking; charge all hours, all days, all staff No Monthly Parking; only daily rates Variable parking rates; from $2.25 - $10.00 /day
Alternative Commute Subsidies
Pay Staff Not To Drive $ 4 a day each day staff do not drive alone to work = $ 1,000 annually
Five- Year SOV Trend FY 2011-2015: Hospital 24/7 SOV Rate 65.0% 63.0% 61.0% FY11 FY12 59.0% 57.0% 55.0% 53.0% Aug 18- Sep 14 Sep 15- Oct 12 Oct 13- Nov 9 Nov 10- Dec 7 Dec 11- Jan 4 Jan 5- Feb 1 Feb 2- Mar 1 Series1 55.3% 54.6% 54.0% 54.5% 55.2% 54.2% 54.7% Mar 2- Mar 29 Mar 30- Apr 26 Apr 27- May 24 Series2 63.3% 62.6% 62.3% 62.3% 63.9% 62.9% 63.8% 63.2% 63.3% 60.8% 62.6% 62.7% 62.0% 61.4% Series3 61.4% 61.5% 62.6% 63.8% 62.4% 61.7% 61.0% 59.8% 59.1% 57.3% 58.3% 58.5% 57.4% 57.9% Series4 57.9% 59.2% 59.7% 60.6% 61.6% 60.7% 60.1% 59.7% 59.4% 57.3% 58.2% 59.1% 59.2% 58.4% Series5 58.4% 59.4% 60.0% 60.5% 61.0% 58.3% 58.1% 57.3% 56.2% 54.7% 55.6% 55.0% 55.6% 55.3% Series8 Series9 FY13 FY14 Series10 Series11 Series14 Series15 FY15 May 25- Jun 21 Jun 22- Jul 19 Jul 20- Aug 16 Indicates parking rate increase Aug 17- Sep 13
Tip the Scale ($ 2,600) IncenKves Subsidies Convenience
UW Transportation
A City Within the City >70,000 students, staff, and faculty <12,000 parking spaces City limits on parking and traffic
Transit 40% 82% of Seattle campus commuters choose lower-carbon modes! Walk 27% Drive 18% Bike 7% Rideshare 6%
Commute Emissions Reductions Goals and Actual 60,000 50,000 40,000 MgCO 2 30,000 20,000 Goal Actual Emissions 10,000 0 2005 2012 2019 2026 2033 2040 2047 Year
However people get to campus, we want them to have a great commute experience
Daily Commute autopilot
New Situation deliberate decision-making
Price Time Convenience Safety Reliability Comfort & fun Flexibility Ability to carry things/ people Exercise
Target Groups
Context & Perception
Change people s context Context Strategies
Examples of context strategies at UW Push > Price of parking > Convenience of parking Pull > U-PASS > Bike parking > Bike lanes, Burke Gilman Trail, etc. > Bike repair stations > Transit service > Transit stops > Light rail > Priority carpool parking > Vanpool subsidies > UW Shuttles (like Night Ride)
Change people s perception Perception Strategies
Commute Concierge Your services have turned a devoted driver into a happy public transit commuter - Tammara Vermes, UW employee
Targeted Messages
The Husky Way
Measurable Effects Employer Transportation Programs that Work Go Green Conference April 30, 2015
238,000 jobs and growing 3 square miles
Summary of Findings
Summary of Findings
Summary of Findings
#1: Peer Pressure Works
Peer Pressure Works
Mode-Split Media Coverage
#2: Size Matters
Brains Before Brawn
Brains Before Brawn 98% of Seaale Companies have < 100 Employees
#3: Fake it till you make it
Access to Information
Transit Options
On-demand Transportation Options
Ask the Experts Commute Seattle Staff! Your Staff bike commuters are your best champions!! HR & Finance Understand your parking costs
Thank you!
LUUM IS AN ENTERPRISE SOLUTION FOR HOLISTICALLY UNDERSTANDING AND OPTIMIZING YOUR TRANSPORTATION NETWORK
LUUM COMMUTE HUB: Helping Commuters Make Informed Decisions
LUUM S ENTERPRISE TRANSPORTATION SERVICES PARKING OPTIMIZATION
LUUM S ENTERPRISE TRANSPORTATION SERVICES COMMUTER BUSINESS SHUTTLE MANAGEMENT SOLUTIONS SERVICES
PARKING OPTIMIZATION Parking Hardware Integration Payroll Integration Aggregated Reporting Real-time Parking Occupancy Flexible Parking Rules (pricing) Multi-Tenant Invoicing
COMMUTER SERVICES Commuter Hub Incentives Program Transportation Ledger Ride Matching & Carpool Services Commute Statements Alerts/Notifications Transportation Challenge Platform
SHUTTLE MANAGEMENT Integrated Fleet Management Services Real-Time Shuttle Status (Where s My Shuttle?) Schedule/Route Optimization Geo-Based Charging Cost Allocation (shared use)
BUSINESS SOLUTIONS Employee Onboarding Data Analytics/Reporting CTR/TMP Automation Enterprise Single Sign-On Directory Services Integration Payroll integration Parking Analysis
THANK YOU Jamie Cheney jamie.cheney@seattlechildrens.org Celeste Gilman cgilman@uw.edu Jessica Szelag jessicas@commuteseattle.com Tyler Simpson tyler@luum.com
Measurable Effects Employer Transportation Programs that Work Go Green Conference April 30, 2015