Q Financial Information. 30 April 2008
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1 Q Financial Information 30 April 2008
2 Notice This document contains forward-looking statements. Although PagesJaunes Groupe believes its expectations are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties. Important factors that could cause actual results to differ materially from the results anticipated in the forward-looking statements include: the effect of competition; PagesJaunes usage level; the success of the investments of the PagesJaunes Group in France and abroad. A description of the risks borne by the PagesJaunes Group appears in section 4 Facteurs de risques of the Document de Référence of PagesJaunes Groupe S.A. filed with the French financial markets authority (AMF) on 1 April The forward-looking statements contained in this document apply only from the date of this document, and PagesJaunes Groupe does not undertake to update any of these statements to take account of events or circumstances arising after the date of the said document or to take account of the occurrence of unexpected events. 2
3 Highlights: Numerous product innovations at beginning of 2008 Internet / pagesjaunes.fr: marketing launch for video product (integrated in En Savoir + site offering) for all local advertisers, enhanced ergonomics and content in "Ville en Direct", insertion of annoncesjaunes.fr display ads in results lists on pagesjaunes.fr and free search of a name across the whole of France Printed directories: introduction of coupons Navigation: partnership with Mio, the world s number three in standalone GPS, to launch a local search service installed in Moov range thanks to PagesJaunes Inside Mobility: launch of first free directory enquiry service by SMS (32008) in France; gradual extension of the compatibility of PagesJaunes service on mobile handsets (currently accessible on 130 models) Monetisation of audience: Horyzon Média, one of the leading advertising representation companies on fixed Internet, with a reach rate of 73% in March 2008, has launched an advertising representation business for mobile Internet, in particular to monetise the audience of mobile sites of PagesJaunes, Mappy and the free directory enquiry by SMS service among national advertisers 3
4 Continued growth in the audience of the Group s main Internet sites Audience of pagesjaunes.fr, mappy.com and annoncesjaunes.fr Number of visits to pagesjaunes.fr (in millions) 11.5 million unique visitors (March 2008) 220,0 210,0 200, Q Q % Number of visits to mappy.com (in millions) 8.2 million unique visitors (Mars 2008) 70,0 60,0 50,0 40, Q Q % Number of visits to annoncesjaunes.fr (in millions) 680,000 unique visitors (Mars 2008) 8,0 6,0 4,0 2,0 0, Q Q
5 Consolidated revenues: 6.6% growth in Q driven by the Internet (+22.1%) Consolidated revenues of PagesJaunes Groupe in Q1 (in millions of euros) Q Q Change PagesJaunes in France % International & Subsidiaries % Inter-segment (1.9) (1.8) Na Group total % Of which Internet revenues (1) % As % of revenues 40% 46% Growth is not representative of the expected full-year trend, in view of the publication schedule for directories in France and Spain, which traditionally results in low revenues from printed directories in the first quarter, and of an improved growth of Internet business expected throughout the year (1) Internet and pagespro.com revenues in PagesJaunes en France, Internet revenues of QDQ Media, Editus and Edicom, and total revenues of Mappy, PagesJaunes Petites Annonces and Horyzon 5
6 Principles of the new rate structure: major one-off transformation in 2008 Billing of all spaces on pagesjaunes.fr Introduction of tapered multisite rates in printed directories and on the Internet Selective cuts in prices for printed directories Increases in Internet prices varying depending on region Numerous analyses, simulations upstream (from summer 2006), particularly with sales teams to adjust offering and define sales arguments Q Q Q Q Research and finalisation Campaign for 2008 edition Accounting impact of 2008 edition Start of prospecting for 2008 edition 6 End of sales for 2008 edition
7 A new rate structure more in line with platforms audience Criteria: relative audience for printed directories/online services, platform penetration among users, rise in print revenues in last three years Ile-de-France, Lyon, Marseille Crossed audiences (1) Internet reach > print reach (1) Declining print revenues (1) Other provincial departments Relatively distant audiences Internet reach < printed directory reach Directory revenues stable/rising Ile de France Bouches du Rhône (13) Rhône (69) 85 departments Breakdown of revenues from printed directories by geographic region in % 82% Breakdown of revenues from online services by geographic region in % 68% (1) Current or short-term forecast situation (before end of 2009) 7
8 PagesJaunes in France segment: revenues up 5.4% in Q Revenues of the PagesJaunes in France segment in Q1 (in millions of euros) Q Q Change Printed directories Internet % Minitel % Directory enquiry services ( ) Others % % % New rate structure Heavy weight of 2007 edition Scheduled to end in March 2009 Development of advertising revenues PagesJaunes in France % Of which Internet revenues (1) % As % of revenues 40% 46% Growth is not representative of the expected full-year trend, in view of the publication schedule for directories (1) Internet and pagespro.com revenues 8
9 PagesJaunes in France segment: -3.0% for printed directories and +20.6% on the Internet Breakdown of revenues by geographic region from printed directories in first quarter of ,0% Breakdown of Internet revenues per edition in first quarter of % Whole of France 86.5% Île de France 13.5% Edition % Edition % Mixed trend depending on geographic region Marked fall in Île-de-France (2 departments of the Paris region) following 20% price cut, accentuated by tapered multispace rates Rise of around 2% in the rest of France, with continued rise in number of new customers Revenues do not yet fully reflect changed rate structure Improved growth of Internet business expected throughout the year Continued growth in number of customers on each platform 9
10 International & subsidiaries segment: revenue growth driven by new businesses Revenues of the International & Subsidiaries segment in Q1 (in millions of euros) Q Q Change BtoC directories 8.2 Of which QDQ Media % Online small ads Na Internet advertising representation Direct marketing and geographic services International & Subsidiaries % % 1.1 Na % Few printed directories published in first quarter (43% Internet revenues, +18%) Start of marketing in Q Business acquired in Q Of which Internet revenues % In % of revenues 40% 48% (1) Contributory revenues net of advertising representation commissions, corresponding to gross billings of 3.6 million in Q
11 Description of results: GOM growth exceeds consolidated revenue growth PagesJaunes in France: GOM growth exceeds revenue growth due to relative stability of commercial costs, a positive contribution to GOM from directory enquiry services and, more generally, a limited rise in publishing costs and optimisation of marketing and communication costs International & Subsidiaries: decrease in negative GOM due to reduction in losses at PagesJaunes Petites Annonces, after Q had borne large proportion of communication expenses and marketing costs for the launch of this new business 11
12 Description of the financial situation as at 31 March 2008 Reduction in net financial debt due to operating cash surpluses linked to GOM and a change in working capital requirement which is traditionally very positive in the first quarter of 2008 Net financial debt of 1,769 billion as at 31 March 2008, before dividend in respect of 2007 (amounting to around 269 million) (1), compared to 1,854 billion as at 31 December 2007 Average cost of debt relatively stable at 5.98% in Q1 2008, compared to 5.89% in final quarter of 2007, due to interest rate instruments set up at end of 2006 to cover around 80% of debt (1) Payment scheduled for 14 May
13 Financial targets for 2008 Leading position in France in the local and localised search market thanks to the development of services, content and multimedia distribution Development of partnerships and acquisitions centred on the Internet and countries in which the group is already present Confirmation of targets for 2008: Consolidated revenues growth in excess of 5%, sustained by growth in Internet revenues of more than 25% Internet revenues representing almost 40% of consolidated revenues, confirming the leading position in France in local Internet advertising GOM growth in excess of 8% due to a return to strong operational leverage Dividend distribution rate of 100% (1) (1) This target in no way constitutes a commitment on the part of PagesJaunes Groupe. Future dividends will depend on the Group s results, its financial situation and any other factor which the Board of Directors and the shareholders of PagesJaunes Groupe deem relevant 13
14 Financial targets for 2009 and beyond Target up to 2009 (1) : A best in class position to monetise audiences in order to sustain a revenue trajectory comparable to that of 2008 Up to 2010 / 2011: 800,000 advertisers in 2010 A rapid transformation of the Group s profile, with Internet revenues exceeding print revenues in 2010 or 2011 at the latest (1) The targets may be revised in the event of a marked economic slowdown in France 14
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