CropLife. StewardshipFirst. Asmark Institute August CropLife Foundation
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1 CropLife StewardshipFirst Sarah McLallen Asmark Institute August 2013 CropLife Foundation
2 Been There, Done That? We are already doing this This isn t new You are wasting time This is only communications You don t get it I IPM Trackin, Tracin on the OR OR Trail Trail 2
3 StewardshipFirst t September 13 Goals Build an umbrella brand for Ag Stewardship with a target audience of state/federal t regulators, NGOs, academics and the media Enable participating companies to maximize their stewardship resources Components Company Commitment to Stewardship Guiding Principles Simplified Messages & Case Studies 3
4 Pollinator Fragmented Stewardship g p Projects Landscape USDA IRCC AAPSE Company Programs RISE ASMARK CURES ASA(2) ( ) FS4JK sss NAEHSS MASA CLI CPDA FWA ASHCA ERA NASDA ASA(1) CAPCA MACA AASA CHF CIPM ACRC State Assoc State Programs Food Industry Programs ARA SCPA Fieldwatch CSS CC AAPCO USEPA CAWSI AAIA Commodity C Crop Programs TPSA Member Funded CEF CSS WPHA Funding unclear, sponsorships No Member Funding
5 If Knowing is Half the Battle Then Telling is the Other Half Has your bulk pesticide storage facility been inspected in the last 3 years? 80% (est.) answered incorrectly Hi, I m from AASA 5
6 StewardshipFirst Principles Participate actively in crop protection industry stewardship efforts. Provide education for regulators and key stakeholders on the voluntary industry stewardship efforts. Work to continually improve and modernize stewardship practices. Reinforce proper use and disposal information for crop protection materials. Use the best available science as a basis for decision making. Optimize the use of natural resources for public good. 6
7 Define the Industry Who s talking Celebrities, Who s not talking Crop NGOs, EPA, States Protection Industry 7
8 And This Matters, Why? Utility Accountability Credibility Visibility 8
9 Walking the Walk Voluntary StewardshipFirst Participation 1. Pledged support of the StewardshipFirst Initiative Guiding Principles 2. Business appropriate stewardship activities in the following areas Responsible Use Education Warehouse Accreditation Container Management 9
10 ACRC Ag Container Recycling Council Free collection and recycling of one-way rigid HDPE plastic agricultural crop protection, specialty pest control, animal health, micronutrient/fertilizer, and/or adjuvant product containers Funded fully by ACRC members members: formulate, produce, package and distribute crop protection products. 10
11 ACRC 135,000,000 lbs. and Counting 2012 great year with 8.5% increase in total pounds recycled over 2011 California, Washington, Mississippi, Texas, and North Carolina top 5 recycling states in 2012 ACRC Programs in 42 states 28 states reported increased pounds recycled in 2012 over states reported decreased pounds recycled in 2012 over th Anniversary Celebrations in 2012 to recognize stakeholders 11
12 Less Is More 12
13 What s Up Next Full CLA Board Review of StewardshipFirst Program in September 2013 Participation in January 2014 January Phase-in Decisions Key Component in Foundation Reorganization 13
14 Questions? Sarah McLallen
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