Shepherd Song Farm N12835 County Road Q Downing, WI
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1 Shepherd Song Farm N12835 County Road Q Downing, WI Shepherd@shepherdsongfarm.com
2 Production Method We kid and lamb once a year approx 30 days before grass greens. Economically we are most profitable kidding or lambing during April and May. Moms do not always agree with the plan and we do need some out-of-season kids.
3 Goats are amazingly prolific
4 I have it handled go away!
5 Savanna kids following a Spanish doe
6 Start with the End in Mind Lets reach our goals! Many producers we talk to do not know. Breakeven: Enrich life, property tax relief, preserve heritage breeds? $5,000 / year: Roth IRA fund or Vacation? Business: Income of a wage earner?
7 Enriching Lives: Goats have been partners with people and children since time eternal
8 Enterprise Options Supplementary: resources that might otherwise go to waste (beef & goats) Complementary: one enterprise contributes directly to another (vegetables/crops & goats). Competitive: requires same resources (sheep & goats?).
9 Supplementary or Competitive? Goats prefer 70% browse. Sheep prefer grasses.
10 They love the woods!
11 Another form of browse thorn bushes. This takes precise lip and tongue coordination
12 Unhappy goats but will graze Pasture Height 80% of the internal parasites found in bottom 2 inches of vegetation
13 Making Money Marketing $$$ Production
14 Marketing Your Goats 1st Level: Live Animal Sales Example: Diverse Families 2 nd Level: Processed Meat Example: Local Restaurants 3 rd Level: National Markets Example: Online Sales
15 Marketing Your Goats 1st Level: Live Animal Sales Commodity Auctions Direct-Farm Diverse Families Custom Locker Sales Farmer Market pre-orders Friends, Family, Co-workers, Network Direct to a Processor or a Buyer Breeding Stock
16 Breeding Stock High value Significant record keeping labor Attention to appearance of farm setting Knowledge of genetics Savanna Meat Goat Buck
17 The Families Knocking at Your Door Selecting the Perfect Goat for Daughter s Birthday
18 Your Customer may be a: Foreign-born U.S. citizen Naturalized citizen Refugee Immigrant Visa: student, work, travel Family reunification Green Card Guest or temporary worker Migrant worker Undocumented worker An honored village elder may not be as respected here
19 So, where is slaughter done? The customer is ultimately responsible. Hopefully a Custom or State Licensed Slaughter Facility. But may be: Garages, basements, back yards DNR land (how does this differ from deer hunting slaughter? Shower stalls (hog in a bathtub: St. Paul, MN) Car wash (took down the plumbing)
20 Marketing Your Goats 2nd Level: Processed Meat (retained ownership) Restaurants Whole Carcass Cuts Natural Food Stores Whole Carcass Cuts Farmers Market
21 Your Major Competitor Over the last ten years Australia and New Zealand have increased their exports of frozen goat meat to the U.S. at a rate of over 10-15% per year.
22 The Australian Goat The Australian goat: The large number of feral or wild goat has presented a problem in Australia since the turn of the century. Goats thrive, raising twins, in even the drought conditions that cause severe reduction of sheep flocks An increasing number of Australian producers are running goats in conjunction with sheep, as a means of controlling weed and scrub growth. Solution: Entrepreneurs are utilizing the Australian goat for profitable overseas export of meat and skin. Source: Handbook of Australian Livestock, Australian Meat & Livestock Corporation,1989, 3rd Edition
23 Sample of the Australian imported goat carcass for sale at Restaurant Depot, St Paul, MN $ / lb
24 Note the exposed bone and meat on the carcass. Shown as displayed for sale at Restaurant Depot.
25 Marketing Your Goats 3rd Level: National Markets Producer Listservs Pro: Marketing is part of the service Con: Service charge Con: Competition from other listings Farm Website Pro: More control of Farm Story to differentiate Con: SEO marketing knowledge or consultant Con: Maintenance & Updates
26 Marketing Logistics 2 nd & 3 rd Level Slaughter Facility Scheduling, Transportation, Quality Inspection Storage Licensed facility (rent or own) Inventory Management All cuts need to be sold (Your profit is the inventory) Delivery (cold chain) Special vehicle may be necessary Invoicing & Collecting Lag time causes cash flow shortages
27 How Many Goats to Reach Your Goal? Example: Commodity Auction: average gross profit for sheep producers over a 10 year period is $10 / breeding ewe (ASI). If you are average, commodity only sales would require 500 head of ewes to reach the $5,000 gross profit goal How will you market?
28 Central Highlands Does, Ethiopia
29 Live Animal Market, Rural Village in Ethiopia The customer s value may include the desire to touch, check for conditioning, health and choose the preferred color.
30 What s For Dinner? Fresh GOAT Outside an Ethiopian rural restaurant
This is the published version McGregor, Bruce A. 1998, Goat meat, in New rural industries : a handbook for farmers and investors, RIRDC, Kingston, ACT, pp.46-49. Available from Deakin Research Online http://hdl.handle.net/10536/dro/du:30066260
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