LEGO A/S - Strategic SWOT Analysis Review. Reference Code: GDCPG33578SA Publication Date: SEP Net Profit SAMPLE

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1 Publication Date: SEP 2013 Company Overview Phone Fax Website Exchange Revenue Net Profit Employees Industry LEGO A/S (Lego) is a privately-held consumer product company engaged in the manufacture and distribution of a wide range of toys, video games and online games. Lego is a subsidiary of KIRKBI A/S. The company also offers children's creativity development products, play materials and teaching materials for children. The company markets its products under the brand name LEGO. The company has manufacturing facilities in Denmark, Hungary, Czech Republic, Mexico, the US, Germany and the UK. The company s products are sold in more than 130 countries. The company, together with its subsidiaries, operates in Europe, Americas, Africa, Asia and Australia. Lego is headquartered in Billund, Denmark. Key Executives Name Title Source: Company Website, Primary and Secondary Research, Key Competitors Source: Company Website, Primary and Secondary Research, SWOT Analysis LEGO A/S, SWOT Analysis Strengths Opportunities Weaknesses Threats Source: Company Website, Primary and Secondary Research, Page 1

2 Table of Contents Table of Contents... 2 List of Tables... 2 Section 1 - About the Company... 3 LEGO A/S - Key Facts... 3 LEGO A/S - Key Employees... 4 LEGO A/S - Key Employee Biographies... 5 LEGO A/S - Major Products and Services... 6 LEGO A/S - History... 7 LEGO A/S - Company Statement... 8 LEGO A/S - Locations And Subsidiaries... 9 Head Office... 9 Other Locations & Subsidiaries... 9 Section 2 Company Analysis LEGO A/S - Business Description LEGO A/S - Corporate Strategy LEGO A/S - SWOT Analysis SWOT Analysis - Overview LEGO A/S - Strengths LEGO A/S - Weaknesses LEGO A/S - Opportunities LEGO A/S - Threats LEGO A/S - Key Competitors LEGO A/S, Recent Deals Summary Section 3 Appendix Methodology About Disclaimer List of Tables LEGO A/S, Key Facts... 3 LEGO A/S, Key Employees... 4 LEGO A/S, Key Employee Biographies... 5 LEGO A/S, Major Products and Services... 6 LEGO A/S, History... 7 LEGO A/S, Subsidiaries... 9 LEGO A/S, Key Competitors LEGO A/S, Recent Deals Summary Page 2

3 Section 1 - About the Company LEGO A/S - Key Facts LEGO A/S, Key Facts Corporate Address Telephone No. of Employees Fax Fiscal Year End URL Revenue (in USD Million) Industry Revenue (in DKK Million) Locations Source: Company Website, Primary and Secondary Research Page 3

4 LEGO A/S - Key Employees LEGO A/S, Key Employees Name Job Title Board Level Since Age Source: Company Website, Primary and Secondary Research Page 4

5 LEGO A/S - Key Employee Biographies LEGO A/S, Key Employee Biographies Source: Company Website, Primary and Secondary Research Page 5

6 LEGO A/S - Major Products and Services LEGO A/S, Major Products and Services Products: Brands: Source: Company Website, Primary and Secondary Research Page 6

7 LEGO A/S - History LEGO A/S, History Source: Company Website, Primary and Secondary Research Page 7

8 LEGO A/S - Company Statement Page 8

9 LEGO A/S - Locations And Subsidiaries Head Office Other Locations & Subsidiaries LEGO A/S, Subsidiaries Source: Company Website, Primary and Secondary Research Page 9

10 Section 2 Company Analysis LEGO A/S - Business Description Page 10

11 LEGO A/S - Corporate Strategy Page 11

12 LEGO A/S - SWOT Analysis SWOT Analysis - Overview LEGO A/S - Strengths LEGO A/S - Weaknesses Page 12

13 LEGO A/S - Opportunities LEGO A/S - Threats Page 13

14 LEGO A/S - Key Competitors LEGO A/S, Key Competitors Name Headquarters Revenue (US$ m) Source: Company Website, Primary and Secondary Research Page 14

15 LEGO A/S, Recent Deals Summary LEGO A/S, Recent Deals Summary Deal Date Deal Status Deal Type Acquirer (s) / Investor (s) /Surviving Entity Target / Issuer / Partner (s) Vendor Deal Value (US $ million) Note: Deals include recent 10 deals in the past 24 months. Above data is extracted from s Deals and Alliances Profile. Page 15

16 Section 3 Appendix The data and analysis within this report is driven by. gives you key information to drive sales, investment and deal making activity in your business. Our coverage includes 200,000 + reports on 185,000+ companies (including 150,000+ private) across 200+ countries and 29 industries. The key industries include Alternative Energy, Oil & Gas, Clean Technology, Technology and Telecommunication, Pharmaceutical and Healthcare, Power, Financial Services, Chemical and Metal & Mining. Methodology company reports are based on a core set of research techniques which ensure the best possible level of quality and accuracy of data. The key sources used include: Company Websites Company Annual Reports SEC Filings Press Releases Proprietary Databases Notes Financial information of the company is taken from the most recently published annual reports or SEC filings The financial and operational data reported for the company is as per the industry defined standards Revenue converted to USD at average annual conversion rate as of fiscal year end About is one of the world s leading providers of company operational data and strategic analysis, providing detailed information on tens of thousands of companies globally. Our highly qualified team of Analysts, Researchers, and Solution Consultants use proprietary data sources and various tools and techniques to gather, analyze and represent the latest and the most reliable information essential for businesses to sustain a competitive edge. Data is continuously updated and revised by large teams of research experts, so that it always reflects the latest events and information. With a large dedicated research and analysis capability, employs rigorous primary and secondary research techniques in developing unique data sets and research material for this series and its other reports. offers comprehensive geographic coverage across world s most important sectors, focusing particularly on energy and healthcare. Disclaimer All Rights Reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher,. Page 16