Company Profile. Aldi in Germany: Local Profile, Reference Code: RT0248LP Published: October

Transcription

1 Company Profile Aldi in Germany: Local Profile, 2013 Reference Code: RT0248LP

2 Table of Contents 1. Introduction What is this Report About? Scope Methodology Aldi Germany Company Profile Business Description Store Banners Products Services Aldi Germany Key Information Financial Performance Operational Performance Store Count Sales per Store Sales per square meter Revenue per employee Key Employees Regulatory Encironment Aldi Germany Corporate strategy Store Modernization and Increased Focus on the Online Channel Competitive Environment Main Hypermarkets, Supermarkets, and Hard-Discounters in Germany Market Shares of Main Hypermarkets, Supermarkets, and Hard-Discounters in Germany23 7. Investment and Expansion Plans of Competitors REWE Metro Edeka Appendix Aldi Germany News Events and History

3 8.3 Awards and Recognitions Awards About Conlumino Disclaimer

4 List of Figures Figure 1: Aldi Nord Store in Germany... 9 Figure 2: Aldi Sud Store in Germany Figure 3: Aldi Germany Revenues (US$ Million), Figure 4: Aldi Germany Store Count, Figure 5: Aldi Germany Sales Per Store (US$ Million), Figure 6: Aldi Germany Sales Per Square Meter (US$), Figure 7: Aldi Germany Revenue Per Employee ( 000 US$ ), Figure 8: Market Share of Main Hypermarkets, Supermarkets, and Hard-Discounters in Germany (%),

5 List of Tables Table 1: Ratio Definitions... 7 Table 2: Aldi Germany, Key Facts... 8 Table 3: Aldi Germany, Store Banners... 9 Table 4: Aldi Germany, Private Labels Table 5: Aldi Germany, Key Employees Table 6: Aldi Germany, Key Employee Biographies Table 7: Main Hypermarkets, Supermarkets, and Hard-Discounters in Germany Table 8: Market Share of Main Hypermarkets, Supermarkets, and Hard-Discounters in Germany,

6 1. Introduction 1.1 What is this Report About? Aldi in Germany: Local Profile, 2013 is a comprehensive report covering the company s local operations. It has an insightful strategic analysis of the company, and details of its history, news, and events. The report is an essential tool to gain a detailed understanding of the company and obtain analysis of the market and competitors, as well as internal and external factors that could impact the industry. 1.2 Scope The report identifies and presents key information about Aldi in Germany. In addition, it describes its local operations, and features company news and events. Key points covered in the reports are: Store formats Products and services Financial performance Key employee biographies The market share of key competitors Investment plan of key competitors Note: In this report review period indicates Methodology Conlumino local profiles are based on a core set of desk research techniques which ensure the best possible level of quality and accuracy of data, specific to a particular country. This involves extensive research of international, local and specialist trade sources and databases. Analysts review all the inputs and where required triangulate inputs in order to produce final numbers. The key sources used include: Notes Country Specific Company Websites Company Annual Reports SEC Filings Press Releases and Company Presentations Regional Trade/Industry Associations, Trade Journals, Government Statistical Websites, and Stock Exchanges 6

7 Company financial and operational information is taken from the published annual reports, press releases, and company presentations Local Revenue is converted to US$ at average annual conversion rates as of calendar year end Table 1: Ratio Definitions Ratios Sales per Store Sales per Square Meter Revenue per Employee Employee per Thousand Square Meter Definition Sales per Store measures the total sales generated-from each store of the company. It is obtained by dividing the total revenues earned from store sales by the total stores in operation during the review period. Formula: Revenue / No. of Stores Sales per Square Meter measures the total sales generated-persquare meter of retail space. It is obtained by dividing the total revenues earned from store sales by the total area of retail space (in square meters) during the review period. Formula: Revenue / Retail Store Area ( sq. m) Revenue per Employee measures the average revenue generated per employee of a company during the review period. Formula: Revenue / No. of Employees This ratio measures the total number of employees employed per 1,000 square meters of retail store space during the review period. Formula: No. of Employees / Retail Floor Space ('000 Sq. m) 7

8 2. Aldi Germany Company Profile 2.1 Business Description Aldi is a German retailer that operates a chain of hard-discount stores. The retailer conducts its activities under two independent companies: Aldi Nord and Aldi Sud wherein Aldi Nord serves the XX and XX regions, while Aldi Sud serves the XX region of the country. Aldi commenced its operations in Germany in XXXX by opening its first store in XXXX. The company expanded its store count in the country to own xxx stores in xxxx and opened its xxxth store in xxxx, during which its operations were divided into two independent legal entities. Table 2: Aldi Germany, Key Facts Headquarters Employees (FY2012) Founded Total Sales (FY2012) Number of Outlets (FY2012) Channel Source: Company Website and Secondary Resources Conlumino 8

9 2.2 Store Banners Aldi Nord Aldi Sud 9

10 2.3 Products Product Assortment Private Labels In addition to manufacturer brands, the company offers the following major private labels: Table 4: Aldi Germany, Private Labels Ratios Definition Eskimo Goldahren Source: Aldi Germany website Conlumino 10

11 Revenue (US$ Million) Aldi in Germany: Local Profile, Aldi Germany Key Information 3.1 Financial Performance In FY2012, the company recorded revenues of US$xxxxx million (EURxxxxx million), which is a decrease of x% compared to the previous year. Its revenue decreased at a CAGR of xx% between 2008 and Figure 3: Aldi Germany Revenues (US$ Million), Source: Conlumino Conlumino 11

12 3.2 Key Employees Table 5: Aldi Germany, Key Employees Name Job Title Board Level Marc Heußlinger Jörg Meyrich Source: Company website and secondary sources Conlumino Table 6: Aldi Germany, Key Employee Biographies Employee Name Marc Heußlinger Biography Jörg Meyrich Source: Company website and secondary sources Conlumino 12

13 4. Competitive Environment Hard-discounters have gained increasing popularity in the hypermarket, supermarket, and hard-discounters channel in Germany due to consumers high price sensitivity. The retail channel is dominated by local companies with hard-discount stores accounting for a large portion of the market share. 4.1 Main Hypermarkets, Supermarkets, and Hard-Discounters in Germany Table 7: Main Hypermarkets, Supermarkets, and Hard-Discounters in Germany Store Chain Store Banners Country of Origin 2012 Store Count Edeka First Store opened/ acquired in Germany REWE Aldi Source: Company website and secondary sources Conlumino Note: Store count and revenues for the retailers are considered only from the hypermarket, supermarket and hard-discounters retail channel. 13

14 5. Appendix 5.1 About Conlumino Conlumino Global Retail offers a comprehensive 360 view of the retail landscape. A team of analysts, with more than 200 years of combined experience, help you identify and understand the most current retail trends. Last year hundreds of retail businesses across the globe used our research to make critical business decisions. 5.2 Disclaimer All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Conlumino. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Conlumino delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such, Conlumino can accept no liability whatsoever for actions taken based on any information that may subsequently prove to be incorrect. 14

15 CONTACT US Aldi in Germany: Local Profile, 2013 HEAD OFFICE John Carpenter House 7 Carmelite Street London EC4Y 0BS UNITED KINGDOM Telephone: info@conlumino.com SUBSCRIPTION INQUIRIES To gain access to Conluminos suite of research products and bespoke servicescontact our subscription team. Tel: sales@conlumino.com 15