STAFF BRIEF. Denver Art Museum Fentress Architects ArtHouse Design. Color A. Wall Signs Project Id Red Pages in elevation, details on page 17.

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1 Community Planning and Development Denver Landmark Preservation 201 West Colfax, Dept. 205 Denver, CO p: f: STAFF BRIEF This document is the staff s comparison of the Secretary of the Interiors Standards for Rehabilitation, Design Guidelines for Denver Landmark Structures and Districts, the Landmark Preservation Ordinance (Chapter 30, Revised Municipal Code) and other applicable adopted area guidelines as applied to the proposed application. It is intended to provide guidance during the commission s deliberation of the proposed application. Guidelines are available at Project: #2018-CSP-014 LPC Meeting: November 6, 2018 Address: 100 West 14 th Ave Parkway Denver Art Museum Staff: Brittany Bryant & Historic Dist/DLM: Civic Center Historic District Brandon Shaver Year structure built: c & (Period of Significance in the Design Guidelines: ) Council District: #10 Wayne New Applicant: Denver Art Museum Fentress Architects ArtHouse Design Project Scope Under Review: Comprehensive Sign Plan (CSP) for the Denver Art Museum North Campus Sign Types Identifying Pages: Color A. Wall Signs Project Id Red Pages in elevation, details on page 17. B. Wall Signs Donor Orange Page 11 in elevation, details on page. 18. Recognition C. Wall Signs - Yellow Page 11 in elevation, details on page 19. Wayfinding D. Window Sign - Green Pages in elevation, details on 20. Graphics E. Window Sign Donor Light blue Pages in elevation, details on page 21. Recognition F. Arcade Sign - Tenant Purple Pages 10, in elevation, details on page 22. G. Ground Sign Project Brown Not shown in elevation, details on page 23. Id H. Ground Sign - Tenant Black Page 16 in elevations details on page 24. J: Ground Sign Project Wayfinding Burgundy Site plan on page 6, overall campus details on page 7, minimally shown in elevation, details on page 25. K. Pole Mounted Banners Temporary exhibit signs Lime Green Site plan on page 6, 7, not shown in elevation, details on page Staff Summary: The proposed Comprehensive Sign Plan (CSP) is for the Denver Art Museum North Campus. The North Campus of the Denver Art Museum is within the Civic Center Historic District. The South Campus is not within the Civic Center Historic District and a CSP is already in place for this side of the campus. The proposed CSP is intended to create cohesive and coordinated signage between both campuses. The North Campus is currently undergoing an extensive rehabilitation and alterations to include a new welcome center, rehabilitation of the Ponti Building, an addition to the Ponti Building, and modifications to the grounds (approved by the Commission in early 2017).

2 CSPs ensure a balanced and coordinated system of signs, avoid visual clutter, and encourage expressive, high quality graphics that enhance the urban pedestrian environment. They are intended to serve as a masterplan to identify possible signage locations and types, and design guidelines indicating materials and illumination. Specific tenant signage is not included in the CSP. Once the CSP is approved, tenants must submit proposed signage to Landmark for approval and Commercial Zoning for a permit. Landmark staff can administratively approve all tenant signs that meet the CSP. According to the Denver Zoning Code, the DAM is seeking a Large facility CSP when more flexibility in size, types and location of signage is desired ( of the Denver Zoning Code). Signs must meet certain criteria relating to design excellence, quality of materials, and other factors. The CSP will allow the DAM to have wayfinding, temporary exhibit signs, donor recognition signs, project ID signs, tenant signs and window graphics. The Denver Art Museum is located along the Cultural Axes and with an Area of Influence as identified by Denver s Civic Center Design Guidelines. These areas are intended to support and enliven Civic Center Park by encouraging heightened activity, enforce the cultural center of Civic Center Park, and encourage pedestrian circulation to and from Civic Center Park Excerpted from Denver s Civic Center Design Guidelines, March 2009 Guideline Meets Guideline? Comments V. General Park Guidelines g. Site Furnishings Guidelines 3. Allow signs within Civic Center to provide regulatory information, wayfinding and identification of Park features. Design signs to be harmonious and in context with their immediate setting. Ensure placement of signs respects the Park s composition and spatial organization. Design wayfinding signs to reflect the civic nature of the Park and to be subordinate to the Park s art installations. Do not install signs onto the Park s contributing features such as building, structures or features 4. Allow limited use of commercial signs Commercial signs should be allowed in the McNichols Building, South Garden and at Park kiosks. Refer to the individual sections in these Guidelines for these Park spaces. /No The Guidelines promote signs that provide wayfinding to the important areas of the Park. The proposed wayfinding signs for the Denver Art Museum will unite the North and South Campus and provide for wayfinding to adjacent civic and cultural institutions (Denver Public Library, The Colorado History Museum, The C.E.L.L, the Byers-Evans House Museum, The Clyfford Still Museum) and DAM Parking Garage. Four ground mounted wayfinding signs are proposed. They will be designed to match the wayfinding signs found on the south campus, and compatible with the Ponti Building & Hamilton Building. One wall mounted sign on the prow wall is proposed. This is an original element of the Ponti Design. Staff do have some concerns over this sign as the wall is original, however, the Denver Art Museum is not considered a contributing feature, although it is within the Period of Significance. Commercial signs are proposed on the site to identify the Denver Art Museum and the two tenants that will be housed within the new Welcome Center. These signs will not be located in the areas identified the Guidelines (the McNichol Building, South Garden and Park kiosk) and are proposed to feature illumination. However, the DAM is identified in the Guidelines as an area of influence and

3 Follow the most current Denver Parks and Recreation sign standards for commercial signs in Denver parks. The more stringent will apply. Internally lighted signs, neon freestanding signs or signs with advertisements or sponsorships will not be allowed. Lighting for signs should be externally illuminated with lighting turned off one hour after close of business. Do not install commercial signs onto the Park s contributing features. Design signs to be subordinate to the architectural detailing of the Park space where it is located. Off -site advertising will not be allowed. 5. Allow temporary signs such as banners or signs for park events or those including content related to Civic Center use. along the cultural axes. These areas are intended to support park activity and specific guidelines addressing this side of the district are not fully developed. The guidelines encourage this area to promote park activity, enforce Civic Center as a cultural center, and encourage pedestrian circulation. No signs will be installed on the parks contributing features nor will they impact the parks contributing features. Temporary exhibit signs are proposed for Acoma Plaza. These signs will be installed on poles and feature external illumination. They will be up the duration of the event and exhibitions they are promoting (more than 72 hours). They will not be used for advertising other than specific events and programs. They will be changed periodically to avoid color fading and weather damage. No signs will be installed on the parks contributing features nor will they impact the parks contributing features. Installations requiring more than 72 hours in the Park will be reviewed as commercial signs, noted above. Excerpted from Design Guidelines for Denver Landmark Structures and Districts, January 2016 General Principles for Sign Planning 6.1 Plan signage on a building and site carefully to achieve historic compatibility. a. Plan thoughtfully to ensure that design, size, placement and graphic format of signs are integrated and compatible with the building and site. b. Coordinate signage size, location and placement on a building to correlate with other adjacent buildings and the surrounding context. c. Use a variety of signage types to create visual interest and appeal as shown in the sign hierarchy diagram in Figure 28: on page 111. d. Do not use both a projecting shaped Meets Guideline? Comments A CSP provides a coordinated signage system and defines appropriate size, location, and placement of signage on a building. The majority of the proposed signage will be placed on the new Welcome Center, with a small amount of signage proposed on the historic portion of the DAM. A variety of sign types are proposed including: wall signs, ground mounted signs, and window graphics, as well as temporary signage. No projecting signs are proposed for the building. Each sign type is intended to provide new information. The hierarchy is Project ID wall signs and ground sign, Donor recognition wall

4 sign and a projecting blade sign for the same business. e. Convey new information for each additional sign type added in order to create visual interest and prevent sign redundancy. f. Design signage to attract customers, but to also be subordinate to the historic architecture and surroundings. g. Design wayfinding signage to correspond with the design, materials and quality of other signage on a building or site, but at the minimum size necessary to achieve wayfinding goals. and window/door signs, and tenant ID arcade and window/door signs. Wayfinding and temporary exhibit signs will support the site. The proposed wayfinding signage is scaled to the monumental architecture of the buildings on the DAM Campus and similar to existing signs on the South Campus. The sign will compliment the architecture of the Ponti Building. 6.3 Coordinate signage on buildings with multiple tenants. a. Use a tenant panel or directory sign at first floor level to identify upper-floor tenants. b. Do not use more than three sign types per tenant and/or building if possible. c. Coordinate sign locations, types and sizes to create consistency in business identification among multiple tenants. d. Do not use projecting signs for upperstory tenants. A CSP provides a coordinated signage system and defines appropriate size, location, placement of signage on a building, and materials. No more than 3 sign types are proposed for each use: The Denver Art Museum will have wall, ground mounted, and window/door signs options. Two donor recognition signs will be window signs. One donor recognition wall sign is proposed. Tenants will have arcade, ground mounted (only for tenant 1) and window/door signs options. Wayfinding signs will be ground mounted or a wall sign. Pole mounted banners will have a consistent attachment detail. All uses will have a coordinated sign program per the requirements defined in the CSP. No projecting signs are proposed for this project proposal.

5 6.4 Locate signage on a commercial building consistent with traditional signage patterns. a. Locate signs at the pedestrian first-floor level of the building at or near the business entry. b. Place a sign above or near the primary entrance to an establishment, preferably in a traditional location such as a historic sign band or in large storefront windows. c. For new buildings, only locate signs above the first floor level if: (1) sign location is integrated into the building s design, and (2) it is essential to identify a primary tenant, and (3) location is limited to one location per façade, and typically just below roof cornice. d. Integrate signage into the architectural design of new buildings, particularly sign bands and canopies at building entries. All signs are located at the pedestrian firstfloor level of the building at or near pedestrian entrances with the exception of the existing wall sign on the prow wall on Bannock Street and the wayfinding signage. Ground mounted wayfinding signage is located on the property at major points in the plaza to appropriately direct traffic to entrances and adjacent civic and cultural institutions. One wall mounted wayfinding sign is located on the prow wall along West 14 th Ave. The wayfinding signage is not intended to identify entrances, but rather direct toward entrances. 6.5 Plan signage to emphasize and reinforce a building s architecture. a. Use simple signage that does not compete with a building s design b. Design signs to reinforce a building s articulation and rhythm, and aesthetic features. c. Design signs to be in scale with and in proportion with a building s façade and its historic context. d. Do not remove, alter, cover or visually obstruct historic architectural features, such as windows, columns or decorative horizontal banding. The proposed sign locations, sign types, and required materials will emphasize and reinforce the buildings architecture. Additionally the proposed signage will create a cohesive sign program between the South and North Campus. Signage will be ins scale with the existing building and the surrounding context. Historic architectural features will not be covered by with the proposed sign locations as the majority of the signage is located on the new Welcome Center. 6.6 Plan signs to fit the architecture and site of residential, civic and institutional buildings. a. See Figure 30 on page 121 for types of signage typically appropriate for residential, civic and institutional buildings. The signs are appropriately scaled for this cultural building. Traditional sign types are proposed with the majority of signage being wall signs. Two ground mounted signs are proposed, one for the project ID and one for Tenant 1.

6 b. When planning signs for residential, civic and institutional buildings, limit signage to one or possibly two traditional types that fit existing architecture and the site. c. Use simple unlit or externally lit individually lettered wall signs for civic and institutional buildings when signage may be installed without covering or damaging historic building fabric. e. Avoid use of internally lit signage for these building types. Window graphics are intended to provide additional information not found on other signs. Signs follow a hierarchy of size and scale. All signs are to be compatible with the scale, color, textures and finish of the proposed building façade. No sign is internally illuminated, although push thru acrylic is allowed. However, acrylic is recommend for limited use. 6.7 Design signs to minimize visual clutter for a historic building and district. a. Maximize sign impact and minimize visual clutter by limiting the number of signs per use to three whenever possible. b. Do not overpower a historic building or district with repetitive signs on a historic façade or site. c. When planning signage for a new use, remove remnants of old signage that will not be reused, such as sign brackets and conduit, and appropriately patch any resulting damage or holes. No 14 project ID sign locations are proposed: 3 Wall signs (one existing, two new locations proposed) 1 Ground mounted sign 10 Window/door graphics Three Donor Recognition locations are proposed: 2 Window signs 1 Wall sign Five wayfinding locations are proposed: 1 Wall sign 4 Ground mounted signs 26 Tenant Signs location are proposed: 2 Arcade signs, one for each tenant 23 Window/door graphics, 7 for tenant 1 and 16 for tenant 2 1 Ground mounted sign, one for tenant 1 Seven pole-mounted banners are proposed. Limiting language is provided on page 29. The DAM may have the greater of either number: 5 signs or 4 for each street or plaza frontage. Project signage includes both Project ID signs and donor recognition signs. The signs are distributed as such: On Bannock: o 1 existing Project ID wall sign

7 On West 14 th : o 1 Donor Recognition wall sign on West 14 th Street on the site wall o 1 Project ID wall sign on West 14 th Street on the site wall o 1 Donor Recognition window sign in the transom at the historic tube entrance Primary Entrance at Acoma Plaza and West 13 th Ave: o 1 Project ID ground mounted sign at the new primary entrance at Acoma Plaza and West 13th Ave o 1 Project ID wall sign at the new primary entrance at Acoma Plaza and West 13 th Ave o 1 Donor Recognition window sign at the new primary entrance at Acoma Plaza and West 13 th Ave. Windows graphics o The majority of window signage is intended to provide additional information on hours of operation and address. If the graphic is limited to this information it does not count as a sign. Although this would be more than the 3 typically allowed by the Design Guidelines, due to the building placement on the site, the scale of the building, and number of primary building frontages, the building would not be overwhelmed with signage. Tenants may have the greater of either number: 5 signs or 3 for each street or plaza frontage. Tenant signage should be limited to the 3 signs defined by the Design Guidelines. Wayfinding signs and pole mounted banners are not intended to count towards sign allowances for the Project ID or Tenants although the may contain the Denver Art Museum logo and Tenant names.

8 6.8 Create signs using high quality materials and finishes that complement the durable materials found on historic buildings. a. Use permanent, durable materials such as metals, metal composites, and other high quality materials. b. Avoid using reflective materials. c. Do not use signs with plastic faces, although acrylic may be used for lettering and logos adhered to storefronts and for push-through letters. d. Create well crafted signs of high quality construction with durable finishes. e. Use newly created materials if they meet the intent of the design guidelines in this chapter. All signs must be constructed out of durable materials such as metal, stone, concrete. No plastic face signs are allowed and acrylic and wood are recommended in limited uses. Acceptable materials are listed under each sign type, and further defined on pages 28 and 30. Prohibited materials are defined on page 32. New materials will only be considered if the prove to be durable and meet the intent of the CSP Locate and design sign illumination to minimize impacts on a historic building and its surrounding context. a. Direct lighting toward a sign from an external shielded lamp if possible. b. Do not use an internally-lit plastic or glowing box. c. Use halo, push-through letters, LED or neon for lighting signs when externally focused lighting is not possible. d. Use a warm temperature of light, similar to daylight. e. Locate the light source for signs so that it is not visible on a building façade. f. Do not install exposed conduit, races or junction boxes on the primary elevation of a building. g. Avoid casting light on adjacent properties or upper-floor residences. h. Use simply designed unobtrusive lamps, such as goose neck lamps or simple contemporary fixtures, for external lighting sources. i. Do not use flashing signs as defined by the Denver Zoning Code or electronic digital readerboard signs (even if not flashing) since these signs are typically /No Illumination must be external, halo or edge, or neon. No internally illuminated faces are proposed for the wall signs, arcade signs, tenant ground mounted signs or project ID ground signs. Acceptable illumination is listed under each sign type, and further defined on pages 31. No exposed conduits and raceways are permitted. No sign is internally illuminated, although push thru acrylic is allowed. However, acrylic is recommend for limited use. The wayfinding signs are proposed to have a digital touch screen component. The touch screen is intended to have a default mode that is a site map, but while in interactive mode could also be used to advertise Civic Center Cultural Complex and Golden Triangle Creative District events and provide additional information in multiple languages. These touch screen will not flash.

9 incompatible with historic building and district character. Guidelines for Wall Signs 6.13 Design wall signs to compliment a historic building. a. Use wall signs in combination with a projecting sign or window signage. b. Painted, individually lettered or solid backed wall signs made of one or two durable materials, such as aluminum, bronze or high quality man made materials, are generally appropriate. c. When using an existing sign band, provide space between the sign and the sign band border or edge to follow a traditional application. d. When using an existing sign band, keep signage flush to the wall surface. e. Do not design wall signs that project in front of adjacent architectural details, such as a wall band frame. f. Do not use internally lit boxes. g. When designing signs outside of sign bands, signs can have a little more depth, typically up to 31/2 inches. Deeper signs often have a clunky appearance and are not subordinate to the architectural details of the structure. h. Consider a slightly arched wall sign that is not flush on the wall, extending up to 2 off the wall plane, on a large undecorated wall surface outside of a wall band. i. Mount directory signs for upper-story tenant on wall next to entry providing access to these businesses. j. Design directory signs as flush-mounted unlit or externally lit signs. k. Consider a wall sign at a recessed entry (sign is parallel to wall), particularly when there are limited opportunities for primary signage elsewhere on the building. In these cases: (1) Design well crafted artful signs, preferably with artful shapes. Meets Guideline? Comments Wall signage will be the primary sign type for the Project ID. These signs are encouraged to be layered and have a 3 dimensional component to the sign design. They must be constructed out of high quality materials with paint and metal finishes that compliment the existing building façade. These signs can be halo, externally, or neon illuminated. The donor recognition sign must conform to the material construction standards for all donor recognition signs, achieving a uniform appearance. This signs cannot be illuminated. The wayfinding wall sign must be constructed out of high quality materials with paint and metal finishes that compliment the existing building façade. Cut out individual letters are preferred with a 3 dimensional component is encouraged. This sign can be halo, externally, neon, or push-thru illuminated. Proposed wall signs will not cover architectural features or details. All signs will be parallel to the wall and adjacent to primary entries.

10 (2) Do not design signs that cover or significantly obstruct views of architectural features. (3) Light externally if possible. If internal lighting is preferred, use halo lighting with a hidden or unobtrusive light source, and a slender design, generally inches 3 1/2 inches depth or less. Guidelines for Ground Signs 6.14 Use a ground mounted sign for civic and institutional buildings, and for residences converted to commercial uses. a. Place ground mounted signs in a location that is readable from the street and appropriate for the building and it surroundings. b. Design ground mounted signs to be subordinate in size to the historic building and in scale with a building s architectural elements. c. Limit ground mounted signs to one per site (except in unusual circumstances). d. Use ground mounted signs for single or multiple tenants. e. Design signs to be compatible with the architectural design and materials of the building f. Do not design monument signs to be so elaborate that they replicate or upstage the architecture of a historic building or its surroundings. Simplified designs of historic architectural elements or contemporary designs are preferred. g. Use individual letters whenever possible to provide dimension and visual interest. h. When night time illumination is needed, use focused external illumination, particularly in residential settings. i. Do not use internally lit plastic or plasticlooking boxes. j. For ground signs, limit signs to 5 feet in height and 20 square feet or less total square footage, with sign size dependent on scale of structure, site and Meets Guideline? /no Comments Two ground mounted signs are proposed. One for the Project ID and one for Tenant 1. In addition to the ground mounted signs for the project ID and tenant, 4 wayfindign ground mounted signs are proposed, and 7 pole mounted banner signs are proposed. The guidelines recommend one ground mounted sign with the exception of unusual circumstances. Staff would recommend limiting the ground mounted signs to the project ID sign, wayfinding signs, and pole mounted banners. One project ID ground mounted sign is appropriate for the site and context. The wayfinding signs are supported by the Denver Civic Center Design Guidelines and the pole mounted banners are intend to provide special event and exhibit signage on a rotating basis. The DAM campus is a special circumstance. The Project ID sign is encouraged to be constructed out of high quality materials such as stone and are encouraged to be sculptural and artistic. These signs can be halo, externally, or neon illuminated. This signs is proposed to be in scale with the DAM façade and much larger than what is specified in the Design Guidelines. Conceptual images of the sign show a 5 foot tall by 15 foot long monument sign. The sign will not overpower the façade due to the scale of the DAM. The tenant ground sign must be subordinate to the project ID sign and are encouraged to be constructed out of high quality materials such as stone and are encouraged to be sculptural and artistic. These signs can be halo, externally, or neon illuminated. The specified dimensions do meet the Design Guidelines.

11 surroundings. Larger ground signs may be appropriate for buildings located on large sites and campuses. Wayfinding sign will be designed to match the existing South Campus wayfinding signage and will be anywhere between 6 feet and 10 feet in height. These signs can be halo, externally, edge, or neon illuminated. The wayfinding signs are proposed to have a digital touch screen component. The touch screen is intended to have a default mode that is a site map, but while in interactive mode could also be used to advertise Civic Center Cultural Complex and Golden Triangle Creative District events and provide additional information in multiple languages. These touch screen will not flash. Guidelines for Arcade Signs 6.17 Use arcade signs for businesses with entries located through arcades. a. Hang signs from arcade roofs using simple brackets and either unlit or indirectly lit. b. Limit hanging arcade signs to one per business, typically no more than 6 square feet in size and no more than 31/2 inches in depth. c. Keep arcade sign shapes simple when hanging perpendicular to a wall plane underneath a long arcade. d. Design hanging arcade signs to fit within the columns and/or walls supporting the arcade, and to provide significant space between the sign and the columns and/or walls supporting the arcade. e. Do not cover columns, supports or other architectural details. f. Do not mount signage to decorative columns, supports or other architectural details of the structure or arcade. g. Ensure signage is scaled to be compatible with architectural features. h. An arcade sign may be mounted parallel to the building front inside an entry arcade. See Guideline 6.13 on page 122. Meets Guideline? /no Comments Each tenant can have one arcade sign. Signs are to be hung from the celling of the overhanging second floor and parallel to the building faced. Signs are allowed to be 10 square feet. However, they will potentially be the primary signage for Tenant 2 and possibly Tenant 1, the large size is justified as it is primary signage and in scale with the building façade. These tenants have limited opportunity for traditional wall signs due to the building design of glass curtain wall. These signs are encouraged to be layered and have a 3 dimensional component to the sign design. They must be constructed out of high quality materials with paint and metal finishes that compliment the existing building façade. These signs can be halo, externally, push thru, or neon illuminated. The proposed signs will not negatively impact historic building fabric as they are entirely located on the new build and orientated away from the Civic Center Historic District.

12 Guidelines for Window & Door Signs 6.18 Use storefront windows as supplemental signage while also maintaining transparency to and from a business. a. Plan window signage to draw the pedestrian s eye into a business and to create additional interest. b. Use painted, individual lettering or other transparent forms, rather than signs with solid backing or banding in most cases. c. Use window signage to provide supplemental information on products, services and atmosphere such as Fresh Oysters, Fine Dining and Fun Times, not available on other sign types. d. Avoid repeating business wording and logos in every window when this information already exists on other signs. e. Ensure that signage covers no more than 20 percent of a window area to ensure visual transparency in and out of shop windows. f. Limit opaque and solid materials to no more than 10 percent of a window s area, and place appropriately to avoid blocking visibility in and out of a window Apply simple business identification signage to entry doors. a. Use door signage to identify business name, address, hours of operation and a possible logo if needed. b. Limit signage on doors to 4 square feet in area. c. Use individual or printed lettering with clear backing applied to glass, rather than solid backed signs if possible Meets Guideline? Comments Proposed window/door graphic for the DAM and tenants will be no more than 20 percent of the window area and will be limited in opaque material to no more than 10 percent. One window sign per windowpane is proposed. The façade of the welcome center is almost entirely all glass. Address and hours of operation don t typically count as signage. If the window graphics are limited to this information, they would not require review. All other window graphics, with logos or words would count as signage and would require review. Graphics will be centered on the glass at eye level and traditional window graphics will not be illuminated. Two donor recognition signs are proposed for the glass transom at the historic The donor recognition sign must conform to the material construction standards for all donor recognition signs, achieving a uniform appearance. This signs cannot be illuminated and are encouraged to be individually mounted letters. They will provide addition information per the established sign hierarchy. These signs will be larger than the window sign requirements, however, due to the building design traditional wall signs mounted on a solid surface, are not possible. The signs will be contextually appropriate for the scale and design of the DAM. Recommendation: Conditions: Approval with Conditions 1. Provide limiting language for tenant signs to limit them to no more than 3 total signs; 2. Eliminate the tenant ground mounted sign; and 3. Eliminate the digital touch screen component on wayfinding signs.

13 Basis: A CSP is a coordinated sign system and will ensure signs are constructed of high quality materials. The proposed signage meets wayfinding needs identified in the Civic Center Design Guideline and the design guidelines for sign planning and sign types (6.1, 6.3, , 6.10, 6.13, 6.14, 6.17, 6.18, 6.19). Suggested Motion: I move to recommend conditional approval to the Planning Board of application #2018- CSP-014 for the Comprehensive Sign Plan at 100 West 14 th Ave. Parkway Denver Art Museum North Campus, as per the Civic Center Design Guidelines about signs, per the Denver Design Guideline for Landmark Structures and District about signage planning, materials, illumination, design, presented testimony, submitted documentation and information provided in the staff report with the following conditions: 1. Provide limiting language for tenant signs to limit them to no more than 3 total signs; 2. Eliminate the tenant ground mounted sign; and 2. Eliminate the digital touch screen component on wayfinding signs (corrected to 1967) Sanborn Map with END