The Climate Prosperity Project Regional Strategies that are Leading to Green Andre Pettigrew, Executive Director

Transcription

1 The Climate Prosperity Project Regional Strategies that are Leading to Green Andre Pettigrew, Executive Director A BUSINESS PERSPECTIVE... (Low Carbon Economy) is the mother of all markets... John Doerr, Venture Capitalist, original funder of Google, Amazon.com I like technologies that have a 90% chance of failure... because a 10% chance of making 100 times your investment is better than an 80% chance of doubling your money. Vinod Khosla, Venture Capitalist, Cofounder of Sun Microsystems 1

2 BUSINESS APPROACH Clean Energy Economy We will live in a carbonconstrained world. Price of oil will go up in the coming decades I skate to where the puck is going to be, not to where it s been Wayne Gretzky WHAT IS CLIMATE PROSPERITY? An economic development strategywith economic and environmental benefits not the reverse. A regional grassrootsphenomenon not a federal program or mandate. A practicalresponseto new economic, energy and environmental challenges. 2

3 MAKING THE CASE FOR CLIMATE PROSPERITY Energy efficiency saves and makes money Alternative energy drives innovation and creates new business opportunities Greening of Supply Chains enhance competitiveness and market opportunities Global Demand for Energyis growing and driving the L-T price of energy up PEW NATIONAL STUDY FINDINGS Diversity-There is a wider range of green business activities than commonly appreciated by segment and across the supply chain Specialization-Each state has different assets Industry Adaptation & Differentiation-Green activity builds on existing industry strengths and extends them into new markets Green jobs are growing at a faster rate than the whole economy Green Innovation is taking place in most states 3

4 TODAY S MARKET DYNAMICS Green stimulus has already begun States are organizing for green jobs Localitiesare looking for funding Private sectorwant markets Regionsprovide a focal point for stakeholders to come together around a strategy. GREEN ECONOMY VALUE NETWORK 4

5 THE GREEN ECONOMY IN LAYERS Businesses providing products & services that: Conserve natural and energy resources Provide clean alternatives Reduce pollution and repurpose waste Businesses founded with sustainability at core Businesses greening products, production processes & supply chains GREEN WE ARE SEEING Energy conservation engineering Geothermal drilling Recycling machinery manufacturing Assembly of electric cars Protein plastics production Plumbing contractors Light emitting diodes manufacturing Johnson Controls DuPont 3M IBM Nike Staples Wells Fargo Walmart 5

6 GREEN SEGMENTS 1. Energy Generation 2. Energy Efficiency 3. Transportation 4. Energy Storage 5. Air & Environment 6. Recycling & Waste 7. Water & Wastewater 8. Agriculture 9. Research & Advocacy 10. Business Services 11. Finance & Investment 12. Advanced Materials 13. Green Building 14. Manufacturing & Industrial 15. Energy Infrastructure NEW MARKET DEMANDS Demand is growing for products and services that: Leverage renewable energy sources Conserve energy and natural resources Reduce greenhouse gas emissions and pollution Repurpose waste The drivers of this new business activity include: Public policy: new standards and incentives Volatile fuel costs Conservation efforts as a recession buffer Growing concern about global climate change 6

7 ROLE FOR ECONOMIC DEVELOPMENT POLICY MAKERS Growing Green Markets Building an Industry Base Aligning Resources Attracting Capital Investment CLIMATE PROSPERITY FRAMEWORK OUTCOMES create and capture the benefits of climate prosperity DEMAND--building the regional market for clean and green products and services SUPPLY--growing the regional base of clean and green industries GLUE--connects and aligns both demand and supply strategies, and tracks economic and environmental benefits 7

8 CLIMATE PROSPERITY FRAMEWORK ENGAGEMENT PROCESS Create a leadership group with all the key stakeholders Identifystrategy opportunities Conductengage sessions focused on strategic opportunities Developa Greenprintthat identifies actions and responsibilities. 8

9 KEYS TO SUCCESS Achieve Private/Public community engagement Ensure local-state-federal involvement Recognize fragmentation Seek a shared agenda Collaborate and negotiate Obtain financial commitment RESULTS FROM THE PILOTS Silicon Valley Silicon Valley Climate Prosperity Council 40 local governments are working together on joint procurement A micro grid demonstration project Energy storage project 9

10 RESULTS FROM THE PILOTS Portland Metro Focus areas: Establish finance mechanisms for Green Innovation Accelerate energy and resource efficiency Commercialize green technologies Cultivate the regional clean tech cluster Developa pipeline of green talent Build support and communicate results RESULTS FROM THE PILOTS Metro Denver Expand user education and demonstrations Leverage R&D assets Build out green industry value chain Launch external regional green branding campaign 10

11 Results from Pilots St Louis Region Green Savings Green Talent Green Opportunities Climate Prosperity Project, Inc st St. NW, Suite 300 Washington D.C