+44 (0) Adalyser Audit 1.0 Overview

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1 +44 (0) Adalyser Audit 1.0 Overview

2 Adalyser Audit Auditing TV has traditionally been a time consuming, expensive manual process undertaken monthly or quarterly. With Adalyser, auditing is an in-expensive automated process which is fully integrated with your campaign performance analysis. Campaign audits can be setup to run periodically and to push results to Adalyser users via . Adalyser alarms can be configured to alert users should your audit scores fall below a specified threshold. Audit Tasks Adalyser Auditing supports a number of out of the box auditing tasks including: Peak Delivery Access Position in Break / Centre Break Access Top Channel / Programme Access Audience Delivery Diagram 1: Audit Setup

3 Audit Tasks 1.0 Peak Delivery Access The peak delivery access audit task scores your campaign based on the proportion of impacts delivered in peak compared to non peak. Diagram 2: Peak Delivery Access 2.0 Position in Break / Centre Break Access The Position in Break / Centre Break Access audit tasks score your campaign based on the proportion of impacts delivered in each spot position. As spots at the start and end of the break tend to perform better campaigns which deliver spots aligned to this will obtain a better campaign audit score.

4 Diagram 3: Position in Break / Centre Break Access 3.0 Top Channel / Programme Access Channel / Programme access tasks score your campaign based on your access to top channels and programmes for your targeted audiences. Once configured this audit task makes use of BARB reach and coverage metrics to determine the top rated channels and programmes for your targeted audiences and scores the campaign based on access to these. 4.0 Audience Delivery The audience delivery task allows audit creators to specify a target audience distribution profile on which the actual campaign is scored. The degree of divergence from the target profile determines the audit score. Audience distribution profiles can be created for one or more audiences and aligned to schedule side dimensions such as channel groups, channel, programme or periodic dimensions such as day or day part. For each audience, dimension combination the audit creator can specify a targeted delivery percentage.

5 Diagram 4: Channel Group Delivery: Task Creation Diagram 5: Channel Group Delivery A matrix is produced to quantify and highlight delivery shortfalls.

6 Audit Scoring Each audit task is designed to interrogate your campaign from a specific perspective. Once setup and configured your campaign will be automatically audited on a oneoff or daily basis. Each configured task will be invoked and a weighted score calculated along with an overall audit score. Diagram 6: Audit Scoring The score associated with each audit task is backed up with supporting evidence in the form of metrics or visualisations that and recommended actions in order to increase the score. Audit reports automatically appear in the Adalyser Audit portal and can viewed directly from within Adalyser or downloaded as a PDF. Adalyser Audit also integrate with Adalyser Alarms allowing users to be notified automatically should a campaigns score fall below a specified threshold.

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