STRATEGIC PLANNING. Why Plan? Planning Modules. The Planning Retreat. Plan Implementation. Why Use GRG? GR Garrett Consulting LLC
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1 STRATEGIC PLANNING Why Plan? Planning Modules The Planning Retreat Plan Implementation Why Use GRG?
2 STRATEGIC PLANNING, cont. Sample Engagement Agreement Fixed-Fee Fee Pricing Schedule
3 WHY PLAN? Create consensus Prioritize firm s management agenda Insure firm s competitive position Provide a sales document for the outside world/clients/new hires Insure firm profitability All successful organizations plan
4 CREATE CONSENSUS Identifies and resolves issues Conforms information Promotes collegiality Lessens a sense of disenfranchisement Articulates common goals
5 INSURE FIRM S COMPETITIVE POSITION Focuses the firm on the right markets locations practice areas services and products
6 PLANNING MODULES Getting Started - Initial Committee Meeting Gathering Information Analyzing and Interpreting Information Identifying and Prioritizing Planning Issues - Second Committee Meeting
7 PLANNING MODULES, cont. Review of Initial Assessment and Assignments - Third Committee Meeting Optional Focus Groups Preparation for Firm Retreat - Fourth Committee Meeting
8 GETTING STARTED Establishing planning objectives by firm and consultant Identification of consulting team and introduction/presentation to firm Selection of planning committee Identification of resources for planning Project schedule Initial planning committee meeting
9 IDENTIFICATION OF CONSULTING TEAM AND INTRODUCTION/ PRESENTATION TO FIRM Kickoff presentation by consultant Example of announcement memo for firm (672)
10 SELECTION OF PLANNING COMMITTEE Timing Composition (ideal 7-7 9) some members of management key people representative of:» different offices» areas of practice» levels of seniority» gender
11 IDENTIFICATION OF RESOURCES FOR PLANNING Marketing director/coordinator Research librarian Financial analyst Graphics/presentation specialist IS specialist Administrative support for committee
12 PROJECT SCHEDULE Sample strategic planning schedule (634) Strategic planning flowchart (642-a)
13 INITIAL PLANNING COMMITTEE MEETING Provide educational materials on planning Discuss project and process Decide scope of interviews, questionnaires Define roles on the committee (chair, etc.) Refine schedules and responsibilities
14 SCOPE OF INTERVIEWS, QUESTIONNAIRES Partners Associates Legal assistants Staff Clients Practice group (focus sessions)
15 GATHERING INFORMATION GRG information request for planning (288) Lawyer interviews Lawyer questionnaires Client survey Market research Competitive position
16 LAWYER INTERVIEWS Discussion topics Process Notes taken on computer Database available for issues/key word search
17 DISCUSSION TOPICS Administration Associate program Billing practices Client service/marketing Clients Compensation Competition Culture Departments/practice areas Diversity FIS/Financial management Governance/management Growth/size Individual/practice area planning Laterals MIS Offices Partner evaluation/peer review Partnership Planning (strategic) Practice management Productivity Profitability Quality Reengineering Retirement Seniors
18 PROCESS Who interviews 1 to 1 1/2 hours Confidential In conference room, not lawyer office GRG interview process description (665)
19 LAWYER QUESTIONNAIRES Review of GRG master questionnaire, categorized by issue Develop customized questionnaire Confidentially administered by GRG 100% response rate Alternative: direct input by lawyer into database GRG forms and materials
20 MASTER QUESTIONNAIRE TOPICS AND SAMPLE QUESTIONS Topical listing for lawyer questionnaire (652) Sample questions for lawyer questionnaire (649)
21 DEVELOP CUSTOMIZED QUESTIONNAIRE Derived from: Interviews Committee discussions Consultant input
22 GRG FORMS AND MATERIALS Lawyer questionnaire overview (562) Protocol for questionnaire distribution and collection (577) Sample cover memos (525)
23 CLIENT SURVEY Written, in-person or both Decide upon clients 40% to 70% response rate Comparisons to GRG master database GRG written report and analysis GRG forms and materials
24 GRG FORMS AND MATERIALS Client survey overview (575) Sample client survey and cover letters (653) Sample thank you letters (648) Follow up instructions (646)
25 MARKET RESEARCH Practice area trends Competitors legal/non-legal Macro/micro economic research Summary matrix of all by practice area and office GRG matrix samples
26 GRG MATRIX SAMPLES Analysis of practice issue by industry (593) Analysis of market attributes by practice (596) Analysis of opportunity by industry sector (662) Definition of conventions used in matrix evaluations (605)
27 ANALYZING AND INTERPRETING INFORMATION Consultants analysis Preparation of oral report Preparation of agenda and materials for planning committee meeting
28 IDENTIFYING AND PRIORITIZING PLANNING ISSUES Second Committee Meeting Preliminary Assessment and Identification of Goals Review results of interviews, questionnaires, surveys, market research Identify and discuss key issues
29 IDENTIFYING AND PRIORITIZING PLANNING ISSUES, cont. Second Committee Meeting Preliminary Assessment and Identification of Goals Prioritize and categorize (key planning issues, secondary issues) GRG forms and materials
30 GRG FORMS AND MATERIALS Memo regarding second committee meeting (670) Strategic choices (663)
31 REVIEW OF INITIAL ASSESSMENT AND ASSIGNMENTS Third Committee Meeting Review results of previous meeting Finalize goals Identify subcommittees for drafting goal segments Provide samples of plan segments
32 REVIEW OF INITIAL ASSESSMENT AND ASSIGNMENTS, cont. Third Committee Meeting Provide materials on substantive issues (667) Set date to review and provide interim feedback Communicate to the firm (564, 673, 674)
33 SAMPLE PLAN SEGMENTS Sanitized strategic plan segment (587) Sample plan segment on firm image (599) Selected segments from three different strategic plans (617) Sample strategic plan (664)
34 OPTIONAL FOCUS GROUPS Small offices, departments, practice groups, industry groups Provide planning results and draft goals Request development of draft group plans conforming to overall strategic goals GRG forms and materials
35 GRG FORMS AND MATERIALS Overview of practice group planning process (627) Practice area plan development (614) Draft questions for practice group planning (609) Practice group plan format - short (612) Practice group plan - long (539) Questions for practice team planning (669)
36 PREPARATION FOR FIRM RETREAT Fourth Committee Meeting Refine and approve draft plan segments Review focus group results if appropriate Plan for firmwide retreat
37 THE PLANNING RETREAT Why a planning retreat? Determine retreat agenda (567) Retreat logistics and facility requirements (668) Retreat discussion groups Conducting the retreat (522)
38 THE PLANNING RETREAT, cont. Debriefing at the end of the retreat - discussion group leaders - planning committee
39 WHY A PLANNING RETREAT? Brings the whole firm together to discuss common goals Allows for final input by all principals Creates structured approach Emphasizes the importance of planning
40 WHY A PLANNING RETREAT?, cont. Gives management a final approval mechanism Promotes collegiality
41 RETREAT DISCUSSION GROUPS Selection of leaders Training of leaders Leader s role at retreat Selecting the discussion groups and topics Forms and materials
42 FORMS AND MATERIALS Sample discussion group agenda (512) Guidelines for group leaders (514) Ground rules for successful law firm planning sessions (281) Typical problems encountered by group leaders (515)
43 PLAN IMPLEMENTATION Finalize draft plan Circulate for final approval Meet with associates Meet with staff Finalize implementation schedule and assignments (676)
44 WHY USE GRG? Expertise from A to Z in planning Experience with firms across the nation and internationally Knowledge of your clients industries
45 WHY USE GRG?, cont. Electronic linkage between offices and consultants expertise Ability to customize planning process and materials Understands when to use a Mercedes or a Geo solution
46 WHY USE GRG?, cont. Proven record of our compatibility with professionals Results oriented/value driven Ethics - confidentiality Accessibility of consultants and support staff
47 EXPERIENCE WITH FIRMS ACROSS THE NATION AND INTERNATIONALLY Engagements with two-thirds thirds of the American Lawyer 100 Specialized experience with large law firms and boutiques
48 KNOWLEDGE OF YOUR CLIENTS INDUSTRIES Representation of 70% of the Fortune 500 Database linkage between industry and practice areas
49 SAMPLE ENGAGEMENT AGREEMENT Introduction Project overview Purpose GRG assistance Philosophy GRG's orientation Consulting personnel Qualifications of GRG
50 SAMPLE ENGAGEMENT AGREEMENT, cont. Method of conducting project Information gathering Analysis and processing of information Development of plan documentation Progress reporting and approval process Post-retreat activities & consultant involvement
51 FIXED-FEE FEE PRICING SCHEDULE Planning activities and related fees (675)
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