Plan to Act. Giant Voices, Inc. Pascha Apter - Giant CEO Dan Fuchs - Fundraising Giant. Strategic Marketing Communications
|
|
- Cory Hodges
- 6 years ago
- Views:
Transcription
1 Plan to Act Giant Voices, Inc. Pascha Apter - Giant CEO Dan Fuchs - Fundraising Giant Strategic Marketing Communications
2 Plan to Act Agenda Plan to Act - Marketing Exercise Plan to Act - Fundraising Questions Applause
3 Pascha Apter Co-owner and CEO of Giant Voices, Inc., a marketing enterprise consisting of three companies: Giant Voices, Giant Academy, and Gizmoz Promotional Products Over 15 years of national strategic marketing experience Has built and managed over 300 brands Advanced education in the discourses of marketing, sales, and strategic communications Recipient of numerous entrepreneurial awards
4 Plan to Act What is Marketing? The process of communicating the value of a product or service to customers for the purpose of selling your product or service. Typical types of non-profit customers: Clients, major donors, minor donors, event attendees, vendors, media, board members, community at large, internal staff
5 ailng n r e s Invt erti m Ad C o m ndin g d g Leeartistinion a Adevner G Pub Rela lic tion al s n r e Int mm Co What does a marketing plan consist of? Bra W Eev e b n s ittse ad Le ration ne e G Attraction ial Soc ia d Me W Ee v e b n s ittse
6 Plan to Act Ambition a strong desire to do or achieve something. Define your purpose and goals Purpose: What are you intending to achieve? Goal: Specifically what outcomes are you after?
7 Plan to Act Define your target audiences In today s marketing world mass marketing mass messages to masses of people via mass media is a mass mistake. ~ Larry Light, former McDonald s CMO
8 Plan to Act Define your Primary target audience Who must you reach in order to achieve your ambition? Age, gender, location, income, education level, marital status, ethnic background, level of knowledge to your cause, level of busyness Define your Secondary target audiences If you have extra time and budget, who else would you like to communicate to?
9 Plan to Act Define your key messages: What are the top 1-3 things your target audience needs to know? Define what your target audience cares about How can you connect your concerns and the target s concerns?
10 Plan to Act Define your advertising tactics: what tactics are you going to use to connect your key messages to your target audience? Traditional: TV, radio, print, out-of-home, posters, direct mail, phone calls, website Emerging: ers, events, website Search Engine Optimization (SEO), Pay Per Click, lead generation, social media, digital ads
11 Plan to Act Budgeting Determine the budget you need to execute the plan you set Define the budget you have Define your budget gap Find specific donor support, seek free help, partner with a business sponsor or complimentary organization
12 Exercise Annual signature fundraising event Launch of new program or service
13 Case Study Human Development Center Strategic Marketing Communications
14 Ambition Campaign Purpose: To reduce the stigma associated with mental illness Goals: Engage residents in prominent HDC service areas Dramatically increase the awareness of the HDC in the community Share real-life stores of mental illness to break down the stigma Convey that mental illness is a common situation that can be successfully treated
15 Audience Primary Target: Leaders of organizations in prominent HDC service areas Secondary Targets: General public
16 Key Messages Mental illness is a common situation that happens to people of all walks of life People and families dealing with mental illness shouldn t feel they need to suffer in silence Treatment is often successful and HDC can help
17 Tactics
18 Tactics
19 Tactics
20 Tactics Kim Matteen Director of Development/ Foundation Director tel ext. 126 fax Eleventh Street Cloquet, MN org ntcenter velopme umande
21 Readiness Assessment A must for every non profit Giant Voices, Inc. Dan Fuchs Strategic Marketing Communications
22 Dan Fuchs Thirty-eight years of experience working with religious, social service, private, secondary, higher education, healthcare and arts organizations Organization budgets ranged from $300,000 to multi-million dollars annually Significant range of sophistication levels
23 Today s Agenda Why do an assessment? What is a non-profit readiness assessment? Benefits... The test...
24 The familiar...all too common Patching together a fundraising scheme to deal with some impending fiscal crisis Donors don t write big checks just because your organization finds itself in a bind Likely they ll wonder how you got in this fix in the first place. Poor management? Bad business practices? Ineptitude?
25 Why do an assessment?...the best place to start building a successful fundraising plan is from a position of strength, not desperation You need to know who you are...and where you are...
26 Why? A first step towards maximizing strengths and fixing weaknesses is making yourself more attractive to donors This helps build a successful fundraising plan from a position of strength, not desperation It s a exercise that should be performed every couple of years and before embarking on a full-scale fundraising campaign
27 What is a readiness assessment? It s an annual physical. An examination of your organization s general health and business practices A picture of the organization that identifies strengths and weaknesses, thus... Enabling better planning and enhancing results
28 Just Getting Started? Conduct in-house Secure the services of outside counsel
29 In-house Establish an ad-hoc organizational assessment team Include leadership from staff and board Administrative, financial and program people should be included so that all sectors of the organization have some investment in the effort
30 With counsel
31 What to look at in the assessment Finances Personnel Credibility
32 Finances Do you have an annual budget, approved and monitored by the board, which includes all program and management expenses and all sources and uses of funds? Does your agency prepare monthly financial statements that compare actual revenues and expenses to the approved budget? Does your agency follow accounting practices that conform to standard practices? Is an independent audit or review of the agency s financial condition conducted annually?
33 Finances (continued)... Is a written statement of the organization s financial position (i.e. a financial statement) available to potential funders and donors? Can you identify which programs are running at a surplus or loss, and why? Can you identify your primary funding sources and whether or not they are secure for the next few years? Do you differentiate between restricted and unrestricted income? Are you running a deficit? If you have a deficit, do you have a plan to eliminate it within the next fiscal year?
34 Finances (continued)... Do you have a financial surplus? If you do, is it unrestricted money and is it repeatable? Do you receive more than 30% of your operating budget from one source? if yes, is the money unrestricted?
35 Personnel Do you have an adequate number of active board members? Do you have board members who are recognized leaders in the community? Does the board provide clear leadership within the organization? Does the board participate in fundraising? Do board members have relationships that can help leverage additional resources for the organization? Is the board stable? (e.g. is there an orderly turnover of board members, with adequate training of new board members?) Do you have a stable volunteer base?
36 Personnel (continued)... Is there a system for recruiting, training and recognizing volunteers? Do you effectively match the skills and interests of volunteers with the work to be done? Are your volunteers trained to be effective ambassadors for your agency? Do volunteers have relationships that can help leverage additional resources for the organization?
37 Personnel (continued)... Can volunteers be used more effectively to meet the personnel needs of your organization? (e.g., if staff has been cut, can volunteers fill part of all of the gap? Do you have adequate staff to implement current programs? Do you have adequate administrative and support staff?
38 Credibility Do you have documented evidence of community support?...have community leaders on the board of directors?...receive financial contributions from individuals?...receive cash or in-kind donations from local businesses?...have a large number of people accessing your services?...have recognition by the press, government, other agencies?...have an active volunteer base?...receive positive testimonials from clients, members, volunteers, etc.? Have you had documented program success?
39 Credibility Can you demonstrate the results of the services you provide (e.g., changes in your clients as a result of services)? Is there continuity in the successful provision of these services (e.g., history plus track record)? Is there evidence of good organizational health? Is the organization financially stable?
40 Case Study Human Development Center Readiness Test Questions Strategic Marketing Communications
41 Thank you! Pascha Apter Giant CEO Dan Fuchs Fundraising Giant Strategic Marketing Communications
Fundraising Readiness: How does your agency stack up? By Brigette Sarabi
Fundraising Readiness: How does your agency stack up? By Brigette Sarabi Hastily patching together a fundraising scheme to deal with some impending fiscal crisis is an all-too-common approach to an all-too-common
More informationMaximize Year-End Fundraising Results
eguide 1. A Maximize Year-End Fundraising Results How to Use the Right Data to Create a Plan that Gets Your Board on Board INTRODUCTION Your annual campaign is important, not just because it likely serves
More informationVOLUNTEER MANAGEMENT CERTIFICATE PROGRAM
VOLUNTEER MANAGEMENT CERTIFICATE PROGRAM Professional development opportunities for Volunteer Managers and those who volunteer or work in the non-profit sector. WINTER AND SPRING 2015/2016 VOLUNTEER MANAGEMENT
More informationWant to get the most out of your marketing dollars?
Want to get the most out of your marketing dollars? You need low-cost, high-impact marketing strategies to meet your specific goals. Strategic Marketing Workshops For proactive businesses in need of an
More informationStandards of Excellence Certification Program Voluntary Health Agency Survey Revised 3/11
Revised 3/11 Name: E-mail Address: Telephone Number: _ Voluntary Health Agency: ABOUT YOUR ORGANIZATION 1. Does the organization have an affiliate structure? (If no, skip to question 9) 2. What type of
More informationLeveraging Facebook and Google Ads
BOOST SPONSOR ENGAGE Leveraging Facebook and Google Ads About Us Tom Lany, online marketing manager Anna Myers, web communications specialist Amy Wartick, marketing & communications manager About LSS One
More informationClub Planning Tool. Strategic Plan
Strategic Plan Club Planning Tool Think of a strategic plan as an organization s road map. You can choose the roads you want to take, but the strategic plan ensures you reach your destination your goals.
More informationPARTICIPANT WORKBOOK. Robust and Sustainable Resource Mobilization: Building Comprehensive Strategies for Resource Mobilization Success
PARTICIPANT WORKBOOK Robust and Sustainable Resource Mobilization: Building Comprehensive Strategies for Resource Mobilization Success Robust and Sustainable Resource Mobilization: Building Comprehensive
More informationTop 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them
Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them By Susan LaPlante Dube & Maureen O Grady Condon, MS www.precisionmarketinggroup.com Top 10 Marketing Mistakes Even
More informationMember Poll: Internal Communications and Diversity and Inclusion. January 2015
Member Poll: Internal Communications and Diversity and Inclusion January 2015 Published by Diversity Best Practices 2 Park Avenue, 10 th Floor New York, NY 10016 DiversityBestPractices.com Copyright 2015
More informationNon- Profit Sample Best Practices Evaluation
Non- Profit Sample Best Practices valuation This assessment tool can be used to get a reasonable impression of the quality of the most important practices in your nonprofit. Your information in the assessment
More informationExploring the Climate for Earned Income Development
Exploring the Climate for Earned Income Development the first in a series of self-paced workbooks for nonprofit entrepreneurs by Andrew Horsnell Prepared by: Date: Exploring the Climate for Earned Income
More informationA Nonprofit s Guide to Targeting the. Right Donors
A Nonprofit s Guide to Targeting the Right Donors 1 Introduction How well do you know your donors? Maybe you have a general idea of how old they are, why they care about your cause, and where they live.
More informationMarketing, Fundraising & Community- Building. Maryann LaCroix Lindberg, CFRE President, Philanthropy Resource Group
Marketing, Fundraising & Community- Building Maryann LaCroix Lindberg, CFRE President, Philanthropy Resource Group Marketing & Branding Branding The process of making our name synonymous with our mission
More informationCreating a Board Fundraising Menu 00:45
Creating a Board Fundraising Menu 00:45 This exercise reduces resistance by helping people move past the idea that fundraising only means asking for money. You can create a menu of ways all board members
More informationNONPROFIT FUNDRAISING CHECKLIST. Marketing Strategies to Engage More Donors in 2018
NONPROFIT FUNDRAISING CHECKLIST Marketing Strategies to Engage More Donors in 2018 PLAN AHEAD Fundraising Marketing Checklist If you re like most nonprofits, you re getting ready for your next run/walk,
More informationTHE E-COMMERCE BUSINESS OWNER'S GUIDE TO SEO MANAGEMENT
THE E-COMMERCE BUSINESS OWNER'S GUIDE TO SEO MANAGEMENT Lessons from Online Retailers Who Successfully Drive SEO Growth Table of Contents Introduction Why Top-Performing E-commerce Businesses Invest in
More informationFRESHWATER SOCIETY EXECUTIVE DIRECTOR POSITION DESCRIPTION SCHALL EXECUTIVE SEARCH. SUBMITTED BY: David Schall, Managing Partner Jill Harmon, Partner
SCHALL EXECUTIVE SEARCH FRESHWATER SOCIETY EXECUTIVE DIRECTOR POSITION DESCRIPTION SUBMITTED BY: David Schall, Managing Partner Jill Harmon, Partner IDS Center, 80 South Eighth St., Suite 4604 Office:
More informationCorporate Sponsorship
Corporate Sponsorship Corporate sponsorship is the financial payment by a business to a nonprofit to further the nonprofit s mission, that is generally accompanied by an acknowledgment that the business
More informationHOW TO NAIL YOUR ELEVATOR PITCH
HOW TO NAIL YOUR ELEVATOR PITCH Stand Out From the Crowd and Get the Career Acknowledgement You Deserve. STAND OUT & GET NOTICED Everyday we run into and meets hundreds of people. Literally. As you re
More informationBOARD SELF-EVALUATION TOOL
BOARD SELF-EVALUATION TOOL The following assessment tool is to be completed at a meeting of the Board of Directors. We believe that this assessment can be completed in about 30 minutes, but the more time
More informationIS IT TIME TO AUDIT YOUR SCHOOL DISTRICT S BRAND?
IS IT TIME TO AUDIT YOUR SCHOOL DISTRICT S BRAND? BE BRAND AWARE Your district s brand it is more than just your logo, colors or mascot. It goes beyond taglines or mottos. When you think about your brand,
More informationBRANDING GUIDE A PRIMER FOR CREATING AND LEVERAGING A POWERFUL BRAND
A PRIMER FOR CREATING AND LEVERAGING A POWERFUL BRAND OVERVIEW A primer, by definition, contains elementary principles on how to accomplish something. This branding guide is no exception. In the following
More informationBALLOT MEASURE ASSISTANCE APPLICATION
BALLOT MEASURE ASSISTANCE APPLICATION Guidelines for the NEA Ballot Measures/Legislative Crises Fund require that affiliate requests for assistance be drafted in consultation with the NEA Campaigns and
More informationTHE LONG ISLAND CENTER FOR NONPROFIT LEADERSHIP ORGANIZATIONAL ASSESSMENT INTRODUCTION
THE LONG ISLAND CENTER FOR NONPROFIT LEADERSHIP ORGANIZATIONAL ASSESSMENT Developed for the Long Island Community Foundation by Patricia Sparks, MSW, 2001 And modified by Ann Marie Thigpen, Director, Long
More informationEXPOSURE, LEADS AND SALES MULTIPLIED Powerful Professionals SPONSORSHIP OPPORTUNITIES
EXPOSURE, LEADS AND SALES MULTIPLIED 2018-2019 Powerful Professionals SPONSORSHIP OPPORTUNITIES Exposure to millions If you want to effortlessly get exposure to millions, bring in thousands of brand-new
More informationSOLD. Presenting Sponsor $10,000 PRESENTING SPONSOR
PRESENTING SPONSOR Presenting Sponsor $10,000 Two premier tables of ten at the event with opportunity to host VIP guest speaker and/or designated VIP and table signs to read Presenting Sponsor with company
More informationWhy Custom Publishing. WHITE PAPER The Power of Custom Content Publishing to Acquire and Retain Customers
Why Custom Publishing The Power of Custom Content Publishing to Acquire and Retain Customers WHITE PAPER The Power of Custom Content Publishing to Acquire and Retain Customers Contents Executive Summary
More informationUnited Way Campaign Guide Executive Summary for Employee Campaign Managers
United Way Campaign Guide Executive Summary for Employee Campaign Managers PLAN 4-8 weeks prior to campaign Meet with your CEO Recruit your Campaign Team Learn about United Way and the community s Agenda
More informationMSP Marketing Engine. Ready-to-Go Programs
Ready-to-Go Programs Introduction MSP owners understand the increasing importance of digital marketing to help with business growth. What is less clear, however, is where to start. Between social media,
More informationBoard Governance and Best Practice Checklist
Board Governance and Best Practice Checklist Updated April 2015 Developed in consultation with www.creativeoptionc.com This tool was designed to help nonprofit organizations assess their organizational
More informationOnline Marketing. 7 Mistakes. Windows and Doors Manufacturers make in Marketing. 7 Mistakes
Online Marketing 7 Mistakes Windows and Doors Manufacturers make in Marketing 7 Mistakes Introduction At Jumptoweb, we spend the necessary time telling our clients that marketing isn t really that complicated.
More informationDigital Marketing Customer Workbook
Digital Marketing Customer Workbook Your First Step in Digital Marketing Success! Table of Contents: Introduction 3 Why Target My Audience 4 Questions to Answer 6 Business Goals 8 Customer Descriptions
More informationSocialMedia for Special Event Success
SocialMedia for Special Event Success Presenter: Mary Beth Harrington CVA, Passionate Nonprofit Expert 501c³ - Taking Nonprofits to the Third Power 972-839-9960 mbharrington@nonprofitpassion.com www.mbharrington501c3.com
More informationHOW-TO GUIDE FOR CLUBS PUBLIC SERVICE
HOW-TO GUIDE FOR CLUBS PUBLIC SERVICE The American Advertising Federation has a long-established and firm commitment to public service advertising. As advertisers, advertising agencies and media, we have
More informationCommunications Strategy
Communications Strategy 2017-2020 Communications Strategy 2017-2020 The PCH story Plymouth Community Homes (PCH) has a great story to tell. We are a high performing, well respected and trusted organisation
More informationSigning up, managing your team and monitoring your team s progress is easy to do online.
Online Fundraising Signing up, managing your team and monitoring your team s progress is easy to do online. At marchforbabies.org you ll find everything you need to help your team succeed. In a case study
More informationConnect for Success Symposium. The Importance of Messaging
Connect for Success Symposium The Importance of Messaging Rob Martin, BrandSync September 21, 2015 1:00-2:00pm 1 BrandSync s Clients 22 Messaging Process 1. 2. 3. 4. 5. Create a Simple Message/One Thing
More informationMarketing Services for Q2 Customers CAPABILITIES BROCHURE
Marketing Services for Q2 Customers CAPABILITIES BROCHURE End User Marketing, Creative Services, and Advisory Services We focus on being a strategic partner for future growth and providing the tools and
More informationMarketing Services for Q2 Customers CAPABILITIES BROCHURE
Marketing Services for Q2 Customers CAPABILITIES BROCHURE End User Marketing, Creative Services, and Advisory Services We focus on being a strategic partner for future growth and providing the tools and
More informationOur Mission: We create, perform, teach and promote dance as an essential and inspiring element of our community.
Our Mission: We create, perform, teach and promote dance as an essential and inspiring element of our community. Culture: Everything we do at Nashville Ballet we do in furtherance of our mission. It is
More informationBoard to Death. Cafe TAC
Board to Death Cafe TAC 2012 1 Objectives 1. To better understand and achieve the required and expected levels of involvement by organizational governance bodies; 2. To understand separation of duties
More informationNine Questions Every Non-Profit Should Ask Themselves
Nine Questions Every Non-Profit Should Ask Themselves Nine Questions Every Non-Profit Should Ask Themselves Starting a non-profit organization or reviewing a current organization can prove to be an exciting
More informationSponsorship and Exhibitor Opportunities
Sponsorship and Exhibitor Opportunities Convio Summit 2009 November 16-18 Renaissance Austin Hotel www.convio.com/summit2009 Page1 Sponsorship Opportunities Platinum Sponsor $10,000 (2 available) Five
More informationDurham Crisis Response Center Executive Director Position Description
Durham Crisis Response Center Executive Director Position Description About Us: For more than 31 years, Durham Crisis Response Center (DCRC) has been the sole provider of comprehensive shelter and support
More informationHow to Successfully Sell Event Sponsorships
** The webinar will start at 2 minutes after the hour ** How to Successfully Sell Event Sponsorships Presenter: Shanon Doolittle, Fundraising + Donor Happiness Coach, Shanon Doolittle + Co. Go To Webinar
More informationPUBLIC RELATIONS Guide for RE/MAX Offices and Agents
PUBLIC RELATIONS Guide for RE/MAX Offices and Agents WHAT EXACTLY IS PUBLIC RELATIONS? PUB LIC RE LA TIONS The name sums it up. Simply put, Public Relations (PR) is the management of the communication
More informationNONPROFIT CONTRACTOR FISCAL & COMPLIANCE REVIEW STANDARD MONITORING FORM
Contractor Name: City Contracts Reviewed: Department / Program NONPROFIT CONTRACTOR FISCAL & COMPLIANCE REVIEW STANDARD MONITORING FORM Contract Name and Description For City Staff Use Only Please indicate
More informationEmployee Referral Programmes. Word-of-mouth is the best advertisement
Employee Referral Programmes Word-of-mouth is the best advertisement Contents 3 4 5 8 9 10 Introduction The benefit of an ERP What Makes A Successful Programme? What Should The Reward Programme Contain?
More informationCONTENT MARKETING BLUEPRINT
CONTENT MARKETING BLUEPRINT TODAY S PRESENTATION 1. What is content marketing? 2. Build & define your content infrastructure 3. Map content to your sales funnel 4. Make an editorial calendar & start creating
More informationLumberjack Days Marketing Communications Plan
Lumberjack Days Marketing Communications Plan Client: Discover Stillwater Advertising Agency: 720 Media Launch Date: Jan 1, 2017 Situation Analysis Discover Stillwater, otherwise known as the Stillwater/Oak
More informationInc 5000 Agency 2016, 2015 and Marketing Growth Hacks to Help ORTHOPEDIC SURGEONS GROW THEIR PRACTICE
Inc 5000 Agency 2016, 2015 and 2014 5 Marketing Growth Hacks to Help ORTHOPEDIC SURGEONS GROW THEIR PRACTICE 1 The healthcare industry is an extremely competitive space, and there s no secret that the
More informationACVO Business Plan t Business Plan for ACVO The Third Sector Interface for Aberdeen City
ACVO Business Plan 2016 t0 2017 Business Plan for ACVO The Third Sector Interface for Aberdeen City Joyce Duncan June 2016 1 Contents Contents Overview... 3 Delivering on the Purpose... 3 Involve... 3
More informationScottish Rugby Marketing Guide for Clubs
Scottish Rugby Marketing Guide for Clubs First things first, what is marketing? Here is a very basic definition: The action or business of promoting and selling products or services, including market research
More informationTitle to go here. Home Health Care Marketing 2018: Agency Challenges and Opportunities
Home Health Care Marketing 2018: Title to go here Agency Challenges and Opportunities Jenny Smith Principal, Acuity Public Relations LLC April 26, 2018 The content in this Power Point deck is is the sole
More informationPlanning for Election Observation A Field Guide for Election Monitoring Groups
Planning for Election Observation A Field Guide for Election Monitoring Groups Planning for Election Observation This field guide is designed as an easy- reference tool for domestic non- partisan election
More informationAudit Your Current Brand
Audit Your Current Brand What is a brand? Is it a logo? A name or slogan? A graphic design or color scheme? Your brand is the entire experience your prospects and customers have with your company. It s
More informationLATINO OUTDOORS a fiscally sponsored program of Community Initiatives. Job Description
LATINO OUTDOORS a fiscally sponsored program of Community Initiatives Job Description POSITION: Reports to: Salary: Benefits: Work schedule: Executive Director Advisory Board of Directors DOE Generous
More informationSeven Steps for Identifying the Right Marketing Metrics
WHITE PAPER Seven Steps for Identifying the Right Marketing Metrics FI Marketers Need Proven Metrics to Justify Budgets & Value FINANCIAL BRAND MARKETING SURVEY 15 % WE HAVE A GOOD IDEA HOW MUCH WE GET
More informationNONPROFIT MARKETING ON A BUDGET
NONPROFIT MARKETING ON A BUDGET FREE ONLINE TOOLS TO BOOST DONATIONS AND AWARENESS THE GIANTS GIVE BACK Microsoft and Google give roughly $1 billion to help nonprofits promote their causes online each
More informationHerbal Medicine 2018
Sponsorship Herbal Medicine Theme: An approach towards Natural Therapy and implementation of Alternative Healthcare 4 th International Conference & Expo on Herbal & Alternative Medicine July 3-4, Rome
More informationBy Lynn Scheurell, Copywriter and Business Catalyst
By Lynn Scheurell, Copywriter and Business Catalyst www.mycreativecatalyst.com Copywriting red flags What you actually DO for your clients The sweet spot of copywriting What makes a story Marketing syntax
More informationShort-Medium Term Marketing Plan template Voluntary Sector Organisation
Short-Medium Term Marketing Plan template Voluntary Sector Organisation Contents 1.0 Executive summary 2.0 Current situation Where are we now? 2.1 The Marketing audit 2.1.1 Financial summary current funding
More informationOrganizational Management
Organizational Management Every organization no matter how small needs some kind of structure to get the job done: to develop the rules or operations, identify who is responsible for tasks, and determine
More information41 st Annual Mile High United Way Turkey Trot Sponsorship Package
41 st Annual Mile High United Way Turkey Trot Sponsorship Package 41 st Annual Mile High United Way Turkey Trot Date: November 27, 2014 Time: 8 a.m. Registration Opens 10 a.m. Race Begins Place: Washington
More informationHow to Select the Best Digital Marketing Agency
How to Select the Best Digital Marketing Agency 9 key selection criteria to live by when choosing a digital marketing partner. Disclaimer The information contained within this whitepaper is the opinion
More information2017 CHAMPIONS GUIDE LIVE UNITED
PRECISION CUSTOM PRODUCTS 2016 SMALL BUSINESS TRAVELING TROPHY CHAMPIONS 2017 CHAMPIONS GUIDE Champ io n / [cham-pee-uh n] 1. a person who fights for or defends any person or cause. Ie: a Champion of United
More informationVIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT?
VIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT? Hi, I m Sarah from HubSpot Academy. Welcome to, Creating a Strategy Plan for your Clients. At this point in the client engagement, you ve conducted a content
More informationchapter thirteen post event
chapter thirteen post event 209 It s not over yet. The final step in the event management process is one of good business practice and good housekeeping and our advice is to start it as soon as possible
More informationX Yes No. Position Purpose. Leads the BBBS agency to ensure that the mission, strategy, values and goals of the organization are achieved.
JOB DESCRIPTION Position Title: Chief Executive Officer (CEO) Reports To: Board of Directors Exempt Non-exempt Supervisory Responsibility: X Yes No Position Purpose Leads the BBBS agency to ensure that
More informationThe NonProfit s Guide to Making Data-Driven Decisions. 5 Steps to Increase Outcomes, Raise More Money, and Improve Cash Flow
The NonProfit s Guide to Making Data-Driven Decisions 5 Steps to Increase Outcomes, Raise More Money, and Improve Cash Flow Nonprofits Should Be Run Like For-Profits with Actionable Financial Intelligence.
More informationCultivating Donors Through Events
Cultivating Donors Through Events Joshua D. Reichard, PhD, EdS ACSI Northeast Leadership Conference, 2017 Hand-to-Mouth Fundraising Christian Schools must move beyond hand-tomouth fundraising to fund operational
More informationIntroduction to Promotion
Introduction to Promotion National Main Street Center Senior Program Officer Director of Coordinating Program Services All Points Lead to Promoting Downtown: MAIN STREET Design Economic Vitality Organization
More informationNational Coalition Academy Week 3
Coalition Sustainability: Don t Leave Your Change to Chance 1 2 Definition of Coalition Sustainability A sustainable coalition has enough resources to intervene at the community level and can maintain
More informationSeven Key Success Factors for Identity Governance
WHITE PAPER Seven Key Success s for Identity Governance Insights and Advice from Real-World Implementations You have been given a high-profile mission: address urgent audit and compliance requirements
More informationDIGITAL CAMPAIGNS. Overview of Planning, Implementation and Metrics
DIGITAL CAMPAIGNS Overview of Planning, Implementation and Metrics By Rebecca L. Cooney, MSC Clinical Assistant Professor Washington State University In this digital world to succeed, you need an integrated
More informationPosition #: Org/Dept/Sub-dept #: 01/0035/00000
Office of the President/Center for Diversity & Enrichment/ TRIO Upward Bound Upward Bound Project Director Classification: Program Manager UI Job Code: PAD2 Pay Level: 5A Job Function: Administration Job
More informationTechlife Magazine S. Krastel, K. Vernon, D. Lue, D. Begin, A. Yury, D. Bachman Smith, T. Koscielnuk and S. Riener NAIT Edmonton, Alberta
Techlife Magazine S. Krastel, K. Vernon, D. Lue, D. Begin, A. Yury, D. Bachman Smith, T. Koscielnuk and S. Riener NAIT Edmonton, Alberta NEED/OPPORTUNITY / The Northern Alberta Institute of Technology
More informationMust Do Marketing Strategies. for Busy Small to Mid-Sized Business Owners
5 Must Do Marketing Strategies for Busy Small to Mid-Sized Business Owners Page 1 Marketing is often the first tactic that comes to mind when considering how to attract new customers and keep loyal ones
More informationTEAM CAPTAIN. Manual.
TEAM TC CAPTAIN Manual www.namiwalks.org Thank You for your interest in becoming a NAMIWalks team captain While this event relies upon the participation and generosity of each individual, team captains
More informationHow Non-Profits Can Leverage Social Media To Drive Measurable Business Results
A division of How Non-Profits Can Leverage Social Media To Drive Measurable Business Results February 13, 2013 Everyone is saying that Social media creates a tremendous opportunity for non-profits: 1.
More informationInbound Marketing Demystified: Data From The Field. Jay Gaines Group Director, Demand
Inbound Marketing Demystified: Data From The Field Jay Gaines Group Director, Demand Strategies @izjay About SiriusDecisions 2 Executive Summary Key issues Inbound is a required part of an effective b-to-b
More informationA Nonprofit s Guide to. Donor Personas
A Nonprofit s Guide to Donor Personas 1 Introduction How well do you know your donors? Maybe you have a general idea of how old they are, why they care about your cause, and where they live. Many nonprofit
More informationMARKETING ACTION PLAN
MARKETING ACTION PLAN Copyright 2015 BreakthroughBroker.com (INTRODUCTION) You: The Brand You can t think of yourself as just a real estate agent. Real estate agent is an occupation. If you re simply treating
More informationTHE KENSA GUIDE TO... WRITING A SUCCESSFUL MARKETING PLAN
THE KENSA GUIDE TO... WRITING A SUCCESSFUL MARKETING PLAN OBJECTIVES 2 Marketing tips How to write a Successful Marketing Plan for your business A simple, practical guide to help you put together a marketing
More informationDaringtoLead2011 A National Study of Nonprofi t Executive Leadership
DaringtoLead2011 A National Study of Nonprofi t Executive Leadership BRIEF 2 Inside the Executive Director Job KEY FINDINGS Working externally with partners and collaborators is the most energizing aspect
More informationAdvertising project ADVERTISING
A. Advertising is all around us! Advertising project We are surrounded by all sorts of adverts all of the time. How many types can you think of? Brainstorm as many types of advertising as you can! Begin
More informationHead of Policy, Campaigns and Communication. Madagascar
Head of Policy, Campaigns and Communication Madagascar Head of Policy, Campaigns and Communication Job Title: Head of Policy, Campaigns and Communication Grade: G Senior Management Team (SMT) Member Reports
More informationGOVERNANCE PRESENTATION TO THE ANNUAL GENERAL MEETING JUNE 8, 2013
GOVERNANCE PRESENTATION TO THE ANNUAL GENERAL MEETING JUNE 8, 2013 Workshop Content 1. Information on Governance in Sport Management Organizations 2. The Functioning of a Board of Directors 3. The Roles
More informationApplication Guidelines and SVP Model
Application Guidelines and SVP Model SVP Model SVP Tucson is passionate about making Tucson a better place to live, through strategic and collaborative investments in our community. We build powerful relationships
More informationPackaging and pricing your corporate project effectively. Layla Moosavi November 2016
Packaging and pricing your corporate project effectively Layla Moosavi Laylam11@hotmail.com November 2016 Packaging and pricing a project effectively is crucial to ensure that as an organisation your proposal
More informationDirector of Policy & Research 2. Organizing Director 3. Organizers 4. Digital Organizing Manager 5. Data Manager 6
About the Indivisible Project We are a dynamic, non-profit start-up seeking initial full-time hires to support our mission: resisting Trump s agenda by empowering local activist groups to make their Members
More informationBonner County Job Description
Bonner County Job Description Title: Fairgrounds and Facility Director Department: FAIR Supervisor: BC Fair Board and BC Commissioners Supervision Exercised: Admin Asst, Fairgrounds Foreman, Fair Tech,
More informationGirl Scouts of the Florida Panhandle. Destin Desserts Sponsorship Investment Opportunities
Girl Scouts of the Florida Panhandle Destin Desserts 2018 Sponsorship Investment Opportunities BACKGROUND The Destin Desserts fundraising event benefits the Girl Scout Council of the Florida Panhandle.
More informationPARTNER WITH US. For Unique & Amazing ROI. ROI Branding/ Visibility Targeted Marketing
PARTNER WITH US For Unique & Amazing ROI ROI Branding/ Visibility Targeted Marketing ADVERTISING WITH US OUR SOLUTION OUR EVENT AND LISTING TECHNOLOGY We provide a unique non-intrusive marketing solution
More informationRIMSERM. November 3-5 Palace Hotel San Francisco.
RIMSERM Conference 2013 November 3-5 Palace Hotel San Francisco Exhibitor and Sponsorship Prospectus www.rims.org/ermexhibit A Professional Development Conference and Exposition CONFERENCE OVERVIEW Become
More informationallied Theme: Discover and Network : The Trends in Vaccines and Global Health Issues November 1-2, 2017 Toronto, Canada
allied academies Global Vaccines & Vaccination Summit and B2B November 1-2, 2017 Toronto, Canada Theme: Discover and Network : The Trends in Vaccines and Global Health Issues Dear Prospective Sponsor/Exhibitor,
More informationServices Catalog. Copyright MKTDIRECTOR, LLC. All Rights Reserved
Services Catalog 1 Your Marketing, Outsourced MKTDIRECTOR helps your business grow by supporting your Marketing. MKTDIRECTOR is a vertical marketing services business that covers from the Strategic side
More informationBuilding a Succesful Event: Special Events 101
Building a Succesful Event: Special Events 101 presented by Ann Andrusyszyn, C.F.R.E. OLA SuperConference 2010 OLA SuperConference 2010 1 BLUEPRINT FOR SUCCESS Design Plan Implement Construct Inspect OLA
More informationCREATING A POWERFUL CAMPAIGN #GIVINGTUESDAY
CREATING A POWERFUL CAMPAIGN #GIVINGTUESDAY Creating a powerful campaign for #GivingTuesday. The time is NOW. With year-end quickly approaching, and #GivingTuesday just weeks away, it's almost the giving
More information