Evaluation of On-Job Training in a Ward: Nurses Job Satisfaction and Professional Commitment
|
|
- Marcus French
- 6 years ago
- Views:
Transcription
1 Evaluation of On-Job Training in a Ward: Nurses Job Satisfaction and Professional Commitment LI-SE YANG, YA-WEN CHOU Department of Nursing En Chu Kong Hospital No.399, Fuxing Rd., Sanxia District, New Taipei City 237, Taiwan, R.O.C @km.eck.org.tw, 11716@km.eck.org.tw PEI-LIN HSU Department of Elderly Care Oriental Institute of Technology No. 58, Sec. 2, Szechwan Rd., Banciao District, New Taipei City 220, Taiwan, R.O.C. peiling@mail.oit.edu.tw HSIEH-HUA YANG Department of Health Care Administration, Oriental Institute of Technology No. 58, Sec. 2, Szechwan Rd., Banciao District, New Taipei City 220, Taiwan, R.O.C. yansnow@gmail.com Abstract: - The aim of this study is to evaluate the effect of on-job training on job satisfaction and professional commitment. A quasi-experimental design was used in which one pre-intervention survey and one postintervention survey was used to collect data from the 20 nurses in a ward. The result showed that the score of job satisfaction in the domain of human relationship and professional commitment were significantly improved. The other 4 domains of job satisfaction had not been changed. The advice network centralization was decreased after intervention, but not friendship network. The symmetric dyad of advice network was no longer affected by position after intervention. It is concluded that the effects of intervention are significant on professional commitment and advice network. The effect on job satisfaction is limited. Key-Words: - Friendship, Social networks, empowerment, intervention, professional commitment 1 Introduction In the present context of visible resource constraints, a hospital s management is crucially dependent upon the positive professional commitment of staff. To believe much of the related literature, mobilizing the necessary input is a relatively straightforward matter of internal team dynamics. Certainly the only way to deliver a responsive service is empowering staff to reinforce professional commitment and team coordination. Since 1995, the implementation of national health insurance system has leaded to the rapid growth of the overall demand for medical services, and the health care organizations expansion. In order to curb rising medical costs, global budget, then case payment system had been implemented successively. Hospitals are beginning to feel pressure from the internal dynamics of decentralization as well as from external forces of hospital accreditation. Hospitals have to adopt organizational change through on-job training. In order to mitigate the impact of the change, the on-job training plan is initiated in a volunteer ward. The aim of this study is to describe the training effect in a single ward. 2 Literature Review 2.1 On-job training The key element of on-job training is empowerment in this study. Notions of empowerment are derived from theories of participative management and employee involvement [1]. The original impetus for research on empowerment was performance oriented. Herein, organizational scholars emphasize cascading power, information, rewards, and training to the lowest level possible in the organizational ISBN:
2 hierarchy to increase worker discretion [2], and advocate that managers share decision making power with employees to enhance performance and work satisfaction [3-5]. However, recent conceptualizations of empowerment are extended by joining psychological state and focusing on the individual experience. Empowerment is viewed as a state of power and control within the individual that is enabling and facilitative of a state of intrinsic task motivation for the individual [6]. The internal nature of empowerment is motivational and consistent with the expectations of the individual. Empowerment as a psychological conceptualization is an internal, subjective experience. Commitment may be viewed as a control structure that allows for the empowerment of individuals. Empowered people choose their own course and are committed to it because they play a part in determining it. The concept of empowerment, which was developed in studies of western organizations, is often discussed from organizational and psychological perspectives. Organizational empowerment is the perceived presence or absence of empowering conditions in the workplace [7], and psychological empowerment is the psychological perception or attitudes of employees about their work and their organizational roles [8]. Nurses who are psychologically empowered felt they had access to strategic information and perceived support from managers in the organization. Frans [9] suggested that empowerment is composed of five components: a self-concept which describes self-validation and self-esteem; a critical awareness of one s place in larger systems such as family, agency, or society; possession of knowledge and abilities to influence one s self or others; a propensity to act which describes the ability to initiate effective action for one s self or others and ; a sense of collective identity which describes sharing goals, resources, and aspirations of an identified social systems. 2.2 Professional commitment Professional commitment is a person s involvement, pledge, promise or resolution towards his/her profession [10]. The importance of professional commitment has been widely advocated [11-14]. A review of the literature shows that three aspects of commitment have been applied to many domains. They are willingness to exert effort on its behalf, a desire to remain in the profession, and identifying with the profession by acceptance of its goals and values [15]. There is broad consensus that future careers will be less organizationally focused and more directed toward occupational or professional commitment. And it is proposed that the empowerment intervention will improve professional commitment. 2.3 Social networks Employees who have friends at work are more likely to be engaged in their jobs. A review or research suggests that workplace friendship is positively related to employees' job satisfaction, performance, team cohesion, and organizational commitment; it is negatively associated with employees' turnover intentions and negative emotions [16-18]. The cohesiveness of the ward nursing team was mentioned as a strong predictor of job satisfaction [19]. The basic element of cohesive team is friendship network. Literature documents that individuals will have benefits through their social networks. Takase, Oba, and Yamashita [20] found the issues in interpersonal relationships were frequently cited causes that made nurses consider leaving their jobs. Bjorvell and Brodin s [21] found social support might reduce personnel turnover in hospitals. Greater social support and pay can reduce turnover by their positive impact on job satisfaction [22]. In Taiwan, Chang, Lin, Kuo, Teng, and Lee [23] showed that interpersonal relationship was the highest factor of job satisfaction. And, the research [24] in a Norwegian population of nurses found that interaction, followed by pay and autonomy were the most important job factors. In organizational settings, Hodson [25] convincingly argued, the social relations of the workplace may make a key contribution to employees job satisfaction, productivity, and well-being. It was reported that change was positively influenced by health workers having a sense of belonging, as well as mutual respect between supervisors and health workers [26]. And it is proposed that the process of empowerment intervention will improve social network. The aim of this study was to describe the empowerment effect on professional commitment and social networks. 3 Method 3.1 Setting and participants The 13th ward is a surgical ward of En Chu Kong Hospital. The total bed number is 44 with 80% ISBN:
3 occupancy rate. All of the 20 nurses working in the 13 th ward were voluntary to participate in this study. 3.2 Intervention Theoretical based intervention program was applied from May to October in First a needs assessment was carried out. Then, key persons were interviewed and group discussions were held. Subsequently, the results were translated into specific objectives and used in intervention development for the 13 th ward s staff. Strengthening professional commitment and harmonic interaction was defined as objectives. And 16-hour training sessions were designed. The training sessions included courses, conferences and workshops. According to Frans [9] themes, the content of sessions included facilitation skills, standards of service, developing self-esteem and assertiveness, realize your potential, discovering the secrets of self confidence, smart thinking and smarter working, effective communication, and essentials of personal development. 3.3 Study design A quasi-experimental design was used in which one pre-intervention survey and one post-intervention survey was used to collect data from the participants. The empowerment intervention was followed up through a combination of surveys of professional commitment and social networks. In the January 2011, prior to the start of the intervention, a first survey was made through a questionnaire to measure the job satisfaction, professional commitment, and social network. The second survey was implemented after the intervention had been going on for 10months. The most important parameters of the overall data collection were the change in the job satisfaction, professional commitment, and social networks. The collected data was analyzed in both individual and organizational levels. 3.4 Questionnaires for intervention evaluation Social network nomination was applied to derive the participants friendship networks. The participants were asked to nominate up to 18 colleagues using two questions: When you encounter difficulty in your job, from whom you ask for help?, and Whom you talk your private affairs with in daily chat?. The advice network will construct from the first question, and friendship network from the second question. Professional commitment scale is a 6-point Likert type scale (1 = strongly disagree, 6 = strongly agree) with 3 items. These 3 items are Being a professional nurse is great helpful to my self-image, I am proud of being a professional nurse, and I am enthusiastic about nursing care. The Cronbach s alpha was The NJSS was adopted from Lin, Wang, Li, & Huang [27]. It was applied to measure job satisfaction in 5 domains of job environment, human relationship, feedback, benefit and promotion, and work load. The questions were scored on a 6-point Likert scale ranging from 1 point (very dissatisfied) to 6 points (very satisfied). The measurement has strong internal consistency with all multiple-item constructs achieving Cronbach s alpha ranged between 0.89 and 0.98, exceeding the 0.7 threshold commonly suggested for exploratory research [28]. Excel was applied to data coding and processing. UCINET 6 for window [29] was used to calculate the social network variables. The nomination number is defined as outdegree and the number of nominated as indegree. Efficiency is effective size divided by observed size [30]. 4 Result All of the participants are females. Within these 20 participants, one is charge nurse, 16 nurses and 3 nurse aides. Eight of them are married. The average age is years old with range. Most of them have graduated from college or university. 4.1 The effect on job satisfaction and professional commitment Comparing the professional commitment and 5 domains of job satisfaction between time 1 and time 2, t-test was implemented. The result is shown as table 1. The score of human relationship and professional commitment are significantly improved. The other 4 domains of job satisfaction had not been changed. 4.2 The effect on social networks In the individual level analysis, the constraint of advice network was decreased and the indegree of friendship network was increased (table 2). For the whole network analysis, the advice network centralization was decreased after intervention for both outdegree and indegree. The friendship network centralization was increased for outdegree, and decreased for indegree. At time 1, one nurse has only one linkage in the advice network. She has connection with two other nurses at time 2. And ISBN:
4 after intervention, these 2 isolated nurses had linkage with others in friendship network. Table 1 Effect on job satisfaction and professional commitment T1 Variables T2 job satisfaction Job environment Human relationship Feed back Benefit and promotion Work load Professional commitment Table 2 Comparison of social network variables between time 1 and time 2 T1 T2 t p Advice network outdegree indegree effective size efficiency constraint hierarchy Friendship network outdegree indegree effective size efficiency constraint hierarchy t p Further analysis was applied on dyads of advice network at time 1 and time 2. Domination forms a dyad. If two persons dominate each other, the dyad is symmetric. In advice network, there were 114 dyads at time 1 and 121 at time 2. The dyads were increased after intervention. Logistic regression model was applied to identify the factor of symmetric dyads. Dyads were included as dependent variable, and education, marriage, tenure, and position were independent variables. If the education, marriage, tenure, and position were the same for each dyad, it was coded as 1. Otherwise, it was 0. The results are shown as table 3. Obviously, the symmetric advice dyads were more often formed between two nurses with the same position at time 1. However, after intervention the effect of position diminished. Table 3 Factors of symmetric advice relation Variables Time 1 B SE p Time 2 B SE p Age Education (same/diff) Marriage (same/diff) Tenure Position (same/diff) Constant Log likelihood ISBN:
5 5 Discussion and Conclusion The empowerment intervention has achieved its objectives. The professional commitment can be improved and the advice interaction can be modified, but not for all the domains of job satisfaction. Since professional commitment was tested to be related to job satisfaction [10], and the cohesiveness of the ward nursing team was mentioned as a strong predictor of job satisfaction [19], it is expected that the long-term effect will appear in the next stage. The design of intervention is based on empowerment theory after needs assessment. Empowerment theory has been used to assist the nursing profession in coping with the unequal power base that is common in healthcare settings [31-33]. The significant effects will assists nurses coping with recurring healthcare crises. Homophily is a major characteristic of friendship: individuals tend to become and remain friends with others that are similar to them [34-36]. The homophilous effect is also found in this study. The symmetric relations exist between 2 persons of the same tenure and positions before intervention. It means that the different positions will hinder interaction. It is not good for cooperation. Fortunately, the homophilous effect of position disappeared after intervention. Further, empowerment in Asian cultures relates much more to the individual and his/her merits, in contrast to organizationally-driven empowerment in Western countries [37]. The management should not ignore the interpersonal network. The experiment showed limited suggestions of changes of job satisfaction. The organization s complexity and the traditional hierarchy of hospitals do not stimulate change easily, but the nurses involvement is critical to the result of the staff s work. Work place interventions are complicated and complex and influenced by many factors. Ten months is a very short time for an intervention. The importance of the experience of the staff of an improved work environment is however not to be diminished. References: [1] G. M. Spreitzer, M. A. Kizilos, S. W. Nason, A dimensional analysis of the relationship between psychological empowerment and effectiveness, satisfaction, and strain, Journal of Management, Vol.23, No.5, 1997, pp [2] D. E. Bowen, E. E. Lawler III, The empowerment of service workers: what, why, how and when, MIT Sloan Management Review, Vol.33, No.3, 1992, pp [3] J. L. Cotton, D. A. Vollrath, K. L.,Froggatt, M. L. Lengnick-Hall, K. R. Jennings, Employee participation: Diverse forms and different outcomes, Academy of Management Review, Vol.73, 1988, pp [4] K. I. Miller, P. R. Monge, Participation, satisfaction, and productivity: A meta-analytic review, Academy of Management Journal, Vol.29, 1986, pp [5] J. A. Wagner III, Participation s effects on performance and satisfaction: A reconsideration of research evidence, Academy of Management Review, Vol.19, 1994, pp [6] K. Thomas, B. Velthouse, Cognitive elements of empowerment: An interpretive model of intrinsic task motivation, Academy of Management Review, Vol.15, 1990, pp [7] R. M. Kanter, Men and Women of the Corporation, Basic Books, New York, [8] G. M. Spreitzer, Psychological empowerment in the workplace: Dimensions, measurement, and validity, Academy of Management Journal, Vol.38, No.5, 1995, pp [9] D. Frans, A scale for measuring social work empowerment, Research on Social Work Practice, Vol.3, No.3, 1993, pp [10] Y. Fang, Turnover propensity and its causes among Singapore nurses: an empirical study, International Journal of Human Resource Management, Vol.12, No.5, 2001, pp [11] S. Aryee, K. Tan, Antecedents and outcomes of career commitment, Journal of Vocational Behavior, Vol.40, 1992, pp [12] A. G. Bedeian, E. R. Kemery, Career commitment and expected utility of present job as predictors of turnover intention and turnover behavior, Journal of Vocational Behavior, Vol.39, 1991, pp [13] G. Blau, M. Lunz, Testing the incremental effect of professional commitment on intent to leave one's profession beyond the effects of external, personal, and work-related variables, Journal of Vocational Behavior, Vol.52, 1998, pp [14] E. Chang, Career commitment as a complex moderator of organizational commitment as a complex moderator of organizational commitment and turnover intention, Human Relations, Vol.52, 1999, pp [15] S. Aryee, T. Wyatt, M. K. Min, Antecedents of organizational commitment and turnover intentions among professional accountants in different employment settings in Singapore, Journal of Social Psychology, Vol.131, 1991, pp ISBN:
6 [16] E. M. Berman, J. P. West, M. N. Richter, Workplace relations: Friendship patterns and consequences (according to managers). Public Administration Reviews, Vol.62, No.2, 2002, pp [17] R. Morrison, Information relationships in the workplace: Association with job satisfaction, organizational commitment and turnover intentions, New Zealand Journal of Psychology, Vol.33, 2004, pp [18] B. A. Winstead, V. J. Derlega, M. J. Montgomery, C. Pilkington, The quality of friendships at work and job satisfaction, Journal of Social and Personal Relationships, Vol.12, 1995, pp [19] H. Lu, A. E. While, K. L. Barriball, Job satisfaction among nurses: a literature review, International Journal of Nursing Studies, Vol.42, 2005, pp [20] M. Takase, K. Oba, N. Yamashita, Generational differences in factors influencing job turnover among Japanese nurses: An exploratory comparative design, International Journal of Nursing Studies, Vol.46, 2009, pp [21] H. Bjorvell, B. Brodin, Hospital staff members are satisfied with their jobs, Scandinavia Journal of Caring Sciences, Vol.6, No.1, 1992, pp [22] J. L. Price, Reflections on the determinants of voluntary turnover, International Journal of Manpower, Vol.22, No.7, 2001, pp [23] F. M. Chang, C. J. Lin, H. W. Kuo, Y. K. Teng, J. N. Lee, Appraisal and satisfaction among staff nurses in the health stations of Taiwan province, China Journal of Public Health, Vol.14, 1995, pp [24] I. T. Bjork, G. B. Samdal, B. S. Hansen, S. Torstad, G. A. Hamilton, Job satisfaction in a Norwegian population of nurses: A questionnaire survey, International Journal of Nursing Studies, Vol.44, 2007, pp [25] R. Hodson, Group relations at work: Solidarity, conflict and relations with management, Work and Occupations, Vol.24, 1997, pp [26] P. Sennun, N. Suwannapong, N. Howteerakul, O. Pacheun, Participatory supervision model: building health promotion capacity among health officers and the community, Rural Remote Health, Vol.6, No.2, 2006, pp [27] C. J. Lin, H. C. Wang, T. C. Li, L. C. Huang, Reliability and validity of nurses job satisfaction scale and nurses professional commitment, Mid-Taiwan Journal of Medicine, Vol.12, 2007, pp [28] J. C. Nunnally, Psychometric Theory, New York, McGraw-Hill, [29] S. P. Borgatti, M. G. Everett, L. C. Freeman, UCINET 6 for Windows: Software for Social Network Analysis, Harvard, MA, Analytic Technologies, [30] R. S. Burt, Structural Holes: The Structure of Competition, MA, Harvard University Press, [31] D. J. Manson, B. A. Backer, C. A. Georges, Toward a feminist model for the political empowerment of nurses, Image: Journal of Nursing Scholarship, Vol.23, 1991, pp [32] J. A. Sabaston, H. K. Spence-Lashinger, Staffnurse work empowerment and perceived autonomy, Journal of Nursing Administration, Vol.25, No.9, 1995, pp [33] B. Wilson, H. K. S. Laschinger, Staff-nurse perception of job empowerment and organizational commitment: a test of kanter's theory of structural power in organizations, Journal of Nursing Administration, Vol.24, No.4, 1994, pp [34] J. Cohen, Sources of peer group homogeneity, Sociological Education, Vol.50, 1997, pp [35] D. B. Kandel, Homophily, selection, and socialization in a adolescent friendships, American Journal of Sociology, Vol.84, 1978, pp [36] M. McPherson, L. Smith-Lovin, J. M. Cook, Birds of a feather: homophily in social networks, Annual Review of Sociology, Vol.27, 2001, pp [37] C. Cheung, T. Baum, A. Wong, Relocating empowerment as a management concept for Asia, Journal of Business Research, Vol.65, 2012, pp ISBN:
Perceived Organizational Culture, Professional Commitment, Advice Network and Job Satisfaction of Novice Nurses
Perceived Organizational Culture, Professional Commitment, Advice Network and Job Satisfaction of Novice Nurses HSIEH-HUA YANG, FEN FEN HUANG Department of Health Care Administration Oriental Institute
More informationTHE IMPACT OF EMPOWERMENT AND QUALITY CULTURE ON JOB SATISFACTION
THE IMPACT OF EMPOWERMENT AND QUALITY CULTURE ON JOB SATISFACTION *Hakan K TAPÇI **Metin ATE *Sultan Süleyman ÖKTEN *Gebze Institute of Technology, Turkey **Marmara University, Turkey ABSTRACT The purpose
More informationA MULTILEVEL ANALYSIS OF TEAM CLIMATE AND INTERPERSONAL EXCHANGE RELATIONSHIPS AT WORK
A MULTILEVEL ANALYSIS OF TEAM CLIMATE AND INTERPERSONAL EXCHANGE RELATIONSHIPS AT WORK Herman H. M. Tse, University of Queensland (h.tse@business.uq.edu.au) Marie T. Dasborough, Oklahoma State University
More informationGender and employees job satisfaction-an empirical study from a developing country
Gender and employees job satisfaction-an empirical study from a developing country Mourad Mansour King Fahd University of Petroleum and Minerals, Saudi Arabia Keywords Saudi Arabia, Job satisfaction, intrinsic
More informationORGANIZATIONAL COMMITMENT AND ITS IMPACT ON EMPLOYEE BEHAVIOR
INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) International Journal of Management (IJM), ISSN 0976 6502(Print), ISSN 0976-6510(Online), ISSN 0976-6502 (Print) ISSN 0976-6510 (Online) Volume 6, Issue 1, January
More informationAn Empirical Examination of the Antecedents of Ethical Intentions in Professional Selling
An Empirical Examination of the Antecedents of Ethical Intentions in Professional Selling Craig A. Martin Western Kentucky University A significant amount of research in the past 30 years has focused on
More informationA STUDY OF RELATIONSHIP BETWEEN EMPLOYEE EMPOWERMENT, AFFECTIVE, NORMATIVE AND CONTINUANCE COMMITMENT IN HOTEL INDUSTRY
I J A B E R, Vol. 14, No. 4, (2016): 2489-2501 A STUDY OF RELATIONSHIP BETWEEN EMPLOYEE EMPOWERMENT, AFFECTIVE, NORMATIVE AND CONTINUANCE COMMITMENT IN HOTEL INDUSTRY Mridula Mishra *, Kanika Garg ** and
More informationFACULTEIT ECONOMIE EN BEDRIJFSKUNDE. HOVENIERSBERG 24 B-9000 GENT Tel. : 32 - (0) Fax. : 32 - (0)
FACULTEIT ECONOMIE EN BEDRIJFSKUNDE HOVENIERSBERG 24 B-9000 GENT Tel. : 32 - (0)9 264.34.61 Fax. : 32 - (0)9 264.35.92 WORKING PAPER Organizational versus Individual Responsibility for Career Management:
More informationA STUDY ON JOB SATISFACTION AND ORGANIZATIONAL CITIZENSHIP BEHAVIOUR IN AXIS BANK, CHITTOOR C.JYOTHSNA 1 Dr.COLONEL(RTD) MUKESH KUMAR.V 2 1 Research Scholar, Dept of Management Studies, Bharathiar University,
More informationFrom Employee Perceived HR Practices to Employee Engagement: The Influence of Psychological Empowerment and Intrinsic Motivation Jie HE 1,a
International Conference on Management Science and Management Innovation (MSMI 2014) From Employee Perceived HR Practices to Employee Engagement: The Influence of Psychological Empowerment and Intrinsic
More informationTopic: Readiness to Organizational Change: The Impact of Employees Commitment to the Organization and Career
Name: Naimatullah Shah Student ID: 0630563 Topic: Readiness to Organizational Change: The Impact of Employees Commitment to the Organization and Career Readiness to Organization Change: The Impact of Employees
More informationAn Empirical Study on Organizational Climate in Neycer India Limited, Vadalur
International Journal of Trend in Scientific Research and Development (IJTSRD) International Open Access Journal ISSN No: 2456-6470 www.ijtsrd.com Volume - 2 Issue 2 An Empirical Study on Organizational
More informationUAF Administrative Services Work Environment Survey. Prepared for: University of Alaska, Fairbanks Administrative Services
UAF Administrative Services Work Environment Survey Prepared for: University of Alaska, Fairbanks Administrative Services July 2009 UAF Administrative Services Work Environment Survey Prepared for: University
More informationWhy Employee Turnover? The influence of Chinese Management and Organizational Justice
Why Employee Turnover? The influence of Chinese Management and Organizational Justice Feng-Hsia Kao National Taiwan University, Taiwan Min-Ping Huang Yuan Ze University, Taiwan Bor-Shiuan Cheng National
More informationThe Engagement Factor:
The Engagement Factor: An Independent Insurance Agency Employee Engagement Study Project Sponsored By: Project Conducted By: Lead Researcher: J. Lee Whittington, PhD The Engagement Factor: Independent
More informationA STUDY ON LINKING ORGANIZATIONAL RESOURCES, WORK ENGAGEMENT AND SERVICE CLIMATE AT FASHION RETAILS OF KOCHI.
A STUDY ON LINKING ORGANIZATIONAL RESOURCES, WORK ENGAGEMENT AND SERVICE CLIMATE AT FASHION RETAILS OF KOCHI. INTRODUCTION Organizational success and its contributors are emerging with changing times and
More informationKey words: ISO 9000, organizational change, organizational culture, organizational culture model, LISREL
The Study of Standardization and Continuous Improvement Process of Organizational Culture Model - The Effect of ISO9000 Implementation on Organizational Culture and TQM Ming-Tzong Wang 1, Sophia S.-C.
More informationSocial Exchanges and the Hotel Service Personnel s. Citizenship Behavior
Social Exchanges and the Hotel Service Personnel s Citizenship Behavior Wen-Jung Chen Hospitality Management Department, De Lin Institute of Technology, Taiwan, R. O. C. Cprrespondence author: Wen-Jung
More informationIN HUMAN RESOURCE MANAGEMENT
RESEARCH AND PRACTICE IN HUMAN RESOURCE MANAGEMENT Lu, L. & Lin, G. C. (2002). Work Values and Job Adjustment of Taiwanese workers, Research and Practice in Human Resource Management, 10(2), 70-76. Work
More informationThe Relationship between Human Resource Practices and Firm Performance Case Study: The Philippine Firms Empirical Assessment
The Relationship between Human Resource Practices and Firm Performance Case Study: The Philippine Firms Empirical Assessment Bella Llego Abstract This study on The relationship between human resource practices
More informationInvestigating the Impact of Employee s Empowerment on Their Job Satisfaction (Case Study: Tejarat Bank, West Azerbaijan Province, Iran)
Investigating the Impact of Employee s Empowerment on Their Job Satisfaction (Case Study: Tejarat Bank, West Azerbaijan Province, Iran) Hasan Sobhani* Department of Management, Master of Human Resource
More informationModel of Participation in Decision Making, Career Adaptability, Affective Commitment, and Turnover Intention
DOI: 10.7763/IPEDR. 2013. V65. 10 Innovative Business Management: A Practical Framework and Causal Model of Participation in Decision Making, Career Adaptability, Affective Commitment, and Turnover Intention
More informationDeterminants of Performance
MOTIVATION 1 Determinants of Performance Person: Ability Motivation Accurate Role Perceptions Situation: Environmental (Constraints and Facilitators) Performance 2 Fundamentals of Motivation Motivation
More informationConflict resolution and procedural fairness in Japanese work organizations
Japanese Psychological Research 2002, Volume 44, No. 2, 107 112 Short Report Blackwell SHORT REPORT Science, Ltd Conflict resolution and procedural fairness in Japanese work organizations KEI-ICHIRO IMAZAI
More informationEmployee Engagement as an Outcome of Friendship at Workplace: Moderating Role of Job Embeddedness
Employee Engagement as an Outcome of Friendship at Workplace: Moderating Role of Job Embeddedness Muhammad Khaleel, Dr. Shankar Chelliah, Jamshed Khalid, Muhammad Jamil, Faryal Manzoor Corresponding Email:
More informationCHAPTER 2 THEORETICAL FRAMEWORK
CHAPTER 2 THEORETICAL FRAMEWORK 2.1 Risk Allowance In the everyday work life employees often received what is called a total compensation package. Total compensation package is usually classified into
More informationCHAPTER 4 RESULTS AND DISCUSSIONS
CHAPTER 4 RESULTS AND DISCUSSIONS The study tried to assess HRD practices and challenges in selected regional in Yangon International Airport. In this chapter the major findings of the study were analyzed
More informationSUBSTITUTES FOR LEADERSHIP AND JOB SATISFACTION REVISITED
SUBSTITUTES FOR LEADERSHIP AND JOB SATISFACTION REVISITED Edward Jernigan, Department of Management, Belk College of Business, UNC Charlotte Joyce Beggs, Department of Management, Belk College of Business,
More informationEmotional labor and motivation in teachers
Available online at www.sciencedirect.com ScienceDirect Procedia - Social and Behavioral Scienc es 127 ( 2014 ) 791 795 PSIWORLD 2013 Emotional labor and motivation in teachers Camelia Truta a * a Transilvania
More informationOrganizational. Behavior 15th Global Edition. Chapter1. Robbins and Judge. What Is Organizational Behavior? Copyright 2013 Pearson Education 1-1
Organizational Chapter1 Behavior 15th Global Edition Robbins and Judge What Is Organizational Behavior? 1-1 Chapter 1 Learning Objectives After studying this chapter you should be able to: Demonstrate
More informationThe impact of extrinsic rewards on nurses psychological empowerment: the case of Health Care in Greece.
The impact of extrinsic rewards on nurses psychological empowerment: the case of Health Care in Greece. Panagiotis Gkorezis, Department of Economics, Aristotle University, Greece Eugenia Petridou, Department
More informationDR. HAZEL GACHUNGA, MAINA MARY WANJIKU, DR. KARANJA KABARE
INFLUENCE OF EMPLOYEE PSYCHOLOGICAL EMPOWERMENT ON ORGANIZATIONAL COMMITMENT IN KENYA CIVIL SERVICE DR. HAZEL GACHUNGA, MAINA MARY WANJIKU, DR. KARANJA KABARE Vol. 3, Iss. 1 (6), pp 133-146, Feb 26, 2016,
More informationExploring the Relationships between Contemporary Career Orientations and Atypical Employment
DOI: 10.7763/IPEDR. 2014. V71. 2 Exploring the Relationships between Contemporary Career Orientations and Atypical Employment Chia-Chi Chang 1, Chen-Fen Huang 2, and Jia-Chung Hsieh 1 1 Master Program
More informationPerformance Appraisal System in Medical College Libraries in Karnataka State - A study
2016 IJSRST Volume 2 Issue 3 Print ISSN: 2395-6011 Online ISSN: 2395-602X Themed Section: Science and Technology Performance Appraisal System in Medical College Libraries in Karnataka State - A study Pushpalatha
More informationProcedia Social and Behavioral Sciences 24 (2011)
Available online at www.sciencedirect.com Procedia Social and Behavioral Sciences 24 (2011) 1143 1153 7 th International Strategic Management Conference Contingency approach to strategic management: a
More informationOrganizational Commitment. Schultz, 1
Organizational Commitment Schultz, 1 Schultz, 2 Organizational Commitment Organizational commitment has an important place in the study of organizational behavior. This is in part due to the vast number
More informationA Study on Motivational Factors in the Workplace (MODI-Paints), Ghaziabad, UP
82 A Study on Motivational Factors in the Workplace (MODI-Paints), Ghaziabad, UP Priyambada Purohit (PhD Scholar), Noida International University (NIU), UP Abstract The present study investigated factors
More informationA Review of the Research on Perceived Organizational Support
International Business Research; Vol. 8, No. 10; 2015 ISSN 1913-9004 E-ISSN 1913-9012 Published by Canadian Center of Science and Education A Review of the Research on Perceived Organizational Support
More informationEmployee Participation Trust and Affective Commitment
Employee Participation Trust and Affective Commitment Ku-Jun Lin Yen-Lin Huang Department of Accounting, Tamkang University Department of Accounting, Tamkang University Ku-Jun Lin (Corresponding Author)
More informationThe relationship between empowerment and job satisfaction: Applied study on Jordanian Textile Companies
The relationship between empowerment and job satisfaction: Applied study on Jordanian Textile Companies ABSTRACT Luma Basim Elias School of management, Balqa University. PO box 19117 This study aim to
More informationAnne Kariuki, Kellen Kiambati. Karatina University, Karatina, Kenya
Management Studies, July-Aug. 2017, Vol. 5, No. 4, 290-300 doi: 10.17265/2328-2185/2017.04.003 D DAVID PUBLISHING Empowerment, Organizational Commitment, Organization Citizenship Behavior and Firm Performance
More informationFactors Affecting the Employee Job Satisfaction and Motivational factors in Service Sector
Factors Affecting the Employee Job Satisfaction and Motivational factors in Service Sector M Sri Veena Madhuri Assistant Professor Nishitha Degree College, Beside SP Office, Nizamabad. Abstract Job satisfaction
More informationThe Relationship between Procedural Justice, Organizational Trust and Organizational Affective Commitment: A Conceptual Model
EUROPEAN ACADEMIC RESEARCH Vol. II, Issue 1/ April 2014 ISSN 2286-4822 www.euacademic.org Impact Factor: 3.1 (UIF) DRJI Value: 5.9 (B+) The Relationship between Procedural Justice, Organizational Trust
More informationSTUDY UNIY 5 MOTIVATION
STUDY UNIY 5 MOTIVATION OUTCOMES On successful completion of this study unit, students will be able to: o Describe the different theories of motivation o See and explain the interrelatedness between the
More informationREWARDS AND JOB SATISFACTION: A CASE STUDY AMONG NURSES IN PRIVATE HOSPITAL
REWARDS AND JOB SATISFACTION: A CASE STUDY AMONG NURSES IN PRIVATE HOSPITAL Zuraida Hassan a and Abiramee Selvarajah b a b School of Business Management, University Utara Malaysia h.zuraida@uum,edu.my
More informationThe secret ingredient. How EI seasons our working lives.
The secret ingredient. How EI seasons our working lives. Emotional Intelligence research series. Korn Ferry Hay Group s partnership with Richard Boyatzis and Dan Goleman provides a validated measure of
More informationCHAPTER 1: THE FIELD OF ORGANIZATIONAL BEHAVIOR
CHAPTER 1: THE FIELD OF ORGANIZATIONAL BEHAVIOR CHAPTER SYNOPSIS The chapter introduces Organizational Behavior (OB) as an important field of study. OB has four essential characteristics: (1) the use of
More informationStudy on Service Satisfaction of Rotary Club Members by Importance-Satisfaction Model
International Journal of Research in Business Studies and Management Volume 3, Issue 6, June 2016, 31-37 ISSN 2394-5923 (Print) & ISSN 2394-5931 (Online) Study on Service Satisfaction of Rotary Club Members
More informationJob satisfaction in Indian Public Sector Banks: A comparative study of PNB Vs SBI
Job satisfaction in Indian Public Sector Banks: A comparative study of PNB Vs SBI Sujata Bhambu Reseach Scholar, Sai Nath University, Ranchi Surender Panghal Reseach Scholar, Sai Nath University, Ranchi
More informationDifferential Effects of Hindrance and Challenge Stressors on Innovative Performance
Differential Effects of Hindrance and Challenge Stressors on Innovative Performance Usman Raja, PhD and Muhammad Abbas Abstract The paper investigated the differential effects of challenge related stressors
More informationCHAPTER - III RESEARCH METHODOLOGY
CHAPTER - III RESEARCH METHODOLOGY 83 CHAPTER - III RESEARCH METHODOLOGY 3.1 Introduction The earlier chapters were devoted to a discussion on the background of the present study, review of earlier literature
More informationThe Effects of Workplace Spirituality and Work Satisfaction on Intention to Leave
The Effects of Workplace Spirituality and Work Satisfaction on Intention to Leave Chaiyaset Promsri, Faculty of Business Administration, Rajamangala University of Technology Phra Nakhon, Thailand. E-mail:
More informationABSTRACT INTRODUCTION
The Relative Study of Social Support, Job Satisfaction and Wellbeing of Military Instructors- The Case of High Schools Military Instructors in Yunlin, Chiayi and Tainan Districts of Taiwan Shu-Hung Hsu,
More informationPsychological Empowerment: A Key to Boost Organizational Commitment, Evidence from Banking Sector of Pakistan
Psychological Empowerment: A Key to Boost Organizational Commitment, Evidence from Banking Sector of Pakistan Ms. Maryam Saeed Hashmi Lecturer, Institute of Business and Management, University of Engineering
More informationOrganization Conditions Enabling Employee Empowerment and the Moderating Role of Individual Personalities
International Journal of Business and Management; Vol. 9, No. 10; 2014 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Organization Conditions Enabling Employee and
More informationANALYSIS OF ATTITUDES AND BEHAVIOURS OF EMPLOYEES TOWARDS ORGANISATIONAL CHANGE
International Journal of Human Resource Management and Research Vol.1, Issue.1 (2011) 1-13 ANALYSIS OF ATTITUDES AND BEHAVIOURS OF EMPLOYEES TOWARDS ORGANISATIONAL CHANGE ABSTRACT Gurmeetsingh Sikh Nribm
More informationNBR E-JOURNAL, Volume 1, Issue 1 (Jan-Dec 2015) ISSN EVALUATION OF TRAINING AND DEVELOPMENT FOR ORGANIZATIONAL COMPETITIVENESS
EVALUATION OF TRAINING AND DEVELOPMENT FOR ORGANIZATIONAL COMPETITIVENESS Ravindra Dey Professor and Head of Organizational Behaviors, Xavier Institute of Management and Research, Mumbai Human Resource
More informationThe Effects Of Constructive Conflict On Team Emotions
Journal of Applied Science and Engineering Innovation, Vol.2 No.10 2015, pp. 402-406 ISSN (Print): 2331-9062 ISSN (Online): 2331-9070 The Effects Of Constructive Conflict On Team Emotions Yuan Lin, Anmin
More informationEmployeeEmpowermentAnEmpiricalStudy
Global Journal of Management and Business Research: A Administration and Management Volume 17 Issue 4 Version 1.0 Year 2017 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global
More informationANALYSIS THE RELATIONSHIP BETWEEN EMPLOYEE S PSYCHOLOGICAL EMPOWERMENT AND JOB SATISFACTION (CASE STUDY: SADRA MUNICIPAL EMPLOYEES)
ANALYSIS THE RELATIONSHIP BETWEEN EMPLOYEE S PSYCHOLOGICAL EMPOWERMENT AND JOB SATISFACTION (CASE STUDY: SADRA MUNICIPAL EMPLOYEES) a PARINAZ DINKANI, b* SAEED FARSI a Department of management,islamic
More informationAn Empirical Study on the Effect of Work/Life Commitment to Work-Life Conflict
Available online at www.sciencedirect.com Physics Procedia 24 (2012) 1343 1349 2012 International Conference on Applied Physics and Industrial Engineering An Empirical Study on the Effect of Work/Life
More informationMotivation. Mark Meckler, University of Portland
Motivation i Motivation The amount of effort that an individual puts into doing something Content Theories Freud/Levinson: Unconscious Needs Maslow s Hierarchy of Needs ERG Theory Herzberg s Motivation-Hygiene
More informationFit as a Tool for Improving Organizational Functioning
PETAR MILOJEV; ID: 4924645 Fit as a Tool for Improving Organizational Functioning Utilizing Person-Environment Fit Keywords: Person-Environment fit; Value Congruence; Goal Congruence; Needs-Supplies fit;
More informationPerception of Organizational Politics and Influence of Job Attitude on Organizational Commitment. Abstract
1 Perception of Organizational Politics and Influence of Job Attitude on Organizational Commitment Phatsorn Thiphaphongphakaphun 1 Piraphong Foosiri,D.B.A. 2 Abstract This research purposed to study the
More informationThe Effects of Job Rotation Practices on Employee Development: An Empirical Study on Nurses in the Hospitals of Vellore District
The Effects of Job Rotation Practices on Employee Development: An Empirical Study on Nurses in the Hospitals of Vellore District Kokila Mohan Research Associate, VIT Business school, VIT University Email:
More informationA study of relationship between organizational justice and job satisfaction among teachers in Bandar Abbas middle school
Available online at www.sciencedirect.com Procedia Social and Behavioral Sciences 5 (2010) 1986 1990 WCPCG-2010 A study of relationship between organizational justice and job satisfaction among teachers
More informationThe Effects of Training and Reward Systems on Employee Willingness to Stay A Case Study of an International Tourist Hotel in Taipei
International Journal of Research in Tourism and Hospitality (IJRTH) Volume 3, Issue 1, 2017, PP 21-33 ISSN 2455-0043 http://dx.doi.org/10.20431/2455-0043.0301003 www.arcjournals.org The Effects of Training
More informationLeaders and Engagement
Leaders and Engagement Presentation for NAREIT Ilene Gochman, Ph.D. Global Leader, Integrated Talent Management, Korn/Ferry International October 15, 2012 What s Your Experience with Engagement? 2 Agenda
More informationA Study on Promoting the Gender Egalitarianism of Key Success Factor by Workplace - as an Example of Taiwan s Enterprises
A Study on Promoting the Gender Egalitarianism of Key Success Factor by Workplace - as an Example of Taiwan s Enterprises Chin-Cheh Yu 1, Jui-Chen Lee 2, Pei-Wen Liao 3, Li-Chun Hsu 4 1,3 Department of
More informationPrinciples of Management
Warsaw University of Life Sciences - SGGW Dr Mariusz Maciejczak Principles of Management www.maciejczak.pl Basic reading The presentation has been prepared based on the book 1 Motivation What Is Motivation?
More informationChapter Learning Objectives After studying this chapter you should be able to:
Chapter Learning Objectives After studying this chapter you should be able to: 1. Characterize the nature of motivation, including its importance and basic historical perspectives. 2. Identify and describe
More informationPerspectives of Managers and Leaders
Question 1: How do organizations select their leaders? Answer 1: Most companies predicate their decision in selecting which employee is going to be developed in a leadership role on how well the individual
More informationIJMIE Volume 2, Issue 7 ISSN:
A STUDY ON JOB SATISFACTION IN ITI LIMITED, BANGALORE R. Karthik* S. Saratha* M. Sowmiya* ABSTRACT The primary objective of this study is to ascertain the levels of job satisfaction experienced amongst
More informationAn examination of the relationship between empowerment and organizational commitment (Case study Kurdistan province electric staff)
An examination of the relationship between empowerment and organizational commitment (Case study Kurdistan province electric staff) Vorya Jafari Department of management sanandaj Branch, Islamic Azad university,
More informationLinking supervisor and coworker support to employee innovative behavior at work: role of psychological Conditions
Linking supervisor and coworker support to employee innovative behavior at work: role of psychological Conditions Vipra Arora Department of Management Studies, Indian Institute of Technology, Madras, India
More informationWORK ASPIRATION & JOB SATISFACTION FEM 3104 DR SA ODAH BINTI AHMAD JPMPK/FEM/UPM
WORK ASPIRATION & JOB SATISFACTION FEM 3104 DR SA ODAH BINTI AHMAD JPMPK/FEM/UPM LEARNING OBJECTIVES To explain job satisfaction theories. To study the relationship between aspiration, motivation and job
More informationWorking conditions and work-related anger: A longitudinal perspective
G. Steffgen & P. E. Sischka University of Luxembourg Contact: Philipp Sischka, University of Luxembourg, INSIDE, Porte des Sciences, L-4366 Esch-sur-Alzette, philipp.sischka@uni.lu Working conditions and
More informationRelationship between Quality of Work Life and Job Satisfaction on School Teachers in Kermanshah
ORIGINAL ARTICLE Received 12 Jul. 2013 Accepted 05 Aug. 2013 2013, Science-Line Publication www.science-line.com ISSN: 2322-4770 Journal of Educational and Management Studies J. Educ. Manage. Stud.,3 (4):
More informationTHE EFFECT OF RELATIONSHIP CONFLICT AND PROCESS CONFLICT ON TEAM LEARNING PERFORMANCE: WHICH IS MORE IMPORTANT. Ching-Ting Tien
THE EFFECT OF RELATIONSHIP CONFLICT AND PROCESS CONFLICT ON TEAM LEARNING PERFORMANCE: WHICH IS MORE IMPORTANT Ching-Ting Tien Associate Professor, Graduate Institute of Insurance, Chaoyang University
More informationINFLUENCES ON EMPLOYEE BEHAVIOR
INFLUENCES ON EMPLOYEE BEHAVIOR Chapter 2 CH-2 2012 South-Western, a part of Cengage Learning 1 Learning Objectives - 1 Identify factors that influence employee behavior Describe outcomes resulting from
More informationIndustrial and Organizational Psychology: Research and Practice
Industrial and Organizational Psychology: Research and Practice Spector, P ISBN-13: 9780470949764 Table of Contents PART I: INTRODUCTION. CHAPTER 1: INTRODUCTION. CHAPTER 2: RESEARCH METHODS IN I/O PSYCHOLOGY.
More informationFactors Associated with Job Involvement: A Study of Commercial Bank People in Bangladesh
Factors Associated with Job Involvement: A Study of Commercial Bank People in Bangladesh Dr. Kazi Fayz Ahamed 1 Md. Tarikul Islam Abstract Involvement of people to their job is very much crucial toward
More informationIMPACT OF PSYCHOLOGICAL EMPOWERMENT ON JOB SATISFACTION AND EMPLOYEE RETENTION A STUDY ON TECHNICAL INSTITUTES OF CHHATTISGARH
International Journal of Human Resource Management Research and Development (IJHRMRD), ISSN 2248 9401 (Print) ISSN 2248 941X (Online), Volume 1, Number 2 May-October (2011), pp. 01-09 PRJ Publication,
More informationA study of antecedents of organizational commitment
Japanese Psychological Research 1998, Volume 40, No. 4, 198 205 Special Issue: Japanese social life in transition A study of antecedents of organizational commitment MASAO TAO Graduate School of Economics,
More informationThe impact of informal social support on individual morale, distress, and satisfaction
The impact of informal social support on individual morale, distress, and satisfaction Gavin J. Beccaria (beccarig@usq.edu.au) Department of Psychology University of Southern Queensland, Toowoomba QLD
More informationUnit 5 Motivation. "Motivation is the set of forces that causes people to behave in certain ways." R.W. Griffin
Unit 5 Motivation Concept and Process Since motivation influences productivity, supervisors need to understand what motivates employees to reach peak performance. It is not an easy task to increase employee
More informationQUALITY OF WORK LIFE OF EMPLOYEES WORKING IN PRIVATE SECTOR BANKS OF RAIPUR REGION WITH SPECIAL REFERENCE TO ICICI BANK LTD.
QUALITY OF WORK LIFE OF EMPLOYEES WORKING IN PRIVATE SECTOR BANKS OF RAIPUR REGION WITH SPECIAL REFERENCE TO ICICI BANK LTD., RAIPUR Suresh K. Pattanayak 1, Dr. Monika Sethi 2 1,2 Asst. Professor,Raipur
More informationISSN: International Journal Of Core Engineering & Management (IJCEM) Volume 2, Issue 1, April 2015
Impacts of Job Satisfaction and Organizational commitment: A Study Describing Influence of Gender Difference on Job Satisfaction and Organizational Commitment Dr. Shine David Assistant Professor, Institute
More informationHOW TO SAY SORRY: INCREASING REVISIT INTENTION THROUGH EFFECTIVE SERVICE RECOVERY IN THEME PARKS
SOCIAL BEHAVIOR AND PERSONALITY, 2010, 38(4), 509-514 Society for Personality Research (Inc.) DOI 10.2224/sbp.2010.38.4.509 HOW TO SAY SORRY: INCREASING REVISIT INTENTION THROUGH EFFECTIVE SERVICE RECOVERY
More informationEmployability Skills: A Study on Perception on Engineering Employees in Chennai District
Volume 118 No. 20 2018, 879-888 ISSN: 1314-3395 (on-line version) url: http://www.ijpam.eu ijpam.eu Employability Skills: A Study on Perception on Engineering Employees in Chennai District P. Carolin Golda
More informationJob Satisfaction of Knowledge Workers in Croatian Companies
Job Satisfaction of Knowledge Workers in Croatian Companies Danica Bakotić, Ph. D., University of Split, Faculty of Economics, Croatia ABSTRACT This paper deals with two important topics for every organization:
More informationA Study of the Job Attitudes and Perception of Library and Information Science Professionals in Erode and Karur Districts in Tamil Nadu
A Study of the Job Attitudes and Perception of Library and Information Science Professionals in Erode and Karur Districts in Tamil Nadu V.P. Ramesh Babu 1, S. Aravind 2 and D. Umamaheswari 3 1 Head & Librarian,
More informationJob design and role development
23 Job design and role development JOBS AND ROLES A job consists of a related set of tasks that are carried out by a person to fulfil a purpose. It can be regarded as a unit in an organization structure
More informationHow do graduates adjust to employment?: Recent evidence from the UK and China. Jenny Chen. CESR, University of the West of England, Bristol
How do graduates adjust to employment?: Recent evidence from the UK and China Jenny Chen CESR, University of the West of England, Bristol Jenny.Chen@uwe.ac.uk With the advent of globalisation, employees
More informationRunning head: LEARNING TRANSFER SYSTEM AND INDIVIDUAL PERFORMANCE 1. Research Roundtable ~Sample Paper~
Running head: LEARNING TRANSFER SYSTEM AND INDIVIDUAL PERFORMANCE 1 Running head should be left justified After the semi-colon everything should be in capital. Research Roundtable ~Sample Paper~ Document
More informationMotivation Huber: Chapter 23- pages Principles of Nursing Administration NUR 462. Dr. Ibtihal Almakhzoomy. April 2007
Motivation Huber: Chapter 23- pages 481-500 Principles of Nursing Administration NUR 462 April 2007 What is Motivation? Successfully motivating others is a challenge regardless of the task Inspiring others
More informationAntecedents and Outcomes of Employee Benefit Satisfaction: An Updated Model
Antecedents and Outcomes of Employee Benefit Satisfaction: An Updated Model Mel E. Schnake Valdosta State University Previous research on the antecedents and outcomes of employee benefit satisfaction is
More informationChapter 4: Theories of Motivation
Chapter 4: Theories of Motivation Organizational Behaviour 5 th Canadian Edition Langton / Robbins / Judge Copyright 2010 Pearson Education Canada 4-1 Chapter Outline What Is Motivation? Needs Theories
More informationUnit 1. I.T.S Management & IT Institute Mohan Nagar, Ghaziabad
Organization Behavior Unit 1 I.T.S Management & IT Institute Mohan Nagar, Ghaziabad Unit-1: Contents Concept, Nature, Importance & Characteristics of OB Conceptual Foundations Models of Organization Behavior
More informationA STUDY ON TRUST, BRAND IMAGE, EXPERIENTIAL MARKETING AND CUSTOMER LOYALTY
A STUDY ON TRUST, BRAND IMAGE, EXPERIENTIAL MARKETING AND CUSTOMER LOYALTY Tung-Lai Hu Dept. of Business Management, National Taipei University of Technology, No. 1, Sec. 3, Zhong-Xiao E. Rd., Taipei,
More information