Tips to Improve Your Toolbox Talks

Size: px
Start display at page:

Download "Tips to Improve Your Toolbox Talks"

Transcription

1

2 15 Tips to Improve Your Toolbox Talks Toolbox talks. Safety startups. Tailgate meetings. Whatever you call them, short discussions with workers are a great way to: promote safe working practices fight complacency solidify and sustain lessons from training increase employee engagement provide opportunities for feedback Want to deliver more captivating and effective toolbox talks? Then this guide s for you. From topic tips to keeping your audience engaged, you ll learn to take your toolbox talks from bland to grand. With these 15 tips your safety meetings will be more effective than ever. 2 safestart.com

3 Table of Contents 1 Set a Goal Know Your Audience Anticipate Problems Practice and Then Practice More Change Your Approach Combine Statistics with Engaging Stories Be SMART in Your Message Turn It Over to the Audience Look Beyond the Workplace Be Positive Cover Everything Not Just Compliance Tie It to Your Overall Safety Program Testing 1, 2, Invest in Toolbox Talks Create Your Own Talks Summary

4 How to Use This Guide Once you ve read this guide, the best way to improve your ability to deliver toolbox talks is to focus on a single tip at a time. Select one that feels manageable to you and then work on it for a month or two. Once you ve mastered it then pick another one. You may find that you re already following some of these tips. Others might not suit your needs. Pick tips that are relevant for you and ignore the rest. This guide contains plenty of useful advice and there s sure to be a few helpful ideas you can use right away so let s get started. 4 safestart.com

5 1 Set a Goal If you only have 5 minutes to prepare for a toolbox talk, spend it asking yourself one question: what do you hope to accomplish with the talk? Identifying a single clear goal will make for a more direct safety meeting. And goal-setting has been proven to boost the effectiveness of almost any activity. Are you trying to ensure compliance? Address a recurring issue? Raise awareness? Pick one and then build a safety meeting that zeroes in on your biggest need. A good rule is that you should be able to describe in a single sentence what you want the talk to accomplish. If you can t then you ve still got work to do. 5

6 2 Know Your Audience You also need to know your audience and how the topic of a toolbox talk relates to them. Take your corporate agenda items and reposition them in a way that will have meaning and benefits to your audience. Don t tell workers they need to comply with rules to avoid OSHA fines they won t really care about that. Try giving them an example they can relate to. You could tell a story about how someone took a shortcut because they were in a rush and it cost them dearly and that s why it s important to follow the rules all the time. Help them draw the connection between the topic at hand and their own personal safety. Ask, Don t Assume Don t assume you know what matters to your employees. Ask questions one-onone questions or as a group where they can put up their hands. Find out what motivates them to come to work. Is it to provide for their family? Or the satisfaction of a job well done? Knowing what they care about will help you engage them directly with safety. 6 safestart.com

7 3 Anticipate Problems Lay the groundwork for how you ll deal with possible issues that may arise. Think about: What questions will people likely have? How will you answer them and what is your plan B if the toolbox talk gets derailed? Is there a difficult person that could try to circumvent your message during or after the talk? Sometimes letting workers know that you can discuss their question personally after the session will be enough to let you continue with your discussion with the group. Look at your audience as you re delivering the talk. Are they engaged? Have they gone cold or did you get their attention with anything you said? Pay attention to these cues and adjust your sessions accordingly. If you can t react on the spot then keep them in mind when planning your next safety talk. 7

8 4 Practice and Then Practice More Most advice on improving toolbox talks is to develop better material, leverage management support or spend more money. But what if you don t have more money or support? You focus on what you can control: yourself. When it s time to present a toolbox talk or other critical communication, a lack of presentation skills could seriously hinder effectiveness and results. Skilled speakers become great through preparation and practice neither of which require money or support. Deliver better toolbox talks by trying the following: read the talk ahead of time to familiarize yourself with the material practice reading out loud to increase your comfort level and identify any possible trouble spots record yourself reading to ensure you re speaking in a confident and natural tone change the words you use so that the toolbox talk doesn t sound dry or clinical prepare a personal story or anecdote to make the talk more authentic and relatable Research shows that being prepared for a presentation improves the odds of success. Practice is only one aspect of preparation. Setting goals, anticipating issues and planning the session will make your presentation much stronger. 8 safestart.com

9 5 Change Your Approach What s worse than listening to someone read a toolbox talk from a sheet of paper? Not much, actually. Even if you ve prepared an otherwise great talk, your audience will quickly tune out if you sound like you re lecturing or droning on. Focus on engaging workers, not on talking at them. Because it doesn t matter how good your safety talk is if no one s paying attention. make eye contact and avoid seeming like you re reading use people s names use site-specific examples solicit responses directly from the audience An engagement-first approach will boost results. A study from Bucknell University on active learning found that it leads to better student attitudes and that discussion, one form of active learning, surpasses traditional lectures for retention of material, motivating students for further study and developing thinking skills. 1 1 Prince (2004). Does Active Learning Work? A Review of the Research from the Journal of Engineering Education. 9

10 6 Combine Statistics with Engaging Stories The goal of most toolbox talks is to help workers keep safety in mind throughout the day. A statistic is rarely compelling enough to do that on its own. See for yourself in the examples below. Imagine gathering your employees at the start of their shift which scenario do you think is more memorable? Scenario A You tell workers the company s data shows that 75% of hand injuries are caused by taking eyes and mind off task. Because hand injuries are a big problem in the workplace and it is statistically the most likely way they will get injured on the job, they should stay focused on what they re doing. Scenario B You tell workers about Jerry, an employee at another site who always said he could do his job in his sleep even though he knew 75% of hand injuries at the company were caused by eyes and mind not on task. One day Jerry was using a grinder and let his mind wander because the task was so routine. The grinder drifted a bit and hit a bump. It kicked up and cut through his glove and tendons. Jerry lost the use of his hand. Most folks think Scenario B would be more likely to resonate with workers especially if you follow it up by asking what can be learned from Jerry s story. 10 safestart.com

11 7 Be SMART in Your Message Goal-setting gurus recommend setting SMART goals. (The acronym stands for Specific, Measurable, Assignable, Realistic, Time-related.) It s good advice but isn t usually applicable to folks who are responsible for safety on a day-to-day basis. But when it comes to toolbox talks, supervisors have their own SMART guidelines to make safety meetings efficient and effective. S hort: keep it short and simple Message: only a single message A void new info: R einforce: T akeaway: don t teach something new; the talk should be a refresher on something they already know find different ways of conveying the same message, like telling a personal story and also sharing an example specific to your workplace the message should have a specific takeaway or action to complete remember goal-setting from tip 1 Before you deliver your next toolbox talk, make sure you re being SMART. 11

12 8 Turn It Over to the Audience If you encourage discussions in safety meetings you may have already discovered that workers can deliver part of your toolbox talk for you and if you re not doing so then you re missing out on a powerful engagement tool. Ask someone to share a story about an incident or near-miss that occurred to them, what hazards others should look out for, and how injry could have been prevented. In doing so you ll achieve three goals: 1. Demonstrate that you care about their opinions and experience. 2. Improve knowledge retention because people learn best when they have to recite information. 3. Build engagement and teamwork through peer-to-peer involvement. Note that if you re going to ask someone to speak in front of a group, it s always a good idea to check with them ahead of time and give them an outline of what you re asking them to do. Stay on topic Don t solicit feedback on absolutely everything. You want to make sure the toolbox talk stays on subject so try using phrases like Do you have a time when you had to deal with? or If your kid was hired for this job, what sort of advice would you give them when it comes to? 12 safestart.com

13 9 Look Beyond the Workplace If you deliver safety talks regularly then you ve probably run into a staleness issue how do you keep talks fresh and interesting if you have to discuss the same problems over and over again? The most direct solution is to expand the scope of your toolbox talks to include off-the-job stories. Almost every issue that affects workers is caused or made worse by human factors like rushing, frustration, fatigue and complacency that cause people to take their eyes and mind off task. These same issues plague people at home and on the road too. UNINTENTIONAL FATALITIES AND INJURIES 100% 75% 94% 74% 50% 25% 26% 0% 6% NATIONAL SAFETY COUNCIL INJURY FACTS 2014 EDITION The National Safety Council says that workers are nearly 3 times more likely to get injured and 14 times more likely to die from unintentional injuries off the job. The goal of toolbox talks is to make employees safer so address where they re getting hurt most often at home and on the road. You can still focus on workplace hazards but mix in at-home examples to expand your message and stay relevant to employees. 13

14 9 Look Beyond the Workplace Discussing safety at home and on the road may seem like a bit of a sideways approach to workplace safety but it s effective. It gets employees thinking about safe behavior in a broader context, which will keep safety at the top of their mind. You ll have more examples to draw on, which keep things fresh. And you ll deal with a major area of risk too. Give it a try. Include a relevant story about a time you or someone you know was hurt at home. Or ask how a safety practice like wearing PPE might apply when doing work around the house. You could even outline a few safe driving tips that you gave to your teenager when they first got behind the wheel mentioning good driving behavior in any context will raise awareness among your workers. Motivation Starts at Home Every adult thinks they re safe enough already. But ask them about their family, their kids in particular, and they ll say there s no such thing as safe enough. Workers will participate more if they understand that safety skills can be taught to their kids once the workers learn them first. 14 safestart.com

15 10 Be Positive Too many toolbox talks feel like a chore. At best they can be boring, and at worst they can come across as scolding workers. Who wants to pay attention to that? It can be hard to stay positive when you re frustrated by poor safety performance. But avoiding negativity will make a huge difference in how your talks are received. There s no simple trick or tidbit of advice for this one. Instead, it requires a change in how you perceive injuries and incidents. Nobody tries to get hurt. Everybody wants to go home healthy and injury-free. But we all have a different level of personal awareness and safety skills. People have different learning abilities too not everyone is able to internalize and retain a safety lesson in the same way. 15

16 10 Be Positive Getting mad at workers won t change their behavior in the future because they hadn t set out to get hurt in the first place. You can t scare or intimidate anyone into being safer. A positive, encouraging approach to toolbox talks can foster stronger safety skills, better awareness, and more engagement with the company s safety culture. There s no easy road to positivity. It starts one interaction at a time. It can be challenging to achieve and maintain a positive attitude in the face of workplace incidents, but the benefits are worth it. If you don t look forward to toolbox talks then nobody else will either. Stay as positive and upbeat as possible, and focus on preventing future injuries rather than scolding workers for past incidents. If you care, so will they. 16 safestart.com

17 11 Cover Everything Not Just Compliance Tip 9 discusses the importance of including off-the-job examples in workplace toolbox talks. It s just as important to bring in a full range of topics too. Most toolbox talks cover OSHA standards and other compliance issues. But talking about rules isn t enough you also need to deal with why people break them. When workers are rushing, frustrated, tired or complacent they re more likely to overlook, forget or ignore an important safety regulation. Even if they follow all the rules, human factors can cause people to take their eyes and mind off task, trip over their own feet or wander into the line-of-fire when they re not paying attention. The 4 States that Affect Worker Safety can cause or contribute to These 4 States Rushing Frustration Fatigue Complacency can influence or affect Critical Errors For example, moving into the line-of-fire or losing your balance when your eyes or mind were not on the task of walking or driving. Critical Decisions For example, changing what you normally do, choosing a shortcut, rationalizing (or miscalculating) risk or relying on memory. 17

18 11 Cover Everything Not Just Compliance When someone doesn t follow a procedure they re often categorized as rule-breakers who are deliberately ignoring rules. But it s important to remember that nobody is ever trying to get hurt. When a rule is broken it s most often the result of a worker s state of mind that has clouded their judgement, a lack of good habits or reminders, or overall organizational complacency all of which are good toolbox topics. If your toolbox talks aren t dealing with the states of mind that lead to rules violations and a whole lot of injuries and close calls then your safety meetings have a big blind spot. You don t need to overhaul your next talk but you should include human factors in the conversation. Where to Start with Human Factors? SafeStart provides a great guided tour of safety-related human factors in a monthly webinar. Sign up at safestart.com/webinars to learn about: the four biggest mental states that compromise safety how to improve culture and engagement by addressing human error human factors training to reduce injuries 18 safestart.com

19 12 Tie It to Your Overall Safety Program Toolbox talks are only one piece of the safety puzzle. From JHAs and observations to reporting systems and compliance training, most safety programs have ways to implement, track and support safe behavior. Safety meetings present a real opportunity to reinforce almost every aspect of your safety program. They re a great way to remind workers about elements of safety that aren t always visible or front of mind. Toolbox talks are also a chance to support ongoing safety initiatives. For example, if you re implementing a human factors training program like SafeStart, safety talks are a way for workers to discuss and practice new skills, and for supervisors to boost awareness and decrease risk throughout their day. Ideally, any training program will offer toolbox talks to help refresh its concepts in the workforce. Above all, make sure toolbox talks share the same message as the rest of your safety training. 19

20 13 Testing 1, 2, 3 If your toolbox talks aren t eliciting the response you d like then shake things up. Try different approaches, formats, topics and locations to see what works best. You can also ask for feedback from workers to find out what s working and what isn t. Take a systematic approach to testing. Only change up one factor at a time like where you deliver the talks and keep everything else the same. This will allow you to accurately assess the value of whatever it is that you re testing. It may help to make a list of the different factors you want to test and then document the results after every toolbox talk. approaches formats topics locations 20 safestart.com

21 14 Invest in Toolbox Talks The Internet makes everything seem easy and accessible. A quick Google search reveals dozens and dozens of free toolbox talks, safety discussion topics and other resources. Unfortunately, when it comes to safety talks you often get what you pay for. Common issues with free toolbox talks include: a one-size approach that doesn t fit your workplace poor production quality inaccurate facts and bad advice too long or too short lack of storytelling/audience engagement You will find some gems, but you can t rely soley on free safety talks. This means you have two options: buy them from a reputable source or create your own. Many training programs offer toolbox talks that are often well-produced and effective. If your training provider offers safety talks then take advantage of them. Otherwise, you re best served by creating your own. What to Look for in Free Toolbox Talks Free toolbox talks can still be useful if they address many of the concerns listed in this guide. Know what you re looking for and don t compromise feel free to use this guide to set the bar on quality for free toolbox talk material. 21

22 15 Create Your Own Talks Instead of spending money you can spend a bit of effort to craft your own toolbox talks. Even if it s not perfectly polished, it can still be effective if you follow a few key steps: pick a topic your workers might deal with that week offer a story about a relevant incident to get things started outline what the safety standards are or ask the audience for best practices ask how states of mind like rushing, frustration, fatigue and complacency could elevate the risk Don t forget to keep it SMART (tip 7) and to practice it a few times first (tip 4). Your toolbox talk doesn t need to follow an exact formula. The goal is to engage your workers and get them thinking about possible risks and anything that gets them talking about hazards, human factors and safety practices will do exactly that. The time investment is worth it you ll get talks tailored to your strengths as a presenter and that are focused on your company s specific safety challenges. 22 safestart.com

23 Summary A good toolbox talk can lead to safer behavior, fewer broken rules and more attention paid to human factors that increase the risk of injury. But even the best toolbox talk can only remind workers of things they already know. You would never try to teach someone how to use a forklift in a 10-minute toolbox talk, and you shouldn t limit your discussion of human factors to brief safety meetings either. Never stop improving your talks. Keep an eye out for new material, new ideas and try new things. There are tons of tweaks you can make and the better you get, the safer your employees will be. Here s to delivering your best toolbox talk yet! 23

24 Share This With Supervisors and Others Toolbox talks are all about communication but the advice in this guide is only useful if your supervisors read and use it. Please share this guide with anyone in your organization who delivers toolbox talks or supervises those who do. Feel free to share it with others in the safety industry too the more we collectively improve our safety meetings, the safer our friends, neighbors and communities will be. Download an electronic copy to share with others or direct them to safestart.com/toolboxtips Check out our other safety guides for useful advice and inspiration for future toolbox talks. About SafeStart SafeStart is the most successful safety training process in the world for developing personal, 24/7 safety skills that address human factors in safety proven to reduce injuries 50% on average by more than 3,000 clients in 60+ countries. Webinars Our webinars are an easy way to get introduced to SafeStart. We host free 45-minute sessions every month as a way for you and your colleagues to learn about SafeStart principles and discover how SafeStart can transform your company s safety performance. Learn more at: safestart.com/webinar Back Injuries Protecting against back pain requires a lot more than 15 minutes of instruction on safe lifting techniques. Deal with this chronic issue and apply a few techniques that will strengthen your back safety efforts. Get the guide at safestart.com/backguide PPE Compliance Even the most comfortable and stylish PPE isn t always worn when it s needed most. Learn about the factors that affect whether employees wear PPE and discover what you can do to improve PPE compliance at safestart.com/ppe Slips, Trips and Falls 54% of slip, trip and fall incidents are caused by employee distraction. This guide outlines the major physical and human factors involved in slips, trips and falls and provides practical solutions to address this problem. Download at safestart.com/stf Copyright 2017 by Electrolab Limited. All rights reserved. SafeStart is a registered trademark of Electrolab Limited. Printed in Canada.

6 SAFETY CULTURE ESSENTIALS

6 SAFETY CULTURE ESSENTIALS 6 SAFETY CULTURE ESSENTIALS Many organizations want to improve their safety culture in order to reduce injury rates, save money, and increase productivity. But how does a company begin to foster a culture

More information

BUY BUTTON OR BACK BUTTON HOW WEBSITE WRITING CAN ENGAGE OR DETER CUSTOMERS

BUY BUTTON OR BACK BUTTON HOW WEBSITE WRITING CAN ENGAGE OR DETER CUSTOMERS BUY BUTTON OR BACK BUTTON HOW WEBSITE WRITING CAN ENGAGE OR DETER CUSTOMERS Tom @Tortorici Inc.com Q: What turns a website design into an active business website? A: Copy that s optimized to convert. I

More information

Implementing a Workplace Health & Wellbeing Programme

Implementing a Workplace Health & Wellbeing Programme Implementing a Workplace Health & Wellbeing Programme 1 Contents Introduction...3 What is a Health and Wellbeing Programme?...3 What are the Benefits of Wellbeing Programmes?...4 How to Create an Effective

More information

Health & Safety at Work.

Health & Safety at Work. Ministry of Labour. Supervisor. Health & Safety at Work. Prevention Starts Here. Supervisor Health and Safety Awareness in 5 Steps. This workbook belongs to: Contents 01 INTRODUCTION. 03 STEP 1: MAKE A

More information

Health & Safety at Work

Health & Safety at Work Ministry of Labour Worker Health & Safety at Work Prevention Starts Here Worker Health and Safety Awareness in 4 Steps This workbook belongs to: Table of Contents Introduction 4 Step 1: Get on Board 5

More information

Health & Safety at Work

Health & Safety at Work Ministry of Labour Supervisor Health & Safety at Work Prevention Starts Here Supervisor Health and Safety Awareness in 5 Steps This workbook belongs to: Table of Contents Introduction 03 Step 1: Make a

More information

Linda Carrington, Wessex Commercial Solutions

Linda Carrington, Wessex Commercial Solutions Linda Carrington, Wessex Commercial Solutions Linda Carrington has worked with ISO 9001 accredited systems throughout her career, in businesses as diverse as oil and gas, construction, defence and shipping.

More information

Innovative Marketing Ideas That Work

Innovative Marketing Ideas That Work INNOVATIVE MARKETING IDEAS THAT WORK Legal Disclaimer: While all attempts have been made to verify information provided in this publication, neither the Author nor the Publisher assumes any responsibility

More information

Facilitator s Guide Overview

Facilitator s Guide Overview Facilitator s Guide Overview Introduction This overview manual is designed to assist in using the series of PowerPoint presentations which engage employees in discussions about improving workplace mental

More information

Health & Safety at Work

Health & Safety at Work Ministry of Labour Worker Health & Safety at Work Prevention Starts Here Worker Health and Safety Awareness in 4 Steps This workbook belongs to: Table of Contents Introduction 03 Step 1: Get on Board 04

More information

Impactful 1:1 Meetings

Impactful 1:1 Meetings Impactful 1:1 Meetings An essential responsibility of a CEO or business unit leader is to design and implement the company s communication strategy. How do messages cascade throughout the organization?

More information

The slightest perception of something negative happening can affect an employee s emotional state.

The slightest perception of something negative happening can affect an employee s emotional state. Employee feedback is the core of personal and professional growth. Feedback can help an employee get better at what they do, and surprisingly employees crave feedback. Most managers don t provide enough

More information

Why Do So Many Online Businesses Fail?

Why Do So Many Online Businesses Fail? Why Do So Many Online Businesses Fail? Why do online businesses fail? This question isn t easy to answer. More often than not, there are multiple factors that prevent online businesses from turning a profit,

More information

Putting our behaviours into practice

Putting our behaviours into practice Putting our behaviours into practice Introduction Our behaviours are an important part of One Housing. They are designed to shape how we work - they are the ideas and approaches that form the foundation

More information

7 MISTAKES MOST LOCAL BUSINESSES ARE MAKING WITH THEIR ADVERTISING

7 MISTAKES MOST LOCAL BUSINESSES ARE MAKING WITH THEIR ADVERTISING 7 MISTAKES MOST LOCAL BUSINESSES ARE MAKING WITH THEIR ADVERTISING A Look at the Most Common Mistakes Made by Most Local Businesses and How to Stop Making them Legal Notice: This ebook is copyright protected.

More information

Creating Kick-Ass Engagement Plans for Your Key Accounts

Creating Kick-Ass Engagement Plans for Your Key Accounts Creating Kick-Ass Engagement Plans for Your Key Accounts Introduction Accounts management is a long-standing practice that exists in some form in most organizations. From non-profits to small businesses

More information

Basics of Social Media. The why, the what, and the how for your small business or nonprofit

Basics of Social Media. The why, the what, and the how for your small business or nonprofit Basics of Social Media The why, the what, and the how for your small business or nonprofit Constant Contact 2016 Welcome! Danna Crawford PowerSellingMom.com DannaCrawford@gmail.com /DannaCrawford1 @DannaCrawford

More information

A Strategic Approach To Marketing Collateral

A Strategic Approach To Marketing Collateral A Strategic Approach To Marketing Collateral What s Markeing Without Strategy? TABLE OF CONTENTS Collateral That Makes An Impact Using Marketing Collateral to Drive Revenue Measuring Marketing Collateral

More information

CHAPTER 3. Architectural Insanity. Insanity: doing the same thing over and over again and expecting different results.

CHAPTER 3. Architectural Insanity. Insanity: doing the same thing over and over again and expecting different results. CHAPTER 3 Architectural Insanity Insanity: doing the same thing over and over again and expecting different results. Albert Einstein Architect, for some reason your thinking can sometimes get out of whack

More information

Agenda. Last Module Handling Objections. Creating a Sense of Urgency. Best Way to Create a Sense of Urgency 4/13/2015

Agenda. Last Module Handling Objections. Creating a Sense of Urgency. Best Way to Create a Sense of Urgency 4/13/2015 Agenda Training, Module 6 Creating a Sense of Urgency Dealing with the top objections Don t want to give financials Questions and Answers at the End Training Modules Series Worth Unlimited Dr. Joan Haakonstad

More information

THE ULTIMATE CAREER FAIR CHECKLIST FOR EMPLOYERS

THE ULTIMATE CAREER FAIR CHECKLIST FOR EMPLOYERS THE ULTIMATE CAREER FAIR CHECKLIST FOR EMPLOYERS SIMPLE STEPS TO MAXIMIZE YOUR ROI Career fairs can be a highly effective part of campus recruiting and brand building. But when you add all the time and

More information

The Coaching Playbook. Your Must-Have Game Plan for Maximizing Employee Performance

The Coaching Playbook. Your Must-Have Game Plan for Maximizing Employee Performance The Coaching Playbook Your Must-Have Game Plan for Maximizing Employee Performance CONTENTS Coaching Overview What is Coaching? Coaching Categories Coaching Relationships Who Can Be a Coach? Coaching Personas

More information

Make It Matter. How to Make Yourself and Your Organization Essential

Make It Matter. How to Make Yourself and Your Organization Essential PREVIEW GUIDE Make It Matter How to Make Yourself and Your Organization Essential Table of Contents: Sample Pages from Discussion Guide and Personal Branding Workbook...pgs. 2-7 Program Information and

More information

Turning Feedback Into Change

Turning Feedback Into Change White Paper FEEDBACK Turning Feedback Into Change The key to improving personal success Thought leader, Joe Folkman describes a model consisting of three elements to help accept feedback from others and

More information

HOW YOUR CAREER BACKGROUND CAN HELP YOU BECOME A BUSINESS ANALYST

HOW YOUR CAREER BACKGROUND CAN HELP YOU BECOME A BUSINESS ANALYST By Laura Brandenburg Lesson Objective: After completing this lesson, you ll be able to identify strengths from your career background that will directly support your transition into business analysis.

More information

Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them

Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them Top 10 Marketing Mistakes Even the Smartest Companies Make And How You Can Avoid Them By Susan LaPlante Dube & Maureen O Grady Condon, MS www.precisionmarketinggroup.com Top 10 Marketing Mistakes Even

More information

USING PR MEASUREMENT TO BEAT YOUR COMPETITORS: A HOW-TO GUIDE

USING PR MEASUREMENT TO BEAT YOUR COMPETITORS: A HOW-TO GUIDE USING PR MEASUREMENT TO BEAT YOUR COMPETITORS: A HOW-TO GUIDE Dear Reader, Thank you for downloading this how-to guide: Using PR Measurement to Beat Your Competitors. I hope you will find it to be a valuable

More information

The Ultimate Online Reputation Management Guide

The Ultimate Online Reputation Management Guide The Ultimate Online Reputation Management Guide What is Online Reputation Management? Images uploaded to Instagram or Facebook by past visitors. Traveler tweets on Twitter. Critiques posted by journalists

More information

A BETTER STORY ABOUT

A BETTER STORY ABOUT TELLING A BETTER STORY ABOUT CHARITIES 2 Contents CONTENTS About this guide 3 Research insights 4 Responses to critical questions 8 A better story: key messages 13 Language tips 16 How Charities Work a

More information

Customer Satisfaction Surveys That Work

Customer Satisfaction Surveys That Work Customer Satisfaction Surveys That Work [ FREE WHITE PAPER] About the Author Eric Dosal has experience in just about every area of small business growth and development. A graduate of Babson College in

More information

The Challenger TM Customer: THE NEW REALITY OF SALES

The Challenger TM Customer: THE NEW REALITY OF SALES The Challenger TM Customer: THE NEW REALITY OF SALES FOREWORD Imagine your ideal customer: friendly, eager to meet, ready to buy and become an advocate of your products and services. It turns out that

More information

Mobile Marketing. This means you need to change your strategy for marketing to those people, or risk losing them to your competition.

Mobile Marketing. This means you need to change your strategy for marketing to those people, or risk losing them to your competition. Mobile Marketing Introduction Mobile marketing is one of the fastest growing segments of online marketing. Over the last two to three years, the number of people who access the internet on mobile devices

More information

Marginal Costing Q.8

Marginal Costing Q.8 Marginal Costing. 2008 Q.8 Break-Even Point. Before tackling a marginal costing question, it s first of all crucial that you understand what is meant by break-even point. What this means is that a firm

More information

Employee Engagement: The Management Factor Keeping Employees Invested, Productive And Working For You 1/10

Employee Engagement: The Management Factor Keeping Employees Invested, Productive And Working For You 1/10 Employee Engagement: The Management Factor Keeping Employees Invested, Productive And Working For You 1/10 disengagement (n.) the act of releasing from an attachment or connection When it comes to your

More information

Safety starts with you. DOF Group Offshore Safety Booklet

Safety starts with you. DOF Group Offshore Safety Booklet Safety starts with you DOF Group Offshore Safety Booklet English language ver. 001 2016 Safe the RITE way enhances our safety culture through integration with the DOF Group values: respect (R), integrity

More information

A summary of the principles from The Speed of Trust Book:

A summary of the principles from The Speed of Trust Book: A summary of the principles from The Speed of Trust Book: The five waves of trust The first wave, Self-Trust, deals with the confidence we have in ourselves in our ability to set and achieve goals, to

More information

Today, we re going to talk about resolving workplace conflict and building consensus. Workplace conflict may be based on disagreements over work

Today, we re going to talk about resolving workplace conflict and building consensus. Workplace conflict may be based on disagreements over work Today, we re going to talk about resolving workplace conflict and building consensus. Workplace conflict may be based on disagreements over work procedures, different needs and interests, clashes of personalities,

More information

COURSE CATALOG. vadoinc.net

COURSE CATALOG. vadoinc.net COURSE CATALOG 2018 vadoinc.net Welcome Welcome to the Vado 2018 Course Catalog. Vado provides any organization or learner numerous opportunities to build the skills needed to lead and manage others, as

More information

10 THINGS B2B COMPANIES

10 THINGS B2B COMPANIES 10 THINGS B2B COMPANIES Should Be Doing on LinkedIn Copyright 2016 Act-On Software www.act-on.com Using LinkedIn to Generate Leads LinkedIn isn t just a social network for job seekers and recruiters anymore.

More information

GUIDE. A Modern Communicator s Guide to Corporate Communications

GUIDE. A Modern Communicator s Guide to Corporate Communications GUIDE A Modern Communicator s Guide to Corporate Communications Let s start with hello Companies like yours are starting to realize that communication is more than just a monthly newsletter. In a time

More information

5 STEPS To become a Charismatic Leader

5 STEPS To become a Charismatic Leader 5 STEPS To become a Charismatic Leader FIVE STEPS To Becoming a Charismatic Leader Charismatic leaders and managers create and maintain a work environment where people are emotionally and intellectually

More information

Mentoring. Program Guide

Mentoring. Program Guide Mentoring Program Guide Mentoring Guide Developed by the Nova Scotia Public Service Commission This guide for mentoring has been designed to support the leadership and career planning and development of

More information

How to earn MORE working LESS and better help your clients to achieve their desired results.

How to earn MORE working LESS and better help your clients to achieve their desired results. How to earn MORE working LESS and better help your clients to achieve their desired results. INTRODUCTION Hi and thanks for deciding to read this report. I will keep it to the point and genuinely believe

More information

Feedback Report. ESCI - University Edition. Sample Person Hay Group 11/21/06

Feedback Report. ESCI - University Edition. Sample Person Hay Group 11/21/06 Feedback Report ESCI - University Edition Sample Person Hay Group 11/21/06 Introduction What Is Emotional and Social Intelligence? Emotional and Social Intelligence, commonly refered to as EI, is the capacity

More information

MAPP - The Marketing Action Plan Process

MAPP - The Marketing Action Plan Process 1 2 MAPP The Marketing Action Plan Process Accelerating Growth and Profitability Within Marketing Solutions Action Plan Marketing 210 Riverside Drive Boulder Creek, CA 95006 831-338-7790 rjm@actionplan.com

More information

XpertHR Podcast. Original XpertHR podcast: 22 September 2017

XpertHR Podcast. Original XpertHR podcast: 22 September 2017 XpertHR Podcast Original XpertHR podcast: 22 September 2017 Hi and welcome to this week s XpertHR podcast with me, Ellie Gelder. Now TUPE, possibly not a term that inspires enthusiasm amongst a lot of

More information

The Ultimate Guide to Keyword Research

The Ultimate Guide to Keyword Research The Ultimate Guide to Keyword Research The Ultimate Guide to Keyword Research So you ve decided to try out this ASO thing you ve been hearing so much about, huh? Well you ve come to the right place. MobileDevHQ

More information

Role of the Business Development Center (BDC)

Role of the Business Development Center (BDC) Role of the Business Development Center (BDC) Over the years, many dealerships have struggled to get the entire team to realize and respect the role and value of a BDC. From being the first impression

More information

zapp! Empowerment Notebook School Admin Professionals Workshop

zapp! Empowerment Notebook School Admin Professionals Workshop Empowerment Notebook The problem as I see it: My boss wants more Because management needs more Because the customers demand more Because the competitors are delivering more But I can t get my people to

More information

THE E-COMMERCE BUSINESS OWNER'S GUIDE TO SEO MANAGEMENT

THE E-COMMERCE BUSINESS OWNER'S GUIDE TO SEO MANAGEMENT THE E-COMMERCE BUSINESS OWNER'S GUIDE TO SEO MANAGEMENT Lessons from Online Retailers Who Successfully Drive SEO Growth Table of Contents Introduction Why Top-Performing E-commerce Businesses Invest in

More information

Improving Employee Performance How Technology Can Help

Improving Employee Performance How Technology Can Help Improving Employee Performance How Technology Can Help Introduction It would be easy to conclude from recent articles that employee performance management is a fundamentally flawed process and should disappear

More information

TURNING FEEDBACK INTO CHANGE

TURNING FEEDBACK INTO CHANGE TURNING FEEDBACK INTO CHANGE by Joe Folkman In a recent training session Steve was quietly reviewing his feedback. It was apparent from his reactions that he was disappointed in his feedback from his manager,

More information

The 7 Costly MISTAKES People Make When Buying and Using Pallets!

The 7 Costly MISTAKES People Make When Buying and Using Pallets! The 7 Costly MISTAKES People Make When Buying and Using Pallets! www.palletsgoldcoast.com Page1 Legal Notice: This report is copyright Rebecca and Des Bennett. All Rights Reserved. No portion of this report

More information

A Modern Intranet Defined

A Modern Intranet Defined A Modern Intranet Defined 1 What is a modern intranet? Success in today s competitive marketplace is often measured on how quickly a company adapts to market conditions, industry trends, competitive threats,

More information

developer.* The Independent Magazine for Software Professionals Automating Software Development Processes by Tim Kitchens

developer.* The Independent Magazine for Software Professionals Automating Software Development Processes by Tim Kitchens developer.* The Independent Magazine for Software Professionals Automating Software Development Processes by Tim Kitchens Automating repetitive procedures can provide real value to software development

More information

Performance Management: Giving and Receiving Feedback

Performance Management: Giving and Receiving Feedback Performance Management: Giving and Receiving Feedback Seminar for Supervisors Presenter: Stephanie Flanagan slm114@psu.edu; 814-863-4614 Fall 2017 2017 The Pennsylvania State University. All rights reserved.

More information

Five Critical Behaviors for Safety Leaders

Five Critical Behaviors for Safety Leaders Five Critical Behaviors for Safety Leaders Safety Leadership The phrase leadership support has become a cliché in discussing safety. We always hear about the importance of leadership support and walking

More information

Lucrative Luminary 6-Figure Speaker Accelerated Mentoring Program. -Welcome to this module in the Lucrative Luminary Accelerated Mentoring Program.

Lucrative Luminary 6-Figure Speaker Accelerated Mentoring Program. -Welcome to this module in the Lucrative Luminary Accelerated Mentoring Program. Lucrative Luminary 6-Figure Speaker Accelerated Mentoring Program -Welcome to this module in the Lucrative Luminary Accelerated Mentoring Program. -Now that you ve been through the Super Script process

More information

www.pipelineroi.com 1-866-300-1550 Introduction Over 100 million people log in to Twitter daily to share articles, read the news, Tweet photos of their breakfast, and connect with others. In this crowded

More information

The Basics of Spotter Safety

The Basics of Spotter Safety The Basics of Spotter Safety Teacher s Edition Produced by: Blue Ridge Services, Inc. Transfer Station Safety Training Series Instructions This teacher s edition is organized into a simple format. It includes

More information

Developing your Management Style

Developing your Management Style Developing your Management Style What kind of manager are you? Can you articulate your leadership style? When is the last time you really thought about management and organizational development theories?

More information

www.pipelineroi.com 1-866-300-1550 Introduction Over 100 million people log in to Twitter daily to share articles, read the news, Tweet photos of their breakfast, and connect with others. In this crowded

More information

Referral Marketing. Keys to making referral marketing work for your medical practice!

Referral Marketing. Keys to making referral marketing work for your medical practice! Referral Marketing Keys to making referral marketing work for your medical practice! Hey Shug, ut we can t go another day without speaking the truth about a very important topic: referrals! Utilizing the

More information

Start Making Money: Make Money Helping Local Businesses! Page 1

Start Making Money: Make Money Helping Local Businesses! Page 1 Start Making Money: Make Money Helping Local Businesses! Page 1 Table of Contents Local Marketing... 4 Finding Clients... 5 Walk In... 6 Cold Calling... 7 Brochures, Flyers, Letters... 7 Business Cards...

More information

Do You Need to Grow Your. Social Media Audience?

Do You Need to Grow Your. Social Media Audience? Do You Need to Grow Your Social Media Audience? Do You Need to Grow Your Social Media Audience? Audience growth has become a controversial topic in the social media space. While many marketers are still

More information

Today we re going to talk about working safely around forklifts. Forklifts are essential pieces of equipment that help us move mountains of heavy

Today we re going to talk about working safely around forklifts. Forklifts are essential pieces of equipment that help us move mountains of heavy Today we re going to talk about working safely around forklifts. Forklifts are essential pieces of equipment that help us move mountains of heavy materials. But forklifts are also dangerous especially

More information

The Small Business Owner s. Complete. Marketing. Checklist. 92 Simple Steps to Building Your Profit-Generating Marketing Plan

The Small Business Owner s. Complete. Marketing. Checklist. 92 Simple Steps to Building Your Profit-Generating Marketing Plan The Small Business Owner s Complete Marketing Checklist 92 Simple Steps to Building Your Profit-Generating Marketing Plan Whether you are a venerable marketing deity or you can t find an effective campaign

More information

CONTENTS INTRODUCTION p1 CHAPTER 4 p6 CHAPTER 1 p2 CHAPTER 5 p8 CHAPTER 2 p3 CHAPTER 6 p9 CHAPTER 7 p 11 ABOUT STACEY HANKE, INC. p 13 Your Company s

CONTENTS INTRODUCTION p1 CHAPTER 4 p6 CHAPTER 1 p2 CHAPTER 5 p8 CHAPTER 2 p3 CHAPTER 6 p9 CHAPTER 7 p 11 ABOUT STACEY HANKE, INC. p 13 Your Company s 5 Ways Ineffective Communication Hurts Strong Businesses WANT EMPLOYEES WHO HAVE INFLUENCE TO SUSTAIN CUSTOMERS? START BY CONNECTING AND ENGAGING 2016 Stacey Hanke, Inc. CONTENTS INTRODUCTION p1 CHAPTER

More information

Learning Guide. Peer mentoring Provide peer mentoring in a health or wellbeing setting Level 4 6 credits. Name: Workplace: Issue 1.

Learning Guide. Peer mentoring Provide peer mentoring in a health or wellbeing setting Level 4 6 credits. Name: Workplace: Issue 1. Learning Guide Peer mentoring 28991 Provide peer mentoring in a health or wellbeing setting Level 4 6 credits Name: Workplace: Issue 1.0 Copyright 2017 Careerforce All rights reserved. Careerforce (Community

More information

Motivating Your Team: Increase Employee Engagement

Motivating Your Team: Increase Employee Engagement Motivating Your Team: to Increase Employee 25Ways Engagement 1 How likely is it that you would leave your current position if you did not feel engaged? Why Employee Engagement Matters 37% Somewhat likely

More information

One-on-One Template

One-on-One  Template One-on-One Email Template How to get your employees to buy into One-on-Ones: Use the cover letter provided to email to your employees to explain the process The Benefits of Regular One-on-Ones: One-on-Ones

More information

Page 1 of 29

Page 1 of 29 Page 1 of 29 Contents Introduction....page. 2 The Simple 5 Step System....page. 4 Step 1 - Look for people that have the ability and are willing to promote what we are offering to a big audience QUICKLY...page.

More information

The Human Tendency to Infer the Worst: Why the Absence of a Proper Cover Letter Can Severely Damage Your Candidacy

The Human Tendency to Infer the Worst: Why the Absence of a Proper Cover Letter Can Severely Damage Your Candidacy The Human Tendency to Infer the Worst: Why the Absence of a Proper Cover Letter Can Severely Damage Your Candidacy One of the most important lessons I learned as a legal headhunter was taught to me just

More information

America s Workforce: A revealing account of what employees really think about today s workplace

America s Workforce: A revealing account of what employees really think about today s workplace America s Workforce: A revealing account of what employees really think about today s workplace 2013 Leading the charge In recent years, tough economic times and an unsteady job market have made most people

More information

Rick Willson s new book, Parking Management for Smart Growth, is a how-to

Rick Willson s new book, Parking Management for Smart Growth, is a how-to PARKING MANAGEMENT Author, professor, and consultant Rick Willson on his new book and future vision for parking. FOR SMART GROWTH Rick Willson s new book, Parking Management for Smart Growth, is a how-to

More information

Stepping Forward Together: Creating Trust and Commitment in the Workplace

Stepping Forward Together: Creating Trust and Commitment in the Workplace EXCERPTS FROM THE BOOK Stepping Forward Together: Creating Trust and Commitment in the Workplace by Mac McIntire How to Know You ve Made the Right Decision The following is an excerpt from chapter one

More information

DO YOU WANT A MENTOR?

DO YOU WANT A MENTOR? DO YOU WANT A MENTOR? TABLE OF CONTENTS I THINK I WANT A MENTOR--AM I READY?...2 HOW TO FIND A MENTOR THAT IS RIGHT FOR YOU...3 TIPS FOR A SUCCESSFUL RELATIONSHIP...4 THE GOALS ARE ACHIEVED--WHAT NEXT?...6

More information

Introduction to e-commerce website optimization

Introduction to e-commerce website optimization Introduction to e-commerce website optimization 01 You re reading this because you run, own or have some responsibility for an e-commerce site. You want your website and mobile site to work harder, please

More information

10 ways to make your field service organization a profit center

10 ways to make your field service organization a profit center 10 ways to make your field service organization a profit center The goal of this ebook is to help you move your field service operations from a cost center to a profit center, and we ll outline 10 ways

More information

Best Practices for Trust in the Wireless Emergency Alerts System, page 1

Best Practices for Trust in the Wireless Emergency Alerts System, page 1 Best Practices for Trust in the Wireless Emergency Alerts Service featuring Robert Ellison and Carol Woody interviewed by Suzanne Miller ---------------------------------------------------------------------------------------------Suzanne

More information

INTERNSHIP STARTER HANDBOOK For Community Providers

INTERNSHIP STARTER HANDBOOK For Community Providers OFFICE OF INTERNSHIPS INTERNSHIP STARTER HANDBOOK For Community Providers Thank you for your interest in partnering with California State University San Marcos to provide internship opportunities to CSUSM

More information

The Video Production Process

The Video Production Process The Video Production Process A primer on what to expect during your Corporate Video Production Process This pamphlet was designed by Molly Media Studios - for you. www.mollymediastudios.com Molly@mollymediastudios.com

More information

B2B Sales in the Modern Age

B2B Sales in the Modern Age B2B Sales in the Modern Age Using Insight Selling to Improve Sales and Marketing Results When it comes to lead generation and improving customer relationships, it seems that sales and marketing professionals

More information

2015 Hospitality Consumer Report. Get ahead of the biggest trends in the lodging and dining industries

2015 Hospitality Consumer Report. Get ahead of the biggest trends in the lodging and dining industries 2015 Hospitality Consumer Report Get ahead of the biggest trends in the lodging and dining industries Welcome to Our 2015 Hospitality Consumer Report If you ve got customers or guests, it s likely you

More information

SELL YOUR HOME FASTER Stephy Lim

SELL YOUR HOME FASTER Stephy Lim 1 0 T I P S T O H E L P Y O U T O SELL YOUR HOME FASTER Stephy Lim If you ve ever been in a situation where you need to sell a house fast, you know how frustrating it can be. Everyday, you WHAT PROBLEM

More information

How to Engage Employees. A Guide for Employees, Supervisors, Managers, & Executives

How to Engage Employees. A Guide for Employees, Supervisors, Managers, & Executives How to Engage Employees A Guide for Employees, Supervisors, Managers, & Executives 1 Introduction Employee Engagement is a good in and of itself. What is Employee Engagement? Employee engagement is the

More information

Fleet Management Buyer s Guide

Fleet Management Buyer s Guide 2018 Fleet Management Buyer s Guide Find the right solution for you For businesses that rely on a fleet of drivers and vehicles to service customers, complete jobs and bring in revenue, tracking your assets

More information

How to Scale a Growing Business INSIGHTS FROM A SALESFORCE STARTUP

How to Scale a Growing Business INSIGHTS FROM A SALESFORCE STARTUP How to Scale a Growing Business INSIGHTS FROM A SALESFORCE STARTUP 1 Introduction In 2011, RelateIQ was a brand new software startup with just a few employees working from the kitchen of one of the cofounders.

More information

6 PERSPECTIVES OF A LEADER

6 PERSPECTIVES OF A LEADER 6 PERSPECTIVES OF A LEADER Your leadership effectiveness is determined by two things: the decisions you make and the influence you have. Great leaders are able to make exceptional decisions. They have

More information

Social Media Marketing & Analytics for B2B

Social Media Marketing & Analytics for B2B N 0 6 parathink TM Social Media Marketing & Analytics for B2B Plan, track, analyze and optimize your online visibility to bring customers to your site. (A quick-reading parathink briefing for really, really

More information

INTERACTIVE TABLE OF CONTENTS

INTERACTIVE TABLE OF CONTENTS INTERACTIVE TABLE OF CONTENTS Standout Subject Lines Get Open, Get Read, Get Results... 3 Grow Your Business with Email & Social Media Simple marketing strategy for small business & nonprofits... 3 Find

More information

Goal Setting Refresher

Goal Setting Refresher Goal Setting Refresher THE UNIVERSITY OF NEW MEXICO Why Do We Even Do Performance Evaluations? To: Increase the quality of employee and manager feedback / discussions Align with university and corporate

More information

Supervisors: Skills for Success

Supervisors: Skills for Success HELPING THOSE WHO HATE HR. 554 Pacific Avenue, York, Pennsylvania 17404 717.855.5589 www.alternative-hr.com Supervisors: Skills for Success Contents Introduction Page 3 Communication.. Page 4 Planning

More information

The Business Owner s Guide to LinkedIn

The Business Owner s Guide to LinkedIn The Business Owner s Guide to LinkedIn Reach clients, partners, and peers on the world s largest professional network for small business About this guide The Business Owner s Guide to LinkedIn provides

More information

Operations Mapping. Method. Build process and procedure systems that are intentionally designed to produce the results you want.

Operations Mapping. Method. Build process and procedure systems that are intentionally designed to produce the results you want. Operations Mapping Method Build process and procedure systems that are intentionally designed to produce the results you want. comprose.com 1-800-719-8964 W hat do well-run organizations do that s different

More information

A Strategic Approach To Environmental Branding

A Strategic Approach To Environmental Branding A Strategic Approach To Environmental Branding What s A Branded Environment Without Strategy? TABLE OF CONTENTS Environments That Make An Impact Driving Revenue With Environmental Branding Measuring Environmental

More information

6 VIDEOS EVERY ENTERPRISE SHOULD BE PRODUCING IN-HOUSE Take your videos further with multi-camera production

6 VIDEOS EVERY ENTERPRISE SHOULD BE PRODUCING IN-HOUSE Take your videos further with multi-camera production 6 VIDEOS EVERY ENTERPRISE SHOULD BE PRODUCING IN-HOUSE Take your videos further with multi-camera production INTRODUCTION VIDEO RULES. NOW IT S TIME TO RULE VIDEO. VIDEO RULES. NOW IT S TIME TO RULE VIDEO.

More information

THE HR GUIDE TO IDENTIFYING HIGH-POTENTIALS

THE HR GUIDE TO IDENTIFYING HIGH-POTENTIALS THE HR GUIDE TO IDENTIFYING HIGH-POTENTIALS What makes a high-potential? Quite possibly not what you think. The HR Guide to Identifying High-Potentials 1 If you agree people are your most valuable asset

More information

Chapter Four Discussion Questions

Chapter Four Discussion Questions Chapter Four Discussion Questions 1. The first meeting of Wes Douglas and Elisabeth Flannigan, director of nursing, didn t go well. If you were the new administrator, explain ow you might have established

More information

VIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT?

VIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT? VIDEO 1: WHY IS A STRATEGY PLAN IMPORTANT? Hi, I m Sarah from HubSpot Academy. Welcome to, Creating a Strategy Plan for your Clients. At this point in the client engagement, you ve conducted a content

More information