Research on the Green Design of the Online Shopping Ceramic Packaging in the Background of the Economical Society

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1 Research on the Green Design of the Online Shopping Ceramic Packaging in the Background of the Economical Society Cui Dong 1,*, Shuiying He 2 1 School of Art and Design Jingdezhen Ceramic Institute Jiangxi, , China 2 Department of Art Design Shanghai Industry and Commerce Foreign Language College Shanghai, , China Abstract With the rapid popularization of the Internet, online shopping is becoming more and more popular. Online shopping tide also provides a new way for the sale of ceramics, through the network to buy Ceramics has become one of the important channels of ceramic sales. In the conservation oriented society, the design of the net purchase of ceramic packaging also put forward new requirements. This paper makes a detailed investigation on the current situation of the online shopping ceramic packaging design, we found that packaging material is not enough environmental protection, excessive packaging and other issues. In order to solve these problems, according to the principle of "green packaging", the overall design method of the net purchase ceramic "green packaging" is discussed. The three green design strategies are put forward in order to realize the optimization of resources and to promote the development of conservation oriented society. Keywords - Economical society; Network shopping; Ceramic package; Green design I. INTRODUCTION In the production, circulation and consumption of social reproduction, economical society is a sustainable social development model, which through the sound mechanism, adjust the structure, technological progress, strengthen management, publicity and education and other means to mobilize and motivate the whole society to save and efficient use of resources in the production, circulation and consumption of social reproduction, to consume as little as possible and support the higher welfare level of the whole society. With the rapid development of economy, China has carried out more and more resources and energy resources pressure [1]. To in 2020 to achieve quadruple gross domestic product, to continue to enhance the capacity for sustainable development, the comprehensive construction well-off society goal, we must vigorously to reduce the consumption of resources, improve the utilization efficiency, the establishment of a conservation minded society [2]. In the context of conservation oriented society, with the rapid popularization of the network, the Internet era has changed the business model of the economy and society, showing a diversity of purchase and sale mode: e- commerce, online marketing, online shopping, etc. rising day by day. In this case, the net purchase of ceramic packaging design also put forward new requirements. With people s attention to the problem of ecological environment, development of green packaging, do a good job with environmental protection has become a focus of the world's governments and packaging companies. The development direction of the network commodity packaging design is also developing towards the trend of green packaging, this objective requires that the design of packaging should be carried out in accordance with the ecological cycle and the protection of the environment. The purpose of this study and analysis is to let the network commodity packaging, in particular, the net purchase of ceramic packaging to be more scientific and healthy [3]. This paper starts with the analysis of the use value of the net purchase ceramics, combine application of economical society paper packaging structure design and the product packaging different functional requirements, discussion on the rational choice of product packaging structure, plan to enhance the added value of the product, so as to clarify the conservation oriented society, the reasonable packaging, to realize the benefit maximization of the green design concept. Figure 1. One of the best-selling porcelain on one popular online shopping DOI /IJSSST.a.16.3B ISSN: x online, print

2 II. SURVEY ON CURRENT STATUS OF CERAMIC PACAGING DESIGN In order to further understand the status quo of online shopping ceramic packaging, making the design of packaging more in line with the spirit of green design in the context of conservation society, in this paper, a survey of the current status of online shopping ceramic packaging is made, the situation is as follows. A. The Serious Excessive Packaging Phenomenon Over packaging is an unavoidable problem to green packaging design and even the whole packaging industry. In the past, China s enterprises have been less packaging consciousness, the design is monotonous, simple, products exported to the international market are often referred to as the raw materials is first-class (many are pure natural), packaging is second-class, the price is third-class. Recently, Chinese enterprises do not attach importance to the situation of packaging has been changed fundamentally, the design, performance and quality of the product packaging has been greatly improved. But the new problem is that the packaging design is going to another extreme--excessive packaging. Over packaging is a waste of resources design, essentially infringing the interests of consumers, but also pollute the environment [4]. In recent years, the rise of online shopping boom, resulting in a large number of packaging waste, also appeared serious over packaging. It is understood that the business in order to ensure the full delivery of goods, in addition to the use of the product itself, but also to the logistics companies or the relevant channels to buy cartons as the outer packaging. And ceramics as a fragile commodity, businesses will add a filler, and even a small number of ceramic will wear a few layers of coat, so that the product is in a good condition, but it brings more troubles. Excessive packaging increases the weight and volume of the product, and increases the transportation pressure, while the packaging material consumes a large amount of natural resources, harm to the ecological environment. At the same time, packaging waste is an important part of urban waste, the disposal of these wastes to spend a lot of manpower, material and financial resources. After investigation can be found, the vast majority of the excessive packaging structure is not complicated, most of them belong to the standard box type design of folding carton, part of the box type window, handle, increase the combined function of structure, product volume is less than 5% of the volume of the packaging generally, the rest of the space is filled with high-grade materials (cardboard, plastic, wood, cloth etc.) as decoration. Figure 2. Packing appearance of a network ceramics B. Packaging Material Recycling Rate is Very Low It is reported that some of the well-known China shopping platform, such as Taobao, Dangdang, Amazon etc, sales of goods over 1 million one day, the number of packages is also more than 1 million, of which the number of ceramic sales can also be over Such a large volume of sales, the packaging cycle has not yet to be resolved. Through the investigation to kwon that the packaging of the online shopping ceramics were completely abandoned after use, become a social waste, it has caused a lot of difficulties for recycling, and has caused some trouble to the living environment. In addition, the outer packing of the outer packing tape, it is difficult to maintain the original packaging, can not be recycled; some enterprises in order to save the cost of delivery, they will use difficult to recycle plastic packaging; In addition, some of the foam, plastic and other materials used in the packaging can not be degraded, further aggravating the environmental pollution. At the same time, the complete packing carton s low price recovery, and then use is very difficult to realize quickly [5]. Legislation on packaging waste recycling in china, China s environmental protection, labor, foreign trade, commodity inspection, insurance and packaging materials and containers of scientific research and production, transportation, storage, distribution and other sectors have been committed to the treatment and use of packaging waste, but there is still not suitable for China s national conditions of packaging waste disposal laws and regulations. And, in the packaging waste recycling and processing aspects of the legislation is relatively weak, Existing laws in question of the people s Republic of China solid waste pollution prevention and control law provisions of the producers should take easy recycling, treatment and disposal or in the environment to the consumptive products on the packaging, and according to the requirements of the regulations of the state, recovery, regeneration and utilization. But there are at least two problems in the process of the implementation of the law: first, the law does not require specific standards for recycling, disposal or easily assimilated by the environment of product packaging, nor is it clear that the DOI /IJSSST.a.16.3B ISSN: x online, print

3 national regulations recycling, regeneration and utilization; Two is from an objective environment, the provisions of the law to be implemented conditions are not yet available, how to recycle the packaging waste, how to store, how to deal with the corresponding facilities and facilities are still not perfect. Therefore, the implementation of the prevention and control law in the future for a long time is difficult [6]. Figure 3. General waste paper recycling process III. NEW REQUIRMENTS FOR PACKAGING DESIGN IN THE COTEXT OF CONSERVATION ECONOMICAL SOCIETY: GREEN DESIGN Based on the present situation and the existence of the current situation of the development of gift packaging, the outstanding over packing problem, the trend of thought of green packaging must also be introduced into the design of gift packaging. Let all kinds of gift packaging, not only with all kinds of gifts, to meet the various needs of gift packaging, but also to meet the green design needs, seriously consider the issue of sustainable development, and actively respond to the national energy conservation and emission reduction requirements, and implement the low carbon. A. The Application of Green Design Concept in the Net Purchase of Ceramic Packaging With the increase of the consumption of environmental protection consciousness, the green environmental protection has become the theme of social development. Gift packaging design is also necessary for the introduction of green design concept. We need no pollution, simple design of gift packaging design, make it return to nature and recover one s original simplicity. 1) Use of Renewable and Recycled Materials Bamboo: it is a long history of the packaging of goods, but in the past due to its processing technology, the direct use of circular bamboo. With the emergence of modern processing equipment, greatly improve the morphology of bamboo. Bamboo growth cycle is short, renewable resources, timber can usually in about 5 years, and a tree is usually about 20 years. Therefore, bamboo packaging has become an important alternative to wood packaging. On the other hand, the bamboo and ceramics, the high section of the bamboo, the ceramics of the elegant, two phase combination, complement each other. In the online shopping of ceramic packaging, the application of bamboo, not only to protect the forest natural resources, but also the green environmental protection, economic and practical, has become the "conservation oriented society" advocated by the ecological packaging [7]. Honeycomb board material: use recycled paper production, the middle part is the honeycomb, surface with kraft adhesive, environmental protection can be completely recycled, compared with the traditional foam material, with a higher strength and better buffer, and the price is also cheaper. Honeycomb board packaging has the characteristics of resistance to extrusion, buffer, and strong earthquakes, has a good protective effect on the ceramic in the box. For the online shopping ceramics which will experience long-distance transportation to reach consumers, using honeycomb board material package can effectively reduce the damage rate [8]. PVC material: It is a vinyl polymer material, non flammable, high strength, excellent resistance to climate change and geometric stability. Its light weight, heat insulation, heat preservation, moisture resistance, flame retardant, construction is simple and so on. Integrated PVC materials and other materials, can achieve a very good shape effect, in the effective protection of ceramics, enhance the cultural connotation of the packaging and modern aesthetic mood in the same time. In addition, after the completion of the product packaging sales, but also can recycle. In short, when considering the online shopping ceramic packaging, on the one hand to ensure the safety of transportation, on the other hand, the packaging material should be environmental protection and recycling [9]. DOI /IJSSST.a.16.3B ISSN: x online, print

4 Figure 4. Environmental protection material of the green recycling chain 2) Degradable Material Degradable material is a material that can promote the degradation of the material, or the synthesis of material which has the ability to degrade, or the use of renewable raw materials made of raw materials, in the use and preservation of the original performance can meet the requirements, and the use of specific environmental conditions in a short period of time to change the chemical structure, and the loss of certain properties of a class of materials. Biodegradable materials in the use of functional loss, in the nature environment, because of the light and the role of soil and water in the microbial role, and gradually self-decomposition and reduction, and ultimately to not cause any pollution to the ecological environment, return to nature. So we can use the biodegradable materials to the gift packaging, so that the gift packaging more green [10]. When it comes to biodegradable materials, it is necessary to talk about plastic. Plastic is plastic polymer materials for short, light weight, good mechanical properties, according to the weight of materials, the emphasis is higher, made of the same volume of packaging, the use of plastic material is very light, can save long distance transportation costs, increase the actual transport capacity, so it is suitable for use as a gift packaging materials, can better protect the required gifts. Moreover, many plastic packaging materials with good transparency, can be very clear to show the internal gifts, play a good promotional effect. Some new type of plastic material, also very suitable for gift packaging, not only saved the advantages of plastic, but also greatly abandoned the shortcomings of the plastic, and its novelty is also very fit for the unique characteristics of gift packaging demand [11]. 3) Raw Materials The original ecological packaging design is a harmonious development between human and nature. Using natural packaging materials, simple packaging structure, is present in the folk, has not been specially carved, filled with natural flavor of the packaging form. It stands for pure, clear form, the pursuit of simplicity in the rich. It grasps the appropriate in the design of packaging, to ensure the accurate expression of design ideas. The history of human use of the original ecology can be traced back to ancient times. At that time, people use the leaves of plants, shells, animal skins, shell, gourd as container for food and water. With the improvement of labor skills, people with vines making basket, the basket, with clay mud, into the bowl, mud pots and clay pots, these containers have packaging prototype, with the characteristics of original ecological packaging. B. Changing the Structure of the Gift Package to Realize the Green Design In recent years, the packaging design of Japan and Europe more and more attention to the packaging structure design of environmental protection and convenience, the green design of the packaging structure has become a major trend in the international community. 1) The Design of the Reduction Space Structure, the Weight of the Design In the green packaging design, the little is the United States less is more with a new meaning, thin packaging has been approaching zero packaging. Nowadays, the design concept of green zero packaging has risen to the dual pressures of alleviating resource crisis and pollution control. So. Zero packaging design requirements of packaging practitioners in the process of packaging design should try to achieve the rationalization of packaging design, is determined by the design of the perfect and the cost of packaging balance. 2) The Connection with No Adhesive At One Time Green Design In the gift packaging, the packaging structure without packaging structure adhesive instead of using adhesive. Green packaging design requirements of packaging materials are less conducive to recycling and use does not depend on the binder and the molding and packaging structure than the packaging of adhesive for more green. This is because although the formation of the packaging box

5 must be flat plate structure, but the vast majority of packaging box are molded by bonding, molding packaging structure occupied space is very large, the waste packaging transported to the recycling station before, we must restore it into flat structure, so it is convenient to transport and storage. In such a situation, it is forced to force the packaging box to destroy its three-dimensional shape, to the recovery has brought inconvenience [12]. And forming a don't need amount of adhesive packaging structure not only convenient molding, disassembly and assembly, and in ensuring the basic functions of packaging under the premise, can also as far as possible to reduce cardboard. 3) Two Time to Assemble Innovative Packaging Structure Beautiful online shopping ceramics packaging can lead to people's desire to buy, but the packaging tend to consume the large amount of material, remove the gift, beautifully packaged become tasteless, throw a pity, useless. Online shopping ceramics packaging is too much emphasis on the packaging, while abandoning the gift products and brands of some important things. Online shopping ceramics packaging design must be based on the core value of the brand, the design portfolio and innovation, in order to establish their own brand characteristics, the production of environmentally friendly ideas of online shopping ceramics packaging. IV. THE GREEN DESIGN STRATEGY OF THE NET PURCHASE CERAMIC PACKAGE IN THE ECONOMICAL SOCIETY A. Reduction Design Packaging reduction is in the premise of ensuring the performance, to the lightweight, thin, function in the direction of development, the rational design of packaging structure, effectively curb waste growth, reduce production costs, increase economic efficiency [13]. In recent years, China has promulgated the regulations on the packaging of goods, in order to facilitate the healthy development of the conservation and environment-friendly packaging industry. Under the framework of sustainable development, the concept of appropriate packaging and reducing packaging is gradually strengthened, many countries are promoting the appropriate packaging, and the reduction of packaging as an important measure to realize the green packaging, protect environment and save resources. Figure 5. Cost estimation framework for product packaging The paper mainly includes two kinds of packaging and corrugated box. The reduction of the structure of the carton can be obtained from the following aspects: Composition and reduction from the angle of the imposition consider saving folding carton quantity; also in a sheet forming of folding carton structure, if in order to achieve a sheet forming and typesetting waste can be considered separately die-cutting and excluded the molding method. Gather parts into a whole. Products that can be directly exposed to the air may be omitted from the packaging. Some products can be increased by increasing the volume of packaging to increase the use of the product, the number of times to delay the packaging. Combined structure reduction and the composite box is the same as 2 or more of the same basic boxes in a carton forming, and can still be connected to each other, from the overall composition of a large box. This will help make full use of packaging materials, while increasing the number of consumers to buy, improve economic efficiency. B. More Compact Design Modern people s requirements for packaging is not only a kind of protection products, storage products, transportation products, promotional products, but in order to meet the needs of people's physical level (tactile comfort) and psychological needs of the psychological level. Based on the requirements of this market, if the packaging structure increase amenity structure in the promotion structure, promote both sales and convenient for consumers to use, sellers and consumers to achieve a win-win situation [14]. The general structure of the paper box packaging includes easy to carry, easy to open structure, easy recovery structure. The portable structure used to handle slot, U shaped handle, handle incomplete open hole structure. Open structures common to the H type the tear, semi cut joints, the punch line, tearing perforation line, T shaped incision plug-in, anterior arc plate is inserted into the box cover type, circular to open a convenient hole structure With the accelerated pace of life, people on the packaging easy to carry, easy to open the structure of the demand is gradually increasing, sometimes some of the easy open structure and can not meet the needs of packaging, so it requires a combination of 2 or more than 2 kinds of easy to open, to meet the requirements of packaging. 1) Easy to Carry, Open and Recover Structure Design DOI /IJSSST.a.16.3B ISSN: x online, print

6 The general structure of the paper box packaging includes easy to carry, easy to open structure, easy recovery structure. The portable structure used to handle slot, U shaped handle, handle incomplete open hole structure. This structure is consistent with the idea of green design Open structures common to the H type the tear, semi cut joints, the punch line, tearing perforation line, T shaped incision plug-in, anterior arc plate is inserted into the box cover type, circular to open a convenient hole structure. With the accelerated pace of life, people on the packaging easy to carry, easy to open the structure of the demand is gradually increasing, sometimes some of the easy open structure and can not meet the needs of packaging, so it requires a combination of 2 or more than 2 kinds of easy to open, to meet the requirements of online shopping ceramics packaging. 2) Convenient Recycling Structure Design In order to facilitate the recycling of paper packaging materials, in the structural design of the future, we should take into account the future of the minimum amount of work to remove the minimum standards. Corrugated carton, maximize the use of environmentally friendly adhesive instead of nailing. Because of the use of metal nails connected to the corrugated box edge, will bring many difficulties to the packaging and removal of sorting, reduce the recovery efficiency, to improve recycling sorting costs. This will become the future of the development of online shopping ceramics packaging new trends. 3) Multifunctional Structure Design At present, the paper box packaging in people's living goods in a considerable proportion, after the purchase of products, how to dispose of the problem, if you need to use to throw away the worry, retain and occupy more home storage space. The multifunction packaging structure was born in this situation. The multifunctional packaging structure is in line with the concept of low carbon life development, and the paper packaging structure is reasonable. 4) Zero Waste Structure Design Zero waste product packaging design has been improved in the traditional green design. One is to establish the overall design concept, out of the market consciousness limitations. Two is to consider how to make the packaging of goods into the zero to continue to other uses, so that it can effectively play a role in different stages of the product life cycle. If the concept of zero waste is applied to the online shopping ceramics packing, it will get more results. Nowadays, there are not many design cases, most designers focus on the design of green design in the material selection or structure simplification, and the design idea of zero waste is not to increase the material cost and process complexity. V. CONCLUSION Online shopping era, is a pursuit of novelty, fashion, personality, free time. In this fast changing era, the network market become the main channel of commodity, consumers change the concept of consumption, the traditional entity of the packaging form is difficult to meet the new shopping patterns and aesthetic needs, online shopping commodity packaging came into being. In this case, the net purchase of goods packaging design will put forward a very high demand. Ceramics, as one of the network products, is also faced with the test of how to improve the packaging design. Times change, people's lifestyles and consumption habits are constantly changing, the concept and understanding of the etiquette and customs and the expression of the way are also changing. Although the global packaging waste is still increasing, but people's environmental awareness is also increasing, so we need to strengthen the green design of gift packaging and research, gift packaging design also to achieve sustainable development, and create a recyclable, to minimize the maximum extent of waste packaging. Let green packaging the concept of real become a reality, packaging design, production, circulation, sales and recycling, and other aspects of the realization of green. Makes the net purchase ceramic packaging to achieve the goal of green design in the economical environment background. REFERENCES [1]. DING Ning. Research on Packaging Structure Innovation of Modern Paper; ontainer. Shijiazhuang: Hebei Normal University.pp. 2-3, [2]. ZHENG Xuan, CAO guo rong. 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