LEAN CUSTOMER VALIDATION

Transcription

1 LEAN CUSTOMER VALIDATION WORKSHOP #1: FINDING YOUR CUSTOMER Students will brainstorm and make assumptions about the people that are most likely to buy their product or service. They will complete a customer profile that identifies their customers emotional and functional needs, and start looking for places where they can find these customers. Value Proposition Canvas, by Stratagyzer.com

2 Objective 1 Complete a Customer Profile Task 1 Create profile assumptions Task 2 Rank your assumptions Objective 2 Find Out Where They Are Task 1 Discover where your customers go and why Task 2 Discover methods you can use to contact them Task 3 Rank methods by probable success Objective 3 Start Testing Task 1 Restate your hypothesis Task 2 Design tests and pick top three Task 3 Implement as many as you can now 2 Lean Startup Customer Validation

3 WORKSHOP #2: VALUE PROPOSITION DESIGN Having validated customer profiles and identified where to find them, students will begin working on their product or service offering. The product/service offering will articulate how students are meeting customers functional and emotional needs. Objective 1 Customer Profile Revisited Task 1 Review jobs Task 2 Review plans Task 3 Review gains Objective 2 Create a Value Map Task 1 Discover products and services Task 2 Discover pain relievers Task 3 Discover gain creators Objective 3 Fit Check Task 1 Conduct the check 3 Lean Startup Customer Validation

4 Task 2 Rank all fits Objective 4 Map a Customer Use Case Task 1 Determine how to start the interaction Task 2 Determine how to help your customer complete a job Task 3 Determine how to leave the door open 4 Lean Startup Customer Validation

5 WORKSHOP #3: DECIDING WHAT TO PUT ON YOUR LANDING PAGE Students will create a landing page to gauge customer interest in their product/service offering. Students will generate a product statement that they will use to guide them in assembling content for the landing page. 5 Lean Startup Customer Validation

6 Objective 1 Outline Content Requirements Task 1 Understand why certain pieces of content are important Task 2 Create a content outline Objective 2 Create the Content Task 1 Decide how to communicate each piece (images/texts/diagrams) Task 2 Create the content pieces Objective 3 Create Your Landing Page Task 1 Select a template Task 2 Drop content in Task 3 Create a variation 6 Lean Startup Customer Validation

7 WORKSHOP #4: BUILD YOUR 5-MINUTE PITCH DECK Students will learn how to articulate their product/service offerings in 3 to 5 minutes. This is helpful when explaining business ideas to potential customers, investors, or co-founders. Objective 1 Outline Content Requirements Task 1 Understand why certain pieces of content are important Task 2 Create a content outline Objective 2 Create the Content Task 1 Decide how to communicate each piece (images/texts/diagrams) Task 2 Create the content pieces Objective 3 Create Your Pitch Deck Task 1 Select a template Task 2 Drop content in Task 3 Create a variation 7 Lean Startup Customer Validation