Best practices and lessons learned from a global village with 8 years experience in citizen engagement

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2 Best practices and lessons learned from a global village with 8 years experience in citizen engagement 2

3 Rogier Havelaar PostNL Program manager Smart City Solutions - Smart Living - Smart Environment - Smart Economy Amsterdam Smart City Seconded Expert - Building local communities ecosystems with citizens and professionals - Optimizing network possibilities Web LinkedIn 3

4 We start with (1) Introducing Amsterdam as a city with needs. After that, I will (2) introduce PostNL as company with data collection capabilities in the smart city domain. Because the needs of the city and the capabilities of companies, it s logical that they start working together in (3) the Amsterdam Smart City organization. And because they do that already for a while, we have lots of (4) Examples, (5) Best practices, and (6) Lessons Learned. Finally, we take a look at what we think (6) the Future may look like. 4

5 We start with (1) Introducing Amsterdam as a city with needs. After that, I will (2) introduce PostNL as company with data collection capabilities in the smart city domain. Because the needs of the city and the capabilities of companies, it s logical that they start working together in (3) the Amsterdam Smart City organization. And because they do that already for a while, we have lots of (4) Examples, (5) Best practices, and (6) Lessons Learned. Finally, we take a look at what we think (6) the Future may look like. 5

6 (1) Introduction of 840,000 inhabitants in the city of Amsterdam, That s per square kilometer 75 km canals 180 nationalities 880,000 bicycles 5 million tourist per year concerts/performances per year Amsterdam is getting crowded Scarcity of housing Congestion, CO2-emission Energy and Water management Waste management Social Cohesion

7 (1) Trends: a city in From municipality to community From centralized to decentralized From best guess to fact-based From closed to open From planning to design F= ma

8 (1) Trends: a city in Five things the municipality of Amsterdam is unable to do on its own: 1. From municipality to community 2. From centralized to decentralized 3. From best guess to fact-based 4. From closed to open 5. From planning to design

9 We start with (1) Introducing Amsterdam as a city with needs. After that, I will (2) introduce PostNL as company with data collection capabilities in the smart city domain. Because the needs of the city and the capabilities of companies, it s logical that they start working together in (3) the Amsterdam Smart City organization. And because they do that already for a while, we have lots of (4) Examples, (5) Best practices, and (6) Lessons Learned. Finally, we take a look at what we think (6) the Future may look like. 9

10 (2) PostNL 22,000 Data collector Helping elderly Gardener 18,000 Crowd Control Weather station 4G transmitter 5,000 Pothole detection Taxi Air quality control 10

11 (2) PostNL Smart City Smart Economy Smart Environment Smart Living KEY TRENDS INCREASED DISTANCE INCREASED DEMAND DECREASED SOCIAL COHESION VALUE POSTNL PROXIMITY FREQUENCY TRUST 11

12 (2) PostNL From company to community From consultative selling to co creation From point solution to eco system From closed to open From sending messages to deep understanding

13 (2) PostNL Five things the PostNL is unable to do on its own: 1. From company to community 2. From consultative selling to co creation 3. From point solution to eco system 4. From closed to open 5. From sending messages to deep understanding

14 We start with (1) Introducing Amsterdam as a city with needs. After that, I will (2) introduce PostNL as company with data collection capabilities in the smart city domain. Because the needs of the city and the capabilities of companies, it s logical that they start working together in (3) the Amsterdam Smart City organization. And because they do that already for a while, we have lots of (4) Examples, (5) Best practices, and (6) Lessons Learned. Finally, we take a look at what we think (6) the Future may look like. 14

15 (3) Amsterdam Smart connect accelerate strengthen 15

16 (3) Partners Amsterdam Smart Programma Partners Project Partners Network Partners 16 16

17 (3) Principles Amsterdam Smart 17

18 (3) Governance Amsterdam Smart Steering Committee Chief Technology Officer city of Amsterdam Amsterdam Economic Board Directors of Program Partners Political involvement Political involvement through the Alderwoman and Aldermen: - Economic Affairs, Physical Planning, Infrastructure & Transportation, Sustainability Joint project teams / moonshots In Kind project capacity of the partner organizations Moonshot driven Active Community on Amsterdamsmartcity.com 18

19 (3) Finance Amsterdam Smart City of Amsterdam EUR 100K EUR 450K in kind Strategic / Program partners Between EUR 30K 100K per annum 0,5 1,0 FTE Projects All involved partners in the project invest - Money - Hours - Knowledge - Hardware 19

20 (3) Involvement in 20

21 We start with (1) Introducing Amsterdam as a city with needs. After that, I will (2) introduce PostNL as company with data collection capabilities in the smart city domain. Because the needs of the city and the capabilities of companies, it s logical that they start working together in (3) the Amsterdam Smart City organization. And because they do that already for a while, we have lots of (4) Examples, (5) Best practices, and (6) Lessons Learned. Finally, we take a look at what we think (6) the Future may look like. 21

22 (1) Key themes Amsterdam Smart Citizens & Living Circular City Energy, Water & Waste Governance & Education Mobility Infrastructure & Technology

23 Example 1: Measuring air quality using letterboxes on the street 23

24 Citizens & Living 24

25 Citizens & Living 25

26 Citizens & Living Air pressure letterbox AVOND Air pressure control station AVOND 26

27 Citizens & Living

28 Citizens & Living

29 Example 2: Crowd Management During SAIL 2015 event 30

30 Governance 31

31 Governance

32 Governance 33

33 Governance 34

34 Example 3: Living Lab Approach: Climate Street 36

35 Climate Straat Amsterdam 37

36 Entrepreneurs participated in projects 38

37 We start with (1) Introducing Amsterdam as a city with needs. After that, I will (2) introduce PostNL as company with data collection capabilities in the smart city domain. Because the needs of the city and the capabilities of companies, it s logical that they start working together in (3) the Amsterdam Smart City organization. And because they do that already for a while, we have lots of (4) Examples, (5) Best practices, and (6) Lessons Learned. Finally, we take a look at what we think (6) the Future may look like. 39

38 The whole city as living lab Stop talking and start doing Identifying the needs and wishes of the residents Practical look and approach on what does work in particular situation and act accordingly Locally and temporarily regulatory exemption Align interest of partners Think global, act local 40

39 Be strong on the principles Amsterdam Smart City (2008) is a unique collaboration between the Amsterdam Citizens, businesses, governments, knowledge institutions in order to illustrate how energy can be saved, now and in the future Political cycle smart council holistic approach stakeholder analysis citizens engagement knowledge dissemination 41

40 Combining enthusiasm with good thinking Amsterdam is European Capital of Innovation 2016 embracing a bottom-up approach based on smart growth startups livability digital social innovation icapital website 42

41 Strong sponsorship Ger Baron Chief Technology Officer city of Amsterdam Mister Smart City Amsterdam Amsterdam Smart City believes in a liveable city where it is pleasant to live, work and play Smart City is about the happiness of your citizens The concept of Smart Cities is like art: the context is more important than the product 43

42 We start with (1) Introducing Amsterdam as a city with needs. After that, I will (2) introduce PostNL as company with data collection capabilities in the smart city domain. Because the needs of the city and the capabilities of companies, it s logical that they start working together in (3) the Amsterdam Smart City organization. And because they do that already for a while, we have lots of (4) Examples, (5) Best practices, and (6) Lessons Learned. Finally, we take a look at what we think (6) the Future may look like. 44

43 Lessons learned report by partner Amsterdam Highschool 1. Partnership should fit project scope and should be open to new input 2. Project scope should be clear and shared by all partners involved 3. Projects benefit from clear ownership and committed project leadership 4. User involvement is multi-layer and ongoing process 5. Value of project needs careful consideration and evaluation 45

44 Lessons learned report by partner Amsterdam Highschool 6. Creating a viable business case is key to continuation and upscaling of the project 7. Technology itself is not the problem, but the way technology is used and integrated 8. Upscaling cannot prosper without sharing knowledge 46

45 We start with (1) Introducing Amsterdam as a city with needs. After that, I will (2) introduce PostNL as company with data collection capabilities in the smart city domain. Because the needs of the city and the capabilities of companies, it s logical that they start working together in (3) the Amsterdam Smart City organization. And because they do that already for a while, we have lots of (4) Examples, (5) Best practices, and (6) Lessons Learned. Finally, we take a look at what we think (6) the Future may look like. 47

46 Changing role for Amsterdam Smart City over time Project manager City in the lead Focus on milestones Community manager Partners in the lead Focus on small successes Platform manager Citizen in the lead Focus on scale 48

47 Join our community Rogier Havelaar Web LinkedIn Twitter 49

48 Thank you Rogier Havelaar LinkedIn Twitter

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