9 Windows. Session 7. Lecture delivered by Lohit H.S. Assistant Professor MSRSAS-Bangalore. 1 Centre for Product Design

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1 Session 7 9 Windows Lecture delivered by Lohit H.S. Assistant Professor MSRSAS-Bangalore 1

2 Session Objectives At the end of the session the delegates will be able to understand the use of 9-Windows System operator. 2

3 Session Topics 1. Psychological Inertia 2. TRIZ and Traditional Approaches 3. Abstraction 4. 9-Window System operator, Thinking in time and space. 5. Examples 3

4 Psychological Inertia The psychological meaning of the word "inertia" implies an indisposition to change a certain "stuckness" due to human programming. It represents the inevitability of behaving in a certain way - the way that has been indelibly inscribed somewhere in the brain. It also represents the impossibility - as long as a person is guided by his habits - of ever behaving in a better way. 4

5 TRIZ and Traditional Approaches 5

6 TRIZ GENERIC PROBLEM TRIZ GENERIC SOLUTION PEMP Systematic Creativity APPROACH SPECIFIC PROBLEM SPECIFIC SOLUTION TRADITIONAL CREATIVITY APPROACH TRIZ APPROACH 6

7 Abstraction: Mapping of Specific Problem to a Generic Framework which leads to Generic Solution. 7

8 8

9 Pattern Recognition Self Organizing Systems 9

10 banana split low friction peeling skin Uncle John (personalized) bunches Banana Pencil curved banana flavour/smell Velvet Underground (Andy Warhol screen print) 10

11 Visualization 11

12 12

13 TRIZ Brainstorming & Hats 13

14 14

15 15

16 16

17 DEFINE SELECT TOOL EVALUATE GENERATE SOLUTIONS 17

18 What Do I Do? 1) Awareness of how the brain works is highly beneficial in maximizing the benefits of using TRIZ and other solution triggers; obtain this awareness and (more importantly) experience it. 2) Recognize that different parts of the systematic creativity process demand physiologicallydifferent modes ofthinking, and take account of these differences. 3) Understand your personally preferred thinking modes and those of the people around you. Try to match the different preferences to the different requirements of the process. 4) Keep psychological issues in mind whenever possible during the systematic creativity process. 18

19 SYSTEM OPERATOR/9-Windows - Thinking in Time and Space PEMP 1. Classical Triz Form 2. Global (Holistic Sense) 3. Different ways of interpreting and using the tool 4. Extensions to the tool 5. The ways to extend the tool 19

20 SUPERSYSTEM SYSTEM SUBSYSTEM PAST PRESENT FUTURE 9-Windows of the System Operator 20

21 SUPERSYSTEM pen display in shop, user preparing to write user, paper, desk, chair, light, environment storage location, wear effects of environment SYSTEM the pen assemble, pack/deliver, store, prepare to write pen being used to write storing effect re-filling, wear factors, disposal SUBSYSTEM manufacture of individual components component parts, ink flowing through nib re-usability, recyclability of component parts PAST PRESENT FUTURE Before writing Person writing After writing begins has finished 21

22 Expanded Multi-Screen System Operator PEMP 22

23 Global Sense of the System operator By Virtue of our training/work and experience we tend to form our own concepts of system boundaries Each of us see the world with different boundaries Time-Space Map Actual world is much bigger than our personal perspectives on it Each of us has a potentially different way of thinking about where the boundaries are someone s else perspective may very well help us to solve our problem 23

24 Entering the windows Vs Outside view of 9 windows operator SUPERSYSTEM SYSTEM SUBSYSTEM PAST PRESENT FUTURE Smart Little People (SLP tool) problem owner looks at the problem by becoming the problem Go to each room windows converted to rooms 24

25 SLP is about Entering/ Becoming part of the subsystem Einstein imagining how someone traveling on a ray of light would view their surroundings; viewing the bigger picture from the perspective of a small part of it was crucial to the formulation of his theory regarding the speed of light. 25

26 sand erosion of helicopter rotor blades PEMP Typical solution stick a layer of protective material to the outside of the vulnerable rotor surface. The SLP view, on the other hand, encourages us to take on a viewing perspective in which we become the problem. In this case we become a group of smart little people sat on the rotor, watching a sharp edged rock approaching us at very high speed. 26

27 A Possible Solution a blade construction in which a hard outer armour layer is used to cover an inner layer which is able to give, elastically absorb energy and then use that stored energy to encourage the sand particle to be deflected away from the blade. This hard layer/soft-layer concept in fact turns out to be a protection technique used quite commonly within nature. 27

28 What Happens If I Apply The Same Viewing Perspective Change in Different Windows? PEMP Becoming Part of the super system looking in at the system Customer looking at a product Had the Airport designers/arch itects thought about the users of their design they would have thought about.. Would they think it was a good use of passengers time to have them sitting doing nothing in a departure lounge and then moving them on to an aeroplane to do more nothing for several hours and then force them to endure another possibly several hours passing through immigration? 28

29 Would they recognize that passenger consumption of electrical power for laptops, phones, personal stereos, etc has risen phenomenally in the past five years but that battery power hasn t matched the change? There are a host of passengers who would love (and may even be willing to pay for) recharging facilities. Wou ld they recognize that more and more passengers are more and more likely to use carry-on luggage and are therefore less and less likely to want to check their baggage if they can possibly help it? Would they recognize that many business travellers travel to get to meetings and that these travellers would be as happy to have that meeting at the airport as locating appropriate ground transportation (inan unfamiliar location) to get them to a meeting somewhere else? 29

30 Standing In The Future And Looking To The Present just about every recycling issue currently known ( your customers are your grandchildren ), changing demographics (what will I think about the pension system in twenty years time when I might actually become the recipient?), PEMP maintenance issues thinking about future super-system, a whole host of contradictions that emerge as different parts of society evolve at different rates. 30

31 Using the third Dimension Different Levels of Human Awareness Identity Beliefs/Values Capabilities Behaviour Physical Super-System System Sub-System Past Present Future 31

32 The Map Is Not The Territory Difference Between Physical Plane and Our Perception of It Behaviour The Map Physical Super-System The Territory System Sub-System Past Present Future Awareness of Internal game contradictions 32

33 Espoused Rule ( the Map ) Quality comes First Real Rule ( the Territory ) Ship product no matter what Never sell the customer something they don t need Get the order; whoever gets most sales gets the biggest bonus We take the long-term view of our businesses Miss your quarterly budget and you re dead meat PEMP We have an open environment speak up if you have a concern Accentuate the positive, hide the negative(unless you have a death wish) Developing people is one of our top priorities Managers who spend time developing their people are weaklings and aren t tough enough to be in the job Improve efficiency and then we can cut jobs 33

34 Marks and Spencer Map Vs Territory PEMP 34

35 Johan- The Insensitive Line Manager PEMP Other managers and Directors devoting time and effort to calming waters Need to focus on daily production and on today s market success causes causes Strife in other product areas of the company causes John is insensitive to the needs of those with goals different to his own causes John is a single-minded, brash, insensitive individual John s map of the territory Super-System System The Territory Sub-System Past Present Future Everyone else s map of the territory 35

36 Integrating Other Perspectives PEMP SPACE Space-Time-Interface INTERFACE + TIME Value Net (Cooptition) SWOT Association/Dissociati on VAKOG 36

37 What Do I Do? 1) Think about your problem/opportunity situation. Define the system. Define what you mean by present (these definitions can be largely arbitrary). 2) Draw the 9-Windows. Based on your definitions of system and present, define what past and future mean, and what super-system and sub-system contain. In terms of the time elements, it is useful to think in terms of before the problem and after the problem. In the case of process-type problem situations, this may require several time segmentsas opposed to simply past, present and future. 37

38 1 PEMP 38

39 1 PEMP 39

40 1 PEMP 40

41 1 PEMP 41

42 1 PEMP 42

43 2 PEMP 43

44 2 PEMP 44

45 2 PEMP 45

46 3 PEMP 46

47 3 PEMP Technical resources 47

48 3 PEMP 48

49 3 PEMP 49

50 4 PEMP 50

51 4 PEMP 51

52 4 PEMP 52

53 4 PEMP 53

54 Summary/Conclusion The session helps the delegates to Understand the use of 9- Windows System Operator to explore a product in its system subsystem, super system for past present and future of operation considering the resources and constraints. 54

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