Locul de desfăşurare: Universitatea Babeş-Bolyai Cluj-Napoca, Facultatea de Ştiinţe Politice, Administrative şi ale Comunicării

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1 Universitatea Babeş Bolyai, Cluj Napoca Facultatea de ştiinţe politice, administrative şi ale comunicării Anul universitar Nivel: Licenţă Semestrul II Titlul disciplinei: MARKETING Locul de desfăşurare: Universitatea Babeş-Bolyai Cluj-Napoca, Facultatea de Ştiinţe Politice, Administrative şi ale Comunicării Obiectivele cursului: Acest modul îşi propune să prezinte noţiunile de bază privind aspectele legate de domeniul marketing Obiectivele de bază sunt: Cunoaşterea conceptelor legate de marketing; Prezentarea şi analizarea mediului de marketing şi al pieţi; Prezentarea şi analizarea politicilor şi strategiilor legate de mixul de marketing. Prezentarea şi analizarea aspectelor legate de satisfacţia clienţilor. Competente dobândite: Abilitatea de a înţelege si aplica cunoştinţele legate de diferitele aspecte legate de domeniul marketingului. Capacitatea de a construi, analiza şi aplica diferite strategii şi modele de analiză din domeniul marketingului Metode de predare: expunerea, descrierea, problematizarea, studii de caz

2 Tematica cursului: 1. DEFINIŢIA ŞI EVOLUŢIA CONCEPTULUI DE MARKETING 1.1. DEFINIŢIA CONCEPTULUI DE MARKETING 1.2. FUNCŢIILE DE MARKETING 1.3. ISTORIA ŞI EVOLUŢIA MARKETINGULUI 2. MEDIUL MARKETINGULUI 2.1. CONCEPTUL DE MEDIU DE MARKETING 2.2. MACROMEDIUL FIRMEI 2.3. MICROMEDIUL FIRMEI 2.4. ANALIZA MEDIULUI DE MARKETING PIAŢA FIRMELOR 3.1. NOŢIUNI INTRODUCTIVE 3.2. DIMENSIUNILE PIEŢEI 3.3. SEGMENTAREA PIEŢEI MIXUL DE MARKETING 4.1. CONCEPTULUI DE MIX DE MARKETING 4.2. POLITICA DE PRODUS 4.3. POLITICA DE PREŢ 4.3. POLITICA DE DISTRIBUŢIE 4.4. POLITICA DE PROMOVARE CAP.5 SATISFACŢIA CLIENŢILOR 5.1. DEFINIREA ŞI IMPORTANŢA SATISFACŢIEI CLIENŢILOR 5.2. CLIENŢII ORGANIZAŢIILOR 5.4. MĂSURAREA SATISFACŢIEI CLIENŢILOR Modalitate de examinare: Examen final (scris) 70% Lucrari pe parcurs seminar 30%

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BABEŞ-BOLYAI UNIVERSITY CLUJ-NAPOCA FACULTY OF ECONOMICS AND BUSINESS MANAGEMENT DOCTORAL SCHOOL ACADEMIC YEAR 2010/ ST SEMESTER

BABEŞ-BOLYAI UNIVERSITY CLUJ-NAPOCA FACULTY OF ECONOMICS AND BUSINESS MANAGEMENT DOCTORAL SCHOOL ACADEMIC YEAR 2010/2011 1 ST SEMESTER I. General information about the course, seminar, practical or laboratory