Set Sails Conference. 3 questions you need to answer to master the digital storm. Michael Pritzer, Alexander Jonke. Munich

Transcription

1 Set Sails Conference 3 questions you need to answer to master the digital storm Michael Pritzer, Alexander Jonke Munich

2 Set Sails Conference Opportunities of Partnering in Digital Business 2016 The Digital Storm and who will be affected. Topics mentioned in the context of digital transformation: Outernet Industry 4.0 Smart Cities Connected Car Connected Home Big Data ehealth 3D-Printing Robotic Question: How much will your business model change by 2020? 20% 20% 28% 28% 34 % 34% 50% 60% Automobile Banking and Insurance Transport and Logistic Retail Average IT and Electronic Energy Telecommunication and Media 2015 KPMG AG Wirtschaftsprüfungsgesellschaft, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights reserved. 1

3 3 Questions you need to answer to master the digital storm: How digital is my organisation? Which new challenges have to be faced through digitalization? Is my organization connected enough to survive the digital storm? 2

4 Set Sails Conference Opportunities of Partnering in Digital Business 2016 How digital is my organization? DIGITAL STRATEGY DIGITAL GOVERNANCE DIGITAL CULTURE DIGITAL CUSTOMERS & CHANNELS DIGITAL ORGANIZATION AND PROCESS TECHNOLOGY MANAGEMENT DIGITAL PEOPLES AND CAPABILITIES 2015 KPMG AG Wirtschaftsprüfungsgesellschaft, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights reserved. 3

5 Set Sails Conference Opportunities of Partnering in Digital Business 2016 What`s happening in 60 sec. in the Internet? Source: KPMG AG Wirtschaftsprüfungsgesellschaft, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights reserved. 4

6 Set Sails Conference Opportunities of Partnering in Digital Business 2016 Which new challenges have to be faced through digitalization? Successful Social Media management is not only challenging the Marketing and PR departments, but also increasingly the Corporate Governance instruments. In the following the TOP social media challenges are stated by 38 compliance officers of international companies: 1. Comply with regulations 1. Comply with regulations 76% 2. Archive social media communications 2. Archive social media communications 68% 3. Establish social media 3. process/governance Establish social media process/governance 55% 4. Enforce social media controls 4. Enforce social media controls 45% 5. Improve security and 5. Improve data protection securitycapabilities and data protection capabilities 6. Improve support and ease-of-use for nonsocial experts 6. Improve support (e.g. sales) and ease-of-use for non-social experts (e.g. sales) 39% 37% 7. Identify and monitor internal 7. Identify social andmedia monitor riskinternal social media risk 8. Benchmark against peers and gather competitive 8. Benchmark intelligence against peers and gather competitive intelligence 16% 29% Source: Source: The Forrester Wave : Social Risk And Compliance Solutions, Q KPMG AG Wirtschaftsprüfungsgesellschaft, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights reserved. 5

7 Is my organization connected enough to survive the digital storm? Governance Assurance PR Marketing Performance 6

8 Preventive Activities: From Risk Management to Training R11 R15 R18 R19 R08 R23 R06 R26 R01 higher medium lower Very low Risk: very high higher medium lower very low 7

9 Detective Activities: Real-time Monitoring in Social Media 8

10 Kontakt Michael Pritzer. Partner. Audit Corporate T , mpritzer@kpmg.com Alexander Jonke. Manager. Digital Assurance T , ajonke@kpmg.com KPMG AG Wirtschaftsprüfungsgesellschaft, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights reserved. 9

11 The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation KPMG AG Wirtschaftsprüfungsgesellschaft, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights reserved. The name KPMG, the logo and cutting through complexity are registered trademarks of KPMG International.