In the Price fixing example where the junior executive did the senior executive's dirty work:

Transcription

1 3.1 In the Price fixing example where the junior executive did the senior executive's dirty work: The senior executive received immunity and the junior executive went to jail. Senior executives: Sometimes encourage ethical corner cutting providing it never becomes public. The Nuremberg trials established the principle that: Following orders is no excuse even if you are threatened. According to the CMA code of ethics marketers: Cannot send to potential new customers without first getting their consent. Ethical behaviour in trading requires that: Both the buyer and seller behave ethically. Company codes of ethics are stated in ways: That leave interpretation in a specific situation up to the manager. Whistle blowers who reveal company unethical behaviour too often: All of the options are true. An ethics ombudsman in a large company: All of the options are correct. The Canadian Marketing Association code of ethics emphasizes: A and B Who is accountable for dishonest advertising: A and B

2 3.2 Save the Children Fund has featured starving children and the fact that 20,000 children die every day, but SCF does not sponsor the individual children whose photos you are sent. Instead, they help build schools, and give start-up loans for small businesses and other community-development projects. Which of the following best describes their ethical position: a) They are misrepresenting their use of funds. If you do not practice the Golden Rule: a) Then you have two codes of ethics. The code you expect and the code you practice. Which of the following is not a question on the personal ethics checklist? b) Am I being true to my religious beliefs by my actions? Accusing suppliers of price gouging you when demand greatly exceeds supply and then exploiting a suppliers' vulnerability by hard bargaining when supply greatly exceeds demand is: c) A double-standard lapse of personal ethics. Ethical vigilance means: b) Asking hard questions. Which of the following is not a question on the personal ethics checklist? c) Am I selling the same product at the same price to everyone? The most common situation in which otherwise ethical marketing executives suffer a lapse of ethics is: c) When they have to make a quick decision. Acceptable competitive intelligence activities include all of the following except: d) Posing as a student to collect information on the company. In practice what you are required to do ethically is: e) All of these options are true. Which of the following is not a question on the personal ethics checklist? d) Do I use small print to completely nullify my guarantees and warrantees?

3 3.3 The most frequently mentioned concern across the BEI studies is: a) Price gouging. Civilizations have ethical and moral codes: a) To constrain individual and group behaviour and maintain the social fabric. Adam Smith's pursuit of self-interest is: Always moderated by its long-term consequences on others in the market Every business as part of its right to profit from trading in a society has an obligation to consider the Welfare of society. What is this called? b) The Social Contract. The primary complaint of Chinese consumers about the marketing of products in their country is: c) Fake products. The Enlightenment is a term used to describe: c) A philosophy based on reason rather than religion. Utilitarianism is basically which of the following? c) The greatest good for the greatest number. How many hands, how many trades must a blood diamond (a diamond initially obtained through slavery and murder) pass though to wash it clean of blood? There is no such number. The categorical imperative is associated with: The tragedy of the commons. Which of the following countries has a higher Business Ethics Index score than the U.S.? None of the options. Which of the following is true? All of the above.

4 3.4 The first responsibility of marketers is to: Keep learning to do their job ever more efficiently and effectively. TV advertising is perceived to be a waste of money and obtrusive because: Most advertised products are of no interest to viewers. Wanting to decide for yourself whether you need or want a product: Is a basic freedom and right in a democracy. Clothing designers who come out with a new look every Spring and Fall: Are examples of planned obsolescence. Which of the following is not a basic criticism of marketing's social contract: Marketing has no business involving itself in social networking. The waste of money, blood, sweat and tears on failed new products is an argument for: Better marketing of new products. Subliminal advertising: Is an urban legend that does not work. Which of the following is not a mentioned unintended cumulative effect of advertising: Perceptions that we are all paying too much for our car insurance. Who should decide whether another new type of dog food is needed or not? The market. Recycling firms exist because of: All of these options are true. Which of the following is a reason why products fail: All of the options are correct. Which of the following is not an example of evolutionary rigidity: All of the options are examples of evolutionary rigidity.

5 3.5 The toughest cause to promote is: The interests of future generations. To criticize social causes without offering workable solutions is: Not very helpful. Giving back is an obligation that is part of the: Social contract. Public service campaigns have become: Much more solution oriented. The marketing of new technologies such as new medications to treat drug addicts or new forms of contraception such as the morning after pill are often argued to be: Both options are correct. The solution to many cause campaigns is: Product innovation of alternative products/processes. Non profit cause related efforts set up by companies are mostly done so to: B and C Giving back is mostly the responsibility of: B and C

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