1. Emergent Markets 2. Business to Consumer (B2C) 3. Business to Business (B2B) 4. Brand Equity 5. Aaker
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1 :(DOI)
2 1. Emergent Markets 2. Business to Consumer (B2C) 3. Business to Business (B2B) 4. Brand Equity 5. Aaker -
3 1. Julien Vercueil 2. Purchasing Power Parity (PPP) 3. Infosys
4 Farquhar 2. Keller
5 1 2. Bello & Holbrook 3. Shipley & Howard -
6 1. Hutton 2. Sharma et al. 3. Brand Awareness 4. Brand Association 5 6. Brand Loyalty 7. Michell et al. 8. Chadhoori & Holbrook
7 1. Brand Identity 2. Brand Meaning 3. Brand Responses 4. Brand Relationships 5. Kuhn et al. 6. Yoo et al. 7. People 8. Abratt 9
8 1 -
9
10 1 2. Charmaz 3. Strauss & Corbin 4. Theoretical Sampling
11
12
13 P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22 P23 P24 P25 P26 P27
14 -
15 P2,P6,P8,P12,P14,P15,P17,P25,P26,P27 P2,P3,P7,P8,P11,P14,P16,P19,P21,P23 P1,P4,P5,P6,P10,P12,P15,P16,P26 P3,P5,P6,P7,P8,P9,P11,P12,P14,P16,P18 P2,P4,P6,P7,P9,P10,P12,P15,P18,P22,P24 P6,P8,P9,P11,P12,P17,P19,P22 P4,P8,P10,P12,P17,P20,P22,P23 P1,P2,P5,P6,P7,P9,P11,P13,P14,P19,P20 P2,P4,P5,P7,P9,P10,P13,P15,P18,P21,P26 P4,P6,P7,P15,P19,P26 P4,P5,P9,P10,P11,P12,P15,P19,P21,P22 P2,P3,P8,P11,P14,P17,P19,P20,P24,P26 P5,P6,P9,P10,P11,P14,P15,P16,P24 P1,P6,P8,P14,P16,P25,P26,P27 P1,P3,P5,P8,P12,P13,P16,P17,P19,P2 1,P22
16 P1,P3,P9,P10,P19,P20,P26 P4,P5,P8,P12,P13,P16,P18,P19,P 20,P27 P2,P3,P6,P7,P13,P14,P17,P21,P2 5,P27 P1,P2,P4,P7,P8,P9,P12,P14,P15,P 16,P21 P5,P6,P8,P9,P11,P12,P14,P15,P1 9,P21 P5,P6,P7,P9,P10,P12,P15,P18,P1 9,P22 P2,P3,P5,P9,P10,P11,P13,P17,P1 9,P23,P25 P2,P4,P5,P9,P11,P12,P15,P17,P2 1,P22,P25 P1,P4,P5,P9,P10,P12,P15,P17,P2 1,P22,P26 P5,P6,P8,P9,P11,P12,P14,P15,P1 9,P21 P1,P2,P3,P5,P6,P7,P8,P9,P14,P15,P18,P26 P2,P3,P5,P6,P8,P9,P11,P12,P14,P 15,P21 P3,P4,P6,P8,P9,P10,P11,P12,P15, P17,P19 P1,P2,P5,P6,P7,P8,P9,P14,P19,P2 1,P22,P23 P3,P6,P7,P8,P9,P11,P12,P17,P19, P21,P24
17 P2,P6,P7,P8,P9,P11,P12,P14,P19, P21,P25 P5,P6,P7,P9,P10,P12,P15,P18,P1 9,P22 P2,P3,P6,P7,P13,P14,P17,P21,P2 5,P27 P5,P6,P8,P9,P11,P12,P14,P15,P1 9,P21 P1,P4,P5,P9,P10,P12,P15,P17,P2 1,P22,P26 P5,P6,P8,P9,P11,P12,P14,P15,P1 9,P21 P1,P2,P5,P6,P7,P8,P9,P14,P19,P2 1,P22,P23 P3,P6,P7,P8,P9,P11,P12,P17,P19, P21,P24 P2,P6,P7,P8,P9,P11,P12,P14,P19, P21,P25 P2,P3,P5,P6,P8,P9,P11,P12,P14,P 15,P21 - -
18 1. Feature based Segmentation or Firmographics
19 OEM 1. Original Equipment Manufacturer 2. Internet of Things (IoT) 3. Machine to Machine (M2M)
20
21
22 - -
23
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25 1. Brand Awareness 2. Inward Approach
26 -
27
28
29 1 -
30
31 Journal of Marketing, 54(1), Aaker, D. A. (1991). Managing Brand Equity. New York, NY: The Free Press. Aaker, D. A. & Joachimsthaler, E. (2000). Brand Leadership. New York, NY: The Free Press. Abratt, R. (1986). Industrial Buying in High Tech Markets. Industrial Marketing Management, 15(4), measurement techniques. Industrial Marketing Management, 30(1), Ballantyne, D. & Aitken, R. (2007). Branding in B2B Markets: Insights from Marketing, 22(6), Baumgarth, C. & Schmidt, M. (2010). How strong it is the B2B brand in the
32 workforce? An empirically tested model of internal brand equity in B2B setting. Industrial Marketing Management, 39, European Journal of Marketing, 44(5), Bello, D. C., Holbrook, M. B. (1995). Does an absence of brand equity generalize across product classes?. Journal of Business Research, 34, Bendixen, M., Abratt, R. (2007). Corporate identity, ethics and reputation in supplier-buyer relationships. Journal of Business Ethics, 76, Bendixen, M., Bukasa K. A. & Abratt, R. (2004). Brand equity in the businessto-business market. Industrial Marketing Management, 33(5), Marketing Management, 34, of Business Ethics, 82(2), Leadership: A Capabilities View, Industrial Marketing Management, 36(8), Blombäck, A. & Axelssön, B. (2007). The role of corporate brand image in the selection of new subcontractors. Journal of Business and Industrial Marketing, 22(6), satisfaction, trust, commitment and B2B loyalty. European Journal of Marketing, 41(7/8), Charmaz, K. (2006). Constructing grounded theory, A practical guide through Chaudhuri, A. (1995). Brand Equity or Double Jeopardy?. Journal of Product & Brand Management, 4(1), Chaudhuri, A. & Holbrook, M. B. (2001). The chain of effects from brand trust and brand effect to brand performance: The role of brand loyalty. Journal of Marketing, 65,
33 Journal of Market Research, 52(1), Management, 40(7), Management, 37, De Chernatony, L. & McDonald, M. (2003). Creating Powerful Brands in Heinemann. De Chernatony, L. (2002). Would a Brand Sell Sweeter by a Corporate Name?. 35(10), (4), Feldwick, P. (1996). What is brand equity anyway, and how do you measure it?. Journal of the Market Research Society, 38(2), New Theory and Practical Hints. Journal of Product & Brand Management, 14(4), manufacturer-reseller B2B relationships. Journal of Business and Industrial Marketing, 22(6),
34 and Purchasing, 15, practicum, Journal of Business Research, 65(5), B2B Sector. Journal of Product Management, 2(3), business & market researchers. London: Sage. Han, S. L. & Sung, H. S. (2008). Industrial Brand Value and Relationship Industrial Marketing and Management, 37(7), Hatch, M. J. & Schulty, M. (2003). Bringing the Corporation into Corporate Branding. European Journal of Marketing, 37(7/8), Context, Journal of Product and Brand Management, 6, Keller, K. L. (1998). Strategic brand management: Building, measuring and managing brand equity. London: Prentice Hall International. Keller, K. L. (2003). Strategic Brand Management: Building, Measuring, and Keller, K. L. (2008). Strategic Brand Management Building, Measuring and Managing Brand Equity, 3rd Ed. New Jersey, NJ: Pearson Education Inc., 20(4), Kotler, P. & Pfoertsch, W. (2007). Being Known or Being One of Many: The Need for Brand Management for B2B Companies. Journal of Business and Industrial Marketing, 22(6), International Journal, 11(1), Krake, F. B. (2005). Successful Brand Management in SMEs: A New Theory and
35 Practical Hints. Journal of Product and Brand Management, 14(4), Lai, C., Chiu, C., Yang, C., Pai, D. (2010). The effects of corporate social responsibility on brand performance: The mediating effect of industrial brand equity and corporate reputation. Journal of Business Ethics, 95, Lee, J., Park, S. Y., Baek, I., Lee, c. S. (2008). The impact of the brand Industrial Marketing Management, 37(7), the challenges to owners of brand equity, Industrial Marketing Management, 31, Lynch, J. & de Chernatony, L. (2007). Winning Hearts and Minds: Business to Business Branding and the Role of the salesperson. Journal of Marketing Management, 23(1), Lynch, J. & de Chernatony, L. (2004). The power of emotion: Brand communication in B2B markets. Brand management, 11(5), Michell, P., King, J. & Reast, J. (2001). Brand Values Related to Industrial Products. Industrial Marketing Management, 30, Mudambi, S., Doyle, P. & Wong, V. (1997). An exploration of branding in industrial markets. Industrial Marketing Management, 26, Mudambi S. (2002). Branding Importance in Business-to-Business Markets, Three Buyer Clusters. Industrial Marketing Management, 31, Business Horizons, 52, Journal of Business and Industrial Marketing, 22(6), Boston: Allyn and Bacon. a grounded theory study: A worked example of a study of dental practices.
36 BMC Medical Research Methodology, 11(1), 128 business-to-business marketing: A framework and implications. Industrial Marketing Management, 39(2), Shipley, D., Howard, P. (1993). Brand-naming industrial products. Industrial Marketing Management, 22(1), Van Riel, A. C. R., Mortangez, C. P., Streukens, S. (2005). Marketing antecedents Industrial Marketing Management, 34, and corporate reputation in CRM: A Chinese study. Corporate Reputation Business and Society, 41(4), Webster, F. E. & Keller, K. L. (2004). A Roadmap for Branding in Industrial Markets. Journal of Band Management, 11(5), consumer-based brand equity scale. Journal of Business Research, 52(1), com International Monetary Fund. (2014, Oct). Regional Economic Outlook: Middle East & Central Asia. from International Telecommunication Union statistics & reports. (2015). International
37 p-value
38 p-value
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