Corporate Introduction. Acacia Design Consultants

Transcription

1 Corporate Introduction Acacia Design Consultants

2 Introduction We would like to thank you for giving Acacia the opportunity to present our Branding & Design services. We look forward to meeting with you to discuss and clarify your needs, so as to enable us to propose a programme that will aid you in better expressing, activating and managing your brands.

3 Contents + Branding & Acacia + Programme & Team 43A, Neil Road, S(088825) T F E mail@acacia-design.com Singapore Beijing Chennai London Paris Barcelona Branding for Success Acacia in a Nutshell Programme Phases Timeline & Team Selected Credentials

4 Branding & Design for Success

5 Branding & Design for Success In a customer s mind, the brand equals the company s reputation, that is, the experience & value they expect to get

6 Branding & Design for Success Branding & design enables businesses to deliver distinctive experiences, bringing them to life through all internal & external touch-points

7 Branding & Design for Success As a result, Branding will allow DJ Auto to: Clarify a positioning that is differentiated from competitors Define the relationship between brands and sub-brands, targeting them to specific segments Develop messaging that persuasively communicates the brands benefits and propositions An experience of the brand that nurtures loyalty and commands a premium

8 Acacia in a Nutshell

9 Acacia in a Nutshell The Acacia Difference In an industry where agencies are polarised between expertise in brand strategy versus creative execution, Acacia is a rare find that effectively synergises between the two in its projects throughout Asia.

10 Acacia in a Nutshell Business, Marketing, & Creative Excellence For over a decade, Acacia has steadily gained credibility and listing with government agencies, the Singapore Design Council and Management Consultants Certification Board. Acacia has not only judged at and garnered creative awards for itself, but also achieved marketing excellence and consumer choice awards for its clients.

11 Acacia in a Nutshell Entrepreneurial in Spirit We understand that the map is not the territory. Our culturally diverse team alone does not guarantee a deep appreciation of the challenges in branding for Asia. However, the fact that we are entrepreneurs ourselves means we have an affinity for practical business-oriented branding solutions for the region.

12 Acacia in a Nutshell Proven, Holistic Methodology Supported by our network in Asia and Europe, Acacia has applied our proven methodology across globe in the fields of corporate, consumer, environment as well as digital branding. Acacia s holistic approach across a comprehensive work scope, including grant application, has benefitted MNCs, SMEs and start-ups alike. Singapore Beijing Chennai London Paris Barcelona

13 Acacia in a Nutshell Nurturing Brands of All Sizes We recognise that every company is at a different point in their business and branding journey. At Acacia, we believe in identifying the unique challenges facing each organisation, looking to nurture the brand by recommending optimal branding initiatives that considers both their resources as well as ambition.

14 Selected Credentials

15 Selected Credentials From government agencies to global market leaders & local SMEs, Acacia has partnered with B2Cs and B2Bs for more than a decade

16 Selected Credentials to enhance their brand equity through global thinking & local application

17 Branding & Design for Success For just over a decade now, Acacia has been proud to say we have been accomplishing our mission of Nurturing Brands of all Sizes Following are a few examples of projects we have had the privilege to work on

18 F&N foods/sunkist 01 Win market leadership in a new category for a trusted brand

19 Watabe Wedding Chijmes Hall 02 Localise & position a leading foreign-listed corporation

20 Watabe Wedding Chijmes Hall

21 Kimage Hair Studio 03 Bring a neighbourhood brand up-market

22 Fleet / Summer s Eve 04 Turn-around a #1 US brand in Asia

23 Soyato 05 Brand & launch a successful start-up

24 Soyato

25 Mama Lemon 06 Achieve record sales for a heritage brand

26 Vivian Regina 07 Position a B2B SME to expand globally

27 Vivian Regina

28 ChocoMarvel 08 Design best selling, award winning packaging

29 Raffles Quay Asset Mgt 09 Brand the developer of Singapore s most branded commercial developments

30 HSBC 10 Internal branding that engaged staff at one of the world s largest banks

31 Energizer 11 Packaging alignment across Asia for a global market leader

32 Singex / Expo / Max Atria 12 Re-position a veteran brand for a new market segment and global expansion

33 National Institute of Education 13 Creating brand alignment within a national education institute

34 Sakura Chicken 14 Creating a new premium product category in a traditionally price sensitive segment

35 Eu Yan Sang 15 Achieving balance between heritage and modernity for an iconic brand

36 Sentosa Cove 16 Develop wayfinding for Singapore s most prestigious precinct

37 Sentosa Cove

38 The Ascott Group 17 Develop signage guidelines for the world s largest service residence operator

39 Programme Phases

40 Programme Phases (typical) We recommend these 3 phases 1. Establish Brand DNA TM 2. Develop Brand Charisma TM 1. Establish Brand DNA Determine where the differentiation and positioning opportunities are. This will provide a Platform of propositions and ideals upon which we can explore options for the Brand Identity and Architecture. 2. Develop Brand Charisma Develop the brand s Naming Convention and Visual Identity System, from corporate logo to website to the print collateral. 3. Administer Brand Nurture Update the Brand Guidelines and bring the brand to life, ensuring that the Identity System is consistently executed internally & externally, with the brand s strategy and positioning clearly communicated. 3. Administer Brand Nurture TM

41 Timeline & Team

42 Estimated timeline (sample) Week 1 Week 5 Week 8 Establish Brand DNA TM Develop Brand Charisma TM Administer Brand Nurture TM Brand Activation

43 Core team Kelvin Emmanuel Ng Director, Branding & Creative / 14 yrs in consulting & design Jae Tan Senior Designer / 9 yrs in design Agnes Tan Designer / 8 yrs in design Ragnar Brigg Consultant, Special Projects / 25 yrs in consulting Hazel Leong Director, Client Services / 23 yrs in consulting Victor Tan Senior Account Manager / 7yrs in consulting Koichiro Toyama Programme Director / 15 yrs in consulting Pankaj Goswami Consultant, Enterprise Marketing / 20 yrs in consulting

44 43A, Neil Road, S(088825) T F E mail@acacia-design.com + Thank You +